By Integrated Marketing Platform | March 04, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
You’re in a conference room with the company’s management team. Full Story: Customer Think
5 Ways to Boost your Twitter Marketing Strategy
Nowadays, Twitter has become a powerful place for people to share their thoughts and opinions. Full Story: MarTech Series
To Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
How to Improve your Content Marketing Strategy for 2020
Content marketing is important in shaping the future of your business. Full Story: VENTS Magazine
3 Content Marketing Bandwagons to Jump On
Industry leaders share three content marketing trends you should evaluate in 2020. Full Story: CMSWire
You can’t be all things to all people, so focus on a segment of the market where you can provide the most value. Full Story: ThinkAdvisor
How To Accurately Forecast Digital Marketing-Driven Growth
The growth of the digital marketing industry has consistently been 12% to 14%, and that number is only increasing. Full Story: Forbes
Why data-driven marketers are the engine of growth
Today’s marketers have unprecedented access to the tools and data they need to create exceptional customer experiences and grow their businesses. Full Story: Marketing Week
SOCIAL MEDIA
20+ Social Media Tools That Offer Discounts for Nonprofits
Doing good takes more than just goodwill, and nonprofits know this better than anybody. Full Story: Social Media Today
Social Media Marketing for Small Business: Are You Still Making These Seven Common Mistakes?
Most small businesses understand how social media can play an important part in building brand awareness and generating leads. Full Story: Atlanta Small Business Network
Digital accessibility might be 2020’s most important marketing trend
A deaf man suing Pornhub for not having subtitles might lead to the internet becoming much more accessible to people with disabilities. Let’s give him a hand. Full Story: The Drum
11 Ways To Effectively Leverage Snapchat’s Geofilters For Marketing
Snapchat has not rested on its laurels as a popular social media site. Full Story: Forbes
SEARCH ENGINE
6 SEO Tasks to Automate with Python
We live in a world where technology is truly changing almost every aspect of our lives. Full Story: Search Engine Journal
What Is a Customer Journey & Why Does It Matter for SEO?
“The Customer Journey” is a phrase you’ll hear often in marketing. Full Story: Search Engine Journal
Google Video On How To Hire An SEO: Old vs New
Google posted a new video on how to hire an SEO. Full Story: Search Engine Roundtable
Top 7 Types of Content to Improve Your SEO Rankings – a Guide
Search Engine Optimization (SEO) is very important for website growth and the statistics back it up. Full Story: MarTech Series
MOBILE MARKETING
5 Key Metrics to Check on for Your Text Marketing Campaign
Text marketing campaigns are a great tool for businesses as they seek to connect with their audiences. Full Story: G2 (blog)
How Mobile Messaging Can Enhance your Omnichannel Communications
We understand how important it is to meet your customers where they are, so integrating a robust omnichannel strategy can dramatically enhance the customer experience, leading to higher retention and revenue. Full Story: MobileMarketing Magazine
66% of Americans Check Phone 160 Times a Day, Here’s How Your Business Can Benefit
A study reveals 66% of Americans check their phones 160 times every day. Full Story: Small Business Trends
Effective Digital Marketing Awards deadline approaching
The deadline for the 2020 Effective Digital Marketing Awards is just over three weeks away, on 27 March, with the Early Bird deadline two weeks earlier, on 13 March. Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
3 reasons to combine digital signage with a kiosk
Digital signage and kiosks tend to be two sides of the same coin, which is why they often work so well together. Full Story: Kiosk Marketplace
Digital Signage Expo 2020 to go ahead as planned
Digital Signage Expo 2020 will take place as planned, despite the impact of Covid-19 travel restrictions on attendees and some exhibitors from China and South Korea. Full Story: AV Magazine
EMAIL MARKETING
5 Vital Email Marketing Tips for New Business Owners
Email marketing is one of the most effective ways to reach your target audience. Globally, there are about 3.8 billion email users. Full Story: Customer Think
Four secrets to successful email marketing
Email marketing remains one of the most effective channels in marketing but in order to succeed it’s vital to use best practices. Why are they a secret? Full Story: Marketing Week
E-COMMERCE
3 Reasons Why Divante is The Solution To Your eCommerce Software Needs
If you own a business, then hiring an eCommerce Software house is vital and will help you to gain a competitive advantage. Full Story: CEOWORLD magazine
Ecommerce marketing trends to watch for in the new decade
No one knows when a new era is going to start. In tech, business, or anything else besides, new epochs arrive as circumstances dictate. Full Story: AZ Big Media
PUBLIC RELATIONS
Five Ways PR Pros Can Deal With Coronavirus Fallout
Since the coronavirus landed on U.S. shores, the media has been working overtime—not only describing the symptoms and areas affected to those seeking information…Full Story: PR News
When it comes to sending PR messages, timing is everything
Timing is everything — especially when it comes to public relations. Full Story: Media Update
MARKET RESEARCH
Understanding Market Research For Your Business Plan
When you’re building a business plan, market research needs to happen pretty early in the process. Full Story: Forbes
In 2019, world commercial and dual-use infrared imaging markets grew by 9% in revenue. Full Story: PRNewswire
WEB DEVELOPMENT
Which Web Design Platform Is Right for You?
If you’re a beginner at web design, the number of popular web design tools and software can be a bit daunting. Full Story: Search Engine Journal
Website Design Trends for 2020
2020 is moving quickly. Already 2 months in and business is not slowing down. Full Story: Business 2 Community
MARKETING AUTOMATION
7 Considerations for Building a Martech Roadmap
A technology business plan isn’t any good without a roadmap. Full Story: CMSwire
Marketing Automation: What Is It For?
Currently, most companies are involving marketing automation in all their processes, in order to be more efficient and at the same time saving efforts. Full Story: Customer Think
ANALYTICS & BUSINESS INTELLIGENCE
The next generation of data management and business intelligence, explored
While the technology and business media’s claims that technology is “the new gold” is probably hyperbole… Full Story: Tech Wire Asia
5 Types of Business Intelligence Tools You Didn’t Know You Needed
Better business intelligence leads to smarter business decisions, yet many companies continue to rely on outdated equipment and practices. Full Story: Small Business Trends
BRANDING AND DESIGN
4 Relationships You’re Overlooking When Building A Brand
Your brand is so much more than your logo, photos and website – it’s the values & messaging that informs every piece of your business… Full Story: Forbes
The Benefits Of Launching A Direct-To-Consumer Brand In 2020
The large production runs required by retailers, coupled with long lead times and impatient investors, are causing many entrepreneurs to second guess today’s saturated retail environment. Full Story: Forbes
VOICE STRATEGIES
Guide to Voice Assistants in Business
We’ve all heard about Apple’s Siri, Google’s Assistant, Amazon’s Alexa and Microsoft’s Cortana but what do they do? Full Story: Small Business Trends
Every Google Assistant command for your Nest speaker or display
Google wants its AI-powered voice assistant to spread to every corner of tech. Full Story: CNET