By Integrated Marketing Platform | September 11, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five reasons why print should be part of your marketing strategy
Print is often overlooked by marketers as being obsolete and stuck in the past. But, print is actually a huge asset to marketers and should still be incorporated in the marketing strategy. media update’s Emma Beavon shows you 5 reasons why saying ‘print is dead’ is fake news. Full Story: Media Update
4 ways customer feedback benefits marketing strategies
Designing a marketing strategy without knowing what customers think is like driving with a blindfold on. You’re going to have some kind of impact, but maybe not the type you want. Leela Srinivasan, chief marketing officer at SurveyMonkey, based in San Mateo, Calif., spoke about the importance of customer feedback during a session here at HubSpot’s 2019 Inbound conference, offering tips and tricks on using it to improve strategy in all areas of enterprise technology. Full Story: TechTarget
Accelerated B2B Sales Growth: Challenges and Strategies
Once reliant on billboards and email campaigns, B2B marketing today involves a smart, robust mix of data intelligence, tech, and the human touch to create and measure effective campaigns. Savvier and more connected, prospects now expect a speedy and highly personalized buying experience. Full Story: MarketingProfs.com
3 Ways To Improve Your Customer Retention Rate
Attracting new customers to your brand is important, but are you paying attention to the customers you already have? If not, you’ll likely see a downward slope in your customer retention rate. This is the percentage of customers your business has maintained and kept over a period of time. Full Story: Business 2 Community
To Grow Your Business, Know This One Secret to Effective Marketing
For your business to grow and succeed, you must market your business. However, before this can happen, you have to know what marketing really is. Marketing isn’t what most people think it is (ads), and it has changed dramatically in the digital era. Marketing today no longer revolves around outbound techniques. It’s no longer one-dimensional, consisting of just ads on TV, the radio, or newspaper. Most of us tune that stuff out. Full Story: G2 (blog)
Five Critical Marketing Tactics to Get More Customers Visiting Your Service Department
By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason for this large number is that car buyers are holding onto their cars much longer. For example, as of 2015, the average vehicle had been on the road for almost 12 years—a record high! Full Story: cbtnews.com
HOW SMALL BUSINESSES CAN COMPETE WITH HUGE COMPETITORS
If you’re like most startups, your marketing budget is probably pretty limited. You’re also likely facing competition from larger and more established businesses that seem to dominate every marketing channel. Under such impossible circumstances, how can small businesses compete with big competitors? Full Story: Utah Business
Experiential Marketing: Strategies For Beginners
Experiential marketing is an approach that many top brands have adopted. As a result, a vivid example that comes to mind is one from Felix Baumgartner and Red Bull. Throughout the years, Red Bull has associated itself with extreme sports. And you couldn’t get more extreme than the nearly 128,000-foot jump from space back to Earth by Felix Baumgartner. Full Story: Forbes
SOCIAL MEDIA
Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid
Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. OK, cool. Now that that’s handled, let’s get into some of the less-obvious, yet highly critical mistakes that I see most brands make in their social media marketing efforts. Are you making these mistakes too? Full Story: Entrepreneur
How Social Media Platforms Can Create Effective Networks For Women In Business
A study found that women business leaders are more optimistic than their male counterparts on the issues of revenue and growth. While this may come as a surprise to many, I am not shocked by the findings. I have always been a supporter of women in business, not only because I am a woman, but because I believe that the present generation of young women presents the highest chance to change the mostly male-dominated field of business. Full Story: Forbes
73 Intriguing Google Stats & Facts All Business Owners Need to Know
Looking to get a better understanding of the how and why of Google, and how it’s grown to become the world’s most popular online search engine? The team from Tech Jury share a range of interesting insights and notes on the company in this infographic. Full Story: Social Media Today
6 Clever Hacks to Generate Quality Leads through Social Media
That translates to nearly two and a half hours of social media usage daily, which is massive. The 2019 Q3 Global Digital Statshot report reveals that 46 percent of the world’s population depends on social media to express themselves, connect with friends, and learn about brands. Full Story: G2 (blog)
SEARCH ENGINE
Six ways to drive more traffic to your website
The phrase “financial advisor” is searched on Google more than 8,000 times a month in Canada. Advisors who want to maximize their website’s chances of being listed in the search results and bring in more prospecting leads digitally can do so by taking advantage of some best practices in search engine optimization (SEO). Full Story: The Globe and Mail
What are the Five Important Traits of Good SEO Firms
Search engine optimization is a specialized service that occupies a significant place when it comes to rank a website higher on search engines. In order to make websites more attractive, effective, and popular on search engines such as yahoo, google, these websites need to be well optimized by SEO Company. Full Story: Demotix.com
Take business to the top of the rankings with White Label SEO strategies
In the ever-changing world of online marketing, it is vital to implement a sound strategy to achieve high-end results. However, it is easy to fall behind, which makes it challenging to drive organic traffic to your site. Full Story: Digital Journal
5 SEO Trends to Implement on Your B2B Website
Staying on trend isn’t just for fashion designers and pop stars anymore. Marketing specialists and advertisers have every reason to keep their eyes out for up and coming methods for communicating their goods and services to their target audience. Full Story: TechFunnel
MOBILE MARKETING
Apple just announced a trio of new and improved iPhones
During Apple’s highly anticipated September 2019 event, the tech giant announced an upgraded version of almost all of its most popular products, including iPhones, iPads, and Apple Watches. As an extra incentive to buy the new devices, Apple announced that the purchase of a new iPad, iPhone, laptop, or desktop will come with a complimentary 1-year subscription to Apple TV Plus. The company’s own streaming service, which will feature original content, is set to launch on November 1st, for $4.99 a month. Full Story: Mobile Marketing Magazine
Apple’s 3 New iPhones Are All About the Cameras
The iPhone’s camera has always been near the top of the list of the Apple device’s standout features, and this year is no different. Today at an event in Cupertino, California, Apple announced three new iPhone models, all of them with redesigned cameras. Full Story: WIRED
There’s little doubt that mobile marketing is a huge opportunity for marketers, especially in South Africa, and should be seen as a channel of choice for most firms. The question is: what strategy should firms follow if they want to ‘go mobile’? To answer this, there are a number of considerations marketers need to keep in mind. The mobile marketing strategies that we recommend are: Full Story: Bizcommunity.com
Gen Z are the most likely to be influenced online
According to an Adobe survey of 1,200 UK consumers distributed evenly across Gen Z, Millennials, Gen X, and Baby Boomers, 43 per cent of people think that Gen Z are most likely to be influenced online, compared to just 17 per cent for Baby Boomers. Amongst Gen Z alone, 41 per cent agree they are the generation most likely to be influenced online. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
How Marketers Can Leverage Digital Signage
From voice-activated devices to in-store kiosks, touchpoints are everywhere, and more are coming. Even traditional signage is going digital, and brands are already seeing results, with digital signage boosting brand awareness by 47.7%. Full Story: CMSWire
Digital cities for digital citizens
PWC research for Q2 of 2019 indicates that OOH was up 9.4% year on year, from £284m for April to June 2018 to £310m in the same period this year. Within the overall picture, digital out-of-home advertising fared even better, with a 17.2% increase and a 51% share of total Q2 revenue. Full Story: CampaignLive
EMAIL MARKETING
14 Ways To Ensure Your Cold Emails Don’t Push Potential Customers Away
Cold emails can be an invaluable marketing tool to reach and attract potential new customers. However, to some audiences, they’re just another form of spam—destined to be sorted directly into “junk” or “trash” without the recipient ever even opening or reading it. Full Story: Forbes
Mass Email Marketing: The Best Ways to Approach Your Campaign
While email marketing can take many shapes and forms, one of the things that lends it such pervasive staying power is its ability to deliver a message across generational, cultural, and class barriers. In today’s diverse marketplace, that makes it very much alive and kicking. Full Story: G2 (blog)
E-COMMERCE
How does Amazon dominate ecommerce?
Amazon accounted for nearly 37 cents out of every dollar that U.S. consumers spent online in 2018 and more than 5 cents of every retail dollar that U.S. consumers spent (when factoring out items not normally bought online, such as automobiles and gasoline), according to Internet Retailer estimates. Full Story: DigitalCommerce360
5 Quick Tips for Optimizing Your E-Commerce Shop in Fewer Than 5 Days
Is your e-commerce shop optimized? It’s almost certainly not. When you’re running a business, it’s easy to get caught up in the day-to-day rat race and not keep up with the most current trends. If you’ve let your store go to seed a little bit, it’s time to step up and make a change. Full Story: Entrepreneur
PUBLIC RELATIONS
Public Relations (PR) Tools Market: Trends & Opportunities with Forecast 2025
Public Relations (PR) Tools Market 2019 Report imparts a substantial summary of Industry Status as well as, Recent evolution, Product identification, and Key Manufacturers. The report provides comprehensive analysis on Market concern Like Public Relations (PR) Tools Market Size, Leading Industry Share, CAGR Status, Market Dynamics, Global Demand, Trends and Latest Business Opportunities in Public Relations (PR) Tools Industry. Full Story: Outlook Biz
Why? there are too many stories, angles, and opportunities you might miss if you do not know the rules of the game and in your zeal to tell the world about your story, you may end up stumbling over your own efforts, make the wrong moves, send out wrong press materials, wrong pictures, make wrong appearances, make wrong social media posts/ comments or worse. Full Story: Guardian (blog)
MARKET RESEARCH
Proprietary Research Can Give You Credibility — Here’s How to Do It Correctly
It’s hard to put a price tag on the importance of proprietary research, but there are some numbers out there that are good indicators: Forrester Research’s 2019 first quarter report, for example, showed that proprietary research contributed to more than a $23 million increase in revenue. Full Story: Entrepreneur
Global Data Center Switch Market Will Reach USD 28.70 Billion By 2026: Says Allied Market Research
According to the report published by Allied Market Research, the global data center switch market was estimated at $12.86 billion in 2018 and is expected to hit $28.70 billion by 2026, registering a CAGR of 10.1% from 2019–2026. The report provides a detailed analysis of the top winning strategies, top investment pockets, drivers & opportunities, market size & estimations, competitive scenario, and changing market trends. Full Story: Globe Newswire
WEB DEVELOPMENT
What is the role of front-end developers?
And with a constantly evolving digital landscape, it’s vital to secure the software development services that can translate your vision to the online sphere. They must do so, of course, while staying abreast of trends in web development and advising you on the technical practicalities of your ideas. Full Story: Business Matters
Top reasons why responsive web design is the best approach
As smartphones and tablets has taken the world by a storm, a staggering growth of mobile usage has proven that a no-mobile strategy is a lost cause in terms of business opportunity. Mobile Internet and shopping via devices other than desktop computers is becoming more common now than ever. Full Story: Living Gossip
MARKETING AUTOMATION
Get Ready: Marketing Automation Integration Will Impact Your 2020 Strategy
By now, every marketer knows that marketing automation makes tasks, processes, and campaigns faster and more efficient. And nobody will argue that when marketing channels are integrated and automated, campaigns deliver stronger results. Full Story: MarketingProfs.com
What’s Powering Artificial Intelligence?
While artificial intelligence (AI) and machine learning (ML) applications soar in popularity, many organizations are questioning where ML workloads should be performed. Should they be done on a central processor (CPU), a graphics processor (GPU), or a neural processor (NPU)? The choice most teams are making today will surprise you. Full Story: SemiEngineering
ANALYTICS & BUSINESS INTELLIGENCE
5 Actionable Tips to Drive User Adoption for Business Intelligence
In the past five years or so, most businesses have been majorly keen on employing analytics for better decision making, however, despite the intent and the urgency for this strategy, user adoption for business intelligence tools has remained quite low. Full Story: whichplm
Business intelligence scaleup expands global footprint with cyber security deal
Analytics and business intelligence software company Panintelligence has secured a global partnership with a cyber security firm. The Leeds-based business has agreed a deal to provide software to Huntsman Security, which has offices in Australia, the UK and Asia. Full Story: Bdaily
BRANDING AND DESIGN
The Video Branding Guidelines You Need to Follow
What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these questions, brands typically try to answer them all at once with an overly simplified and nearly impossible solution: everything and everyone. They want it to appeal to their whole audience, to have every great feature and selling point for their business and tell the full brand history. Full Story: Business 2 Community
The 8 benefits of brand building for startups
Branding is important for both renowned businesses and start-ups. Focusing on product and service is ok but branding cannot be overlooked. Brand building for startups allows them to identify targeted customers so that product/ service benefits can be projected to them effectively. Full Story: e27
VOICE STRATEGIES
Voice Technology And CRM: A New Partnership?
Voice technology and CRM: coming soon to an office near you. That’s what companies like Salesforce are expecting as they invest in technology like Einstein Voice Assistant to help make it even easier for sales staff to track, message, update, and notify their teams about relevant customer-oriented data. Full Story: Forbes
The Voice Assistant Comes of Age: Chatbots and AI Drive CX Solutions
The use of a voice assistant — a technology that allows for natural language interaction between individuals and intelligent online services — has become increasingly integrated into a myriad of consumer-facing and business-oriented products. Full Story: SmarterCX