By Integrated Marketing Platform | November 19, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Not Working? 4 Fresh Things To Try
There is no business without marketing. And yet, marketing seems to be a consistent challenge for entrepreneurs and businesses across the board. Last year, the State of Inbound reported that 63% of businesses struggle most with generating leads and traffic, and 40% reported challenges in proving the ROI of their marketing activities. Full Story: Forbes
Content Marketing Lifecycle: 7 Stages of Content That Marketers Should Know About
Marketing has evolved significantly over the course of last decade. Cold calls, billboards, print and electronic media advertisements are all the rage. With people spending more time online than offline, these tactics have become obsolete and don’t deliver great results anymore. Full Story: Digital Information World
The Role of Chief Marketing Officer (+Industry Outlook)
An effective marketing strategy is no longer an option for businesses – it’s a necessity. However, the results of those efforts don’t come easy. You need a well equipped marketing department with a team of communication experts and a chief marketing officer overseeing the operation. Full Story: G2 (blog)
What Every Agency Needs to Know About Holiday Marketing
The holiday shopping season is upon us. This guide shares insight on how holiday marketing is changing and how to adapt to it. The holiday season is a time to celebrate, take a step back, and reflect on the year that went by. But not if you run a marketing agency. Full Story: Business 2 Community
The convergence of advertising and marketing
Traditionally, advertisers collected data for a very specific reason—to create relevant messages and target those messages at the right moment to prospects and customers. It made sense. What brand wanted to send a promo code on a buyer who would never click “buy” to get those sneakers? Or waste an ad impression for a flight on a consumer who just booked her entire vacation? Full Story: MIT Technology Review
HOW THE MOST SUCCESSFUL BRANDS CREATE KILLER MARKETING LAUNCHES
Last year, Nike created the pop-up experience “House of Go” to launch its Epic React running shoe. The House of Go was a multifloor, interactive space that included virtual reality experiences, the chance to go on a “video run” with your own avatar, treadmill classes and, naturally, a ball pit. Full Story: AdAge
5 Interview Questions to Help You Hire the Best Marketing Candidate
Hiring for any role can be frustrating. You comb through hundreds of resumes looking for a perfect match, interview top candidates, and go through extensive negotiations, only to discover on the other end that you didn’t land the employee you really needed. You’re often left wondering if there was a question you didn’t ask that could’ve saved you the headache – and the high cost. Full Story: Business.com
What Makes for the Best Sales Enablement Content Strategy?
Customers have endless information at their fingertips, and they expect more of salespeople. They expect them to be subject matter experts and advisors. Unfortunately, this doesn’t happen easily. The onboarding process for your salespeople is a key step to competency, and blended learning has made that process much easier. But the user experience design is critical to success. So, how do we best enable our salespeople to drive business? Full Story: ATD
SOCIAL MEDIA
3 Social Media Strategies for Small Businesses in 2019
Is your business able to compete on the market without having established its presence on social media? Answering “yes” couldn’t be farther from the truth. With the ever-increasing impact of technology on our daily lives, it is no surprise that, in 2017, 90 percent of U.S. businesses were using social media for marketing purposes. Full Story: Business 2 Community
Five steps to successful branded content on social media
This part of your marketing strategy should garner substantial attention if you are looking to be successful online. Don’t shortchange this section of the marketing budget. However, there is no perfect way to have good branded content on your social media platform. Full Story: Media Update
5 Ways to Dominate Social Media Marketing in 2020
While social media continues to play a huge role in Americans’ lives in both a personal and professional sense, there’s also a growing wariness that marketers need to be aware of. For example, a 2018 Pew Research Center study found that social media overtook print newspapers as a more popular news source, yet a 2019 Pew study revealed that 62 percent of U.S. adults think social media companies have too much control over the news that users see. Full Story: Entrepreneur
10 Hottest Black Friday Deals for Digital Marketers in 2019
Black Friday and Cyber Monday are the most loved time among digital marketers for online shopping. Everyone is waiting for this big day to grab marketing tools at a low cost and save quite a bit of money. For big companies, it is also a great time to provide limited period offers on their products so that they can increase sales and make people buy their products at discounted prices. Full Story: Business 2 Community
SEARCH ENGINE
3 super important SEO trends in 2020
SEO Is an ever-evolving world and everyone struggles to get on board with new changes as they happen. 2020 is going to be an absolute life-changer when it comes to SEO. There are so many new aspects of SEO that business owners should watch out for that most don’t even know where to start. Full Story: KnowTechie
8 Tried & Tested Tips for Improving SEO & Developer Relations
The relationship between SEO professionals and developers is one typified by frustration and misunderstanding. From an SEO perspective, it can be difficult to communicate the value and importance of search-related initiatives and to get them prioritized in development pipelines. Full Story: Search Engine Journal
5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google
In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same way a human user can, there are benefits to building a responsive website that will make your SEO more solid than ever. Full Story: Entrepreneur
How to Monitor SEO Topic Clusters, Silos
An internal linking strategy around topic clusters or silos can improve site architecture, help search engines understand your content, and improve how important pages rank on a search engine results. But topic clusters are not a set-and-forget strategy. They require monitoring. Full Story: Practical Ecommerce
MOBILE MARKETING
Microsoft winds down its bigger plans for Cortana with mobile app shutdown
At Microsoft’s Ignite conference this month, the company announced a new vision for its personal productivity assistant, Cortana — one which aimed to make it more useful in your day-to-day work, including email, but one which also saw Microsoft scaling its ambitions back from Cortana as a true Siri, Alexa or Google Assistant competitor. Full Story: TechCrunch
Why Mobile Marketing Market On a verge to Create Booming Growth Cycle?
A latest study released by HTF MI on Global Mobile Marketing Market covering key business segments and wide scope geographies to get deep dive analysed market data. The study is a perfect balance bridging both qualitative and quantitative information of Mobile Marketing market. The study provides historical data (i.e. Volume** & Value) from 2013 to 2018 and forecasted till 2025*. Full Story: Daily Market Insight
Here’s What It Takes To Create A Successful Mobile Phone Game
At a time when people have thousands of choices when it comes to playing games on one’s mobile phone, how do you create something that stands out from the rest? Damini Pahwa, co-founder and chief executive officer at Appsoleut Coders, has a checklist that could go a long way in helping create a successful game. Appsoleut is a gaming studio based in Gurgaon. Pahwa said their games have had about a 100 million downloads. Full Story: Entrepreneur
Telstra Warns 5G Scare Campaign Is Growing
Telstra has also asked the government in its submission to parliamentary inquiry to free up more radio bandwidth to make way for the 5G network. The telco is set to kick off the first round of hearings for an inquiry into 5G in the Gold Coast on Tuesday, with the Queensland transport department and water utility also to appear. Full Story: 10 daily
DIGITAL SIGNAGE/ SCREEN MEDIA
Technology Powers OOH Growth For 2020
Expectations are high for digital OOH growth, with more interactive and creative digital campaigns set for 2020. DOOH offers dynamic creative capabilities, allowing brands to change messaging based on any number of criteria, and offers the ability to create multiple content streams and deliver engaging content that leads to effective engagements. Full Story: MediaPost Communications
AirDroid Business intros kiosk mode for Android digital signage
AirDroid Business, a mobile device management solutions provider, has introduced a kiosk mode to its main MDM solution. With this feature, users can turn any Android mobile device into a kiosk to deliver digital signage advertisements, according to a press release. Full Story: Digital Signage Today
EMAIL MARKETING
How Your Email Marketing Strategy will Change in the 2020s
Every few years, someone stands up and says that email marketing is dying. Others argue that with the rise of social media, it has already been dead for a long time. However, the data doesn’t support this at all. In fact, it’s hard to know exactly what they mean. Full Story: Business 2 Community
Marketing Lessons From Sending Over Four Million Emails
You’ve probably heard the expression, “The money is in the list.” Any modern marketer worth their salt knows the importance of building up a list of email subscribers. However, subscribers don’t pay the bills. You need to engage those subscribers and move them through the customer journey so they become customers. Full Story: Forbes
E-COMMERCE
How to Streamline Your eCommerce Business for Success
There has never been a better time to start an eCommerce business. At present, 67% of millennials and 56% of Gen Xers prefer online shopping than visiting a brick-and-mortar store. Moreover, around 80% of digitally native shoppers make regular impulse purchases online. Full Story: TechBullion
How To Provide Excellent Customer Service For Your Ecommerce Store
When it comes to customer service, how would you rate your brand’s efficiency? How your business handles its customers determines if it will sink or swim. With so many options available, there’s no reason why any part of your brand should lack quality and performance. Consumers can easily find a replacement if your business isn’t up to their standards. Since 89 percent of shoppers admit to switching to a brand competitor after receiving poor customer service, it’s crucial to provide a stellar experience. Full Story: Customer Think
PUBLIC RELATIONS
Content Marketing Is The New PR
For decades, the public relations industry relied on the media to publish clients’ stories and help them raise visibility to achieve results. An agency would pitch a news outlet on a potential story, and that news outlet would either run the story or not. Full Story: Forbes
How PR Professionals Can Champion Their Efforts to Earn a Seat at the Table
In 2019, public relations teams are more than just brand messengers and firefighters. We know our audiences better than most, we’ve been crafting brand narratives for decades and we can navigate a complex media landscape to get our message in the right hands at the right time. However, in hundreds of organizations, public relations is still not part of an integrated communications team and considered an afterthought. Full Story: Business Wire
MARKET RESEARCH
Apple launches three innovative studies today in the new Research app
Apple today announced that customers in the US can enroll in three landmark health studies — the Apple Women’s Health Study, the Apple Heart and Movement Study, and the Apple Hearing Study. Conducted in partnership with leading academic and research institutions, these multi-year longitudinal studies are available in the new Research app, which can be downloaded today from the App Store. Full Story: Apple
How Important Is Entrepreneurial Passion To A Startup’s Success? New Research Explores
Entrepreneurial passion is often viewed as both a strength and a weakness. On one hand, it is beneficial, even vital, for an entrepreneur to be able to fearlessly champion his or her cause, converting skeptics into believers and passive observers into impassioned proponents. Full Story: Forbes
WEB DEVELOPMENT
Top Machine Learning Frameworks For AI Development Company [2020]
It’s a fact that Artificial technology is increasingly making our lives easier. If we think about it, every second component is now attached with some sort of machine learning tool that makes it work by minimum human interference. Full Story: MobileAppDaily
THE GOOD & BAD OF WEBSITE DESIGN
Have you ever looked at a website and just wondered why you couldn’t understand it at all? It was probably because of the website, not you. Because of bad design, websites can become cluttered, hard to read, difficult to understand, and frustrating to use. To avoid this, designers often use heuristics, or best practices, to develop an interface. Full Story: The Avion
MARKETING AUTOMATION
Has AI Finally Arrived for Marketers?
A recent exposé in the Wall Street Journal told the story of Engineer.ai, a company that duped investors and customers with a mobile-app engineering platform that purported to use Artificial Intelligence to automate design and programming tasks, while in reality the work was done by inexpensive human programmers. Full Story: Business 2 Community
How To Get Your Résumé Past The Artificial Intelligence Gatekeepers
It’s no longer a secret that getting past the robot résumé readers to a human – let alone land an interview – can seem like trying to get in to see the Wizard of Oz. As the résumés of highly qualified applicants are rejected by the initial automated screening, job seekers suddenly find themselves having to learn résumé submission optimization to please the algorithms and beat the bots for a meeting with the Wizard. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How to Develop Emotional Intelligence in Your Business
Emotional intelligence is a key trait employers should be looking for in employees. According the World Economic Forum, emotional intelligence is one of the top 10 skills needed for workers at all levels of organizations in 2020 and beyond. McKinsey Group predicts that the need for EI skills will outpace cognitive skills by 2030. Yet in a recent article by the Harvard Business Review, only 18% of companies report that they have emotional intelligence ingrained in their culture. Full Story: Business.com
The survey, conducted by industry analyst firm BARC and one of the largest of its kind, continued to show top rankings and leading positions of SAP Analytics Cloud across four peer groups, including large international business intelligence (BI) vendors, integrated performance management products and data discovery–focused products. Full Story: MarTech Series
BRANDING AND DESIGN
HOW THE NEW COMPANY HIRES PHOTOGRAPHERS FOR NIKE BRANDING
Founded in San Francisco in July 2018 by designers Matt Luckhurst and Seth Mroczka, The New Company is a branding, design and marketing company. Associate creative director Aimee Hoffman joined the company a year ago to work on photography and video for the Just Do It campaign for Nike, The New Company’s biggest client. She recently moved to Los Angeles, when The New Company opened an office there. Full Story: PDN Online
Six Easy Steps to Take Your Brand Global in 2020 (Top Strategies)
Almost any business has the potential to become a global brand. It’s all about who you know and the amount of time, money, and effort you’re willing to put in to make that happen. Before the introduction of the internet and some of the incredible resources we now come to have, a business might have struggled to reach global domination of any scale without a lot of money. Full Story: Your Money Geek
VOICE STRATEGIES
What Will Voice Command Technology Do Next?
Will voice command technology replace keyboards? As voice search becomes more widely used, many futurists have theorized that soon we won’t need keyboards, computer mice or buttons on devices. Instead, computer input could come exclusively from voice commands. Full Story: Now. Powered
The Financial Marketer’s Guide to Building Voice Search Strategy
Here’s how banks and credit unions can make sure their websites work well with Alexa, Siri, Google Assistant and Cortana as more consumers adopt voice search. Begin with what makes good search engine optimization. Full Story: The Financial Brand