By Integrated Marketing Platform | September 13, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Learn How to Create a Marketing Plan That Works
Any business that wants to scale efficiently needs to have a marketing plan. Marketing plans are tools used to lay out the strategy for your marketing activities, from concept to execution. If you want to connect with audiences en masse without pulling your hair out from hitting dead ends, you need to have a firm strategy in line. In How to Create a Compact Marketing Plan, you’ll learn how to develop just that. Full Story: Entrepreneur
How Influencer Marketing Converts Target Audiences Into Sales
Studies show that 83 percent of people trust their peers. However, only 62 percent trust a TV commercial. This statistic demonstrates the importance and relevance of influencer marketing in today’s world. DesignRush.com, a B2B marketplace connecting brands with agencies, determined the hallmarks of successful social media influencer marketing. Full Story: Virtual-Strategy Magazine
How to work with top influencers and avoid ad blockers
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report. This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere. Full Story: TechCrunch
Get Back To Basics With These 6 Traditional Marketing Tactics
The digital era had made digital marketing a must for every business across every industry. If you’re not online, you simply don’t exist. However, don’t count out traditional marketing tactics. Traditional marketing tactics like hosting events and direct mail still have a place in the digital world. For instance, 54 percent of consumers said that they still want direct mail from the brands they like. Full Story: Promotion World
Nine Smart Tactics New Companies Can Use To Drive Website Traffic And Get Noticed Online
The internet is a vast and almost limitless labyrinth of websites providing goods and services to billions of people per day. In such an array of brands, how does a newly formed online business get noticed by the consumers they need to survive? Full Story: Full Story: Forbes
Content Marketing: The 5 Most Important Things You Need to Know
Content marketing: it’s on everyone’s agenda, but it’s rarely done right. Now you’re likely thinking: “That’s not true! I did it right! I put together the world’s best piece of content on topic X!” And sure, you really may have created the best piece of content on that topic, but what did it result in? I’m talking visits, soft conversions, hard conversions, and money. Full Story: Search Engine Journal
How to Create an Engaging B2B Content Marketing Plan
If you are trying to establish your company as a trusted B2B brand, grow your customer base and earn more business, a good content marketing plan is a great place to start. A well-defined and executed content marketing plan can help you achieve all those goals. Full Story: Business.com
Why Influencer Marketing Is The Next Hottest Thing In B2B Marketing
There’s no denying that when it comes to influencer marketing, B2B companies were late to the game. While B2C brands were establishing relationships with mega-influencers, the B2B brands I was working with were barely on social media. Full Story: Forbes
SOCIAL MEDIA
How to Use Social Media in Marketing Effectively
We’re all aware of the prevalence of technology in our society, as well as its strong influence on consumerism. Accordingly, many companies have started to integrate social media into their marketing strategies. When done well, these strategies can have an extremely positive effect on sales and audience size. (Here are three local women who have social media mastered.) Full Story: Exhale Lifestyle
Social Media Marketing: A Necessary Evil or Your New Best Friend?
There is no denying that social media is necessary for a company or service provider to be in business in 2019. It is here to stay, and it will continue to evolve. But it can be fun and could end up being your best friend if you can figure out how to harness its powers to generate some business. It is a lot easier than knocking on doors and cold-calling. Full Story: National Mortgage Professional Magazine
THE DARK SIDE OF SOCIAL MEDIA MARKETING
When Facebook was first created, people became so in love with connectivity that they didn’t bother to read the terms and conditions, ultimately resulting in companies like Cambridge Analytica, who were given the means to divide a once-connected community through manipulation and “fake news”. Full Story: AccuraCast
Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix
LinkedIn has added a new feature for posting on the platform. Users can now choose a “Find an Expert” button when creating a post that will launch a series of options to define what kind of expert you need. LinkedIn will then automatically add relevant hashtags to the post to help it get more exposure. Full Story: Marketing Land
SEARCH ENGINE
15 Strategies To Effectively Combine SEO And Social Media Campaigns
Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching it in different ways. The crucial point to remember is that they both have the same goal in mind — marketing the business to the consumer. Full Story: Forbes
SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know
If you’re a new business owner, a creative entrepreneur, or unfamiliar with what’s going on in search engine optimization, SEO can seem intimidating. After all, it’s your small business wrestling to get to the top of Google search engine results. Full Story: Search Engine Journal
How Small Businesses Can Leverage SEO for Brand Building
SEO is not only good for ranking your web pages on top of search engine result pages (SERPS), but it can also help you build your brand without breaking the bank. You can leverage the power of search engine optimization by using it to build your brand and also to boost brand awareness. Full Story: EIN News
10 tools and training courses to boost your SEO game
These days, it’s incredibly easy to build a website. Turning that website into a success, though? Not quite as simple. You can perfect your online appearance as much as you want, but if it ranks low on search engines, nobody will see it. Your company has got to be one of the first results; otherwise, you might as well be invisible. Full Story: Mashable
MOBILE MARKETING
What’s Old Is New Again: SMS Marketing
What’s next for digital marketing? That’s a pretty common question at any given marketing industry conference. With the continued evolution of the internet, it seems marketers are always on the lookout for the next channel they can add to their marketing program to drive results. Full Story: Forbes
GameAnalytics report sheds light on gaming apps’ revenue and retention performance
Game analytics platform GameAnalytics has released its Mobile Games Benchmark report, which analyses how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU. Full Story: Mobile Marketing Magazine
Snapchat pens ad fraud and viewability deal with DoubleVerify
Snapchat has teamed up with DoubleVerify, a digital media measurement software and analytics platform, to enable brands to measure viewability and prevent ad fraud. The partnership means that brands are now able to authenticate the quality of Snapchat campaigns using DoubleVerify’s viewability and fraud verification technology. Full Story: Mobile Marketing Magazine
Clinique, Heinz and Samsung ads found alongside fake cancer cure videos on YouTube
A BBC investigation has revealed that YouTube’s algorithm is promoting fake cancer cures in a number of languages, and found major brands running ads on the site alongside them. The BBC searched YouTube across 10 languages, and found more than 80 videos containing false information about health, primarily bogus cancer cures. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
LED Digital Signage Market By Technology Growth and Demand 2019 to 2025
LED Digital Signage Industry 2019 global market research report analyzes the market status, share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter’s Five Forces Analysis. LED Digital Signage industry breakdown the data by region, manufacturers, type and application. Full Story: NewsStoner
Visix integrates content packs for digital signage CMS
Visix Inc. has integrated content packs and kits for its AxisTV Signage Suite content management system. These packs come with predesigned artwork and templates for digital signage content, according to a press release. Full Story: Digital Signage Today
EMAIL MARKETING
11 Steps to Improve Your Email Marketing That Take Just 7 Minutes
Are you looking for ways to improve your email marketing strategy? Want a quick and easy guide to becoming a more advanced email marketer? The Content Marketing Institute shares its 7-minute email workout in this infographic. Full Story: Social Media Today
Seven Tips to Make Your Email Marketing Campaign More Irresistible
A successful Email Marketing strategy lies in making your communication irresistible to your receivers. You need to redevise your Email Marketing strategy if you have a very high number of people unsubscribing from your list. If your unsubscribe rate has crossed 0.5% you will benefit from reading this. Full Story: MarTech Series
E-COMMERCE
Ecommerce Platform Shopify to Acquire Warehouse Robotics Firm
Ecommerce platform Shopify is acquiring 6 River Systems, which makes warehouse fulfillment solutions. The move makes sense for Shopify, which launched a network of fulfillment centers earlier this year. Interestingly two of the founders of 6 River Systems had worked at Kiva Systems, which Amazon acquired in 2012. Full Story: EcommerceBytes
Wix Review – Is Wix Good for Small Businesses and Ecommerce?
Wix is one of the best website builders on the market. But is it the right fit for your business or personal site? Whether you sell products online or want to attract new customers, you’ll be pleased to hear that Wix is well-equipped to help your business succeed. It has an excellent (and improving) ecommerce platform, while its flexibility as a website builder means it has the tools to serve any type of business site, as well as personal sites and blogs. Full Story: Tech.co
PUBLIC RELATIONS
Seven Skills Every Modern-Day PR Team Needs
There is no denying that we are in the midst of constantly evolving social trends, new marketing tactics and various expectations from different generations of consumers. The lines between PR and marketing have never been more blurred, and now is the time to prepare your teams for success. An e-book I read recently really got me thinking: Upskilling is going to be crucial to stand a chance in the new digital PR arena. Full Story: Forbes
PR crises that have defined 2019
There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis. Last year, it was Facebook’s data misuse and Starbuck’s diversity missteps. This year, it’s Boeing’s 737 Max and retailers responding to gun violence in their communities. Full Story: PR Daily
MARKET RESEARCH
Global $190M Construction Robot Market Analysis & Outlook 2019-2025
The global construction robot market is forecast to grow at a CAGR of over 20% during the forecast period 2019-2025. The aim of this report is to define, analyze, and forecast the global construction robot market based on segments, which include type, application, and region. Full Story: GlobeNewswire
MOST MARKETERS DISSATISFIED WITH CROSS-CHANNEL MEASUREMENT
It found that 84% of marketers plan to increase their investment in online video advertising over the next 12 months, while 70% plan to increase spend on social media networks and 63% plan to increase spend on podcasts. Meanwhile 70% of marketers say they will decrease spend in magazines and 66% will reduce their investment in newspaper advertising. Full Story: Research Live
WEB DEVELOPMENT
7 Ways a Modern Business Website Will Support Your Marketing Efforts
Modern websites are one of the best tools to expedite business growth but they’re also one of the most underused. It’s hard to blame anyone for that. The pace at which technology evolves can confuse those within the industry, let alone outside of it. Full Story: Elite Business Magazine
Website Design – 6 Friendly Web Design Tips of 2019
A website is the marketing tool for an online business. Good websites must be attractive and be able to grab the attention of a large number of visitors. Good web designing is an art that requires knowledge of programming and how your visitor will interact with the website. So make the website user friendly but most importantly make it so that search engines can find you organically. After all, your goal is to compete against the first 10 competitors for your keyword and search engine optimization is how to do this. Full Story: RecentlyHeard.com
MARKETING AUTOMATION
Automation Isn’t Enough for Social Marketing Anymore
It’s amazing how much has changed in the last twelve months with social media and at the same time how much is still the same. Soccer and politics still fill my newsfeed these days. It’s hard to hop on Facebook to promote the latest blog article and avoid the distraction of the latest video and photos of my adorable nieces. Because I know I’m likely to spend a few extra minutes clicking away, I will often delay posting promotional content until I have a larger window of time in my schedule. Full Story: Business 2 Community
Marketing Automation Software Market to Witness Comprehensive Growth by 2017 – 2025
Marketing automation accredits to software tools and platforms which are implemented by enterprises to manage all kinds of operation effectively. Marketing automation software allows organizations to automate, integrate, and measure marketing tasks and productivity to improve operational efficiency. Marketing automation software is a component of customer relationship management (CRM) which allows automating in marketing process which in turn eliminates time consuming operations related to customer manual data management. Full Story: Lake Shore Gazette
ANALYTICS & BUSINESS INTELLIGENCE
Marketing Analytics Software Market Technology Advancement and Business Outlook 2019 to 2025
MarketInsightsReports has revealed its most recent report on “Marketing Analytics Software Market” that processes industry development pattern through previous information and judges future conceivable outcomes relying upon intensive foundation. The Marketing Analytics Software Market report comprehensively offers the market portion, improvement, patterns, and expectation for the period 2019-2025. Full Story: Island Daily Tribune
How to install and Set Up Google Site Kit in WordPress?
Google Site Kit is the latest analytics/SEO plug-in developed by Google for WordPress. It allows you to connect Google’s online marketing services such as Google Analytics, Search Console, Google AdSense, PageSpeed Insights, Google Tag Manager and Google Optimize– directly to your WordPress website. Full Story: TechiExpert.com
BRANDING AND DESIGN
Video marketing has become central to outreach campaigns. It relies on videos to promote products and services, educate consumers, and reach an even bigger audience. 2019 transformed video marketing from a singular marketing tactic to an entire business strategy. Full Story: BBN Times
Top 3 tips to improve branded Instagram strategy
Facebook may still be the biggest, but Instagram is quickly becoming a favorite for consumers to find new products. And they aren’t looking for highly curated campaign images. Instead, they’re looking to influencers to find the best new products. Here are four tips to help brands find the right influencers their products. Full Story: BizReport
VOICE STRATEGIES
Full benefits of voice assistant tech yet to be realized
Voice-enabled devices of all sorts are increasingly finding their way into our daily lives. What may have started out as smart speakers sitting on our desks or kitchen countertops has rapidly evolved into a diverse collection of devices and embedded technologies that provide valuable voice assistant capabilities in a wide range of interfaces. Full Story: TechTarget
Latest Trends on Smart Voice Assistant Speaker Market to Witness Exceptional Growth by 2019 – 2026
Smart voice-enabled speakers are also called voice-controlled speakers or VPA supported speakers. A smart device that allows the user to control using voice. Speakers use artificial intelligence (AI) to play music, find information, and control other connected devices in the house. Smart voice-enabled speakers use voice-enabled platforms such as Alexa from Google, Google Assistant from Google, Cortana from Microsoft, and other platforms. Full Story: Technology New