By Integrated Marketing Platform | October 15, 2019 | INTEGRATED MARKETING,
MARKETING STRATEGY
How to See ROI on Your Digital Marketing Campaign
Before you pay for digital advertising, learn what you need to already have in place and how to measure the results of your paid campaign. Many business professionals think that a digital marketing strategy is a no-brainer. However, it’s surprising how many SMBs turn to marketing professionals and pay for a digital campaign without even a thought to what they’re trying to accomplish. Full Story: Business.com
How effective is nostalgia as a marketing strategy?
Ah, memories! Marketers have been around for decades, and as customers grow savvy, they are forced to change up their strategies. From bestowing information on products in lengthy infographics in newspapers to creating unrelated yet memorable TV ads to bursting onto socials to try to achieve some natural viral content, marketers constantly switch things up. Full Story: Business Matters
5 Ways Investing in a Marketing Strategy is Good for Your Small Business
If you started a small business you are probably all of these things: passionate, knowledgeable, inspired, empowered, and… money tight. We know how difficult the first steps of investing in your ideas can be. Most small business owners skimp on the basic things – they put off new office furniture purchases, insurance, maybe even decide to do a lot by themselves – like graphic design, logos, printing and website design. Full Story: NuWire Investor
The Essential Guide to Event Marketing
People love events. A recent poll of adults aged eighteen plus revealed more people are attending live events than ever before. This increase comes as good news for SMEs who are looking to connect with their customers, prospects and partners in a more meaningful way. Full Story: Business 2 Community
How to boost customer engagement with drip campaigns
Consistent and timely communication is the key to creating customer engagement. It’s challenging to get customers to pay attention to you when there’s plenty of competition trying to do the same thing. How do you stand out and become memorable to your audience? A powerful way to do that is to use drip marketing strategies. Full Story: Customer Think
How Well Does Amazon’s MarTech Understand Its Customers?
There is absolutely no doubt that Amazon is one of the most innovative and successful companies in modern history. Nearly 60% of all Americans have an Amazon Prime membership and, unsurprisingly, the retailer has the highest number of Online Sales in the country. Full Story: MarTech Series
Creative Marketing Ideas to Get More Customers and Followers
Earlier this year, KFC debuted the KFC Innovations Lab to raise crowdfunding support for bold, attention-grabbing marketing concepts. The public can vote on wild ideas such as a Kentucky Fried Hot Tub and a figure skating show about the life of founder Colonel Sanders. Full Story: Entrepreneur
A Complete Guide to Google Maps Marketing
Ensuring that your business shows up in Google Maps is paramount to long-term viability. Prospective customers are often skeptical of businesses with little or no online presence. Fortunately, Google Maps provide one of the easiest and fastest ways to get online. Business owners now have an opportunity to market their goods and services in real-time to anyone with a mobile device. Full Story: Search Engine Journal
SOCIAL MEDIA
5 Tips for a Winning Social Media Marketing Strategy This Holiday Season
There’s a lot to look forward to in the holiday season, especially for business owners. Along with hot chocolate, there are hot spending trends to boost revenue. If you’re looking to push your profit margins from red to black, Black Friday could be the day to make that happen. You can beat out your competition and capitalize on the holiday rush by tailoring your social media marketing strategy specifically to this time of year. Here are some tips to optimize your campaign for the holidays. Full Story: BOSS Magazine
Social media ad spend to surpass print for first time
Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% of total global ad spend and rank as the third-largest advertising channel, behind TV and paid search. 2019 will be the first year that social media ad spend outperforms print ad spend, says Zenith, with newspaper and magazine ads generating less than $69 billion this year. Full Story: Marketing Land
Is your social media policy agile?
Social media by its very nature is fast, bi-directional communication, but many companies are plagued with social media policies that hinder agility. Is your social media policy agile? If not, it’s time to jump into modern marketing and have your brand be part of a conversation, not a pushed message. Full Story: MarTech Today
Your business’ social media isn’t enough. You really still need a website
Almost all small local businesses with any kind of marketing savvy now use social media to connect with customers. But a growing number of very small stores or restaurants are bypassing a traditional website altogether in favor of just using Facebook or Instagram. And that’s a bad idea. Full Story: WTOP
SEARCH ENGINE
The Effect of Page Speed on Google Ranking and SEO
Page speed is a key factor that indicates how well a website is perceived by its visitors. Websites that load quickly give visitors an easy time and are desired all across platforms. On the mobile platform, page speed is especially a coveted factor. According to recent news, it is not just the user who cares about page speed. Full Story: TechSpective
Google: Only Invest In Link Audits If There Was Shady SEO
Google’s Gary Illyes said you really only need to invest in a link audit if you had some shady SEO done on your site in the past. He said otherwise, if you are just looking for better rankings, there is no need for a link audit to be done. Full Story: Search Engine Roundtable
3 Ways to Use XPaths with Large Site Audits
When used creatively, XPaths can help improve the efficiency of auditing large websites. Consider this another tool in your SEO toolbelt. There are endless types of information you can unlock with XPaths, which can be used in any category of online business. Full Story: Search Engine Journal
3 Ways to Optimize Your Blog Posts for SEO
A strong search engine optimization (SEO) strategy is the key to attracting new customers to your business. While there are many components to SEO, an onsite blog is an often overlooked tool. You can create shareable content, improve keyword rankings, and reduce your site’s bounce rate by keeping up with a blog. Full Story: The Daily Cardinal
MOBILE MARKETING
What Are the Best Mobile App Development Practices?
According to the New York Post, most Americans check their phones 80 times a day or about every 12 minutes on average. This has made mobile apps a powerful tool for business owners. Not only does it give consumers a direct line to their products and services and promote brand loyalty, but it also keeps your business in their periphery at all times. Full Story: What Mobile
How to successfully run a startup in the mobile app industry?
Are you a startup geek? Do you often look up to other successful startups and wonder how they made it? Are you constantly pondering over an idea at the back of your mind, waiting for that defining moment to turn it into a reality? So, if you have stumbled across your eureka moment, and are now faced with multiple challenges as to how to put into action what you have envisioned, you are on the right page. Full Story: Appinventiv
Most Effective Location Campaign
BP expanded its convenience partnerships – individually owned/operated convenience stores within petrol stations – by over 25 per cent in 2018 up to around 1,400 sites. This presented the company with questions around its location marketing strategy, so it needed a digital transformation. Full Story: Mobile Marketing Magazine
Mobile payments such as Apple Pay and Samsung Pay Cash are hot, but many consumers still prefer cash
Sure, it’s quick and rewarding to simply sweep a smartphone under a scanner, and the popularity of payment options from Apple Pay , Samsung Pay Cash and Google Pay Mobile facilitate this at retailers worldwide. Despite the lure of living cashless, most people actually still want the option to pay with cash: 78% of consumers believe shops and restaurants should continue to accept cash, according to a recent J.D. Power “Pulse” survey. Full Story: TechRepublic
DIGITAL SIGNAGE/ SCREEN MEDIA
Blockchain for advertising to transform digital signage
Blockchain and the digital ledger technology are creating new advent and blockchain for advertising is likely to do some wonders. With the ever-changing technological advancement, now and then new technology is being introduced and promoted. Full Story: Cryptopolitan
Enplug intros mobile apps for holiday digital signage networks
Enplug, a cloud-based digital signage software provider, has added new apps for digital signage networks for holidays and events on its App Market. End users can download the Countdown App to count down to or up from milestones and the Holidays App to get in the holiday spirit with digital signage, according to a press release. Full Story: Digital Signage Today
EMAIL MARKETING
5 Ways to Improve Your Email Marketing
Whether you’re holding an exciting promotion or want to inform subscribers of a new product launch, email marketing is a great way to spread the message. Growing your email list is important to stay in touch with customers, market content and build your business. Full Story: Business.com
Email Marketing Defined: Everything You Need to Know to Get Started
Modern technology has led to lots of new marketing techniques that make it easier for you to grow your business to its full potential. One of these awesome techniques is email marketing. But what exactly is email marketing and why is it so effective? Keep reading to have email marketing defined so you can access it to its fullest potential. Full Story: Droidmen
E-COMMERCE
Try a Dwindling Discount for Black Friday Ecommerce Sales
A dwindling discount that starts high and diminishes every few hours from Thanksgiving through Black Friday can create urgency and drive sales. There are few retail sales opportunities like Black Friday. Shoppers are more impulsive than at other times of the year. “They apply emotional judgment rather than logical judgment to their purchase decisions,” wrote Liraz Margalit in a 2015 Psychology Today article. Full Story: Practical Ecommerce
SMEs urged to embrace e-commerce
Small and medium enterprises (SMEs) need to venture into e-commerce to counter the present stagnation in the market as the world evolves to embrace technology, said the Malaysia SME Media Group CEO Wayne Lim. Lim, who is also the SME newsletter group chief editor, said that at present SMEs, particularly those of the micro to small scale cannot compete online with multinationals or government-linked companies. Full Story: The Sun Daily
PUBLIC RELATIONS
How to Make Your First Book Deal a PR Win
From signage to social media ads to commercials, communicators are always on the lookout for chances to get more eyes on our brand. But one time-tested way to slingshot your personal brand awareness into the heavens? Publish your first book. Full Story: PR News – For Smart Communicators
6 tips to quell calls for a boycott
Consumers seem to be champing at the bit to boycott businesses these days. According to research from Cone Communications, 76% of consumers say they’d be willing to boycott a company if they disagree with values it advocates. In recent months, we’ve seen boycotters accusing companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. Full Story: PR Daily
MARKET RESEARCH
Why Flexibility Is the Key to Success in Market Research
The business landscape, as we know, it is changing rapidly. Our customer bases are getting more extensive, our operating hours longer, and our business focuses broader. With technology and innovation continually moving the goalposts, it is imperative that companies can adapt to keep customers happy, employees engaged, and the competition at bay. Full Story: MarTech Series
What is data science in market research?
Data Science covers a range of different disciplines that are to do with the collection, analysis and reporting of data. Chris Cook, Managing Director, PAL Stats, offers his expertise to discuss what data science in market research is… Full Story: Open Access Government
WEB DEVELOPMENT
Custom Website Template: Pros and Cons
Regardless of which type of site you choose to create – a business project, an online store, a business card site or something else, the task for all owners of web resources is the same – so that the site differs in its attractiveness, originality, and personality? To solve this problem, there are several options: Full Story: Thrive Global
The Comprehensive Guide to How Much Would Design Cost For Your Business
The average customer often finds different price ranges for website design cost. And this can become overwhelming and unreliable if you’re looking to start your business. The survey conducted by Sacha Greif, a famous designer, developer, and entrepreneur, revealed a comprehensive agreement from over 200+ freelancers. Full Story: Business 2 Community
MARKETING AUTOMATION
Is Artificial Intelligence Good?
You’ve read it in the papers. You’ve experienced it in life. Machines are taking over. And they are doing it fast. Siri turned 9 on October 4 (go ahead, ask her if you don’t believe me). Tesla’s first Autopilot program is also 9. And Alexa is less than 5 years old. Full Story: Forbes
Multimodal learning: The future of artificial intelligence
Artificial intelligence (AI) not only helps businesses operate more efficiently, but also generates critical insights businesses use to improve. AI has proliferated through the enterprise, becoming a crucial component of successful businesses. This success fuels AI’s continued growth, with AI devices predicted to increase by 1.8 billion in the next five years, ABI Research found. Full Story: TechRepublic
ANALYTICS & BUSINESS INTELLIGENCE
Analytics Experience 2019: Making Analytics Real
ANALYTICS EXPERIENCE — There is a lot of hype and jargon surrounding analytics and artificial intelligence (AI). Yet put simply data holds the key: when used properly, your data can set your organisation up for success for years to come. So why not find out how to make analytics a reality delivering tangible results at Analytics Experience 2019 in Milan on Oct. 21-23? Full Story: MarTech Series
6 Ways Business Intelligence can be Applied to Marketing
Business intelligence is becoming routine thanks to various tools that allow organizations of all sizes to analyze metrics and large amounts of data in real time. This allows businesses to get real, in depth insight into operations without having to go to IT or a third party to run and analyze reports. This data can be invaluable when properly applied in sales and marketing. The challenge is using this intelligence to improve your operations. Here are 6 ways business intelligence can be applied to marketing. Full Story: The 405
BRANDING AND DESIGN
5 Video Marketing Lessons Brands Can Learn From the Gaming Industry
The gaming industry is one of the most revolutionary and innovative fields around, and with the competition being so fierce, it has no choice but to be. Looking at some of the gaming giants, here are five lessons brands can take away and implement in their marketing strategies. Full Story: Adweek
Five Important Things To Do Before Launching Your New Brand
This is it. The time has come to prepare for the launch of your brand. It’s an exciting time, and your eyes are set on the future and the incredible potential that it holds. For success, it’s crucial to get started on the best possible footing. This means that every move you make before the launch matters. Full Story: Forbes
VOICE STRATEGIES
2 Reasons Why Big Tech Is So Invested in Voice Assistants
Home voice assistants have become staples of big technology companies even though the devices are rarely profitable. So why are the Silicon Valley giants investing so much in the tech? Full Story: Motley Fool
Google Assistant will remember everything, forever, unless you tell it when to stop
Relying on Google Home ($99 at Walmart) to manage your digital life requires something of a trade off in regard to your privacy, but that doesn’t necessarily mean you have to give up all your secrets just to get your smart speaker to work for you. It’s quite possible, through a combination of security settings and responsible privacy practices, to minimize the amount and kind of data you share with Google, and yet still take advantage of the hands-free convenience Google Home affords. The key is to know which info your Google Home can live without and still work the way you want it to. Full Story: CNET