By Integrated Marketing Platform | October 18, 2019 | INTEGRATED MARKETING,
MARKETING STRATEGY
3 Ways to Market Effectively to Different Generations
It’s no secret that different generations of consumers think differently. It seems reasonable to assume, then, that you’d need separate marketing strategies to target each one. Fortunately, there are at least a few basic rules of thumb that span any generational gap, and they can help ensure your marketing efforts reach everyone. Full Story: Entrepreneur
I totally understand the hesitancy to invest in something that doesn’t have a guaranteed ROI. When I get on a sales call with someone who wants to sell me something for my own business, one of the first mental calculations I make in my head is: What’s the potential ROI of this investment? I want to know how many sales it will have to help me make to pay for itself. Full Story: Business 2 Community
4 Changes Your Business Needs To Make Today To Become Better At Solving Problems
Cultivating a strong problem-solving ability is one of the most important skills every business owner needs to develop. While it may seem a given that you need to become an expert problem-solver in order to come up with a novel solution for your customers, this skill will ultimately apply to all aspects of running a business. Full Story: Forbes
The Top 4 Customer Experience Challenges and How to Overcome Them
Rather than just satisfaction, customer experience refers to the whole ecosystem of the customer journey. From the first experience, customers have with your website, to the last time they pay you—it’s all encompassed under the large umbrella of experience. Full Story: Business 2 Community
How Your Company Can Prevent A Failed Marketing Technology Investment
For the last year, one service that I’ve been ramping up and getting a ton of traction on has been corporate workshops. Most of the companies I work with have an established marketing technology (martech) stack but are struggling to realize the return on investment. At two different companies, the contracts were signed, the licenses paid for, and the software simply sat idle. Full Story: Forbes
How Modern Marketing Will Change In the Next Few Years
SEO is moving more and more toward voice search, says Siu. Though people were actively searching through Google a few years back, now they are more and more comfortable simply asking their Amazon Alexa and Google Home to give them answer. Full Story: mySanAntonio.com
You can’t use Western digital marketing tactics for emerging markets — so adapt
For digital marketers targeting urban audiences within emerging markets — such as India, Indonesia, and Pakistan — it’s imperative that your marketing strategy employs a dynamic approach in identifying and assigning potential customers on either side of two broad market segments: the haves and have-nots. Full Story: TNW
Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers
With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Full Story: MarTech Series
SOCIAL MEDIA
6 Steps to Social Media Success for Self-Storage Operations
Social media enables you to reach your new and existing self-storage customers across multiple platforms. To make the most of these online opportunities, follow these six simple steps. Full Story: Inside Self-Storage
Content trends for social media in 2020
With changing algorithms and shortening attention spans, it is crucial to invest wisely on social media content. You have very little time to set yourself apart on social media platforms, so savvy communicators will take advantage of every opportunity. If video is performing well, double down on those snackable videos. If your audience loves to share graphics, make sure you create exciting visuals that pack a punch. Full Story: PR Daily
#SMTLive Recap: Building a Social Media Style Guide
In my opinion, it seems like everyone knows the purpose of a style guide, but I’m not convinced that the majority of marketers recognize the value and immense support this type of document will offer their brand — because if that were the case, everyone would make this a top priority. Full Story: Social Media Today
STUDY: BEST AND WORST SOCIAL MEDIA SITES
The Cybersmile Foundation is an award-winning non-profit organization committed to tackling all forms of abuse, harassment and bullying online. The foundation recently surveyed more than 20,000 people ages 13-34 about their feelings and perceptions of the different social media platforms. The survey consisted of ten questions that focused on everything from which platforms respondents liked the best, to which platforms made them feel the most unsafe. Full Story: Parentology
SEARCH ENGINE
Black hat SEO: 7 tactics to leave back in the 90s
Before search engines like Google started cranking out algorithms to rank websites on things like relevancy, quality content, and links, black hat search engine optimization (SEO) tactics were the hottest thing since sliced bread. But what exactly is black hat SEO? Full Story: TechRadar
5 Metrics Crucial to SEO Success
As you probably know, search engine optimization is a technical term to describe what people do to help a website rank on search engines like Google. Before I dive into today’s topic, let me first share a few statistics in case you don’t believe in SEO: Full Story: PR News – For Smart Communicators
Holiday SEO Strategy: Tips to Increase Traffic and Sales
Planning your holiday SEO strategy as early as now is the best move if you want to increase your web traffic and boost your sales this shopping season. With the end of the year approaching, it only makes sense to start working on your holiday SEO strategy. Are you thinking it’s too early to start planning for the holidays? It isn’t. The truth is search engine optimization is a game for the patient. So, while you may optimize your page for the holidays now, you’ll probably not see results for another month or two. Full Story: Edgy Labs
80 SEO & SEM Statistics That Prove the Power of Search [2019 Update]
When it comes to getting found online, there is no better medium than search. Since the creation of search engines, SEO has been a powerful strategy to ensure that your brand gets noticed by the right user, at the right time. While the search industry has shifted over the years, one thing remains solid; SEO is essential for online marketing success. Full Story: Business 2 Community
MOBILE MARKETING
How to Maximize Value from Push Notifications Strategy?
Taking the merit of a push notification marketing strategy is an effective method when it comes to providing users with a variety of actionable value. However, most of the time, these messages are not only convenient to the users but also of high importance for top brands. So, why not switch to push notification? Full Story: MobileAppDaily
How to Increase Sales with Phone Marketing in 2019
When you think of reaching out to your audience in 2019, you likely think of email, social media, and live chat. Phone marketing is a lost art, right? Not quite. In fact, it’s still possible to generate leads and skyrocket your sales by encouraging phone conversations between your representatives and customers. Full Story: Business 2 Community
Verizon inks programmatic native deal with Apple News
Verizon Media has penned a deal with Apple to serve programmatic native ads in Apple News and Stocks across iPhone, iPad, and Mac in Australia, Canada, and the UK. Native placements, which are available through the Verzion Media naïve marketplace and DSP, can be run in-feed via the ‘Today’ tab; in-stream, through publisher channels and articles; or between articles when people are swiping between content. Full Story: Mobile Marketing Magazine
10 Mobile Trends To Watch Out For In 2020
While all eyes are on 5G in 2020, there are plenty of other reasons to expect it will be a huge year for the mobile arena. Foldable and dual-display devices are also looking to take off in a major way in 2020, while the potential launch of Apple’s iPhone-connected AR headset is another possible highlight. Meanwhile, in the business world, the revival of BYOD (bring your own device) efforts and a greater focus on mobile security and Unified Endpoint Management are other key themes in mobile to look for next year. Full Story: CRN
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Content Can Make Your Facility Smarter
The way we negotiate shared spaces in facilities needs to change. To give people a more consumer-like experience, whether they’re employees or visitors, is to tap into the digital revolution that is transforming the way we do pretty much everything. Venues are turning to digital signage content because it makes facility management far more flexible and dynamic, lets you better serve your audience, makes workflows easier and helps save money as well. Full Story: TechDecisions
Dare to digitise in OOH to drive profit
Finding evidence and return on investment solutions remains a crucial part of understanding the role and benefits of Out of Home advertising as we endeavour to provide greater accountability to clients. Talon’s latest study with Benchmarketing highlights the evolving effectiveness of digital OOH. Full Story: The Drum
EMAIL MARKETING
How to Improve Your Email Deliverability
Email is a powerful tool for your business, it lets you send your message straight into the inbox of your target audience. You can use email to drive more traffic to your website, increase user engagement, build customer trust, and even generate sales. Full Story: Business 2 Community
6 Effective Lead Magnet Ideas to Grow Your Email List
Lead magnets are free resources that offer value to your website visitors in exchange for their information. Rather than trying to convince them to give you their email address, it’s easier to push them with a valuable freebie. With 63 percent of marketers saying their biggest content challenge is generating leads, it’s crucial to develop a strategy that grows your brand and keeps visitors happy. Full Story: Business 2 Community
E-COMMERCE
5 Tips and Tricks on How to Start an Ecommerce Business, From Those Who Did It
Success could be just one click away, as an ongoing ecommerce business boom continues to open up a world (wide web) of possibilities for would-be entrepreneurs. Last year saw continued growth in the digital marketplace. Full Story: The Story Exchange
How to Keep Consumer Data Secure on Your E-Commerce Website
If you’re old enough to have experienced life before e-commerce, you might remember hesitating before entering your credit card information online. But times and technology have changed, and today, people are much more comfortable ordering products from online retailers without so much as reentering a credit card number or confirming a CVV code. Full Story: Business 2 Community
PUBLIC RELATIONS
How to Create a Successful PR & Marketing Strategy for 2020
As 2019 comes to a close, now is the time to start thinking about your marketing strategy for the coming year. What’s been working well? What hasn’t? What new tactics will you try in 2020? Of course, we’re happy to help you come up with a comprehensive marketing strategy for your business, but if you’d like some advice to do it yourself, follow this convenient guide. Full Story: Business 2 Community
PR’s Public Relations Crisis: How to Fix It
Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren’t master communicators when it comes to our own profession. A recent study showed that a significant number of executives don’t believe that PR delivers good value for their brand. What can we do to combat this? Full Story: Business 2 Community
MARKET RESEARCH
Robotics Technology Market will Help You Get More Business – Allied Market Research
The Objective of the “Global Robotics Technology Market” report is to depict the trends and upcoming for the Robotics Technology industry over the forecast years. Robotics Technology n Market report data has been gathered from industry specialists/experts. Although the market size of the market is studied and predicted from 2014 to 2020 mulling over 2015 as the base year of the market study. Full Story: GuruFocus.com
Not to get too meta, but my team and I at Zen Media just helped Forbes launch its highly awaited streaming platform, Forbes8, at its media-mogul, industry-insider, and entrepreneurial all-star event in NYC. Full Story: Forbes
WEB DEVELOPMENT
Why a Good Website is Vital for Small Businesses?
You might recognize a website as the live pages of a business you can find on the internet. That is a practical definition. A website is a network of web resources identified by the same domain name and operated on at least one server. Websites are used for both personal and business purposes. Full Story: VENTS Magazine
4 Ways to Prevent Common Website Development Missteps
Beth had a new website built for her thriving legal practice last year, and while the site is beautiful, website traffic and leads have completely dried up. She doesn’t understand what could possibly have gone wrong and whether her site will eventually recover. Full Story: Social Media Today
MARKETING AUTOMATION
5 Ways to Complement Marketing Automation With Human Connection
Lots of companies, large and small, are now using marketing-automation tools to keep track of their client relationships and nurture their leads through the sales process. That includes everything from customer relationship management (CRM) systems and automated email tools to social media-management apps and artificial intelligence (AI) chat bots that provide responses for simple queries and intake tasks. Full Story: Entrepreneur
Data Integration: The Real Key to Success with Intent Insights
In this era of hyper-personalization and ABM, having the right data can make or break your marketing efforts. That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization, more efficient outreach, and more. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
3 ways business intelligence can be a pivotal asset to your business
However, that process can be daunting when you aren’t approaching it with the right tools in hand. Fortunately, if you’re using the right business intelligence (BI) tools, they can reduce the amount of stress and time put in to the data analysis process. Full Story: Business Matter
How Data Analytics Is Driving Digital Transformation in Retail
The use of data analytics is powering digital transformation in retail, from supply chain and in-store inventory management to customer service and engagement. In this report, we offer key insights into the growing adoption of analytics by the retail sector: Full Story: Coresight Research
BRANDING AND DESIGN
Build Your Brand: 4 Personal Branding Tips for Influencers
And as many businesses as there are, there are even more individuals fighting to stand out from others in their space. As a content creator or influencer, creating a powerful, reputable brand can mean the difference between growing a loyal and engaged following and speaking to an empty room. Full Story: Business 2 Community
Apple takes crown as world’s most valuable brand
The Apple brand is worth $234 billion, according to one of the most closely followed brand studies in the world. The figure is up 9% from the same study in 2018. The next brand on the list is not even close. Tech dominated the list. However, car brands made a particularly strong showing. Full Story: msnNOW
VOICE STRATEGIES
HOW DO I… USE VOICE TECHNOLOGY TO INTERACT WITH MY CUSTOMERS?
The rise of voice technology is upon us, with experts suggesting that voice searches will overtake keyboard searches by 2020. The popularity of digital assistants is evidence of this. On Black Friday last year, voice-activated speakers including the Echo Dot, and the Amazon Fire Stick with Alexa voice remote were the bestselling Amazon-branded devices. Full Story: BQ Live
The future of search begins with a ‘V’
The future of search begins with a “v” — as in voice and visual search. While “voice search” (on smart speakers) hasn’t taken off, as we enter the era of “ambient computing,” it’s clear that voice will be the universal interface for an increasingly diverse array of connected devices. Full Story: Search Engine Land