By Integrated Marketing Platform | September 04, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why You Need to Establish a Data Strategy Now
Data can be a powerful tool for marketers around the world. By leveraging customer and prospect data, you can drive successful campaigns that resonate with your audience in exciting new ways. But before you can effectively leverage this data, your organization needs to have the right data strategy in place. Full Story: Business 2 Community
Don’t Let Digital Marketing Mistakes Derail Your Business
Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. Without it, any company is as good as dead in the water. Full Story: Entrepreneur
Marketing For Good: Tugging At The Head And The Heart
Companies today are going beyond product and profit. In this era of social responsibility, people want their money to go toward more than just a product; they want it to support a cause as well. According to a 2017 report on consumers’ views of corporate social responsibility, people are more likely to buy from purpose-driven companies that align with their values and avoid companies that don’t. Full Story: Forbes
10 Content Marketing Tips for Beginners 2019
You’re making your beginnings in content marketing in 2019? That can be a bit overwhelming. Throughout the decades, content marketers have developed many strategies. They elaborated on them, used them, and then got rid of them because they no longer work. This is a category that evolves over time, so if you’re trying to learn its history, you’ll only get confused. Full Story: BOSS Magazine
How to Use Google Analytics Tips to Improve Your Marketing Strategy
Creating an effective marketing strategy takes time, effort, and planning. Tailoring the marketing strategy to the business or product requires multiple different components and is specific to each case. Below are three Google analytic tips that can help improve your marketing strategy. Full Story: MarTech Series
8 measures of a marketing strategy’s financial impact
Though marketing plays a major role in driving organizational growth, it is often difficult for marketing executives to demonstrate how their initiatives have explicitly impacted a company’s bottom line. Full Story: Becker’s Hospital Review
5 Inbound Marketing Strategy Tips for Tech Startups
For most, it requires investing significant efforts in creating awareness, generating leads, and closing sales. For B2B tech startups, you can also add the pressure that comes along with launching a new product, as well as the lack of resources to invest in marketing in the first place. Full Story: Business 2 Community
6 Ways to Develop Effective B2B Digital Marketing Strategies
Digital marketing is a powerful force for brand awareness and customer communication, but many B2B businesses struggle with getting the results that match the level of work they put into developing concepts, campaigns, and content. Having a proactive plan – as opposed to a reactive strategy – is important in getting the most out of your B2B digital marketing strategies. Full Story: TechFunnel
SOCIAL MEDIA
Snap vs Twitter: Which Social Media Stock Are Analysts Betting On?
Social media has transformed the way people communicate and interact with each other. With the Global X Social Media ETF gaining 19% year-to-date, it’s no question that this space has taken off. This fact has not been ignored by investors who are constantly looking for compelling opportunities within this sector. Full Story: Yahoo Finance
Four Ways on How Internet and Social Media Helps Out Inventors
Discoveries are not always met with positive reactions. Richard James was doing research on springs that would stabilize and provide support sensitive on-board equipment on carriers to help the US Navy during World War II. Full Story: Programming Insider
How small businesses can utilize social media marketing
Small businesses have enough on their plate – two-thirds of small businesses fail within their first ten years of existence – when starting their operations. With everything that needs to be done to ensure a solid business plan, who has time to execute a seemingly trivial social media strategy? Full Story: BBVA
Five Hacks To Make The Most Of Your Social Media Strategy
So, you’ve spent all this money on an advanced social listening tool to help your business make the most of its social media strategy. Now what? Here are five hacks that can take your social performance from good to great. Full Story: Entrepreneur
SEARCH ENGINE
SEO tactics that can help your start-up business push forward
Some people would tell you that generating backlinks through search engine optimization is no longer effective in this day and age. And the Internet has grown past the need for antiquated marketing tactics, and your start-up will have to look elsewhere for the perfect marketing strategy. However, that could not be farther from the truth. SEO is experiencing a surge in popularity that is not going to slow down anytime soon – and for good reason. Full Story:
What Is a Google Penalty in SEO?
The term “penalty” is often used very loosely in SEO circles. When a site experiences a downturn in traffic and visibility the SEO will often say that downturn was the result of a “penalty” whether that downturn was manually applied or algorithmically. This use of the term, however, is not accurate. Full Story: Search Engine Journal
Want to Rank #1? 6 Tips to Create SEO-Friendly Content
SEO generally involves a bit of shifting around tags, carefully creating highways for crawlers to find your pages, and meticulously linking authoritative websites to slowly climb up the rankings. Full Story: Search Engine Journal
10 Tips to Improve Your Website’s SEO Ranking
This is why SEO is critical to today’s businesses. If internet users can’t find you, do you even exist? But the question still remains – even 20 years or more into this world of search engines – how can you improve your website’s SEO ranking? There are so many tips out there, you could spend a lifetime tracking them down and implementing them. Full Story: Business 2 Community
MOBILE MARKETING
Mobile Marketing: Navigating the Modern Consumer
Today’s consumers set high expectations for brand all experiences and interactions, often being quick to turn their backs on a brand after one negative experience. To best reach customers, marketers should read on (!) to find out why mobile messaging (and other mobile-centric solutions) deserve a top spot in your 2020 marketing strategy. Full Story: MarTech Advisor
How mobile app companies can better communicate with their users
Organizations that offer mobile apps need to build and maintain relationships with their customers over the long haul. And one way of doing that is through communications. But mobile app companies have to run a fine line when it comes to notifying their customers with information about the app, its features, its updates, and other details. Too many communications, and users can easily feel inundated. Full Story: TechCrunch
A Beginner’s Guide to Starting and Marketing an App
If you’re building a mobile app for the first time, you no doubt have many questions: Is it worthwhile? Does it make sense? How will people know about it? I’ve helped build more than 100 apps in categories ranging from utility to social networking, so I field a lot of questions on the process from entrepreneurs. Here are the most common queries — and the answers. Full Story: Entrepreneur
Here’s the World’s First Country to Launch 5G Services
The concept of 5G-enabled smartphones is picking up globally. Many companies are making sure their networks and devices lead in terms of 5G readiness.Also known as fifth generation wireless, the technology succeeds the 4G, 3G and 2G systems. Full Story: Entrepreneur
DIGITAL SIGNAGE/ SCREEN MEDIA
Watch your digital signage grammar
In our previous blog, we discussed how making mistakes when creating messages for digital signs can detract from the authority of your content and make your communication efforts seem less trustworthy than you would like. Full Story: Digital Signage Today
20 common digital signage content grammar mistakes to avoid
It is very easy to make mistakes, but we see these 20 as the most common errors in marketing copy today. Some of these might seem obvious, but they are still happening regularly in professional messaging. Even if you’re a communications pro, reviewing this list can help you be more accurate and look more trustworthy to the people you’re trying to engage: Full Story: Digital Signage Today
EMAIL MARKETING
How to Organize Your Email Marketing On a Budget
Email marketing is undoubtfully one of the most important means of communication with leads and customers. If it wasn’t so profitable, marketers would hardly use it: it not only drives conversions but also increases ROI significantly. Full Story: Business 2 Community
“Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep email in the running for the most widely used form of marketing communication among most companies. Highly anticipated trends for the future include interactivity, personalization, and content. The hottest topic of all though, Artificial Intelligence. Full Story: Business 2 Community
E-COMMERCE
Ecommerce platforms evolve beyond websites and apps
Ecommerce platforms don’t look like they used to. The once-simple tools that serve as the backbones to retailers’ ecommerce sites are increasingly extending their reach by integrating with online marketplaces, offering fulfillment help and bolstering retailers’ mobile commerce offerings. Full Story: DigitalCommerce360
How Online Sales Tax Impacts Different eCommerce Models
Since 1992, when eCommerce was still in its infancy, online retailers have not had to collect sales tax. That all changed last year with the Wayfair vs. South Dakota ruling that sought to level the playing field for brick-and-mortar stores. Full Story: pymnts.com
PUBLIC RELATIONS
14 Ways To Deal With Common PR Industry Stresses
According to CareerCast’s 2019 list of the most stressful jobs in America, PR executives are in the top 10. Stressors like deadlines and client expectations can feel overwhelming at times, and it can be especially difficult to unwind in today’s always-on business world. Full Story: Forbes
A lesson in PR ethics, courtesy of ‘The Great Hack’
Over the course of two hours, the documentary explores how Cambridge Analytica, a data research group, obtained private information on citizens in the United States and Great Britain with the purpose of creating marketing and public relations content during the 2015 Brexit Vote and 2016 U.S. presidential election. Full Story: PR Daily
MARKET RESEARCH
AI-Driven Market Research Is a Gamechanger for Marketing
The martech space has exploded over the past decade; The number of available solutions has grown from about 150 in 2011 to more than 7,000 in 2019. At the same time, the market research sector has experienced a decline, with global revenue down from a high of $46.1 billion in 2014 to $45.8 billion in 2017. Full Story: MarTech Advisor
How This Martech CEO Is Using Agile Video To Fuel The Future Of Qualitative Market Research
Today’s market research industry is being disrupted on nearly every level. CMOs who previously relied on rapid mass quantitative data collection now know these statistics lack the qualitative insight needed to establish lasting, meaningful connections with consumers facing exponentially more choices every day. Full Story: Forbes
WEB DEVELOPMENT
Programming languages: Java developers reveal their favorite tools
Java has been the backbone of enterprise apps for many years and until recently the programming language of choice for building Android apps. But how are developers using the language? Full Story: TechRepublic
For more than two decades, Web apps were built with functionality in mind. Everything revolved around the user interface and how easy it was for users to access information and make online purchases. Full Story: Dark Reading
MARKETING AUTOMATION
Five-step guide to automation and personalisation for financial services brands
And little wonder. Marketing leaders – continually seeking an edge in delighting customers and growing revenues – are rightly keen to employ tactics that can take away time-consuming (and expensive) repetitive tasks, while letting their teams focus on higher value activities. Full Story: The Drum
How Marketing Automation Improves B2B Content Marketing
B2B businesses have been able to successfully grow their reach and their business by using content marketing that can help walk customers through a long buyer’s cycle. It allows them to connect with customers in a way that allows audiences to know why they stand apart and what they have to offer. But there’s a lot of content out there and it can be difficult to get important eyes on it. Full Story: TechFunnel
ANALYTICS & BUSINESS INTELLIGENCE
Big Data, Business Intelligence, and Search Engine Optimisation: Driving Business Success
The post-modern world has moved past the digital era and the Third Industrial Revolution, while simultaneously moving into the Fourth Industrial Revolution and the post-digital age. The term “post-digital” is a misnomer because the primary characteristics of the technological world we live in include the rise of “The Internet of Things” (IoT), Artificial Intelligence, and Machine Learning. These are all technologies that are driven by the Internet and global connectivity. Full Story: TechBullion
How to Create a Successful Business Intelligence Strategy
Business intelligence (B.I.) is a mandatory tool for businesses that wish to survive and thrive in the current economy. Regardless of the niche, every business needs real-time insight into the data created by its activities, in order to guide future decisions. Full Story: SupplyChainBrain
BRANDING AND DESIGN
Event Management: Brands should follow these 3 Tips for Success
Marketing and advertising industry is evolving at a fast pace. Industry has experienced a tectonic shift in the way brands connect with their audience. Technological advancements have contributed prudently in creating a larger than life user experience for consumers. This experience comes in a consolidated package when brands enter the competitive market by means of launch events for consumer engagement and mass recall. Full Story: Entrepreneur
10 Simple Steps for Building a Cohesive Brand
Building a brand is one of the most important things you can do for your business, whether you’re a full-fledged corporation or a freelancer trying to grow your client base. Often mistaken for a logo, a brand is the set of perceptions and expectations the public has about your product or service – perceptions that you’ve (hopefully) carefully cultivated. Full Story: Customer Think
VOICE STRATEGIES
We’re still not getting voice assistants right
The BBC is launching its own voice assistant, appropriately called ‘Beeb’ (though the efficacy of that wake word is completely suspect in a world where people might talk about Justin Bieber, just saying). Upon hearing this news, you might be tempted to think, “Ugh, why? This isn’t necessary.” I wouldn’t jump to that conclusion. Full Story: The Verge
Alexa, What’s My Marketing Strategy For Voice?
The architect Louis Sullivan coined the maxim that “form follows function.” In the case of marketing channels, you could reverse that to say function follows form. How you use an axe differs from how you use a shovel because of what the form allows you to do. Full Story: MediaPost Communications