By Integrated Marketing Platform | April 19, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Digital Marketing Strategies: A Summary Of Different Tactics
Digital marketing is a vast and ever-changing landscape, with new strategies and tactics popping up all the time. Full Story: Shout Out UK
15 Ways B2B Companies Can Reignite Their Marketing Efforts During Downtime
A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach during any kind of vacation during the year. Full Story: National Law Review
Loyalty: the marketer’s secret weapon
Brands are often competing for attention and wallet share from the same customer base. While technology can assist brands, it’s impossible to reach customers with technology alone. Full Story: Marketing Mag
Affiliate Marketing Fraud is a Growing Problem: What it is and How to Stop It
Digital ad model, affiliate marketing, involves either an individual or a company earning a commission via promoting an advertiser’s service or product. Full Story: CustomerThink
Four valuable marketing lessons
Marketing is easier when you have a “warm audience” that you can connect with. In other words you have a group of people who know you and like the ideas that you share regularly with them. Full Story: Stuff.co.nz
How Audience Intelligence and Data-Driven Marketing Drives Superior Results
Consumer expectations are higher than ever, and at the top of the list for many is the desire for a personalised experience while shopping online. Full Story: PerformanceIN
How A New Opportunity In A New Industry Gave Me A New Outlook On Marketing
Sometimes the path to working in a particular industry has a few twists and turns, but it’s those unexpected detours that offer a unique perspective. Full Story: Forbes
SOCIAL MEDIA
Best Times To Post On Social Media In 2022
A new study revels the best times to post on social media, based on analyzing data from tens of thousands of accounts. Full Story: Search Engine Journal
Why Companies Need To Give Social Media Managers A Seat At The Table (And How To Do It)
Brands know that social media marketing can drive sales, develop customer relationships and build brand awareness. Full Story: Forbes
Key Social Media Usage Trends, Based on Analysis of Over a Billion Posts
Looking to get a better understanding of the latest trends and shifts in the social media landscape that could help in your marketing approach. Full Story: Social Media Today
Social media advertising projected to more than double by 2028
The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This would give it a CAGR of 12.4% for that period. Full Story: MarTech
SEARCH ENGINE
How Do Location Landing Pages Work in SEO?
So how do location-based landing pages work in the context of search engine optimization (SEO)? And why might they help you boost business? Full Story: Entrepreneur
How to handle unprofessional SEO treatment: tips and guidelines
Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media. Full Story: Search Engine Land
State Of Organic Marketing In 2022: SEO Top Priorities
Gain insights from Conductor’s survey on marketers’ top challenges and the organic strategies you’ll need to implement to gain influence. Full Story: Search Engine Journal
8 Best Enterprise-Level SEO Tools For Content Optimization
Improve your enterprise SEO with content optimization tools built for bulk. Check out these efficient, effective tools to optimize your content. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile app developer salary guide
Odds are you’ve used a mobile app and plan to use one again. That continued demand for mobile app development makes it an exciting and lucrative field. Full Story: ZDNet
Launching a Mobile App in 2022: Insights and Best Practices
Mobile apps evolve quickly, and sodoes the process of building and launching one. Full Story: iTech Post
9 Things to Consider When Integrating a Payment Gateway Into Your Mobile App
With the use of mobile phones and different applications, people now look forward to making payments to various vendors. Full Story: ReadWrite
Top 7 Mobile App Metrics to Measure Success & Tips to Optimize Them
The mobile app market has exploded remarkably in recent years, and it’s now more important than ever to understand how to measure your app’s success before, during, and after launch. Full Story: CustomerThink
DIGITAL SIGNAGE/ SCREEN MEDIA
How digital kiosks help relieve US labor shortage
Businesses, especially retail, are turning to kiosks to attract customers, rely less on employees during a nationwide labor shortage, and hopefully return sales to pre-pandemic levels. Full Story: Kiosk Marketplace
The New Era of Personalization
Digital signage is uniquely positioned to enable organizations to display personalized information to individuals or groups based on various triggers, including data, IoT sensors, and more. Full Story: Digital Signage Today
EMAIL MARKETING
How Apple Mail could be spoiling email performance metrics
As subscriber data and accurate open rates become more elusive, marketers worldwide need to find new metrics for email marketing analysis. Full Story: eMarketer
4 Creative Ways to Increase Sales for Your B2B Business in 2022
Some businesses are quick to dismiss email marketing because they think it’s an outdated marketing strategy. But that’s far from the truth. Full Story: Digital Market News
E-COMMERCE
E-Commerce Isn’t the Competition
Rather than be viewed as a sales force replacement, it should instead be considered a vital tool. Full Story: Industrial Distribution
Business Startup: 5 Payment Methods To Implement For Your E-commerce Sites
Let’s say you’ve been running a business for some time, and it’s been running successfully. Full Story: The Southern Maryland Chronicle
PUBLIC RELATIONS
16 Ways To Communicate Positive Changes When A PR Crisis Hits
In an age of “cancel culture” and Twitter mobs, a company that is facing a major public relations problem would do well to not only mitigate the potential damage it might cause but also flip the narrative so as to better shape public perception of the issue. Full Story: Forbes
Three tools for improving your PR productivity
PR tools can help communication experts to work smarter, not harder. Full Story: Media Update
MARKET RESEARCH
Differentiation is key in competitive legal market, survey shows
The new “US Law Firm Brand Index 2022” shows that US law firms really need to hone their legal skills in order to stand out in this competitive market. Full Story: Reuters
WEB DEVELOPMENT
How Do I Preview My Google Ads?
I am desperately searching for a way to see my ad preview WITHOUT using the Use the Ad Preview and Diagnosis tool which doesn’t pull up my advertisement, even if I search the exact keywords. Full Story: SitePoint
Top 10 Best Python IDEs and Code Editors to Know in 2022
While you can write Python with just a simple text editor, using a code editor or IDE can skyrocket your productivity. Full Story: Analytics Insight
MARKETING AUTOMATION
Profitable Technology Trends for Your Business
Marketing automation is a service that will benefit your marketing … customers by considering artificial intelligence for your business. Full Story: Mint
How Instagram Uses Big Data and Artificial Intelligence
Instagram marketing involves a lot of legwork – you have to first study your audience, then gather data and relevant information. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
What Can Augmented Business Intelligence do for your Organisation?
Faced with four distinct crises – the pandemic, stagflation, political division, and climate change – CIOs and business leaders are under more pressure to implement radical innovation. Full Story: DIGIT
How business intelligence aids digital transformation process
Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organisation’s strategic and tactical business decisions. Full Story: The Standard
BRANDING AND DESIGN
Why content is essential to grow an online brand?
Content marketing has transformed from supplementary to a broader marketing strategy to an essential element of online brand awareness. Full Story: Warrington Worldwide
How The Right Return Policy Can Create Brand Ambassadors
Returns are a part of doing business in retail. Sometimes products are just going to be sent back by consumers. Over the past two years, though, the number of these returns has increased exponentially. Full Story: Forbes
VOICE STRATEGIES
It’s time to talk about voice tech in the warehouse
Warehouse workers are finding their voices. Earlier this month, a group of Amazon employees at a fulfillment center in Staten Island voted 2,654 to 2,131 to unionize, the first time that an Amazon facility successfully formed a union in the company’s 28 years of operation. Full Story: FreightWaves
9 Tech Experts Share Details About How Voice-Activated Tech Really Works
Artificial intelligence is changing many of the ways we do things both at home and at work. Full Story: Forbes