By Integrated Marketing Platform | September 20, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three Ways To Bolster Your B2B Marketing
Think about the last time you met someone new. You probably shook their hand and immediately took note of their body language or facial expressions. Typically in these situations, your conversation starts with small talk — perhaps what they do for work, where they’re from or acquaintances you both may know. If you find the relationship mutually beneficial, you may begin to follow each other on social media, or exchange emails or text messages to plan when you’ll get together again to further the relationship. Full Story: Forbes
5 B2B Content Marketing Mistakes and How To Fix Them
Content marketing—everyone’s doing it. Or, at least, everyone is trying. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. The term is just a fancy way of packaging tactics and techniques we as marketers should have been implementing all along. Full Story: Business 2 Community
Marketing To ‘IGen’: The Next Crop Of Consumers
Earlier this year, the Pew Research Center released its first cohort-based research on Generation Z, which it defines as people born in 1997 until roughly 2012. I have also seen this segment referred to as “iGen” given the role the internet and the iPhone/smartphone has played in their lives. Full Story: Forbes
How Blockchain Is Changing Digital Marketing
Marketing has changed a lot in the past decade, but it’s about to go through another revolution, thanks in large part to blockchain. Yes, while most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive technology yet to hit marketers in every industry. Full Story: Forbes
5 Essential Marketing Lessons That Will Make You Successful
If you came to this article but you still don’t know exactly what growth marketing is, don’t worry. Stay, here is a brief explanation of what this important branch of marketing is, what makes it different, how it works and we give you 6 lessons to become the best growth marketing professional in the area. We assure you! Full Story: Thrive Global
The Secret Behind a Great B2B Marketing Campaign: Let The Data Sing
I run an ad agency, so of course I know Tableau Software. We’re a customer, as is pretty much every agency and marketing department around. In an ad market where data is ascendant, Tableau is a category leader, highly valued by its customers , and just straight out valuable—in June, Salesforce agreed to buy Tableau for $16 billion. Full Story: Forbes
Is Account-Based Marketing The Right Fit For Your B2B?
The room silenced, signaling the start of our meeting. A group of marketers had just welcomed their new colleague, who previously worked at a consumer retail brand and was hired into a new position for the company: head of marketing technology. Full Story: Forbes
How to Build Your Marketing Presence in 30 Days
In the beginning of your content journey, you have one important resource behind you: Time. With time, you can start thinking across different mediums by “sprouting” your content. If you began with a video series, think about transitioning the content into podcast recordings and blog posts. Full Story: Entrepreneur
SOCIAL MEDIA
5 lesser-known strategies for product placement in social media marketing
Product placement can be an incredibly effective way to familiarize consumers with your brand — but when it comes to incorporating it into a social media sales push, you need to tread carefully. Your target audience on social media is opinionated and not afraid to share their impressions. You want to work with them and respect their viewpoints rather than try to tell them what they should think of what you have to sell. Full Story: MultiBriefs Exclusive
An Ecommerce Social Media Plan for the Holidays
Social media posts can play an important role in a retailer’s holiday promotions by engaging, informing, and encouraging potential shoppers. Social media is typically most effective when marketers plan and schedule well in advance. Full Story: Practical Ecommerce
It’s All Social Media Fun and Games Until You Get a Call from HR
It’s all fun and games until someone loses an eye. Or, in reality, a client, an analyst’s support, or your credibility from getting your social media account hacked. And then, HR calls you about your social media governance. Many brands govern their social media program with documented strategy and policy. Full Story: Business 2 Community
Thanks to Social Media, These Local Businesses are Blowing Up
Jessi Porter founded Balloon Therapy last year after an extravagant balloon creation on Pinterest inspired her to construct her first installation for her mom’s birthday. The celebratory design was a blend of blue balloons and palm leaves dramatically draped around a room. It was a success but not without casualties. Full Story: D Magazine
SEARCH ENGINE
Catching SEO errors during development using automated tests
Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between SEOs and developers. While my session was about JavaScript for SEO, I took the opportunity to introduce a practice that I think can solve a painful business problem: the high cost of catching SEO issues in production when you can catch them during development using automated testing techniques. Full Story: Search Engine Land
Get Your Website to the Front Page of Google with These SEO Tools
You don’t need to have a degree in online marketing in order to know that when it comes to building a successful business in virtually any industry, being at the top of Google’s coveted search rankings is absolutely paramount. Full Story: Interesting Engineering
We all want to crack the code. We all strive to understand Google’s super-top-secret algorithm to boost our website ratings and end up at the very top of the search results. And that’s what search engine optimization is all about: working to improve your website in ways that will match Google’s algorithm and get your company noticed. Full Story: Business 2 Community
Popular Traits of the Best SEO Service
As you, know that billions of searches are done on each search engine every day. The quests are not only specific on one niche that will be changed according to the trends or the demands. As if a yoga niche has high search volumes may be an incoming day, another niche will be getting more searches. If you are in digital marketing, then you should be known that the strategies or plans that will enhance the Website or make it more demanding for everyone. Full Story: VENTS Magazine
MOBILE MARKETING
A guide to digital advertising in 2019: responsible branding, relatable campaigns
Digital advertising is more exciting than ever, thanks to the wide variety of options, platforms, and delivery methods available to brands wanting to publicise themselves to consumers. However, the landscape is also fraught with danger for brands who do not get a clear understanding of new trends, many of which are generated on and by social media. Full Story: Mobile Marketing Magazine
WIX Filters Unveils New Mobile Marketing Unit
WIX Filters, a global manufacturer of filtration products, has expanded its mobile marketing program by adding a new interactive sprinter van that will continually travel the country starting in 2019. The new unit will offer an enhanced experience at events, giving sales teams new training opportunities and in-depth educational product demonstrations. Full Story: AftermarketNews.com
Why Marketers Fail at Building Mobile Websites
Mobile-friendly websites have long been a dominant engagement channel for brands and yet too many companies have not learned how to build such a site properly. Namely, according to Gartner, too many organizations build their mobile websites without accurate knowledge about their customers’ mobile preferences. Full Story: GlobeSt.com
Your Ultimate Blueprint to Effective Mobile Ads Format
51% of smartphone users discover a new company while using their smartphones. Meaning your chances of conversion are higher if you market your business and products through mobile. One of the most effective ways of mobile marketing is mobile advertising. However, not all mobile ads result in a high ROI. The leading cause of the varying mobile ads performance is their format. Full Story: Techozen
DIGITAL SIGNAGE/ SCREEN MEDIA
Warsaw Airport delivers AR relaxation zone
Airports can be highly stressful environments for a variety of reasons. For one, passengers may have to rush to get to a connecting flight, or they might have to deal with delays or flights that change gates multiple times. Then, there’s the fact that many passengers also have to spend long hours waiting in uncomfortable chairs. Full Story: Digital Signage Today
Indoor LCD Advertising Players Market to Record Ascending Growth by 2018 – 2028
Indoor LCD advertisement players enhance customer experience directly at POS centers. Indoor LCD advertising players run dynamic content, such as videos and animations, as visual eye catchers accompanied by audio for an acoustic experience, which help attract customers at the point of decision in front of products and services. There are mainly two methods of installing an indoor LCD advertisement player, which depends upon the advertiser and the type of content they want to portray. Full Story: NewsStoner
EMAIL MARKETING
The Giant Email Marketing Statistics Guide
The email marketing that was sent first in 1978, yielded a 13 million dollars result in sales, and finally kicked off what has turned out to be one of the most exceptionally used channels for marketing till date. However, looking at its early beginnings, email is not as shiny as some of the new channels like social and messaging, yet it is a successful and effective way to build an owned audience that brings good results. Full Story: VENTS Magazine
The Email Dream Team: How to Staff Up for Email Marketing Success
And although the roster had no shortage of star power, what made it interesting was its strategic design: It was intentionally built to bring complementary skills to the court so that it could adapt to any style of play. Players like Isaiah Thomas and Shaquille O’Neal were left off the roster—not because they weren’t great, but because they weren’t additive. Full Story: MarketingProfs.com
E-COMMERCE
While Data Breaches Accelerate, It’s Critical That E-Commerce Businesses Stay Safe
The number of records exposed by data breaches in the US has risen dramatically in the past few years, from 36.6 million in 2016 to 197.6 million in 2017, then jumping to a record high of 446.5 million files exposed last year. Full Story: Forbes
What Ecommerce Sellers Need to Watch for When Expanding to Marketplaces
Amazon has revolutionized the online marketplace, but that doesn’t mean businesses are only interested in selling on a single platform. Diversification of marketplaces remains a key prospect, and given that each platform has distinct requirements, managing a multichannel ecommerce strategy can be an arduous task. Full Story: eMarketer
Five Important PR Lessons Agency Pros Have Learned From Their Mentors
The media and public relations field is constantly evolving to meet the demands of the modern digital world. However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed. Full Story: Forbes
How to build a good small business reputation with public relations
Building a small business reputation needs good public relations (PR) yet all too often smaller businesses think PR is the preserve of their much larger rivals. They argue that Bill Gates may well have said “if I was down to my last business dime, I’d spend it on PR” but he’s not that poor. Gates has lots of money, whereas in many smaller organisations the marketing spend is tight and PR feels like a luxury. Full Story: smallbusiness
PUBLIC RELATIONS
Five Important PR Lessons Agency Pros Have Learned From Their Mentors
The media and public relations field is constantly evolving to meet the demands of the modern digital world. However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed. Full Story: Forbes
How to build a good small business reputation with public relations
Building a small business reputation needs good public relations (PR) yet all too often smaller businesses think PR is the preserve of their much larger rivals. They argue that Bill Gates may well have said “if I was down to my last business dime, I’d spend it on PR” but he’s not that poor. Gates has lots of money, whereas in many smaller organisations the marketing spend is tight and PR feels like a luxury. Full Story: smallbusiness
How to Better Know Your Customers with Marketing Research
Researching your customers can save you from losing time and effort on marketing that doesn’t work. Without the right information, you may spend time and money on strategies that bring you no returns. If your marketing fails, you may feel discouraged. Worse still, your business may not make enough sales. Full Story: Baltimore Post-Examiner
Rewriting the rules of brand market research with a click
An immersive mobile app is giving major brands a new platform for getting consumer feedback. Nadia Masri, Perksy Founder & CEO, joins Zack Guzman and Yahoo Finance’s Kristin Myers on ‘YFi PM’ to discuss the power of real-time research. Full Story: Yahoo News
MARKET RESEARCH
How to Better Know Your Customers with Marketing Research
Researching your customers can save you from losing time and effort on marketing that doesn’t work. Without the right information, you may spend time and money on strategies that bring you no returns. If your marketing fails, you may feel discouraged. Worse still, your business may not make enough sales. Full Story: Baltimore Post-Examiner
Rewriting the rules of brand market research with a click
An immersive mobile app is giving major brands a new platform for getting consumer feedback. Nadia Masri, Perksy Founder & CEO, joins Zack Guzman and Yahoo Finance’s Kristin Myers on ‘YFi PM’ to discuss the power of real-time research. Full Story: Yahoo News
WEB DEVELOPMENT
Often, web designer and web developer are the terms easily interchangeable in media and advertising. But in fact, these are two different specializations, especially in virtual teams. The design includes everything that the visitor sees on the site, while web development is solely responsible for the functional part of the site. In this article, I will try to find differences between web design and web development. Full Story: ValueWalk
A Web Developer Is Developing an AI Filter to Block Unsolicited Penis Pictures
Sick and tired of receiving unwanted pictures of random men’s genitalia, this web developer has decided to do something about it and is asking for more men to send her images. The reason she’s asking for more photos is to create a filter that recognizes and then blurs these unsolicited images. Why haven’t tech companies looked at implementing something like this already? Full Story: Interesting Engineering
MARKETING AUTOMATION
Seroka Launches Marketing Automation Optimizer
Seroka has launched a new marketing automation program called “Marketing Automation Optimizer,” designed to help clients use their existing marketing automation or sales engagement platforms to their fullest potential─be it HubSpot, Marketo, Pardot, Outreach, SalesLoft or another platform─by creating more streamlined, targeted and personalized content for their marketing and sales campaigns. Full Story: National Mortgage Professional Magazine
Audience Acuity’s Super Identity Graph has been selected by Outsell for integration into their AI-driven marketing automation platform. Audience Acuity’s identity graph contains 6 billion data points describing 243 million American consumers. Outsell engages with over 28 million consumers daily and works with all major automotive brands in the United States. Outsell’s platform delivers increased customer engagement to more than 1,500 automotive dealers across America. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
The best business intelligence tools 2019: when to use them and how much they cost
Business intelligence is big business. Salesforce’s purchase of Tableau earlier this year (for a cool $16 billion) proves the value of a powerful data analytics platform, and demonstrates how the business intelligence space is reshaping expectations and demands in the established CRM and ERP marketplace. Packt Hub
What some of the best business intelligence examples can teach you
While there is significant value in the data a business collects, understanding it and properly contextualising it is vital for gaining the most from it. Business intelligence (BI) supplies the assets you need to take large data sets and better visualise, explain, and distribute them to every member of your team. Full Story: Real Business
BRANDING AND DESIGN
Office 365 might be in for a Microsoft 365 branding shift
Microsoft may be moving towards re-branding Office 365 as Microsoft 365, according to screenshots taken from pre-release versions of Office 365 products. Two Twitter users, Michael Reinders and Florian B, have posted screenshots that show their apps sporting the Microsoft 365 branding where Office 365 would usually be displayed (via ZDNet). Full Story: Windows Central
Own the Customer Experience With Brand Digital Commerce
We’ve all heard the stories when it comes to digital commerce. Amazon is using your brand’s data, along with the customer reviews and insights they gather on their site, to determine which markets to enter and how to best promote those products. Full Story: Adweek
VOICE STRATEGIES
McDonald’s To Acquire Apprente For Voice Tech
McDonald’s (MCD) announced it has agreed to acquire Apprente for an undisclosed amount. Apprente provides voice-based platforms for multilingual conversational ordering. MCD is acquiring Apprente both for its voice technologies as well as creating a core team as part of its Tech Labs initiative to attract talent and technologies in Silicon Valley and beyond. Full Story: Seeking Alpha
You can now call the Google Assistant from any phone
In an effort to bring the Google Assistant to those using 2G feature phones in India, Google today announced a phone number that people can use to call its voice assistant. The number, 0008009191000, will allow users to make a regular voice call that will be answered by the Google Assistant. Users can then ask the artificial intelligence (AI) any question they like. Full Story: Livemint