By Integrated Marketing Platform | April 15, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Tips For Creating A Successful Digital Marketing Strategy
The digital marketing paradigm is evolving from simple, time-tested digital strategies to innovative experiments, and I believe this evolution will continue. Full Story: Forbes
7 Reasons Why Your Marketing Strategy Isn’t Working
Is your marketing campaign not getting your desired results? Here are some reasons why it may not be working and what you can do to make it more effective. Full Story: TechBullion
What’s Next For Performance Marketing
The lines between performance marketing and brand marketing continue to blur. Full Story: Forbes
Content Marketing Tools For Every B2B Marketer
As good as 88% of the B2B marketers believe in using content marketing as an integrated part of their digital marketing strategy. Full Story: MarTech Series
How to Integrate Online and Offline Activity to Make More Informed Marketing Decisions
How people consume and engage with a brand differs online and offline. Full Story: Total Retail
Five Ways To Optimize Your Digital Marketing Strategy
Maximizing your marketing strategy to drive revenue results should be the goal of every marketing department. Full Story: Forbes
B2B marketing strategies to boost inbound leads
To help you and your company find effective B2B marketing strategies, we asked marketing experts and business leaders this question for their best strategies. From leveraging company Facebook pages to prioritizing SEO, there are several B2B marketing strategies that may help you boost inbound leads. Full Story: AZ Big Media
Top Marketing Strategies for Small Businesses That Are Cost-Friendly
There is never a bad time for business owners to think about effective marketing strategies in all honesty. Full Story: Seekers Time
SOCIAL MEDIA
4 ways to reach a larger social media audience
Social media platforms today frequently update their algorithms to make branded content less visible. Full Story: BAI
Social media data fast becoming business intelligence data
As an increasing number of consumers interact, share and express themselves on social media that activity data is fast becoming a primary source of business intelligence that’s playing a bigger role in business strategy. Full Story: Retail Customer Experience
Pinterest has long been one of the most powerful and popular social media apps for marketing, and as far eCommerce marketing potential, specifically, is concerned, all marketers should be aware of the potential of the platform for driving discovery and purchase activity. Full Story: Social Media Today
Social Media Video: Double your Audience by Making it Mobile-Friendly
Social media video will take your marketing strategy to the next level. Full Story: Business 2 Community
SEARCH ENGINE
Why Exceptional SEO is Crucial For a Successful Business
Successful SEO drives a thriving business. Full Story: Entrepreneur
Alternatives to Google’s Search Engine That You Should Use
In the IT and tech world, not all hardware is equal, and the same goes for software. Full Story: Business Matters
Seobase: Take Your SEO to the Next Level
Running a website isn’t easy, ask us. It takes a lot of work, and a ton of planning. Full Story: Beebom
How to Create an Eye-Catching Instagram Ad
Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile marketing is becoming more and more popular as businesses are becoming aware of how smartphones are almost always within arms reach. Full Story: Kings of War
Email Automation For B2B Lead Nurturing
Apart from all tools for email automation like an email builder, multichannel workflow builder, contact segmentation, mobile marketing, etc. eSputnik also offers … Full Story: TechBullion
Don’t Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple
Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. Full Story: MarketingProfs
Google introduces two ad tools to help businesses
Google search trends data shows that searches for “online shopping” and “delivery” increased by 140 per cent last year, as consumers turned to digital resources during the COVID-19 pandemic. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Offers New Solutions for a New Era
RISE Spotlight sessions highlight myriad ways digital signage is moving out of corporate lobbies and malls into many vertical markets. Full Story: Commercial Integrator
Make it Move: New Challenges for Dynamic Digital Signage
The challenges of the last year may have slowed some progress in the expansion of dynamic digital signage (DDS), but it has, at the same time, opened up some new opportunities for DDS technologies—especially as they become less expensive and higher quality. Full Story: WhatTheyThink
EMAIL MARKETING
Beginner Email Marketing Segmentation Tips Strategies For 2021 Growth Launched
A new guide on email marketing has been launched to help freelancers and business owners learn about expert strategies required to build brand awareness, engage with prospective customers effectively and increase sales. Full Story: newswire
How to add or remove another email account to your Gmail app?
Besides several features, the Gmail app allows you to add multiple accounts. Here is how you do it. Full Story: Gadget Bridge
E-COMMERCE
12 Best Ecommerce Platforms and Software for Your Online Store
If you buy something through our links, we may earn money from our affiliate partners. Full Story: Small Business Trends
What Are The Common Features of E-commerce Platforms?
When you hear the name eCommerce website, some terms will always come to your mind. These terms are functionality, design, and execution. Full Story: WhaTech
PUBLIC RELATIONS
I belong to a private Facebook group where journalists and publicists mingle over story ideas and mutual needs. Full Story: Entrepreneur
Should You Put Your Money Into PR or Marketing?
The differences between public relations and marketing, and how each can help you with your business. Full Story: Entrepreneur
MARKET RESEARCH
Fall in market research budgets begins to slow
Advertising budgets for market research fell in the first quarter of 2021 albeit with the softest reduction in budgets since the beginning of 2019, according to the latest Institute of Practitioners in Advertising (IPA) Bellwether report. Full Story: Research Live
WEB DEVELOPMENT
10 Interesting Ways to Plan Web Design Projects
If you are planning a website, you might also be struggling with ways to make the workflow smooth and make it more fun for the people who are engaged in the project. Full Story: JAXenter
5 ways to write an engaging value proposition for your website
When it comes to selling newspapers, persuasive and relevant “above-the-fold” content has always been a necessity. Full Story: Bizcommunity
MARKETING AUTOMATION
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers. Full Story: MarTech Today
Artificial Intelligence (AI): 4 tips to get non-techies on board
Even as artificial intelligence (AI) gains momentum in the enterprise, literacy among employees – especially those in non-technical roles – remains limited. Full Story: The Enterprisers Project
ANALYTICS & BUSINESS INTELLIGENCE
Best Machine Learning Software in 2021
Machine learning, one of the driving components of artificial intelligence, has emerged as a leading factor in digital business transformation. Full Story: IT Business Edge
Grow your Business with AI Marketing
With AI in place, companies can surely stay ahead in the race of competition. Full Story: Analytics Insight
BRANDING AND DESIGN
As the world continues its march toward digital, branding has become a top priority for companies and organizations looking to differentiate their offerings and increase their bottom lines. Full Story: Forbes
Why Your Brand Isn’t Generating Sales Online [+ How to Fix It Without Being Overly-Promotional]
There you are, peacefully shopping around for the cheapest products at a retail store. Full Story: Business 2 Community
VOICE STRATEGIES
Digital Voice Assistants: All About the Top 3
There are three main players who make digital voice assistant apps. These are the Alexa app by Amazon, Google Home app by Google, and the Home app for Siri on iOS devices. Full Story: Women Love Tech
Amazon reveals new Echo Buds, and pre-orders get a discount
Amazon announced it’ll launch a second generation of its Echo Buds headphones with an upgraded compact and comfortable design, active noise cancellation and hands-free access to Amazon’s Alexa voice assistant. Full Story: NBC News