By Integrated Marketing Platform | March 04, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Vanity Metrics That Kill your Marketing Strategy and What to Measure Instead
Metrics and KPIs have always been a guiding light in any marketing strategy, but to put it bluntly, most marketers are measuring the wrong ones. Full Story: Customer Think
Remember: Digital Marketing Is A Long Game
Pivoting from the world of software engineering to where I am now, running a digital marketing agency, was quite a transition. Full Story: Forbes
Five Trends That Won’t Happen In Sales And Marketing In 2020
It’s that time of year when industry pundits, soothsayers and business leaders alike are predicting the trends that will drive how businesses approach sales and marketing this year. Full Story: Forbes
How to build and scale a digital marketing agency in 2020
Twelve thousand. That’s the number of digital marketing agencies in the U.S. alone. Full Story: AdAge.com
Use These 5 Steps to Create a Marketing Plan
This five-step plan in will help you draw in and keep customers. Full Story: Greenwich Time
3 Content Marketing Bandwagons to Jump On
With Google BERT, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they enter 2020. Full Story: CMSWire
10 TIPS TO GET YOUR BUSINESS BOOMING
When starting a business for the first time there are a million things to think about. It can be easy to get confused and overwhelmed. Full Story: BBN Times
How Deep Learning Is Transforming Marketing
The marketing industry currently finds itself at a crossroads. On the one hand, you have an industry that prides itself on its creativity and the ability to come up with surprising and innovative ways to market products. Full Story: Forbes
SOCIAL MEDIA
Improve Your Instagram Engagement Using These Secret Techniques
When it began, Instagram was mainly used to show off simple day to day photos. Full Story: Business 2 Community
How Effective is Social Media for Lead Generation?
Social media is firmly entrenched as part of our everyday lives. Full Story: Business 2 Community
How to increase reach on social media
Social media is supposed to be a great tool to reach people…but it might feel like you’re talking to no one. How can you get your message to more people? Full Story: Mint Hill Times
TikTok: how to get the best out of it
TikTok is the newest popular social media platform, attracting all content creators to jump on board while the app is still fresh. Full Story: The Drum
SEARCH ENGINE
How to Start Your Relationship with a New SEO Client
Onboarding a new client is one of the most important items any consultant or agency can do to engender long-term, mutually beneficial relationships. Full Story: Search Engine Journal
Why You Need To Know The Difference Between On-Page And Off-Page SEO
In today’s market, I find the success of a business is usually proportionate to the visibility of its website. Full Story: Forbes
Zero-Click Searches: How to Get Back Your Lost Google Traffic
More than 50% of Google searches end without an organic click – and that’s a huge threat to our websites. Full Story: Search Engine Journal
How to Improve Your Search Meta Descriptions
Do you want to learn how to improve your search meta descriptions? Search Engine Optimization (SEO) is vital to the success of your business. Full Story: Business 2 Community
MOBILE MARKETING
Google Ads Mobile App Updated With New Features and Dark Mode
Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Full Story: Search Engine Journal
Waste Too Much Time on Your Phone? These Apps Can Help
All of the tech in your life can certainly make your day-to-day easier, but overindulgence can be a problem. Full Story: gearpatrol.com
Android Vs. iOS : Which One to Consider First?
Smartphone users are generally divided into two camps—Android phone users and iPhone fans. Full Story: Customer Think
The Best Apps for Getting Real Work Done on Your Phone
The debate about whether you can get serious work done on a tablet continues, but what about the even smaller computing device you carry around in your pocket? Full Story: Gizmodo
DIGITAL SIGNAGE/ SCREEN MEDIA
How Much Does a Billboard Cost to Rent? A Business Guide
Billboard advertising is an effective way to get your business’ message out there. You can also use it to create an interactive experience with your customers. Full Story: Donklephant
What’s Driving the Digital Signage Market Growth?
Digital Signage Market size is expected to reach USD 35.94 billion by 2026, exhibiting a CAGR of 7.8% during the forecast period. Full Story: Digital Journal
EMAIL MARKETING
A B2B Email Pre-Flight Checklist
A clear, specific, and tangible offer is one of the primary factors in a successful email. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? Full Story: Customer Think
4 Types of Emails You Need to Send Your Email List
If you want to grow your business, you need a website and an email list. Full Story: Business 2 Community
E-COMMERCE
How to Boost Your Sales with eCommerce Fulfillment
Conditioned by eCommerce behemoths, consumers now have high expectations for online shopping and eCommerce fulfillment. Full Story: Multichannel Merchant
Shopify Targets Etsy Sellers: We Have Your Back
Ecommerce platform Shopify sent an email to Etsy sellers telling them, “we have your back,” an apparent reference to Etsy’s decision to force advertising fees on many sellers. Full Story: EcommerceBytes
PUBLIC RELATIONS
When it comes to sending PR messages, timing is everything
Timing is everything — especially when it comes to public relations. Full Story: Media Update
Connect PR Re-Brands As The Connect Agency
Connect Talent offers a unique talent representation service that includes profile strategy and management, PR support, securing brand collaborations (both contra and paid) appearances and more. Full Story: B&T
MARKET RESEARCH
Step-By-Step Market Research and Strategy Guide
Having you been wanting to start your own business? or maybe you have and you don’t know what to do next? don’t worry, you have come to the right place. Full Story: Business 2 Community
Understanding Market Research For Your Business Plan
When you’re building a business plan, market research needs to happen pretty early in the process. Full Story: Forbes
WEB DEVELOPMENT
How to Choose Website Design Images for Your Blog
If the content and layout of a website aren’t very attractive, 38 percent of visitors will click away. Full Story: The Daily Campus
4 Benefits of a Professional Website
Whether you’re a freelancer or you own an independent company, having a website is essential in the digital age. Full Story: Newswire
MARKETING AUTOMATION
What lies ahead for the future of marketing post-AI
Salesforce’s Sydney event kicked off with a discussion around the future of marketing and what high-performing brands are doing to lead marketing now and into the future. Full Story: CMO
WHY ARE ONLY 2% OF MARKETERS USING MARKETING AUTOMATION TO ITS FULL POTENTIAL?
Marketing automation can create a world of difference for all forms of business. Full Story: BBN Times
ANALYTICS & BUSINESS INTELLIGENCE
Use Data to Accelerate Your Business Strategy
It should come as no surprise that data is not yet strategic for many organizations. Business is already complex enough: Full Story: Harvard Business Review
YouTube Analytics Now Lets Creators Compare Metrics Side-by-Side
YouTube is upgrading its analytics capabilities, allowing creators to compare multiple metrics side-by-side for the first time. Full Story: Search Engine Journal
BRANDING AND DESIGN
11 things to avoid if you want to maintain consistent branding
Most consumers don’t stick to one marketing channel. Full Story: AdAge.com
Why are brands trying so hard to be weird?
For a while now, brands have been behaving like our clever, smart-ass friends: talking to us in the first person, going heavy on the gifs and memes, obsessing about products and pop cultural moments with in-jokes and archness, the way we do in our private group texts. Full Story: The Drum
VOICE STRATEGIES
Voice Search and Its Impact on Modern Day SEO
In the age of the internet, you are living in a voice-activated world where consumers use voice search on their tablets, smartphones or voice assistants such as Google Home devices or Amazon Echo to search the web. Full Story: Business 2 Community
Cortana reborn: Microsoft’s digital assistant becomes less about Alexa, more a productivity app
Here lies Cortana — or at least, who she used to be: An up-and-comer digital assistant whose potential was never fully realized. Full Story: CNET