By Integrated Marketing Platform | October 10, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Is Content Marketing And Why Is It Crucial To Your Digital Strategy?
By creating meaningful and informative content, you can educate your audience, build trust and add value to your campaign. Often, marketers fail to appreciate the value of content marketing, and instead focus on one area, whether that is SEO, digital PR or PPC. However, content is crucial to all of these areas, as it supports the baseline goals of every campaign and ties together several elements of digital marketing. Full Story: MinuteHack
How to put together a relevant content strategy for Instagram
Instagram is increasingly becoming the go-to platform for many brands, as it’s a guaranteed way to lock in users’ attention. Meltwater is holding the How to Master Instagram Marketing for 2020 webinar this Friday to help marketers navigate the platform and learn how to craft a relevant marketing strategy. Full Story: The Drum
8 Ways to Resolve Conflict Between Your Sales and Marketing Teams
You know the cycle. Your B2B marketing team generates leads for your B2B business. Your sales team takes the leads, works their sales magic and hopefully closes the sale. Since your sales team drives all the revenue and your marketing team drives all the leads, they go head-to-head over who is more important and who is doing their job correctly. The sales team complains about poor leads and your marketing team complains about low close rates. Full Story: Business.com
How To Build A Content Strategy Quickly
Content marketing begins with strategy. Publishing content on the web with no direction is a waste of resources. Every business needs a documented content strategy to align teams with objectives and simplify the content creation process. Full Story: Forbes
How Small Businesses Can Earn Media Attention With Small Staffs And Even Smaller Budgets
Earning media attention is no easy task, especially for small and medium-sized businesses. Huge companies and corporations dominate the news cycle globally and nationally, while local media outlets have fewer resources to cover news from innovative startups, mom and pop businesses and local institutions. Full Story: Forbes
Strategic Leadership: The Strategy of Saying No
In the world of business, good strategy is as much about what you don’t do as it is about what you do, and good leadership is knowing when to say “no” just as much as knowing when to say “yes.” It’s an important component of your strategic focus and alignment—in order to give your full attention to the “yeses” you’ve outlined in your business strategy, you may need to deliberately say no to other things. Full Story: Business 2 Community
Four Creative Marketing Ideas For Small Business Success
Every small business owner knows the need for actionable marketing. The good news is, there are a number of creative marketing ideas you can employ today. Why is marketing important? Well, 50% of small businesses fail within five years. This is nail-bitingly stressful, but with the following marketing ideas, you can keep your small business from being a statistic. Here are four ideas to get you started. Full Story: Forbes
How social listening can boost your digital marketing power
Do you know how to incorporate social listening as part of your marketing strategy? If not, it’s time to start harnessing its power. Social listening is the practice of crawling the internet to locate all the mentions of your brand on social media platforms as well as your brand’s related keywords. This way, you can very specifically target the consumers who will buy what you’re selling quickly and easily. Full Story: MultiBriefs Exclusive
SOCIAL MEDIA
How Video Is Transforming Social Media Marketing!
In this digitization world, most of the organizations are using social media platforms to grab the attention of visitors and experience massive growth in their business. You will be surprised to know that more than 1 billion hours are spent by people per day, especially on watching Youtube videos. Also, in the coming days, the number of people watching online videos will increase, which will have a significant impact on business productivity. Full Story: Dazeinfo
3 Tips for Building Your Personal Brand on Social Media
I started my business, Hunk-O-Mania, before the era of social media and during the early days of internet marketing. While building my company, I neglected my own personal brand — and in the last few years, I’ve aimed to make up for it by embracing social media platforms as a way to build my brand outside of my business. Full Story: Entrepreneur
Top 6 Tips to Market Your Business on Social Media
There is no denying the fact social media is one of the most powerful marketing platforms as it helps you reach your prospects and customers. In this digital age, your competitors are already interacting with their potential and present customers and so should you. You should always look for effective ways to market your business on social media. Full Story: Promotion World
The Rise and Fall of Social Media Platforms
Since its inception, the internet has played a pivotal role in connecting people across the globe, including in remote locations. While the foundational need for human connection hasn’t changed, platforms and technology continue to evolve, even today. Faster internet connections and mobile devices have made social networks a ubiquitous part of our lives, with the time spent on social media each day creeping ever upward. Full Story: Visual Capitalist
SEARCH ENGINE
How to promote businesses with search engine optimization
For business growth and development, its promotion and advertisement are important. As we are following the technology and internet in our daily routine, it changes our way to advertise as well. SEO (search engine optimization) is an influential and advanced way to promote a brand or new franchise. It is as famous as free spy apps for iPhone. Professionals adopt different ways to make their website available for the audience, as well as increase the visitor’s volume. Full Story: TechGenyz
New Strategy for Video Content 2019: Top 10 SEO Tips
No doubt, videos play an important role in content and digital marketing. In fact, many businesses often use video marketing as a strategy, to stay ahead of the game, as it greatly affects the search engine optimization (SEO) ranking of a website. Full Story: Promotion World
Basic SEO Advice Anyone Can Follow from a Non-SEO Professional
Search engine optimization (SEO) seems to have a mysterious shroud around it that frightens most business owners. They understand the value it can bring and how it can help their businesses, but they don’t believe it is something they can conquer on their own. Instead, they shell out thousands of dollars to agencies, even though they could handle many aspects of SEO internally. Full Story: Business.com
If the answer is ‘what SEO budget?’, then we have a major problem. Building a website is like putting up a fancy electronic billboard in the middle of the desert. SEO is the action of driving people out to the billboard to look at it. Full Story: Legal Futures
MOBILE MARKETING
5 Mobile Marketing Tips For Beginners In 2020
Mobile marketing is the newest addition to modern marketing techniques and one of the most powerful ones as well. It allows businesses to connect with their users through personal devices and hence, has a larger outreach than many other forms of media. Full Story: Business 2 Community
10 ways to improve push notifications
Improving push notification performance is perhaps not high on your to-do list. Perhaps you are spending more time on App Store Optimisation (ASO) to increase app downloads. But, if you’re spending time (and money) getting more app users, you need to improve their user experience with a good push notifications strategy. You might think that having a push notification strategy is simply enough to increase app retention rates. Full Story: Mobile Marketing Magazine
4 Reasons Why Mobile Innovation Demands a Mobile Mindset
If designed, developed, and delivered effectively, mobility solutions provide unparalleled convenience, speed, and ease of use. However, having a mobile mindset is a prerequisite if we want to drive growth and profitability. Full Story: Business 2 Community
Twitter Used Your Phone Number to Send You Ads. Now What?
Talk about being caught between a tweet and a hard place. Twitter, in its infinite wisdom, recently admitted that it messed up and used email addresses and phone numbers—provided by users as part of their account security practices—for advertising purposes. If you’re annoyed by this, you could always provide Twitter a different email address than the one you regularly use—using something like the ol’ plus sign or period trick in Gmail—or a different phone number, like a Google Voice number. Full Story: Lifehacker
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage – threat or opportunity?
If we were to believe all the hype behind the digital sign industry – LED and LCD screens containing changeable ads – you’d be justified in thinking the conventional sign industry is on its knees. One digital sign news source even headlined an article ‘The Fall of the Sign Industry.’ Full Story: Wide Format Online
NowSignage tie-up highlights display optimisation
NowSignage software is a multi-screen CMS that enables users to upload, schedule and manage content across their screens at the click of a button. It has been extensively tested with Vestel and Philips Android System on Chip systems, meaning AVM can offer a holistic, turn-key signage solution that will work seamlessly “out of the box”. Full Story: AV Magazine
EMAIL MARKETING
Optimizing Your Email with Data-Backed Tips
Email is the most popular method for business communication. Sure, we’ve seen messaging platforms like Slack and Skype rise in popularity, and employees are always quick to pull out their phones and send a text, but when it comes to business interactions, email has remained king. Full Story: Business 2 Community
14 of the best email apps to help you achieve inbox zero
Email. Ugh. Just seeing that word can bring a wave of stress upon us like nothing else. It wastes time, clutters both professional and personal lives, and is impossible to organise. Well, almost. Within the past few years, several new email apps have popped up, with the hopes of helping you find some inner zen. Full Story: Pocket-lint.com
E-COMMERCE
Want More Ecommerce Conversions? Improve Your Product Search
Retailers have greatly improved their online stores in the past few years. User flows are streamlined. Designs are better tuned to tell the brand’s story. Site speed is much faster. Stores are now optimized for mobile devices. Product content has been enhanced. Ratings and reviews are more credible and widely available. Full Story: Practical Ecommerce
New Hyphen Suite Future Proofs Your Ecommerce Strategy
The digital production industry is undergoing a revolution thanks to smartphones and Instagram, but whether you are Armani or Tesco good pictures don’t just say a thousand words, they can also make you thousands of dollars. Not every brand needs a square image which is why Hyphen, the Italian asset-management technology, has been busy building a suite of tools for the future. Full Story: Forbes
PUBLIC RELATIONS
Three reasons why PR is a cost-effective option
Public relations is a cost-effective option for small, medium and large businesses alike. As opposed to marketing and advertising, PR is more about communicating a message to an audience, instead of simply selling a product or service. Full Story: Media Update
Bubble wins global PR and marketing brief for Avolites
Bubble, which specialises in the media and entertainment technology sectors, will lead a marketing and PR initiative for London-based Avolites, which manufactures state-of-the-art lighting control consoles, dimmers and media servers. Full Story: Prolific London
MARKET RESEARCH
Why Flexibility Is the Key to Success in Market Research
The business landscape, as we know, it is changing rapidly. Our customer bases are getting more extensive, our operating hours longer, and our business focuses broader. With technology and innovation continually moving the goalposts, it is imperative that companies can adapt to keep customers happy, employees engaged, and the competition at bay. Full Story: MarTech Series
The SIEM Tools Market research provides the detailed analysis of industry share, growth factors, development trends, market size, key players and 2024 forecast. The report also analyzes innovative business strategies, value added factors and business opportunities. Full Story: Space Market Research
WEB DEVELOPMENT
Getting Into The Web Design And Development Market
Even though some people might tell you that the market for web designers and developers has become quite crowded and there’s no point in trying to get into it anymore, that’s quite far from the truth. In fact, you can easily make a name for yourself if you’ve got the right skills at the moment, as there has been another boom of internet business cropping up left and right, and they all need the corresponding services to stay afloat. Full Story: HostReview.com
Local web developer writes beginner’s guide to programming
When she first embarked on her career, all that web developer Angel Garbarino knew was that she liked working on computers and liked the job opportunities available to people who wrote code. She also knew the salaries in the field seemed pretty good. But she barely knew what a web developer was, and definitely didn’t have programming skills. Full Story: Teton Valley News
MARKETING AUTOMATION
11 Traditionally Manual Business Functions That Should Be Automated
The age of automation is upon us. While businesses have started embracing artificial intelligence (AI) and machine learning (ML) to help automate many of their business systems, some companies persist in using manual methods for processes that could be more efficiently and cost-effectively managed through automation. Full Story: Forbes
HOW IS AI EASING OUT THE WORK FOR MARKETERS TODAY?
In the age of technology, if a marketer doesn’t use artificial intelligence in his strategies, he already lagging. The technology helps marketers to form their strategies and also execute them. Influenced by the era of disruption, the new marketing terms include – artificial intelligence, neural networks, deep learning, big data, automation, etc. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Putting The Power Of Analytics In The Hands Of Finance
Nobody comes to work jazzed about chasing after data. They simply want answers to their questions. That’s why Oracle is taking a new approach to analytics for finance pros, giving them tools that make it easier to stay informed about key financial measures. Full Story: Forbes
What’s the Difference Between Real-Time Analytics and Historical Analytics?
We make choices all day, from the clothes we put on to what we’re having for dinner. In the workplace, the decisions we make for our team members trickle down to customers. Outfits and dinner are highly personal — it’s nobody’s business how many times this week you wore the same pants and ate mac and cheese. Full Story: Business 2 Community
BRANDING AND DESIGN
How to Market Your Company Without Any Brand
We’ve all heard this story a million times. Somewhere in a small office or a garage, a 20-something prodigy develops a revolutionary product. This product captures the imagination of billions, changes the landscape of an entire industry and transforms into a powerful brand. Full Story: Business 2 Community
Why Brand Values Should Affect Everything From Product Flows to Performance Reviews
Novarize was still only a twinkle in our eyes when we decided to brand. Since branding is a labor-intensive process that involves hard decisions, most company leaders—and especially technical founders—tend to put it off for as long as possible. Often, it becomes a necessity only when a company needs to produce its first customer-facing presence: a website, pitch deck or an event appearance, for example. Full Story: Business 2 Community
VOICE STRATEGIES
How to Optimize Your Content for Voice Search
With the current adoption of voice assistants and smart speakers, optimizing your content for voice search is always a smart choice. Here’s why. Smart speaker owners in the United States rose by 40 percent in 2018 to reach 66.4 million. Full Story: Edgy Labs
Google Assistant is getting a new celebrity voice – can you guess who it is?
Earlier this month, Amazon introduced the explicit epithets of Samuel L. Jackson, as an Alexa option, as if to counter the sultry and soulful tones of John Legend, who is available as a Google Assistant voice option in the US. Now Google is ready to unleash its latest celebrity cameo, with a teaser for the newest arrival appearing ahead of a promised launch on October 10 (tomorrow). The Instagram tease (which has apparently been deleted) was captured by 9to5Google and posted to YouTube. Full Story: TrustedReviews