By Integrated Marketing Platform | September 10, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why a digital first marketing strategy makes sense now
Digital first is not a new phenomenon. Disrupter businesses and start-ups have long adopted this approach as a way of making their marketing communications cheaper and more agile. Just look at OnePlus in China. They launched purely using social media and an influencer marketing strategy. As a result of the now well-publicised successes of a digital first approach we are increasingly seeing the big buck spenders getting in on the act, testing how this strategy might work for them. Full Story: ITProPortal
Digital marketing strategies: top tips and hints
Creating a digital marketing strategy for your business is essential if you want your content to make any kind of an impact online. But there’s nothing friendly about the phrase ‘marketing strategy’, and the thought of conceptualising how you’re going to promote your business online for the next three months and beyond can be a daunting one. Full Story: Startups.co.uk
Here are 7 Tips for Early Entrepreneurs to Give a Push to Their Venture
Every entrepreneur’s journey is exciting and unique. It is your passion and conviction in your idea that keeps you going. The fact that being an entrepreneur allows your decisions to have real world impact and face real time consequences for your actions – whether positive or negative – is what challenged and motivated me. Full Story: Entrepreneur
Use These 10 Expert Tips to Improve Your Small Business
Small businesses should always be looking for ways to improve. You can step up your marketing strategy, your productivity or even your tech tools. If you’re looking for opportunities for improvement in your own small business, check out these suggestions from members of the online small business community. Full Story: Small Business Trends
Measuring Marketing Efficiency and Knowing When to Let Go
Marketing efficiency is all about chasing big wins that come easiest. Focusing on the tactics and channels that drive the most results with the least effort. Most companies have some sort of internal marketing department. Imperative in measuring the company’s marketing efficiency is to consider both traditional and digital marketing tactics. Full Story: BOSS Magazine
6 Simple and Practical Digital Marketing Tips, Shared by Experts
At the beginning of August, it took place the Exabytes Internet Marketing Summit 2019 (EIMS2019), which brought together 1,000 SMEs in Malaysia who received the tutelage and knowledge shared by 37 digital marketing gurus. This event was organized by Exabytes and the DotAsia Organization. Full Story: Arizona Daily Register
Five Tips on How to Use Influencer Content in Paid Media
Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? Marketers who use influencer marketing as a tactic are repurposing that content in their other paid media, such as display and programmatic advertising, according to Linqia. Full Story: MarketingProfs.com
Four Types of Influencers for Your Influencer Marketing Campaigns
To better define and understand the various types of influencers, I looked beyond my own experience to offer something more credible. The academic study of influencer marketing is just beginning, but there are some nuggets of research wisdom out there to learn from. MarketingProfs.com
SOCIAL MEDIA
How these financial advisors are using social media to grow their business
One of the best ways financial advisors can bolster their credibility and reach potential clients is available for free. It’s called social media. However, merely joining Twitter and Facebook won’t cut it, according to Dasarte Yarnway, founder of Berknell Financial Group in San Francisco. Full Story: CNBC
How to Engage Audience More Using Visual Content
Whether you run a personal blog or a major online shopping platform, you still need to attract and hold visitors long enough for them to engage with the content on your webpage. There has never been more content online than it is today but quantity doesn’t necessarily imply quality. Full Story: Business 2 Community
Should Social Media Be Your Main Marketing Tool?
Social media is an undeniably powerful marketing tool. Whether you are running a small business or launching a major startup, social media gives you a way to build your brand’s reputation, engage with your customers, and nurture crucial sales leads. Full Story: BOSS Magazine
Ex-Twitter CEO says social media platforms shouldn’t ‘treat every account equally’
Former Twitter CEO Dick Costolo told CNBC on Monday that the social media company should give different sharing permissions to different types of accounts as a way to improve discourse on its platform. Full Story: CNBC
SEARCH ENGINE
70+ SEO Statistics to Help You Land on the First Page
If you own a business in the 21st century and you don’t have an online presence, you’re doomed to fail. This might sound harsh, but it’s reality. If you want to increase your number of leads, get more customers, promote your work, or sell any type of service, you need to show up in online search results, preferably at the top. Full Story: SmallBizGenius
The 4 optimization techniques from Google you can use with Amazon Ads today
PPC rockstars have virtually perfected the craft of serving up conversion-friendly search ads against intent-heavy web searches. In the last few years, in particular, AI and machine learning have fueled extraordinary advancements in PPC by enabling unprecedented targeting and the improved performance that results when ads are shown to the right audience. Full Story: Search Engine Land
9 Ways to Use SEOZoom to Level Up Your Digital Marketing
Looking for a digital marketing suite with robust tools that can help you manage every aspect of your online strategy? Then look no further than SEOZoom. Italy’s premier digital marketing software, SEOZoom, launched in 2015, and since then, more than 25,000 Italian businesses have used SEOZoom. Now, they’ve expanded their software to provide data for websites in the United Kingdom. Full Story: Search Engine Journal
More Online Businesses are Looking for Link Building Services for Improving their SEO
A survey carried out on internet marketing services has found that online businesses have been searching for link building services in order to improve their services. Due to the changing scenario of doing business, it has been found that the demand for link building services has increased significantly. The importance of high authority links in increasing the online presence of businesses is the popular reason for this change. Full Story: London Daily Post
MOBILE MARKETING
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available. The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can be used to create tailored reports, free of charge, saving you from having to buy expensive third-party benchmark reports. Full Story: App Developer Magazine
Retention and fraud the key issues for app marketers
Adjust has released updated H1 2019 data relating to the app landscape as part of its Global Benchmarks 2.0 report series. The insights in the report are based on Adjust’s aggregated database, with more than 7,000 apps analyzed. Full Story: Mobile Marketing Magazine
Mobile Far Superior to Desktop for DTC Advertising
Mobile advertising is as much as three times more effective than desktop for direct-to-consumer brands, according to a study by people-based marketing platform LiveIntent. The click-through rate for DTC mobile ads was three times as high as the rate for desktop ads on LiveIntent’s network. The conversion rate was a whopping 50% higher on mobile than on personal computers. Full Story: Street Fight
Google teases Play Pass – its mobile gaming subscription service
Last month we learned that Google is planning to launch a subscription-based service for mobile games on the Play Store. It gives you access to a large pool of premium games and apps for a flat fee of $4.99 per month. And today, Google says it’s almost good to go. Full Story: GSMArena.com
DIGITAL SIGNAGE/ SCREEN MEDIA
Kiosks, digital signage deliver transformed smart cities
Smart cities have become increasingly more common as city officials attempt to transform themselves into more tech-savvy spaces to streamline public transit, improve services and raise revenue. Kiosks are playing a critical role in smart cities. They provide not only services for commuters but also gather data to a retailer owner, which delivers precisely personalized experiences from those smart city trends. Full Story: Kiosk Marketplace
Visix Adds Content Packs and Kits to Digital Signage Offering
Visix, Inc. now offers content packas and kits for their AxisTV Signage Suite content management system. These provide Visix software users with predesigned artwork and templates for digital signage messages and screen layouts in a variety of topics, styles and colors. Full Story: Digital Signage Connection
EMAIL MARKETING
Testing your email marketing to improve your deliverability
Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and leave email deliverability up to the email service providers, but marketing to the managed inbox needs to be an ongoing, active process. Full Story: Marketing Land
7 Newsletter Ideas to Help You Create Engaging Emails
If you pulled up your personal inbox in another tab right now, how many newsletters do you have in there? One? Four? Over ten? When you love a brand and what they can offer you, it’s second nature to sign up for their newsletter to make sure you’re one of the first to know about new products, sales or updates. Maybe you have some newsletters that you look forward to seeing in your inbox. Full Story: Business 2 Community
E-COMMERCE
Shopify Poised To Become Second-Largest US eCommerce Company
The eCommerce brand Shopify is expected to pass eBay and become the second largest platform in the world in terms of sales volume behind Amazon, according to a report by CNBC. Full Story: pymnts.com
The Importance of Inspiration in the World of eCommerce
What happens when you’ve optimized your logistics, vendor agreements and customer support to the point where you can’t take your business to the next level? Most will then turn towards increasing advertising spend and fighting the war with your competition on Google and Facebook. But that’s a tricky place to bet on your business survival. Full Story: Retail Customer Experience
PUBLIC RELATIONS
Four ways visuals can help you nail your next PR pitch
In this fast-paced digital world, it is essential for your PR pitch to stand out. But getting eyes on your content nowadays takes a certain level of flair and skill. media update’s Emma Beavon shows you how visuals can make your pitch shine and increase your press release open rate. Full Story: Media Update
3 Visual Ideas for Successful PR Pitching
In our era of fast news and short interests, the media landscape needs to be fast to change and demands of their readers. Unfortunately, there are 6 PR professionals for every 1 journalist now and the number of writers and newsrooms are shrinking. Which means resources are becoming scarcer all the while the demands of the reader chop and change in line with trends and tech. Business 2 Community
MARKET RESEARCH
Data analytics is the fastest growing area of market research
Traditionally defined market research is growing at a slower pace than data analytics and insights, according to the annual ESOMAR Global Market Research report. At just over $47bn in 2018, the traditional sector has grown only slightly from 2017’s figure of $46bn, but while the rate of growth has fallen in the traditionally defined industry, the data analytics and insights counterpart is growing at a faster rate than global GDP, at around 10%, the report said. Full Story: Warc
HOW ‘RETARGETED’ ADS GET YOU TO BUY STUFF ONLINE
At this point, you’re probably not surprised if you look around online for, say, a new handbag and find yourself, in the days and weeks that follow, seeing handbag ads wherever you go on the internet. Full Story: Futurity: Research News
WEB DEVELOPMENT
List of The Best Popular Progressive Web Apps Frameworks
With the targeted evolution and development practices, the world has witnessed phenomenal growth. Technological innovation always influenced the decision to design products and services. In recent years, there has been an unprecedented growth in the field of Web. With the exploration of new and enhanced technologies by every progressive web app developer things that were not possible before have now come into existence. Full Story: Customer Think
4 ways to keep costs down on a website project
If a consumer Google searches the products or services your business offers, you need to make sure you are near the top of the results page. The only way to ensure this is by creating a functional and appealing website. Full Story: KnowTechie
MARKETING AUTOMATION
Let AI Unlock Your Marketing Automation Potential
Improve customer experience and retention with AI marketing automation tech[/caption]It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. Full Story: Customer Think
Artificial Intelligence (AI) Stats News: 120 Million Workers Need To Be Retrained Because Of AI
Recent surveys, studies, forecasts and other quantitative assessments of the impact and progress of AI highlighted the need to retrain many workers, improving AI’s score from F to A on 8th-grade science exam, and the $97.9 billion the AI market will reach in 2023. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Personalization Engines Market 2019-2026 Complete Portfolio of Leading Competitors
The Personalization Engines Market report includes a overall industry outline to provide clients with a entire idea of Personalization Engines market current, past and future situation and its strategies. The insight review of the research is followed by segmentation, Personalization Engines application, and region wise analysis of the market to insure that clients are well proficient about each section. Full Story: Business Intelligence
Breaking Down Data Silos to Enable Analytics for Everyone
One persistent barrier that brands face as they work to make the customer journey more engaging, with higher levels of personalization, is siloed data. At most companies, marketing data has been centralized in corporate data lakes for storage, but integrating that data is a problem that impacts the data’s usefulness. Full Story: CIO
BRANDING AND DESIGN
15 Approaches To Developing A Strong Brand Voice
A company’s brand is instrumental in any company’s initial contact with potential customers, how it communicates with them and what impression it makes. One of the most important elements of building a strong brand is cultivating a strong, unique voice that is instantly recognizable and unmistakably belongs to the organization. Full Story: Forbes
How SaaS Companies Can Boost Engagement With Video Marketing
As channels like YouTube, Instagram and LinkedIn shape the way we consume video, Software-as-a-Service (SaaS) companies need to take stock of their video content strategy. Marketing teams are finding video content to be more effective for B2B than written content. In fact, 59% of senior executives said they’d rather watch a video than read an article. This goes for B2C markets as well, 72% of people surveyed said they’d rather learn about a brand or service through video. Full Story: CMSWire
VOICE STRATEGIES
Five Voice Search Strategies To Boost Your SEO
Voice search is becoming more common with devices like Apple’s Siri, Amazon’s Alexa and Google’s Google Assistant. ComScore says that by 2020, 50% of all searches will be done by voice. Full Story: Forbes
Bixby: The most important voice assistant you’ve probably not heard of
Naming three voice assistants is easy. Apple, Google and Amazon have done such a good job promoting their respective voice offerings that Siri, Google’s Assistant and Alexa feel like siblings jostling for attention. But if you were pushed to name a fourth, you might start to struggle. The answer should be Bixby, the forgotten fourth child you might learn to love. Full Story: AdNews