By Integrated Marketing Platform | October 08, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Timely Tips for Marketing Planning And Budgeting
As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind. With so many moving parts, from budget to messaging, it’s safe to say that most marketers feel angst and dread when it comes time to plan for the next year. Full Story: MarTech Advisor
7 Tips for Growing Your Business Fast
Admit it: growing your business doesn’t happen overnight. It takes considerable effort and a massive amount of time. It means you may wear different hats in the beginning, deal with sales and marketing, understanding financing, ensuring corporate compliance, and much more. Full Story: Influencive
How to Succeed in Marketing to the Connected Consumer
Relationships between brands and consumers have changed. The way we consume products, services – and even marketing messages – is not the same as it once was. The proliferation of smartphones and tablets, along with the rise in value of the subscription economy is leading this change. Consumers are now hyper-connected in ways that never existed before. Full Story: MarTech Series
Marketing works. If you take action.
At a time when advertising has been rated below politics as a trustworthy profession and when, according to a recent survey, 77% of brands wouldn’t be missed if they disappeared overnight, can brands still prosper? Full Story: Bizcommunity.com
How to fine-tune your influencer marketing strategy
If it’s simply a case of having thousands of followers, anyone could be an influencer. You could be one. I could be one. There’s no talent required to ‘buy’ followers or set up a bot on your account to follow/ unfollow. And this is where many brands have gone wrong, chasing people with hundreds of thousands of (often fake) followers, and have been burned when the campaign didn’t perform as anticipated. Full Story: CampaignLive
The New Way to Make Your Brand Marketing Strategy a Success
Today’s common marketing tactics heavily rely on user activity and can answer questions – who, what, when and how – on a certain level. However, psychographics can answer the most critical question – why. Full Story: Business.com
Next-Level Marketing Reporting: Your Top 5 Platforms
From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting. Business intelligence software (BI) is being used to leverage big data and cloud computing in order to sort, analyze, and present complex datasets in easy-to-read reports. Full Story: Business 2 Community
Tips and tricks for a successful content marketing campaign
Putting out content on a regular basis and then turning it into a monthly income depends mostly on the commitment, marketing strategy, and posting as much content as you possibly can. This is why today we are going to introduce you to a few tips and tricks that will help you do this the right way and always stay ahead of your competition. Full Story: ValueWalk
SOCIAL MEDIA
How can social media marketing grow your business?
What does a 35 year old man in Pennsylvania, the President of the United States and a Hollywood celebrity have in common? They are all active on social media platforms. In the age of superfast communication and digital proximity, social media platforms like Facebook or Twitter are dominating the way people interact with each other. Full Story: London School of Business and Finance
Social Media Content Trends for 2020 and Beyond
Social media is always changing, with technological advances, both in terms of devices and platforms, enabling new ways for people to interact. A great example is the rise of Stories – a few years ago, Stories wasn’t even a consideration, and now more than a billion people use Stories every day across Facebook’s family of apps alone. That’s also helped boost the use of AR tools like face filters, while VR tools are also on the rise, along with home assistant devices, voice search, etc. Full Story: Social Media Today
Instagram Adds New ‘Emails from Instagram’ Security Confirmation Listing
As you can see, the new listing includes two elements – ‘Security’ emails, and ‘Other’, for official communications sent to you. Now, if you get an email prompting you to take action in relation to your Instagram account, and it seems a little fishy, you can check this listing to confirm whether or not it is, indeed, a legit notification from Instagram. Full Story: Social Media Today
Facebook and Instagram restrict ads in a bid to protect vulnerable teens
Social media sites Instagram and its parent Facebook, are tightening their content standards to restrict advertisements and posts from influencers and other users who peddle weight loss and cosmetic procedures to teenagers. Full Story: Verdict
SEARCH ENGINE
Search engine optimization is based on two concepts: relevance and authority. Without great content, your site will possess neither the relevance nor the authority required to rank well in organic search. Full Story: JumpFly
Google is Testing Search Results Without URLs
Google appears to be testing the complete removal of URLs from search results, displaying only the website name instead. This was spotted by a Reddit user who shared the following screenshot in a thread: Full Story: Search Engine Journal
How to Create an XML Sitemap for Your Website (and Submit it to Google)
An XML sitemap is a powerful tool which informs search engines about all the pages that exist on your website. Without a sitemap, Google may find it difficult to navigate all the pages on your website. Luckily, you can create and submit an XML sitemap to Google within a few minutes. Full Story: 99Signals
5 reasons why SEO is here to stay for the foreseeable future
Who would’ve thought 20 years ago that businesses would do just about all their advertising online at some point? Before the internet, to market your brand, you had to go over the top and pay thousands of dollars to get a 30-second TV spot or rent a billboard for a few days. Now, you need to create a website and Facebook page, and that’s about it. Full Story: Flux Magazine
MOBILE MARKETING
How To Boost Your Mobile Marketing Campaigns
When you think about the experience your brand provides users, does it include mobile? If not, it’s time to boost your mobile marketing campaigns so you cater to every single user who visits and engages with your website. Full Story: Business.com
Taking a Look at the Most Recent iPhone Launch and Its Marketing Campaign
Unless you’ve been living under a rock, you’ve likely seen a great deal of info and ads come out for the newest iPhone. Just like clockwork, Apple rolls out a new and improved version of their beloved phones – and as you can see from this historical chart, Sales tend to increase significantly during the third quarter releases. Full Story: AiThority
Social media spend leapfrogs print as third largest ad channel
Social media will overtake print ad spend for the first time this year, becoming the third largest channel for advertising, according to the latest forecasts from Zenith. Social media spend will grow 20 per cent to reach $84bn, while the combined spend on newspapers and magazines will slide six per cent to $69bn. This will give social media a 13 per cent share of global ad spend, placing it behind television (29 per cent) and paid search (17 per cent). Full Story: Mobile Marketing Magazine
Apple is considering bundling together Music and TV+
Apple is reportedly eyeing the possibility of creating a ‘super-bundle’ by combining Apple Music and its upcoming Apple TV+ service into a single monthly package for users. The plans, however, are being faced with opposition from record labels, which are concerned that bundling together the media content offerings could hurt them financially, reports the Financial Times. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
3 tips for successful indoor digital signage
Almost everyone wants to stay on top of digital trends in business, such as digital signage. It is one thing to understand the nuts and bolts of digital signage, such as the individual displays, media players and software packages, but it is another to understand how to make it work well with your business. When you deploy digital signage indoors, you have to consider a lot of factors such as space, branding and messaging. Full Story: Digital Signage Today
Assessing the distinct attributes of DOOH sites
Not all DOOH sites are created equal and new research from Australia suggests that an understanding of the attributes of individual sites provides an additional means to not only quantify these sites but could also become a key discriminator for advertisers. Full Story: Warc
EMAIL MARKETING
How to Build an Email Marketing List From Scratch
Email trumps every other channel in terms of conversions and return on investment (ROI). Research shows that for every dollar spent on email campaigns, you get a $44 ROI. In addition, 91% of subscribers are open to receiving promotional emails from brands. Digging deeper into research, you’ll find that you can’t go wrong with an email list if you want to grow your business to new heights and cater to customers. Full Story: Business.com
Email marketing: Understanding the elements of Permission
As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, we consulted with many email experts to determine the essential elements for success in this complex medium. Full Story: MarTech Today
E-COMMERCE
8 Crucial Steps You Need to Take Before Launching an E-Commerce Business
Thinking about starting an online business? It’s a good idea: e-commerce sales are expected to reach $3.45 trillion globally this year. Here are eight steps to take when launching your business, according to successful e-commerce entrepreneurs and advisors in The Oracles. Full Story: Entrepreneur
THE CONSCIOUS CONSUMER AND THE RISE OF SUSTAINABLE ECOMMERCE
After ordering a book through Amazon you are met at the front door by a delivery man with a box big enough to carry a fridge-freezer. Meanwhile, the six items purchased through your favourite online clothes store arrive in four separate packages over the space of two days. We have all heard stories similar to these. We aren’t just talking major waste here – what about the environmental impact from all those deliveries? And just how many times will the clothes even be worn before they end up on a landfill site? Full Story: Business Leader
PUBLIC RELATIONS
Are People Working in Marketing Happier Than Those Working in PR?
I got a mixed reaction from friends and colleagues. Many agreed with that sentiment, saying their PR jobs are much tougher than they were just a few years ago. Others claimed doubling down on relationships and tailored pitching was the key to success (no argument here!). Full Story: Business 2 Community
PR Strategy: What You Need to Know About Earned and Owned Media
For years, certain assumptions have dominated PR strategy and tactics. It’s handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics? How can you set those aside and have a sounder, more informed strategy tied to the bottom line? Full Story: Business 2 Community
MARKET RESEARCH
6 Different Types of Market Research Surveys for Every Business
What you cannot measure, you certainly cannot improve. Any business that wants to survive the competition and stay ahead of the curve must continue to optimize their approach. So how are you keeping up with advancing technology, evolving industry trends, and changing consumer preferences? Full Story: Indian Web
Five Ways AI Is Changing the Future of Marketing Research for the Better
AI and machine-learning can evoke polarized opinions in public discourse: For example, many welcome AI as a means to reduce repetitive and mindless work; others fear it for exactly the same reason, thinking AI coupled with robotics will replace human jobs. Full Story: MarketingProfs
WEB DEVELOPMENT
Website Planning: 4 Tips for Collaboration from a Web Developer
Working with peers in different disciplines can often lead to unnecessary friction, especially when it comes to website planning and development. We can get so bogged down in our own work responsibilities that it can be hard to keep in mind the experiences of others. Full Story: Business 2 Community
21 Best Websites To Get Programming Jobs In 2019
IT is a very hot niche salary-wise and demand-wise. The median pay in-house specialists can expect is just under $84,000 with experienced professional earning well above six figures per year even remotely. Most employers don’t mind shelling out the top dollar to engage with the best talent in the field. Full Story: Forbes
MARKETING AUTOMATION
The right marketing automation strategies can lead to significant returns for your company.
Automation is huge in the business world right now, and it’s not hard to see why. By streamlining certain tasks with the right technology, you can free up valuable hours in your day and focus more on running your business. Full Story: Business.com
I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction
In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. It’s time for marketers to adjust the sails. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Nine Things To Do Before You Invest In Business Intelligence Software
Business intelligence (BI) is the art of getting the right information to the right people at the right time. Every CEO in the world wants faster growth, but the only way to accelerate growth is to speed up how your business collects, uses and acts on data. Full Story: Forbes
Turn reviews into business intelligence with AI-powered review platforms
AI offers efficient, cost-effective ways to unlock insights from your reviews, and highlight trends and customer pains. Join this VB Live event to learn about how to leverage your reviews, turn good feedback into great product, uncover what really matters to your customers, and more. Full Story: VentureBeat
BRANDING AND DESIGN
Six Sacred Rules For Personal Branding In The Digital World
Everything has gone digital – including you. The move to all things digital may have started with e-commerce thanks to Amazon, but since they established their now famous online bookstore in 1994, everything has moved online. The web is the place we go to do practically everything. Full Story: Forbes
Google to require updated ‘Powered by Android’ w/ new branding starting in 2020
For the past five years, Google has required that Android smartphones ship with a message on their boot screen that says “Powered by Android.” Now, we’re learning that the requirements around this message will including Google’s new Android branding starting in 2020. Full Story: 9to5Google
VOICE STRATEGIES
Netflix’s ‘3%’ gets its own voice game on Alexa and Google Assistant
Following the success of its Stranger Things and Dark Crystal games, Netflix is adding another title to its gaming catalog: The 3% Challenge, based on hit Brazilian series 3%. The free-to-play episodic game, coming to Amazon Alexa today and Google Assistant later this week, is a prequel to the Netflix series, taking players into a dystopian future where citizens of the impoverished Inland have a lethal chance to make it to the affluent “Offshore” society. Full Story: Engadget
Spotify rolls out Siri support and new Apple TV app
Spotify has launched the ability to play music with Apple’s Siri voice assistant on the iPhone and iPad. The new feature, only recently made possible in iOS 13, puts Spotify on more equal footing with Apple Music. It showed up in the company’s beta app in late September, but it has now rolled out to all users. Another new addition will automatically put Spotify into Data Saver mode when you activate Low Data Mode on your device. Full Story: The Verge