By Integrated Marketing Platform | October 07, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Accessibility Is the Missing Link in Your Digital Marketing Strategy
If your Marketing department is not including accessibility in your Digital Marketing strategy, start now. Digital accessibility may be the single most effective way to reach more customers, create a more engaging customer experience, and inspire deeper brand loyalty. Full Story: MarTech Series
Why a customer-centric digital marketing strategy is the way to go?
Nowadays, most companies tell us that they are fully aware of treating customers with the utmost care and always put their customers first. However, too often, this is not the case. And businesses that do not put enough emphasis on customers aren’t too likely to survive, at least judging by the latest research in this field. Full Story: e27
Are You Leading or Following with Your Marketing?
People don’t want to say it out loud, but they’re whispering to each other that their launches aren’t going as well as they’d planned… Their webinars aren’t converting the way they used to… Their ad costs have gone way up and conversion rates have gone down… Full Story: Business 2 Community
Does your business have a customer loyalty strategy?
Customer loyalty is an essential competitive advantage that is necessary to stand out in a competitive marketplace. However, many companies and business leaders are focused more on attracting new customers rather than working to retain the customer that they have already acquired. For example, a company will release special pricing to gain and attract a new customer, but very seldom will they offer specials to customers who have been using their products or service for some time. Full Story: Business.com
Are these 5 content marketing myths holding you back?
Nowadays, most marketers understand the essentials of content marketing: know your audience, provide value, don’t sell aggressively. But content marketing is evolving quickly – and success is not always cut-and-dried. As a result, it’s easy for old ideas to outlive their usefulness, or for marketers to overreact to changes in the landscape. And when that happens, myths and misconceptions creep in. Full Story: Marketing Land
With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms, digital marketers are frequently scrambling just to keep up. Being aware of emerging or continuing trends is a vital part of staying on top of the game. Full Story: Forbes
Inbound Marketing on a Budget: 12 Tools You Should Be Using
Sticker shock! I’m sure you’ve experienced the same feeling when you see the prices of some Inbound Marketing tools. As a marketing agency that serves high-growth companies and small businesses, we are always on the lookout for effective tools to manage and measure the marketing efforts of our agency and our clients. There are thousands of inbound marketing tools on the market. How do you know which ones to choose? Full Story: Business 2 Community
5 Marketing Experts Share Trends to Jump On (and Which to Avoid)
So what is one of the best ways to invest in yourself? Knowledge. And you can’t stop with what you may have learned in school. As Jim Rohn said, “Formal education will make you a living; self-education will make you a fortune.” Full Story: Entrepreneur
SOCIAL MEDIA
Take Advantage of Social Media & Start an Online Business for Cheap
The days when opening up a business meant solely renting a commercial space and setting up shop are long gone. Nowadays, every up-and-coming entrepreneur buys an internet domain, gets into online marketing, goes on social media, and puts its business into the virtual world, where almost all the potential customers spend their time. Full Story: Social News Daily
The Best Social Media Publishing Tools Around for Capturing ROI and Streamlining Scheduling
It feels like just yesterday when brands began to double down on social media marketing efforts. Back then, we knew these platforms were important—but lucrative? That was way less clear. Today the value of social media efforts are, thankfully, no longer a mystery. In a study of 600 marketers shared by Forbes, nearly 60 percent note that their organic social efforts result in medium-to-high ROI. Full Story: Skyword
A Need for Community Drives Peer-to-Peer Social Media Marketing
Everyone recognizes that social media has changed our culture. Not only do we communicate in radically different ways since we learned to post, share, YouTube and Tweet, but we also have accepted new ways to gather information, buy and sell products, make travel plans, do business and more. Full Story: Inside INdiana Business
Want Your Brand to Stand Out on Social Media? Try These 8 Tips
Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard? You have to find ways to cut through the noise and stand out like a unicorn in a sea of donkeys. But how? By knowing how to standout on social media. Full Story: Small Business Trends
SEARCH ENGINE
SEO in 2020: How to Perfectly Optimize Your Website for Google
Are you looking for ways to maximize your search performance in 2020? Search algorithms are always changing, and it can be difficult to keep up with the various elements. That’s where this graphic comes in. In the below listing, the team from DCI share their guide to a perfectly optimized website. Full Story: Social Media Today
Multiple H1s won’t get in the way of your SEO, Google says
“Our systems don’t have a problem when it comes to multiple H1 headings on a page,” said Webmaster Trends Analyst John Mueller on the October 3 edition of #AskGoogleWebmasters, adding that using semantically structured headings does help Google understand your pages. Full Story: Search Engine Land
What’s a Domain Name and Why Does it Matter?
We all know that in the end, both Romeo and Juliet die. And the truth of it is that they didn’t die because of all the mistakes they made or the misunderstandings they had, but because of the importance placed upon their names. Full Story: Business 2 Community
3 Steps to Leverage LinkedIn for Link Building
We all know that links are a critical part of SEO. Most of us also know just how difficult it can be to earn these links. You can probably relate. I’m sure you can remember putting in countless hours trying to find the right people to reach out to, followed by hours carefully crafting and sending your messages. Full Story: Search Engine Journal
MOBILE MARKETING
How In-App Programmatic is Changing the Mobile App Advertising Marketplace
Life is looking pretty good for the mobile ad networks and mediation platforms that were first to enter the mobile app monetization market. They’ve had the better part of a decade to establish relationships with advertisers and mobile app publishers, and ultimately dominate the in-app advertising market. Their sell-through rates are high and their margins impressive. Full Story: MarTech Advisor
Instagram launches new standalone app Threads
Today, Instagram announced Threads, a new standalone app specifically designed for private and quick conversations between you and your Instagram close friends list. Threads is camera-first, and will allow users to share photos, videos, messages, and Stories with only the close friends previously selected. Full Story: Mobile Marketing Magazine
Facebook’s value to users is continuing to dwindle
The Facebook app is no longer seen as indispensable for mobile users as instant messaging and visual content sharing apps continue to gain momentum while the social media giant’s reputation continues to be damaged. Full Story: Mobile Marketing Magazine
Mobile marketer IronSource gets $400 million investment from CVC Funds
CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years. CVC Funds will take a minority stake in IronSource in exchange for the money, which means that IronSource has a substantial valuation. The deal makes IronSource one of Israel’s first unicorns, with a valuation over $1 billion. Full Story: VentureBeat
DIGITAL SIGNAGE/ SCREEN MEDIA
Top Five Things to Make Your Digital Signage Content Memorable
For digital signage, everything about your content, including design, motion and messaging all go into making a memorable experience for your viewers. There’s no one right set of rules, since digital signage is used for everything from interactive wayfinding to menu boards, design guidelines vary. Full Story: rAVe Publications
Why should you visit the Digital Signage Show
The second edition of the DIGITAL SIGNAGE Show, the only event dedicated to digital displays and interactive technologies in South-East Europe, takes place between 9-12 October, 2019 in the new B1 pavilion of the Romexpo Exhibition Centre in Bucharest, Romania. Full Story: AV Magazine
EMAIL MARKETING
3 Easy Steps to Your First Email Drip Campaign (That Sells on Autopilot)
Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage in email automation. Full Story: Business 2 Community
How to Re-engage Your Email Subscribers
Are you a business owner struggling to keep their email subscriber list engaged? If so, you’re not alone. Email marketing is, without a doubt, one of the valuable tools you have at your disposal. Studies show that reaching out to your audience via email offers the best ROI and conversion rates. Hubspot’s analysis shows that email marketing has a 3,800 percent return, which should clue you in on the importance of this strategy for your business. Full Story: Customer Think
E-COMMERCE
Google peaks into ecommerce with new direct checkout service
Search, like, shop; Google’s new service. The American giant new service provides the users of the search engine to buy thousands of produces directly from the platform, instead of being redirected to web of the retailer. Full Story: MDS
3 Quick Fixes for Greener Ecommerce
Until recently, environmental issues didn’t much matter. But attitudes are changing fast. Environmentally concerned shoppers are rapidly becoming mainstream. Four million people took to the streets worldwide for the September 20 “Global climate strike,” demanding bold action. Full Story: Practical Ecommerce
PUBLIC RELATIONS
How To Tell That A Potential PR Client Might Not Be A Good Fit
Not all business prospects are created equal. I’ve had my share of run-ins with less-than-ideal new business contacts and heard countless stories. When a client isn’t going to be a good fit, you usually know, if you’re honest with yourself. Maybe concerns pop up during the first phone call or you see red flags during project terms or contract negotiations. Full Story: Forbes
Digital Crisis PR: 5 Communication Tips to Counteract a Digital Crisis
A digital crisis can happen to any company. What can make or break you is how you communicate, both internally and externally. In this episode, Elisa D’Amico and Desiree Moore give 5 communication tips to counteract a digital crisis and to help you protect your company’s brand and reputation. Full Story: JD Supra
MARKET RESEARCH
T4 wants to transform market research data with a combination of AI and humans
When T4 co-founder and CEO Maks Khurgin was working at Bain and Company, he ran into a common problem for analysts looking for market data. He spent way too much time searching for it and felt there had to be a better way. He decided to build a centralized market data platform himself, and T4 was born. This week the company competes in the TechCrunch Disrupt SF Startup Battlefield. Full Story: TechCrunch
WEB DEVELOPMENT
How to get a developer job: The best programming languages to learn in 2019
These are the best programming languages to learn to land a great developer job and to earn more money. Also, find out developers’ favorite tools, free resources for coders, GitHub guides, and more. Full Story: TechRepublic
If you’re running an online business, you either designed the website yourself or someone did it for you. Whichever the case, having some web design knowledge goes a long way in helping you maximize your presence on the Internet. Just like a street shop, your site’s design, content, and public-facing interface influence your visitors’ behavior. Indeed, you need to get it right if you’re to establish a long-standing online presence. Full Story: TechDecisions
MARKETING AUTOMATION
Artificial Intelligence and the Future of work
At a recent conference, I asked the audience to vote on this question and the mostly technical audience were split evenly on each side. i.e. approximately half the audience felt that there would be more jobs (and the converse that approx. half felt there would be less jobs) Full Story: Thrive Global
How Instagram uses artificial intelligence and big data
At this moment, it already has hundreds of millions of active users. What’s more, it is already owned by Facebook. Every day, around 70 million pictures are uploaded on the platform. People, on the other hand, engage with these posts by clicking the heart button, using hashtags, and commenting. Full Story: Business Matters
ANALYTICS & BUSINESS INTELLIGENCE
5 Major Trends Shaping the Evolution of Analytics and Business Intelligence
“As intelligence is at the core of all digital businesses, IT and business leaders continue to make analytics and BI their top innovation investment priority,” said Jim Hare, research vice president at Gartner. “This Hype Cycle helps data and analytics leaders make the transition to augmented analytics, to build a digital culture and operationalizing and scaling analytics initiatives.” Full Story: CIOL
The DIY Guide to Introducing Machine Learning Solutions
Machine learning is fundamentally different from all the tech that came before it in one major way: As time passes, it gets smarter. It’s the opposite of a static solution because it actually provides more value with age. Unsurprisingly, companies in all industries have been eager to embrace machine learning in recent years, and that shows no signs of slowing. Full Story: Business 2 Community
BRANDING AND DESIGN
How a Large Creative Brand Accomplishes Its Marketing Goals
Siu says he admires Adobe, specifically in its efforts to develop into one of the most respected brands. He digs into the finer details of Adobe and Adobe Creative Cloud, focusing on how the company executes its marketing. Full Story: Entrepreneur
Four critical foundations to accelerate brand growth
Customers pay brands to solve their problems. Understanding motivations fuels growth. What are your customers’ most significant needs and motivations, and more importantly what are the problems that stand in their way to achieve them? Full Story: Inside FMCG
VOICE STRATEGIES
What is Amazon’s ultimate Alexa strategy?
At its hardware event in Seattle last week, Amazon.com introduced a whopping 15 new products linked to its Alexa platform with the apparent goal of being a voice-command away from consumers at any time. Not everybody, however, is seeing the commerce connection. Full Story: RetailWire
Google’s New Action Blocks Are Siri Shortcuts for Android
The Android Action Block app offers a variety of tasks that Google Assistant and Android can carry out. Each block is given a name, an image on the device’s home screen, and a spoken command for Google Assistant. The Action Blocks can range widely from custom names for phone calls to saying goodnight as a way to shut off lights and turn on the alarm systems. Full Story: Voicebot.ai