By Integrated Marketing Platform | September 27, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
A New Approach To Marketing Strategy
The way marketing strategy is created is changing. So is the way it works, how it’s executed, and what’s expected. For insights on how the role of marketing strategy is evolving, I asked Brian Gregg, a senior partner in McKinsey’s San Francisco office, to share a few insights. Full Story: Forbes
5 components of an effective digital marketing strategy
The most successful digital marketing strategies are just that: strategic. Crucial to this strategy is a thorough understanding of its intended audience and ultimate goals, which will then inform the more logistical aspects of the marketing plan. Marketing logistics — and, in turn, the success of the strategy as a whole — will be measured by key performance indicators and conversion rates. Those, according to DesignRush, should be determined using five critical components: Full Story: Becker’s Hospital Review
A dissection of modern-day event marketing strategies
If you need a case study into the impact of digital transformation on marketing, events are a great place to start. Printed magazines and billboards were once the joint-champions of event promotion. A new, data-driven era is now sweeping into the industry, bringing an increased emphasis on personalization, measurement and, of course, ROI. Full Story: ClickZ
Invest, Involve, Integrate: Adding Value To Your Marketing Strategy
In a world of connectivity, relationship marketing proves to be more crucial than ever when it comes to a company’s interactions with its clients and customers. While the traditional form of marketing relies heavily upon transactional, short-term results, relationship marketing fosters an ongoing partnership that adds value for both your clients and your business. Full Story: Forbes
HOW DO I… MASTERMIND MY B2B DIGITAL MARKETING STRATEGY?
No matter how far through 2019 we find ourselves, it is never an inopportune moment for B2B brands to re-evaluate their marketing strategy and ensure that all potential and current clients are being reached. Full Story: BQ Live
How Content Silos Are Stifling Your Omnichannel Marketing Strategy
Consumers are using more devices and touchpoints than ever before. Brands have had no choice but to adopt an omnichannel marketing strategy—some with more success than others. To keep up with the demand for cross-channel content, those same brands have incorporated a wide variety of martech, Cloud storage solutions, third-party agencies, and publishing tools. Full Story: MarketingProfs.com
Top 7 Productivity Challenges to Avoid in Marketing
Marketing can be stressful as it takes a lot of time and energy to execute. Even for those who seem to have a better mechanism to streamline their marketing processes, it can still be overwhelming and nerve-racking. Full Story: Thrive Global
How to Create and Use Infographics for Your Content Marketing
If you’re not taking advantage of infographics in your marketing strategy, you could well be missing out. Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Full Story: MarketingProfs.com
SOCIAL MEDIA
5 Rising Social Media Platforms to Watch
Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits. Full Story: Entrepreneur
LinkedIn Publishes New Guide on Objective-Based Advertising
Similar to Facebook’s ad process, the objective-based approach guides advertiser decisions by first enabling them to choose the top-level objective for their campaign. Then, by knowing what you’re trying to accomplish, LinkedIn’s system will point to the key ad formats and features which best support your optimal outcome. Full Story: Social Media Today
Instagram and WhatsApp – the new tools of social media propaganda
That social media platforms Facebook and Twitter have been the primary vectors for online disinformation and propaganda is now a matter of fact. But, three years after the twin shocks of Brexit and the election of US president Donald Trump, extremists of all stripes are turning to other social platforms as the primary vectors for propaganda. Full Story: ComputerWeekly.com
10 Ways to Repurpose Your Social Media Content in Emails
You know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you might struggle to find time to create content for both channels. The good news is you don’t need to. You can save time and get more mileage out of your marketing efforts by repurposing your social media content in emails. Here are 10 ways to do it. Full Story: Business 2 Community
SEARCH ENGINE
3 Places for SEO Beginners to Focus Their Time
Developing advanced SEO skills requires considerable training and practice over a period of years. And after that, even SEO experts get stumped and must stop and think about the best way to solve a problem. Combine all that with the fact that Google’s algorithms can change several times daily, and you’ll find that you can’t simply master SEO by studying a book or two. You need to put in the effort. Full Story: Search Engine Journal
5 Excellent YouTube Channels to Follow to Learn SEO
SEO can be a tough subject to master. But what better way is there to learn than by the SEO experts themselves? If you’re looking to improve your SEO game, there are a few high-quality YouTube channels you should subscribe to today. No matter your level of expertise, these YouTube channels are guaranteed to help you learn a thing or two about SEO. Full Story: Business 2 Community
5 SEO Mistakes That Are Costing You Customers
Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do. For that reason, SEO can sometimes take a back seat. It’s understandable. Full Story: Business 2 Community
How to Improve Your Content Rank Fast
We’ve all been there. You’ve spent a couple days creating amazing content for your customer base that once they find it online, will blow them away and have them crawling at your doorstep ready to hand over their money. Full Story: Business.com
MOBILE MARKETING
Push notifications: Five best ways to maximise engagement
Push Notifications one of the most effective ways of driving recency, frequency and higher mobile app engagement. Used well, push notifications, and in-app messages, can drive up to 20 per cent greater app engagement, reduce attrition and drive more profit from your apps. Full Story: Mobile Marketing Magazine
Out There Impact takes mobile campaign to promote Sustainable Development Goals global
Out There Impact (OTI), a newly-created philanthropic division of Out There Media, has revealed plans to harness the power of mobile to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030. Full Story: Mobile Marketing Magazine
3 Ways to Improve Mobile App Scores
As mobile banking continues to expand and evolve, mobile app ratings are one of the most important factors driving consumer discovery and conversation. According to an Apptentive study, 79 percent of consumers check ratings and reviews before downloading an app and 53 percent check before updating an app. Full Story: ABA Banking Journal
Top 10 B2B Display Advertising Strategies for 2020 and Beyond
There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further from the truth. Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. Full Story: MarTech Advisor
DIGITAL SIGNAGE/ SCREEN MEDIA
How is the China trade war impacting digital signage?
The trade war with China is still ongoing, with no signs of resolution. On Sept. 1, President Trump imposed a 15% tariff on finished consumer goods from China, with another 15% tariff going into effect on Dec. 15. Full Story: Digital Signage Today
Kastus and Yorglass Announce Digital Signage Partnership
Touchscreens and interactive digital displays are an essential part of modern life. When there are four times as many germs found on a self-service touchscreen than on a toilet seat[1], it’s no surprise that many consumers are concerned about engaging with shared surfaces and being exposed to infectious germs such as MRSA, E. coli and C. diff. Full Story: Digital Signage Connection
EMAIL MARKETING
5 Email-Marketing Strategies to Conquer Consumer Inaction
Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more sophisticated and deeper integrations become available between tools, websites, social media platforms, shopping carts, etc., the potential to segment audiences using unique behavioral data grows more robust. Full Story: Entrepreneur
Humanize Your Automated Email Marketing in 6 Ways
Marketing automation makes it easier for marketers to engage and nurture their leads. It also saves a lot of time for businesses, which in turn saves a lot of money. When time-consuming tasks like email marketing are automated, it frees up time for business owners and employees to focus on more important things like running the business. Full Story: BOSS Magazine
E-COMMERCE
Ecommerce needs a new approach to fraud prevention
In 2018, global ecommerce sales reached £2.27 trillion – a staggering number, and an 18 per cent increase over 2017. That growth will continue, as ecommerce reaches new markets and consumers become more comfortable with shopping online. It’s a huge opportunity for retailers, but there’s a risk that threatens to hold it back – fraud. Full Story: City A.M
How to Prosper as a B2B Distributor
Being in the middle is dangerous. Distributors are easily replaced in the digital landscape. How can you, a distributor, stay relevant? Focus on what makes your company unique. Your uniqueness isn’t your products. With a few exceptions, the products you offer are available in other places. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Build Your B2B Tech PR Agency with These 3 Sales Tools
Lots of PR agencies I speak with use one CRM solution to manage their pipeline. That’s it. Just one and done. Who said that the cobbler’s son has no shoes? It’s true! But in today’s age where you can find anything and everything in the cloud from sales to accounting software and more, there is no excuse as to why you cannot better manage your agency’s sales channel with the best tools out there. Full Story: Business 2 Community
PR Strategies to Win the War for Brand Recognition
In case you haven’t noticed, there’s a brand war going on out there in the marketing universe. You may already understand that public relations, or earned media, can be an impactful tool in getting exposure for your small business brand. Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company. Full Story: Business 2 Community
MARKET RESEARCH
6 Different Types of Market Research Surveys for Every Business
What you cannot measure, you certainly cannot improve. Any business that wants to survive the competition and stay ahead of the curve must continue to optimize their approach. So how are you keeping up with advancing technology, evolving industry trends, and changing consumer preferences? If you want that your business keeps growing then you must make use of market analysis software to get accurate insights into your performance in real-time. The market analysis software allows you to conduct different types of market research surveys for solving different business challenges. Full Story: IndianWeb2.com
WEB DEVELOPMENT
Seven Important Web Design Lessons You Need To Learn
It seems like eons ago that web design started to revolutionize the way we consume content on the internet. Back then, we had to make do with websites that contained nothing more than text. Now, sites won’t get a second glance if they don’t have eye-catching visuals. Web design has evolved significantly in its three decades of existence. Over that period, web designers have picked up a lesson or two that will remain applicable to web designers today and to many more generations of web designers to come. Full Story: Forbes
Build and customize your own website with Wix, now 70% off your first year
Whether you’re a software engineer or an online shop owner, we believe that everyone should have their own website. It’s a chance to showcase your products, your portfolio, or even your blog. The thought of building your own website from scratch may seem daunting, but with Wix, all you need is a vision and a little bit of creativity, and you can sign up now for 68% off your first month. Full Story: Windows Central
MARKETING AUTOMATION
Why You Need to Start Automating Repetitive Tasks
Ping, ding, clickety-clack and swoosh. Then repeat: again, and again, and again. Sound familiar? It should. According to a McKinsey study, 28 percent of the average workweek is spent answering emails. Similarly, a further 19 percent is spent gathering information and data and 14 percent on communication and collaboration, leaving a meager 39 percent actually spent on a person’s role-specific activity. Perhaps you can relate to this. I certainly can. Full Story: Entrepreneur
The Role Of Automation In Email Marketing
Gone are the day when SMBs could blast out emails with the salutation, “Dear Friend.” Today, brands can pull data from their CRM and send personalized emails that generate revenue. John Oechsle, CEO of Swiftpage, explains the role of automation in this process. Full Story: MediaPost Communications
ANALYTICS & BUSINESS INTELLIGENCE
AI Can Significantly Help Organizations with Analytics, Business Intelligence
Artificial intelligence (AI) is increasingly being used by organizations and the technology can play an especially strong role in helping them with analytics and business intelligence (BI), so organizations should start investing in AI if it’s not already doing so, according to research company IDC. Full Story: Media & Entertainment Services Alliance M&E Daily Newsletter
5 Ways To Prepare Your Business For A Recession
Economists are buzzing about the threat of an impending recession. Their concerns aren’t unfounded. The Federal Reserve cut interest rates this summer for the first time since the 2008 financial crisis, and yield on the 10-year Treasury note dropped below the two-year yield several times in August. Full Story: Forbes
BRANDING AND DESIGN
4 ways your brand can take back complete control of its supply chain
If your product is even slightly complex, you’re probably sourcing supplies from a few different suppliers. And they may be sourcing from other suppliers still. These tiers of suppliers (tier one and tier two) are where most of your manufacturing issues and delays come from. Full Story: TNW
Why Brands Need to Find Ways to Connect With Hispanic Consumers
As the United States begins National Hispanic Heritage month, both consumers and brands should take the time to reflect on what it means to be Hispanic in the U.S. and how can brands better engage and empathize with this 18% minority voice in America. Full Story: Adweek
VOICE STRATEGIES
Amazon Echo Buds Have Impressive Audio Performance and are Critical to the Alexa Mobile Strategy
Amazon Echo Buds arrived yesterday and reflect Amazon’s first hearables product. It was joined by two other wearable technology products, Echo Frames smart glasses and Echo Loop smart ring. However, it is the Echo Buds that stand out in terms of performance and practicality as well as residence in a proven product category. Full Story: Voicebot.ai
The Voice Search Revolution Is Here: Here’s How You Need to Adapt Your Content
In the span of about six months, I’ve come to rely on voice search technology to do my shopping, order food, check the weather, research new products, track incoming packages, and even control my apartment temperature—and I’m far from the only one. Full Story: Skyword