By Integrated Marketing Platform | October 25, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Implement Empathy In Your Marketing Strategy
Adam Grant, a management professor at the University of Pennsylvania’s Wharton School, referred to it as “perspective-taking” back in 2011, but contemporary marketers generally call it empathy. At its core, empathy is the ability to share the emotions of others — to feel what other people feel and to care about what they care about. Full Story: Forbes
International Content Marketing: How to Create a Global Strategy
Content marketing is a powerful way for both B2B and B2C businesses to establish and grow their digital presence. From blogs to infographics, and white papers to video content, there are so many formats to deliver your brand messaging to your consumers. However, once it’s time to cross the seas and expand beyond U.S. reach, your marketing tactics must be tweaked to adhere to your international market(s). Full Story: Search Engine Journal
A Guide to Digital Marketing Strategies for Soloprepreneurs
Are you off and running, chasing your dreams of becoming a solopreneur? Have you thought about incorporating digital marketing in your business? Statistics suggest that 72% of marketers believe that traditional marketing is no longer sufficient, and Digital Marketing will raise their company revenue by 30%. Full Story: Small Business Trends
Should Public Records Be Part of Your Digital Marketing Strategy?
Public records are documents and records that relate to actions managed by various government offices and agencies. This may include applications, memos, meeting minutes, voting records, applications, real estate records, court records kept at the federal, state, county or municipality level. Full Story: EContent
Digital Marketing vs. Traditional Marketing
A top-notch marketing plan is one of the most important methods for businesses interested in reaching a large audience and growing the bottom-line. Bigger companies spend well into the thousands, some even millions, to reach their target audience in order to convert them into paying customers. However, most small to mid-sized businesses don’t have unlimited resources to dump into marketing. Requiring an educated decision on how to market. Full Story: Business 2 Community
Why Innovation Is the Key to Influencer Marketing
The true value of influencers can be clouded by a lack of transparency in performance and actual impact on a brand. Many agencies aren’t helping this problem, either, as many like to puff out their chests and handwave superficial metrics around their influencer network. Full Story: Tubular Insights
A Beginner’s Guide to Understanding Affiliate Marketing
Anyone who owns or operates a small- or medium-sized business knows that referrals go a long way, even in a world where “word of mouth” means “word of online reviews.” Perhaps not surprisingly, the referral system is still one of the most powerful ways to boost business — a study from Nielson showed that recommendations from friends are the most credible form of advertising, with 83 percent of people saying they trust the recommendations that their friends and family pass along. Full Story: Business 2 Community
Inside Bombas Marketing Strategy
It’s often a challenge for a marketer to weave both mission and product into the messaging. This objective tends to come alive more easily in marketing strategy than in actual execution. At Bombas, the direct-to-consumer apparel manufacturer, CMO Kate Huyett looks for ways to effectively marry the two. I recently asked her to share some of what she does to align Bombas’ brand pillars and corporate values. Full Story: Forbes
SOCIAL MEDIA
5 of the Best Strategies For Building Your Brand Through Social Media Marketing
With 89 percent of B2B marketers reporting that brand awareness is their top goal, branding through social media marketing is a valuable endeavor for your business. Keep reading to find out why and how to build your brand through social media. Full Story: Business 2 Community
Social Media Tactics that Can Help Personal Trainers Stand Out
There’s more noise than ever for personal trainers and it can be difficult for beginners to differentiate themselves in the industry. The good news for beginners is that social media is a great tool to promote themselves. The bad news is that many personal trainers don’t create a marketing strategy on social media and they fail to reach the right audience. Full Story: Business.com
How social media marketing trends affect our martech decisions
What has changed in the social media landscape in 2019? What should we keep in 2020? How do these trends affect our martech planning? Many things can change in the social media industry in 12 months. It’s even hard to remember all the changes towards the end of the year considering how fast all trends come and go. Full Story: ClickZ
5 Apps Every Company Should Use To Manage Their Social Media
The apps you use to run a business can make all of the difference. With social media management, a poor scheduling tool can mean posts slip through without approvals. If there’s a comment on a Facebook post, you might not see it. Yet, some of the high-end apps like SocialFlow (an awesome tool that is also quite spendy) are out of reach even for companies that have been around a while. Full Story: Forbes
SEARCH ENGINE
Tips to Optimize your Website to Rank in Mobile Search
There are very few things that we can state definitively when it comes to ranking in Search. This doesn’t mean we are uninformed. Google announced 200 ranking factors and continues to provide guidance on how to incorporate SEO best practices to rank in search. Of course, since everyone has access to the same information, this allows an equal opportunity for implementation. Full Story: Business 2 Community
The 15 Best Tools For Local Rank Tracking
It’s no secret that local SEO has become more important than ever before. Checking where you rank in Google Maps, Bing Local and Yahoo Local is crucial for any business that wants to grow a local presence. 46% of all searches on Google are looking for local information. Besides, 28% of those people search for something nearby results in a purchase. Full Story: Business 2 Community
Google Launches New, Animated Video Series About SEO for Beginners
Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such as John Mueller and Martin Splitt, this one is going to be entirely animated. Perhaps Google thinks an animated series is more accessible for beginners? Either way, the visuals are reasonably appealing. Full Story: Search Engine Journal
8 Small Business SEO Strategies For Publishing Shareable Content
A good understanding and proper execution of the fundamental principles of quality content will lead to a top position in the search results. Effectively explaining who you are, what you do and how you can help people is the core essentials of your content and primes your website for success. Full Story: Business 2 Community
MOBILE MARKETING
5 Proven Strategies for Ramping Up Your Mobile Coupon Marketing Program
Consumers love mobile coupons. As research suggests in a mobile coupon survey of more than 1,500 U.S. consumers, nearly half indicated they would prefer to receive mobile coupons over paper coupons. The United States is one of the largest smartphone markets in the world, with some 96% of people owning a cellphone. Full Story: Street Fight
Seven Tips to Increase Mobile Conversion Rate
Do you notice how slow your mobile conversion rate is becoming compared to those visiting via desktop computers? While this might seem meaningless, it’s actually crucial to focus on your mobile users, as the number of people using their mobiles increases each day! Full Story: What Mobile
Mobile Marketing For Photographers: Top 7 Campaign Strategies
In 2015, a survey revealed that 92% of adults own a smartphone and 59% of them prefer mobiles over desktops or laptops. Think about it: whether you’re out in public or sitting in a room with a group of friends, the one thing you are bound to do is check your phone every so often. Full Story: Baltimore Post-Examiner
6 Ways to Adapt Your Mobile Learning Strategy to the Needs of Modern Learners
Smartphones have been part of our lives for over a decade now. These little computers in our hands have put the world at our fingertips; from the ability to access Google Maps to tracing a health tech company that specializes in finding cures for rare diseases. Your mobile device is also an access point for mobile learning. Mobile learning, defined as education or training conducted using portable computing devices such as smartphones or tablet computers, is only viable if you give the following points serious consideration. Full Story: The Tech Edvocate
DIGITAL SIGNAGE/ SCREEN MEDIA
How AV Integrators Can Take Advantage of Digital Adoption
It’s 2019, and if you haven’t realized that your business needs to become more digital, you’re probably falling behind. According to Lucas Miller, Founder and CEO of Echelon Copy, digital adoption — discovering how integrating the most current technology can help grow a business — is akin to when mankind discovered the lever. Full Story: Commercial Integrator
Digital signage finds success in gyms
Digital signage is quickly expanding into almost every space, including gyms. As clients flock to gyms to get in shape, digital signage can help keep them entertained while they burn calories, and vendors are figuring out new ways to effectively reach those customers. Full Story: Digital Signage Today
EMAIL MARKETING
Make your email marketing sing this holiday season
Of course, we must talk about email marketing as we enter the 2019 holiday season! It is still the workhorse of the retailer’s marketing toolkit. Retailers account for 22% of all email marketing spend. Fifty-one percent of retailers expect to increase investments in email this year. Full Story: ZDNet
14 useful email marketing KPIs for your business
But just how do you measure the performance of your email marketing campaigns? What metrics should you be tracking? If you’ve been running various campaigns with different content, subject line variations and goals, how do you know which ones are most effective? Full Story: Econsultancy
E-COMMERCE
5 Ways to Improve Ecommerce Store Security
If you want to open your own eCommerce store, your first priority should be making your store feel secured to users and protect yourself from hacker attacks. Most the people often underestimate this step and do not take the necessary precautions which can lead to huge problems in the future. Full Story: The Hack Post
Building An Ecommerce Website? Here Are A few Security Tips
In the excitement of setting up an eCommerce site, it is often easy to forget that there is more to a website than descriptions of your product or service, pictures, and a payment button. In reality, site security is one of the most important aspects of an eCommerce site, yet it’s often the last thing considered. Full Story: TechShout
PUBLIC RELATIONS
Public Relations And Content Marketing: Which Is Right For Your Business?
Public relations has been around for decades. In fact, some would say it existed centuries ago, if you include such earth-shaking communications as the 95 Theses that Martin Luther is said to have nailed to the door of the Wittenberg Castle church and Samuel Adams’ propaganda that is believed to have helped inspire the Boston Tea Party. Full Story: Forbes
Three Tips To Align Social Media And Public Relations
Back in the dark ages of 2003, humans, as a species, were tethered to the wall. Literally. Our computers were hooked up to a modem that ran off of a phone line. Many of us have memories of dragging a phone cord from the central jack to various computers around the house. Full Story: Forbes
MARKET RESEARCH
Big Data SmartSurveyApp: A cutting edge market research and survey analytics technology
In today’s data-driven economies, to gain a competitive edge and stay ahead, corporations and governments are turning to analytics to help them get valuable insights from raw data in order to back their decisions with facts. The good news is Big Data SmartSurveyApp Technology is the solution to their needs. Let’s introduce this technology to you. Full Story: JBKlutse
Market Research Services Market Estimated to be Over $47 Billion, Says Beroe Inc
The global market for market research services is growing at a steady pace, driven by demands from governments, pharmaceuticals, media, and advertising industries, according to Beroe Inc., a procurement intelligence firm. Buyers in developing markets spend an average of 2-4 percent of marketing spend on market research (MR) activities, while buyers in developed markets spend up to 10-20 percent of the marketing budgets. Full Story: PRNewswire
WEB DEVELOPMENT
4 Programming Languages that Will Boost Your Web Development Career
Web development is one of the most exciting and growing careers within the IT industry and that’s because every company wants to have an online presence to reach out to a global audience. This means there is no better time to get into web development than now. At the same time, you should decide which programming languages you want to specialize in, as your opportunities will depend on your knowledge, experience and expertise. Full Story: Newswire
Google’s Advice on How to Determine if Your Business Needs a Website
The first episode of Google’s new ‘Search for Beginners’ video series aims to help businesses determine whether or not they need a website. Interestingly, Google doesn’t recommend building a website right away. The video contains different suggestions for different types of businesses. Full Story: Search Engine Journal
MARKETING AUTOMATION
Salesforce adds AI, interactive components to its email platform
Salesforce has announced updates to its Marketing Cloud email solution to support new inbox functionalities provided by several major Internet Service Providers (ISPs). The new features include Salesforce’s AI solution, Einstein and interactive email capabilities that could serve as an alternative solution to AMP for Email. Full Story: MarTech Today
The Value of Integrating Marketing Automation with Email Marketing
Email marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated to be sent worldwide in 2019, it’s safe to assume that your customers are getting their fair share of email communication. Full Story: Promotion World
ANALYTICS & BUSINESS INTELLIGENCE
B.I. Analysts: Start with the Right Questions
The world of business intelligence (B.I.) has evolved at a breakneck pace over the past several years, creating a corresponding need for analysts who can access—and make sense of—big and unstructured data. Meanwhile, companies are recognizing the value of that data, which means that datasets (and the need for the infrastructure to store and manage them) are getting bigger than ever. Full Story: Dice Insights
What Does a Business Intelligence Analyst Do?
The glitz and glamour of entrepreneurship has warped many public narratives about success. Some CEOs would like you to believe that their gut is the most important decision-making tool they have. The truth is that few big decisions get made at any company without good ol’ fashioned business intelligence. Full Story: G2 (blog)
BRANDING AND DESIGN
No Personal Branding Needed – The Entrepreneur Can Win Another Way
Tim Denning starts his article by asking some meaningful questions: “Are you successful, really, because of your brand? Or are you running a race that does not matter and will hold no joy when you are lying on your deathbed, reflecting on your life?” He recommends letting your work stand out for itself and urges you to be useful. Full Story: Business 2 Community
Why Branding Should Be Your SMB’s Competitive Advantage
Want a simple and straightforward way to beat the competition in your local market? Easy. Start investing in brand marketing for your business. It doesn’t matter if you’re a dentist, lawyer or plumber. Chances are, you’re like most local service businesses — you’re probably not doing enough to drive brand recognition for you and your business in your local market. Full Story: Forbes
VOICE STRATEGIES
Have Amazon Echo privacy fears? Here’s what you can do
Security researchers have recently found malicious apps that can eavesdrop through your Echo speaker. And this isn’t the first privacy case — since we were first introduced to Amazon’s Echo devices, the company has been challenged by consumers who have privacy concerns over the microphones that always listen for your command. Full Story: CNET
How Retailers Can Optimize For The Growth Of Voice Search
In SEO terms, voice search is a type of Internet behavior made by users who verbally state their queries and questions, in natural language, to a “smart device.” Voice search is growing, and the amount of high-intent traffic it drives to web sites is hard to ignore. Full Story: Retail TouchPoints