By Integrated Marketing Platform | September 06, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Signs That Indicate You Should be an Entrepreneur
Sometimes it can feel like you are destined for entrepreneurship. Maybe you find yourself to share many similarities to some of the best entrepreneurs of today. Or you have this vision for a business that you can’t get out of your head. Committing to an entrepreneurial lifestyle can be intimating and you may be looking for a sign that you should follow this path. Full Story: Thrive Global
Fight the Allure of Tech: How Entrepreneurs Can Avoid Waste.
Startups are the perfect customers for technology companies. They’re eager to grow, they need to keep up with their competitors and they’re open to new ways of doing things. Entrepreneurs themselves are often attracted to anything shiny and new; there’s not much convincing to be done. Full Story: Entrepreneur
3 Ways Entrepreneurs Can Use Envy to Fuel Success
As an entrepreneur in today’s dynamic and competitive environment, you’re likely needing to routinely scan and process social information in order to stand out from your competitors and remain relevant. But when you’re constantly needing to compare your opportunities and advantages with those of other entrepreneurs, it’s easy to experience painful emotions, like envy, when such comparisons are unfavorable. Full Story: Entrepreneur
6 Steps to Turn Your Side Hustle Into a Small Business
The dream of being your own boss is a driving factor for many when it comes to striking out on their own, but the idea of starting a business from scratch without a safety net (financial or skill-wise) can prove overwhelming. Full Story: Entrepreneur
Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers
With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Full Story: AiThority
12 Tips For Marketing Your Business’s Culture To Both Consumers And Future Employees
Creating and showcasing a positive and welcoming company culture is imperative these days. Not only does this tactic attract new employees, but with how focused Millennials and Gen-Z consumers are on brand identity, it’s also beneficial in attracting these customers as well. Full Story: Forbes
The ‘end of digital marketing’? Google is self-serving but right
Our industry throws around terms such as ‘marketing’ and ‘digital’ and ‘communications’ with abandon that is truly reckless. Let’s be more precise to be more effective. A few weeks before Cannes Lions (and all of the controversy there), Google made a major statement that was surprisingly unnoticed by most of the marketing world: “the end of digital marketing is here”. Full Story: The Drum
Marketing Strategies To Increase Sales
Running a successful business online, is no easy feat, given the ton of competition always at play. The most successful enterprises are ones that have deployed proven strategies able to respond to changing marketing trends and techniques. An ideal e-commerce marketing strategy is one that can capture people’s attention, especially those looking for products online. In addition, a business should be ready to use an array of outbound strategies to get customers attention. Full Story: WPReporter
SOCIAL MEDIA
Is Paying for ‘Likes’ and ‘Followers’ for Your Social Media Posts Worth it? Think Again!
Growing a following and growing it fast can be one of the most important parts of an online business. By not doing this you may fall victim to the likelihood of failure, as more than half of small businesses collapse within the first five years of their life. It comes as no surprise though that finding a group of buyers or followers can reduce the chances of this happening to you. Full Story: Entrepreneur
The Biggest Mistake You’re Making on LinkedIn and What You Should Do Instead
Getting 10,000 followers on Instagram is a common goal for many people who are trying to “build their brand”. This magic number is the key to unlocking the swipe up feature in Stories, which allows users to steer traffic off of Instagram. However, if you’re trying to grow your business, you’ll most likely want to focus on LinkedIn, too. As per Neil Patel, about 80% of B2B leads come from LinkedIn, followed by Twitter at 13%. Full Story: Entrepreneur
The best social media management tools for small businesses
Social media is a great way to spread the word about your business, connect with customers and network within your niche. Constantly posting to each of your social media accounts like Instagram, Facebook, and Twitter can be daunting, however, and hiring a social media specialist may not be in the budget. Full Story: Digital Trends
The Future Of Social Media For Businesses
One trend, which is proving to yield high returns, is investing in community and establishing a unique tone of voice, which existing and prospecting customers feel positive sentiment towards. Since its inception, social media has often been used as a transactional platform and a huge reach tool for brands to sell directly to consumers with offers and discounts. Full Story: MinuteHack
SEARCH ENGINE
Is Paying for ‘Likes’ and ‘Followers’ for Your Social Media Posts Worth it? Think Again!
Growing a following and growing it fast can be one of the most important parts of an online business. By not doing this you may fall victim to the likelihood of failure, as more than half of small businesses collapse within the first five years of their life. It comes as no surprise though that finding a group of buyers or followers can reduce the chances of this happening to you. Full Story: Entrepreneur
The Biggest Mistake You’re Making on LinkedIn and What You Should Do Instead
Getting 10,000 followers on Instagram is a common goal for many people who are trying to “build their brand”. This magic number is the key to unlocking the swipe up feature in Stories, which allows users to steer traffic off of Instagram. However, if you’re trying to grow your business, you’ll most likely want to focus on LinkedIn, too. As per Neil Patel, about 80% of B2B leads come from LinkedIn, followed by Twitter at 13%. Full Story: Entrepreneur
The best social media management tools for small businesses
Social media is a great way to spread the word about your business, connect with customers and network within your niche. Constantly posting to each of your social media accounts like Instagram, Facebook, and Twitter can be daunting, however, and hiring a social media specialist may not be in the budget. Full Story: Digital Trends
The Future Of Social Media For Businesses
One trend, which is proving to yield high returns, is investing in community and establishing a unique tone of voice, which existing and prospecting customers feel positive sentiment towards. Since its inception, social media has often been used as a transactional platform and a huge reach tool for brands to sell directly to consumers with offers and discounts. Full Story: MinuteHack
MOBILE MARKETING
Top 3 Viral Mobile Marketing Campaign Examples to Inspire You
2019 is a landmark year for marketers looking to leverage mobile marketing optimally. For the first time, consumers are more invested in mobile content compared to television. Mobile content consumption is at a steady rise, increasing from 3 hours 25 minutes in 2017 to 3 hours 43 minutes in 2019, and is projected to reach nearly 4 hours a day by 2021 in the U.S. Full Story: MarTech Advisor
7 Things To Consider While Redesigning Or Developing Your Mobile Application
Various versatile mobile apps are available in the market for both iOS and Android stores. The companies are always busy in meeting the constant UI-based needs of its customers. For this purpose, they opt for developing new applications or even go for redesigning as per the advice of the mobile application development team. Full Story: Irish Tech News
A mobile strategy is a must for advertisers in digital age
It’s no wonder that advertisers are shifting their media spend to target consumers’ smartphones. It’s estimated that in 2020 advertising spend on mobile devices will surpass the spend on all traditional media combined. This is an incredible shift. For decades, advertisers invested more dollars in television advertising than any other medium. Next year, it’s estimated that TV will take just 23.5% of the total media spend in the United States. If you were wondering why every network now has their own digital streaming service, that’s the reason. Full Story: Idaho Business Review
Why you need a modern strategy for mobile innovation
As mobile technology matures, organisations must look to the latest innovations to attract, engage and retain customers in a constantly evolving landscape. Do you have a strategy for mobile? In some ways, this seems like an odd question to ask in 2019. Mobile is now ubiquitous. Full Story: Telegraph.co.uk
DIGITAL SIGNAGE/ SCREEN MEDIA
Touchscreen sanitation is a top concern for customers
Self-service kiosks and digital signage have maintained a strong public safety record over the years, but industry leaders recognize they need to pay close attention to sanitation. A recent survey sponsored by Kastus, an Ireland-based provider of microbial coating for kiosk touchscreens, revealed U.K. consumers are concerned about potential contamination. Full Story: Digital Signage Today
Signagelive partners with Quividi for intelligent DOOH integration
Signagelive, a cloud-based digital signage provider, has partnered with Quividi, a campaign intelligent provider for digital signage and DOOH, to integrate its digital signage platform with Quividi’s campaign intelligent platform. With this integration, any DOOH and digital signage networks can test, measure and deliver dynamic content, according to a press release. Full Story: Digital Signage Today
EMAIL MARKETING
10 Effective Email Marketing Tips Small Businesses Can Use
Despite the growing variety of channels and options out there for sharing information and news, email remains a popular way for businesses to reach out to interested parties and potential clients. There are countless ways to leverage email to attract and retain customers, from sending them special deals or coupons, to offering value through educational content and tips. Full Story: Forbes
How to Launch Your Affiliate Email Marketing Campaign
Are you ready to take your affiliate marketing to the next level? Email marketing is a natural extension of your on-site content and a proven way to boost affiliate commissions. Use these tips to launch a successful affiliate email marketing campaign that fosters trust, increases brand visibility and boosts sales. Full Story: Business 2 Community
E-COMMERCE
Ecommerce Link Building Ideas to Try Before the Holiday Season
Fun fact: holiday retail sales have crossed the $1 trillion mark in the previous year. What this means for you: not tapping into this plethora of opportunity would be a complete waste. Fun fact number two: link building is not dead. Full Story: Multichannel Merchant
FedEx made waves this summer when it ended its US air and ground delivery contracts with Amazon. In the background, FedEx has been powering the e-commerce aspirations of Amazon’s biggest retail competitor — Walmart. Data from Rakuten Intelligence indicates that FedEx delivered some 55% of all of Walmart’s packages in Q2 2019. Full Story: Business Insider
PUBLIC RELATIONS
Small Business PR Done Right with 3 Tips
Well have all heard of the benefits of PR, we all understand what it can do for your business but we rarely take the time to figure out the inner workings of public relations. This lack of understanding means most efforts from small businesses are pointless even before they are started. Full Story: Business 2 Community
Lift Your Public Relations With These 3 Content Marketing Tools
Today I’m going to help you lift your public relations with three content marketing tools. Hopefully, this will get your work week off to a good start. Public relations is key for SEO these days. After all, most everything a public relations professional writes end up being online. Full Story: Business 2 Community
MARKET RESEARCH
Why Flexibility is The Key to Success in Market Research
The business landscape, as we know, it is changing rapidly. Our customer bases are getting more extensive, our operating hours longer, and our business focuses broader. With technology and innovation continually moving the goalposts, it is imperative that companies can adapt to keep customers happy, employees engaged, and the competition at bay. Full Story: MarTech Advisor
This market research firm is using technology to help startups validate their business plans
Research by CB Insights in 2018 showed that nearly half of all startup failures were due to lack of market need. When businesses fail to create something that provides true value to the market, success isn’t likely. It is to change this that Gurugram-based Numr Research entered the market in 2018. The market research firm leverages technology to analyse human choices and opinions, and predict business outcomes. Full Story: YourStory.com
WEB DEVELOPMENT
Top 4 software to create dynamic websites effortlessly
A website is the face of an individual blogger or an organization these days. And, a well-made website has a great impact on their online exposure. A dynamic website not only maximizes the online presence of a business, but it also helps increase their profits. Full Story: Windows Report
Multiple Code Execution Flaws Found In PHP Programming Language
Maintainers of the PHP programming language recently released the latest versions of PHP to patch multiple high-severity vulnerabilities in its core and bundled libraries, the most severe of which could allow remote attackers to execute arbitrary code and compromise targeted servers. Full Story: Internet (blog)
MARKETING AUTOMATION
8 Reasons for Using Digital Marketing Automation
In an increasingly digital world, automation matters more than ever. It’s not enough to simply be able to engage with digital trends; businesses need to use technology and software solutions to drive results, understand their customers, and provide a superior experience to customers and employees alike. Full Story: TechFunnel
Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the MAS market moves toward $6.36 billion by 2025. High-tech and software and business services are the top verticals adopting MAS, with marketing agencies encompassing most business services use cases. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
BUILDING A CAREER IN BUSINESS INTELLIGENCE
In the age of data, business data and intelligence, whenever used deliberately, has the ability to move a business far over their rivals as well as exponentially lift brand awareness, internal engagement, authoritative productivity, and profitability. The BI and analytics industry is required to take off to a value of $26.50 billion before the end of 2021. Full Story: Analytics Insight
What Salesforce and Google acquisitions tell us about data trends – and why this matters
Technology acquisitions, never rare occurrences, still attract a great deal of attention, speculation and column inches. Maybe this is driven by the huge sums of money involved or the sometimes unclear motives behind them, but more often than not it is quite simply because we are trying to understand exactly what products or solutions the acquired company is going to develop. Full Story: Forbes
BRANDING AND DESIGN
Branding as a Strategy for Listings, and Repeat and Referral Business
To succeed in branding, you must integrate your strategy and message at every point of public contact. As potential buyers begin to identify with you, your image will live in the hearts and minds of customers, clients and prospects, and they’ll connect with you on an emotional level. Branding reinforces a reputation that can help you receive referrals. I think branding is important for anyone in any business. For your branding to be effective, there has to be integrity behind the brand in order for people to understand that you do a good job in everything that you offer. Quality of customer service is the most important thing to longevity in this service. Full Story: RisMedia.com
Want to Create a Personal Brand? Don’t!
I don’t think that entrepreneurs should create a personal brand because the takeaway is that they might present who they think they are or want to be (or who they think their audience wants them to be.) And it’s not a creation. A personal brand needs to be an authentic representation of who you really are, not a role you are playing. You can’t just make something up. You should develop your personal brand based on who you truly are. You have to be that personal brand. Full Story: Inc.com
VOICE STRATEGIES
Why Voice and Chat Assistants Should Upgrade — Not Replace — Customer Support
As more consumers adopt voice assistants and chatbots, retailers need to pay close attention to how they incorporate these technologies into their business. Customers now frequently expect instant responses from customer support teams, and strategic automation can help streamline the customer experience and prevent cart abandonment by responding to problems immediately. Full Story: Footwear News
Voice Assistants: Whose voices do we hear when we listen to Siri or Alexa?
Having a voice assistant at home or in the office is becoming much more commonplace. They come integrated with smartphones, intelligent speakers, and other devices like televisions and video game consoles. Millions of users per day listen to the voices of Siri, Alexa, or Google Assistant. Even so, and despite the frequency of interaction, these voices are virtually strangers to most users. Who are the masterminds who have given these assistants a voice? How are artificial voices created? How are the messages and feedback composed? Full Story: BBVA