By Integrated Marketing Platform | October 23, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why Utilizing Data In Your Digital Marketing Strategy Is So Essential
In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective business strategies and decisions within an organization, not just in the marketing department but across teams. Full Story: Forbes
Why Going Omnichannel Won’t Save Your Marketing Strategy
With today’s consumers demanding a more consistent experience across all of their devices, many companies are crafting omnichannel marketing strategies to reach their target audiences on more channels, more devices and in different scenarios. Full Story: CMSWire
What Is Diversity Marketing? (+How Marketers Can Embrace It)
For a long time, the marketing efforts of major brands had one big thing in common: they were aimed squarely at an overwhelmingly older, white, male audience. At the time, that made sense, as they represented the majority of the consumer market. Today, however, that kind of approach is not only outdated, but it can also harm a brand. Full Story: G2 (blog)
3 Reasons Your Content Marketing Is Not Working and What You Can Do About It
Have you invested time and energy into create content for your website and marketing campaigns only to see little to no results? In this video, I’ll share with the 3 main reasons your content is most likely failing. So, if you’re ready to get a great return on your content investment check out the video below. Full Story: Business 2 Community
Five Questions Local Business Owners Should Ask About Marketing
Local businesses are challenged in many ways, and reaching new consumers often tops the list. Without strategic understanding of audiences and objectives, marketing effectiveness suffers. “Marketers can miss out on valuable opportunities because they don’t understand the full picture,” said RingBoost VP of Marketing Ellen Sluder. “Strategy feeds tactics. Asking smart questions will yield a positive return and have a multiplying effect on results.” Full Story: PRNewswire
Local Intent Marketing: What Businesses Need to Know
This cycle of customer intent is essential. Seventy-six percent of people who search on their smartphones for something nearby visit a business within a day. Gone are the days when a customer only visits a business’s website. More business results are appearing in the form of digital business profiles. Full Story: Search Engine Journal
The Four-Part Formula For Marketing Success
I spend a couple of hours each week helping less experienced chief marketing officers (CMOs). They usually seek my advice looking for quick wins, tips and hacks. By now, I’m used to their sigh of disappointment when I share with them what I’ve found to be the four-part formula for marketing success. It includes no hacks, trickery or sorcery. Just four, time-tested elements I’ve found you absolutely must get right to build a successful marketing operation: strategy, execution, people and creativity. Full Story: Forbes
Tech Marketing Is Losing Its Cool
The year 2015 was a heady time to do marketing for tech startups. The venture baronry that controlled the fates of founders had decided that markets, rather than engineering or personnel, made or broke new companies. If you were a strategist or a creative, swagger came with the job, along with corporate Uber and free lunches of glistening sushi. Full Story: WIRED
SOCIAL MEDIA
A Step By Step Guide To Build A Brand Using Social Media
First things first, to create a branding strategy, it’s essential to set goals first. Whether you’re an individual or a brand, you already have an online brand given you have a digital footprint. Statistics suggest most people do search online before trusting any brand. You need to take control of your brand by ensuring that people see what you want to show them when they google about you or check your social media profiles. Full Story: Entrepreneur
4 Key Tips on Hiring For Social Media Roles in 2020
It’ll be 2020 in just a few short months, and the start of a new decade in the social media landscape. Over the last 10 years, social platforms have become increasingly more sophisticated, and the role of the social media professional – whether that’s a manager, associate, or freelancer – has also evolved to become more creative, strategic, and motivated to keep up with ever-changing trends in the space. Full Story: Social Media Today
5 Ways to Improve Your Social Media Ad Efforts in 2020
Change is the only constant when it comes to social media advertising. The strategies and tactics that worked well this year will soon become obsolete, and unfortunately, those who remain stagnant, and use the same approach for every campaign, will find themselves increasingly frustrated. Full Story: Social Media Today
Five ways to produce striking content on social media
Facebook, Instagram and Twitter are incredibly huge platforms — every day, millions of people use and join these websites to communicate, share creative content and stay informed about the latest news and trends, says writer Jeff Blaylock. He says that for that reason, marketers must use these channels to connect with potential clients. Full Story: Media Update
SEARCH ENGINE
5 Ways to Boost Your SEO Right Away
Every small business owner needs a solid marketing plan. Traditionally, radio ads, billboards, magazine spreads and phone books were the places to be. However, those days are long gone. Digital marketing is now the number one marketing strategy businesses should focus on in this age of mobile internet searches. Full Story: Business.com
SEO budgets fall as marketers want clearer guidelines
The budget for SEO in the average marketing team has dropped by 5% in 2019 compared to those in 2018, with 60% of marketers admitting that resource and a lack of available spend are the main reasons for a lack of investment in organic search activity, according to new research. Full Story: Netimperative
Businesses are Taking full Advantage of SEO
Internet technology is spreading its steps quickly into the lives of common people. Companies are taking full advantage of this to promote their products and increase their sales through the wide use of the Internet. Search engine optimization is helping companies to increase their sales after playing with search engines’ algorithms. Full Story: Seekers Time
Link Diversity or Diversifying Links Matter a Lot For SEO
Link diversity or diversifying your link profile is very popular term nowadays in blog posts or within the community. People are using them for a good purpose like greasing the backlinks. Full Story: BO Herald
MOBILE MARKETING
How to Choose the Right Pricing Strategy for your Mobile App Project
For every Apprenuer, building a great mobile application takes center stage. Since the app development process has been repeatedly talked about, a considerable amount of time and effort is spent on discovery, design, and development. Full Story: Appinventiv
Instagram launches new series content tool for IGTV creators
Since being launched in 2018, IGTV, Instagram’s long-form video platform, has accumulated a large creator base with loyal fans that look forward to new videos each day. Today, Instagram is rolling out a new series content tool for those creators, which will allow them to organize their videos into a series, with a consistent title and theme. Full Story: Mobile Marketing Magazine
Verizon To Offer Customers A Year of Disney+ For Free, Upstaging Quibi’s T-Mobile News
A new front has opened in Hollywood’s streaming wars: mobile devices. Telecommunications giant Verizon said it would offer certain wireless customers a year’s free access to the Disney+ streaming service, an announcement that comes in the same week that Quibi said it had reached a deal with the smaller rival carrier, T-Mobile. Full Story: Forbes
Study: Which digital ad formats are most effective?
A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Full Story: Marketing Land
DIGITAL SIGNAGE/ SCREEN MEDIA
Key Digital releases 4K presentation switcher
Key Digital has launched its KD-PS42 4K/18G presentation switcher. This device integrates directly with the company’s other presentation solution products for conference rooms, board rooms, classrooms, lecture halls and more, according to a press release. Full Story: Digital Signage Today
Digital Signage Enhances Advertising for Bluewater Promotions Inc.
Mvix, a leading provider of content-rich digital signage software and solutions, implemented a digital signage network of 15 media players within the Bluewater Medical Clinic in Sarnia, Ontario. Full Story: PRNewswire
EMAIL MARKETING
14 Ways to Use Email Marketing (Besides Sending Newsletters)
That said, ROIs that high are accessible only to marketers who really get the most out of their email marketing platforms and email marketing strategy. And if your strategy consists of just sending newsletters—no matter how frequently—you’re probably not seeing such astronomical returns. Full Story: MarketingProfs.com
How To Use Email Marketing for Your Restaurants
In today’s hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Isn’t it all about the Instachats and Snapgrams these days? Not necessarily! While social media is an important marketing tool, don’t discount the value of email. More than 90% of Americans use email, compared with 69% who have at least one social media account. Full Story: Franchising.com
E-COMMERCE
We wouldn’t have ecommerce without Amazon
I’m innocently doing work at my desk, or to be honest, taking a mini mental break to check out my favorite gossip site and there it is, a picture of the electric toothbrush I’ve been thinking about buying. The next thing I know I’m on Amazon, obsessing over reviews and whether I should spend $20 extra for regular feedback on my brushing technique. Full Story: Quartz
8 Supply Chain Strategies to Improve Your Ecommerce Business
Many ecommerce fulfillment centers spend much of their time implementing reactive tactics without ever thinking through the strategy of what they’re trying to achieve. The terms “tactics” and “strategy” are often confused and incorrectly used interchangeably. Full Story: Multichannel Merchant
PUBLIC RELATIONS
Communications Week Tackles Value of PR
Kite Hill PR CEO Tiffany Guaranaccia, who founded Communications Week in 2014, said that determining the value of public relations in today’s environment is more complex than ever—but also more important. “As an industry,” she said, “we have to go further into metrics and redefine PR and experiences to elevate the impact of PR for the growth of businesses.” Full Story: O’Dwyer’s PR News
AMP SPOTLIGHT: TOP PR TRENDS TO WATCH IN 2020
In recent years, the lines separating marketing and public relations have blurred. The rapid evolution of tech and reliance on data, the continued emphasis on content creation, and the increasing prevalence of influencer marketing—to name a few factors—have all forced tried-and-true PR tactics out the window in favor of something fresher and more effective for today’s audiences. Full Story: AdAge.com
MARKET RESEARCH
A Well-known Vegan Food Retailer Gains 40% Sales Growth Using Custom Market Research
Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest custom market research for a vegan food retailer. This success story highlights the key challenges faced by a well-known vegan food retailer in the US and provides comprehensive insights into how experts at Infiniti helped them overcome these roadblocks and revive their sales. Full Story: Business Wire
LOWER-TIER CRYPTO EXCHANGES STILL DOMINATE MARKET, RESEARCH
Interestingly, the aggregate monthly volume of E-rated crypto exchanges jumped 31.5% while the rest of the groups saw negative figures. Thus, volume figures of exchanges graded AA, A, and B tumbled 31.6%, 10.3%, and 15.6%, respectively. Full Story: Bitcoinist
WEB DEVELOPMENT
Five Strategies For Boosting Website Engagement
No business can succeed without an effective website. A website serves as the fundamental face of your company — even for many businesses that have brick-and-mortar locations. During my time at visual communication agency Killer Visual Strategies, we’ve helped countless organizations overhaul their websites, and the first order of business is always to put visual content at the forefront. Full Story: Forbes
Setting up a Chromebook for web development? You’ll want to read this guide
While I’ve noted many times that I code on my Pixel Slate and my newer Acer Chromebook Spin 13 with 16 GB of memory, all of my coding is on the back-end. Meaning, I typically use Java or Python, along with some APIs and cloud services, to build small apps and complete homework for my Computer Science classes at the local community college. Full Story: About Chromebooks
MARKETING AUTOMATION
Use Artificial Intelligence to Set Sales Targets That Motivate
Setting the right sales targets for employees is a difficult balancing act, with long-term consequences on growth and morale. Setting a target too low, making it easily achievable, might cause an an employee to not put in the effort. Setting a target too high can be equally problematic. Full Story: Harvard Business School Working Knowledge
How To Kickstart Your Home Automation Business?
As technology becomes more intuitive, commonplace, and dynamic, it slowly becomes a part of our life. Once thought to be the prerogative of the workplace, technology is enabling our homes to run more efficiently now. And yes, I’m pointing towards home automation. So you must be wondering what home automation is? It is the networking of electronic devices and home appliances in such a manner that we can control it without being physically present in our place. Full Story: Android Headlines
ANALYTICS & BUSINESS INTELLIGENCE
How much organizations are investing in analytics and why
Despite 94% of organizations believing data and analytics is important to their digital transformation and business growth, most are not enabling a data-driven culture, according to MicroStrategy. Full Story: Help Net Security
Why AI Has A Much Higher Bar For Data Quality Than BI
“When I grow up, I will never, ever lie.” The child who said this to me has since grown out of diapers, developing an astonishing mind and appreciation of the rich complexity of life. This saying stayed with me as the most naïve thing I’ve ever heard — until last year, when I read a broad email following a major data normalization project on medical claims and electronic medical record (EMR) data from two hospitals: Full Story: Forbes
BRANDING AND DESIGN
How To Design Brand Experiences Around Your Consumers’ ‘Valley Moments’
In the spring of 2014, I did what so many parents do: I took my family to Disney World. We got to experience the sights and sounds that make Magic Kingdom so, well, magical. As I reflect on that experience, three moments stick out: Full Story: Forbes
How to Get Influencers to Promote Your Brand
Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Today, I want to approach the same topic, this time from the brand’s point of view. Indeed, influencer marketing is a powerful tool. Full Story: Entrepreneur
VOICE STRATEGIES
Amazon Alexa and Google Home’s voice assistant were vulnerable to hackers
Amazon’s Alexa and Google Home’s smart assistant were vulnerable to a security issue that could have allowed hackers to eavesdrop on people without their knowledge or entice users to hand over sensitive information, researchers say. Full Story: CNN
You Can Use Siri to Make Google Voice Calls, But Not Google Assistant
Using Google Voice with Siri works basically the same as making any other calls or messages with the voice assistant. The only difference is the need to specify that the call or message should be made with Google Voice. To set it up, you need to change the settings on an iOS app so that Google Voice allows activation by Siri. If you have more than one Google Voice account you have to set a default Google account for the app or Siri won’t be able to send messages or make calls. Google Voice will still be free if you use Siri, except for the international call fee. Full Story: Voicebot.ai