By Integrated Marketing Platform | April 01, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why You Need to Start Content Marketing Now?
Content marketing enhances trust and brand image. Providing compelling content on a regular basis that’s engaging, on-brand and subtly persuasive isn’t an easy task. Full Story: BBN Times
The ten key elements of a buyer-driven strategy – how Integrate aims to change B2B marketing
We can look to COVID-19 as the accelerant needed to adapt B2B marketing, but it is only that, an accelerant. Full Story: Diginomica
Marketing Quotes and News About Your Business
Great marketing quotes are used to motivate your group to greater heights. Full Story: Global Banking & Finance Review
6 Content Marketing Trends for 2021 You Should Know
Here are the top trends you should know about to improve content marketing in 2021. Full Story: Entrepreneur
Marketing Mix: Omni-Channel Marketing Tactics for Every SMB
Omni-channel marketing is a strategy implemented across all retail channels to help businesses provide a seamless experience for consumers both in-store and online. Full Story: London Free Press
Five Essential Digital Marketing Tips For Beginners
Entering the world of digital marketing is rewarding. Boosting your company’s viability online is one of the greatest steps you can take to grow. Full Story: Forbes
10 Popular Instagram Tools to Up Your Marketing Game
You want consistency, engagement and results. Here’s how to accomplish all three. Full Story: Entrepreneur
Four Alive-And-Well Marketing Predictions To Consider In 2021
As the saying often attributed to American author Mark Twain goes: “It is difficult to make predictions, particularly about the future.” Full Story: Forbes
SOCIAL MEDIA
Why Your Social Media Strategy Needs Less Automation
Automation tools have been helping streamline processes and ease marketers’ lives as they try to juggle various channels, tasks, and campaigns daily. Full Story: CMSWire
A GUIDE TO UNDERSTANDING SOCIAL MEDIA ALGORITHMS IN 2021
Understanding the various social media algorithms is a difficult task. In 2018 I took a look at everything you need to know about social media algorithms – here we see how the platforms have changed in 2021. Full Story: Browser Media
Facebook Provides Ad Placement Tips in Latest ‘Social Skills’ Video
Facebook recently launched a new video series called ‘Social Skills’ which aims to provide social media managers with the skills and insights they need to maximize their promotional performance. Full Story: Social Media Today
Four ways to effectively use social media in your job search
The information era, and the advent of social media, has brought so many changes in the ways things get done. Full Story: Richmond Times-Dispatch
SEARCH ENGINE
8 Common Technical SEO Mistakes Businesses Make
Technical SEO can be daunting. Full Story: Learning Hub
Search Engine Marketing Campaign For Your Ecommerce Store [Mini Guide]
As we move towards the beginning of the second quarter of 2021, the ecommerce ecospace is buzzing with new players entering the market, acquisitions, and mergers. Full Story: Business 2 Community
We live in a world where everyone wants to move forward and is competing with each other. Full Story: Vents Magazine
How To Maintain Blog Traffic And Maximize Conversions
Before the internet, consumers engaged with businesses long enough to buy a product or service, and then they would move on with their day. Full Story: Forbes
MOBILE MARKETING
The Mobile Marketing market analysis 2021
Information on how to identify strategic and tactical negotiation levels that will help achieve the best prices. Full Story: MarTech Cube
How businesses can drive mobile app engagement in 2021
How businesses can use mobile apps to raise brand awareness and also attract customers. Full Story: ITProPortal
Mother creates Just Us mobile app to help protect Black drivers
In a display of motherly love and concern for her son’s safety, one mom created a mobile app that would protect Black drivers in the event they are pulled over by police. Full Story: Good Morning America
Mobile App Permissions – What you need to know
The growth of the mobile application (app) industry is on the ascendancy. Using smartphones have increased and serves as a major driver of innovations. Full Story: Modern Ghana
DIGITAL SIGNAGE/ SCREEN MEDIA
BrightSign Digital Signage Media Players Now Compatible with Adobe Experience Manager Screens
BrightSign, LLC®, the global market leader in digital signage media players, announced that its hardware is now fully compatible with Adobe Experience Manager Screens. Full Story: Display Daily
Vistar Media reports programmatic OOH spend up 265% in 2020
Media spend for programmatic out-of-home (OOH) experienced significant growth in 2020 for Vistar Media, with their figures showing that overall spend through the company in Australia increased by 265% Full Story: Mumbrella
EMAIL MARKETING
6 Email Marketing Tips for Winning Travel Industry Campaigns
The travel industry is fiercely competitive. Learn how to craft email marketing campaigns that get noticed and win conversions for your travel business. Full Story: Search Engine Journal
3 Reasons You Should Ditch Your Current Lead Magnet for a Quiz
Innovation in marketing tends to always be around the corner. Full Story: Entrepreneur
E-COMMERCE
Can Google be the anti-Amazon of ecommerce?
Google tried to copy Amazon’s playbook to become the shopping hub of the internet, with little success. Now it is trying something different: the anti-Amazon strategy. Full Story: Deccan Herald
The best ecommerce WordPress themes for your online store
We sifted through WordPress ecommerce themes until we found seven that truly shine. Full Story: Mashable
PUBLIC RELATIONS
When Poor Public Relations Is A Feature, Not A Bug
It is tempting to view public relations missteps as unforeseeable mistakes, but all too often the function is set up to fail. Full Story: PRovoke Media
Why your brand can’t afford to ignore Public Relations
Now more than ever, resources and budgets are limited; however, you still need to generate exposure for your brand so as to not only create steady revenue, but also to maintain visibility and to create a positive image. Full Story: Searchlight
MARKET RESEARCH
Why hiring a PR team is the best marketing decision you can make
Here’s how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team. Full Story: Inman
WEB DEVELOPMENT
What Direction is Web Development Moving in 2021?
This is an exciting time for the future of web development. Full Story: The Future of Things
5 Web Development Trends to Be Aware of in 2021
The digital market is an extremely competitive space and it is only necessary that a business evolves to maintain a position among competitors. Full Story: Santa Clarita Valley Signal
MARKETING AUTOMATION
Meet Artificial Intelligence, the New Head of Marketing
Everybody knows what artificial intelligence (AI) is. Full Story: Grit Daily News
The ten key elements of a buyer-driven strategy – how Integrate aims to change B2B marketing
We can look to COVID-19 as the accelerant needed to adapt B2B marketing, but it is only that, an accelerant. Full Story: Diginomica
ANALYTICS & BUSINESS INTELLIGENCE
Marketing Analytics: More Is Not Always Best
In the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. Full Story: Law.com
Salesforce Adopts Google Analytics 360 to Restructure Data Democratization and Digital Analytics
World’s biggest CRM maker, Salesforce is using Google Analytics 360 to refine its understanding of digital marketing analytics and website user intelligence metrics. Full Story: AiThority.com
BRANDING AND DESIGN
How retailers can incorporate sustainability in their branding
Sustainability has been a significant driver for retailers over the past few years, and concerns over sustainability and the negative impacts brands can have on the environment are growing. Full Story: Retail Insight Network
Post-Pandemic Times Will Demand a New Brand of Leadership. Will You Step Up?
Tackling social justice, systemic racism and unconscious bias are among issues that have to be addressed. Full Story: Entrepreneur
VOICE STRATEGIES
AI voice technology has benefits and limitations
While AI-powered speech recognition and voice technology has changed how consumers interact with their devices and how businesses capture and process audio data, the technologies still hold some limitations. Full Story: SearchEnterpriseAI – TechTarget
Microsoft Shuts Down Cortana Voice Assistant On IOS And Android, Removes App From Stores
Microsoft had launched Cortana voice assistant back in 2015 to compete against top market leaders such as Amazon’s Alexa and Google Assistant. Full Story: Republic World