By Integrated Marketing Platform | April 18, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Tips To Dominate TikTok: Pioneering The Internet’s New Way Of Marketing
The explosion of TikTok has created a paradigm shift in marketing. It is changing how businesses and individuals can spark trends around content, services, products, and personal brands. Full Story: Forbes
What’s missing in your marketing messages?
As B2B marketers, our job is to drive people to some action, whether it’s to download an asset, register for a webinar, or, the ultimate goal, buy our company’s products and services. Full Story: Diginomica
The Future of the Web Is Marketing Copy Generated by Algorithms
The killer app for GPT-3 could help marketers lure clicks and game Google rankings. Full Story: WIRED
Marketing In The World of Cookieless Tracking
After Google publicly announced its decision to “remove support for third-party cookies” in 2020, cookies, the extent to which internet activity can be tracked, and calls for regulations rose to dominate headlines. Full Story: MarTech Series
These 6 Classic Marketing Tactics Stand The Test Of Time
In the age of digital marketing, it seems influencers, email marketing, SEO, and social media reign supreme. Full Story: Benzinga
Why You Should Use AI to Write Your Business’s Press Material
An AI-generated press release is a great way to get information about your company out there. Here’s why. Full Story: Entrepreneur
Are Digital Marketing Courses Worthwhile? Pro Marketers Respond
Digital marketing courses are everywhere, but are they worth it? Experienced marketers share how different types of courses can help your career. Full Story: Search Engine Journal
SOCIAL MEDIA
Social media is making us stupid, but we can fix it
I’ve spent most of my career studying how technology can amplify human abilities, from enhancing physical dexterity to boosting cognitive skills. Full Story: VentureBeat
Could WhatsApp be the next social media giant?
After getting rejected by Facebook for engineering jobs in 2009, the pair founded WhatsApp — then sold it to Facebook for $21.8B 5 years later. Full Story: The Hustle
How To Think Intelligently About Social Media Strategy In 2022
Without social media, your company will find it difficult to thrive. Full Story: Forbes
How Web 3.0 is Changing Social Media and the Online World As We Know It
Web 3.0 internet is going to shake up social media and provide an opportunity for decentralized ownership. Full Story: Entrepreneur
SEARCH ENGINE
Google: Don’t Change URLs and Change Them Back For SEO Testing
One you start changing URLs, that new URL has to get all of its own new signals. Full Story: Search Engine Roundtable
SEO And E-Commerce In Latin America: A Ripe Opportunity
With its large, fast-growing and increasingly online population, Latin America is a priority market for e-commerce. Full Story: Forbes
4 Reasons Why SEO Can Help Your Cause
Whether you’re wanting to start a business or promote a cause, SEO is going to be needed. Full Story: Shout Out UK
Avoid These 7 Easy But Stupid SEO Tactics
Some recommendations are so off-base they can actually hurt your long-term SEO performance. Here are seven stupid SEO tactics to stay away from. Full Story: Search Engine Journal
MOBILE MARKETING
Guide to mobile app development for your company
There is always a checklist when you are willing to do something. These are the best way to do it to find someone able to identify the best ways. Today, you will know the right strategy that comes from experienced individuals. Full Story: theHRDIRECTOR
6 reasons why publishers should consider building a mobile app
News and magazine publishers have been building mobile apps since the early days of smartphones and the App Stores, but is this still a winning idea in 2022? Full Story: What’s New in Publishing
How Android 13 can offer better mobile gaming experiences
Google is likely to boost the mobile gaming experience with Android 13. Full Story: Times
Tesco Mobile refuses to believe I didn’t receive my phone
In February I went to the Tesco Mobile outlet in my nearest Tesco store and ordered an upgraded handset – an iPhone. It was for my grandson, who took over my late wife’s Tesco Mobile number. Full Story: The Guardian
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage: The Top Five Trends You Need To Know About In 2022
Digital signage is very dynamic, with new trends emerging each day. Tag along to learn about five digital signage trends for 2022, including: Full Story: Forbes
Netflix uses contextual DOOH to promote K-dramas in Indonesia
Netflix has tapped on contextual digital out of home in its campaign to promote its newest Korean dramas in Indonesia. Full Story: The Drum
EMAIL MARKETING
3 Tips for Successful Email Marketing in 2022
If you want to stay on top of these trends, you need to rethink your email strategy in this new, high-volume landscape. Full Story: Inc. Magazine
How To Create A Business Email: What You Need To Know To Get Started In Minutes
Business email is a must-have for businesses for a number of reasons. Full Story: Forbes
E-COMMERCE
From Privilege To Necessity: 5 Ways E-Commerce Startups Are Experiencing A New Normal
After providing e-commerce solutions for over 10 years, my company’s in-house analyst team has recently observed noticeable shifts in the typical portrait and behavior of the average new online entrepreneur. Full Story: Forbes
Lazada unveils campaign to support sustainable practices in e-commerce
Lazada has launched a LazEarth campaign as part of the company’s commitment to supporting sustainable practices in the digital commerce ecosystem. Full Story: New Straits Times
PUBLIC RELATIONS
5 Effective Thought Leadership PR Tactics for Your Startup
Here are five thought leadership tactics you can incorporate into your PR strategy to elevate brand awareness and gain authority. Full Story: Entrepreneur
Natural Products Business School: How early should you start PR?
People often ask me, “When is the ideal time to start PR?” Full Story: New Hope Network
MARKET RESEARCH
Seven reasons why market research is your friend in business
Do you base your business and marketing strategy decisions on assumptions or customers’ historical behaviour? Full Story: Lancashire Business View
WEB DEVELOPMENT
Youstore launches free AI-powered e-commerce website creation
Setting up and managing an online store generally requires extensive knowledge in web development or has to be done by hiring someone to help set up the… Full Story: ANI News
Financial Software Development Trends
Various key trends in financial software development that are expected to influence the future direction of software development in 2022. Full Story: PC Tech Magazine
MARKETING AUTOMATION
Marketing Automation Software: Best Platforms for 2022
A marketing automation software will take care of all the repetitive work involved in successfully running marketing campaigns. Full Story: Business 2 Community
Five Practical Ways To Boost Your Marketing With Artificial Intelligence
Yesterday, I let a machine do my job. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
What is data visualization and how can it benefit businesses?
Data is the driving force for businesses all around the world. Full Story: TechTalks
B2b Marketing Analytics & Intelligence Company?
Using B2B Marketing Analytics (Tableau CRM), you analyze and visualize your marketing and sales data across an extensive variety of campaigns. Full Story: ICTSD
BRANDING AND DESIGN
The Importance Of Building A Brand Through Organic Growth
Today’s model for building a company’s brand is drastically different from those of the past. Full Story: Forbes
How to Manage Business Risks When Building a High-End Brand
Highlighting the risks in your business and presenting solutions can earn the trust of potential investors. Full Story: Entrepreneur
VOICE STRATEGIES
Voice Assistant Adoption Clustering Around 50% of the Population
Voicebot recently broke down the rate of device adoption comparing smart speakers with smartphones. Full Story: Voicebot.ai