By Integrated Marketing Platform | April 21, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
14 Ways To Ensure A Content Marketing Strategy Provides Value To Audiences
Content marketing is a great way to connect with your audience and establish yourself as a trusted thought leader in your industry. Full Story: Forbes
How a Content Creation Agency Can Help Increase Your Content Marketing Strategy
Content creation agencies provide SEO and Internet marketing strategy. Full Story: Global Banking & Finance Review
Content Marketing Strategy: 5 Steps to Create Impactful Content
At the core of any content marketing strategy is persuading your target audience to covert to sales opportunities. Full Story: BBN Times
Why You Should Write A Book As Part Of Your Content Strategy
We’re living in a time in which consumers are devouring content. They’re reading blogs, podcasts, videos, and everything in between. Content is king, and it’s an important strategy to nurture followers on the journey to becoming customers. Full Story: Forbes
3 Steps for Creating a First-Party Data Strategy
Understand how to source and leverage the information your customers offer voluntarily. Full Story: Built In
Digital Marketing Guide: Six Tips For Maximizing Efforts And Driving Growth In 2021
The marketing landscape has transformed drastically throughout the years, shifting from in-person trade shows, branded swag and printed handouts to digital-first strategies. Full Story: Forbes
3 Digital Marketing Strategy Mistakes You’re Making
Having got past a tumultuous 2020, many marketers are facing pressure to recoup lost revenue and supercharge campaign performance. Full Story: Destination CRM
Why You Need to Create an Effective Content Marketing Strategy
Way back in 1996, when the internet was still in its infancy, Bill Gates wrote what has now become a famous essay entitled, “Content is King.” Full Story: Business 2 Community
SOCIAL MEDIA
Top tips for social-media marketing
Key principles for effective use of social media, plus specific advice for LinkedIn, YouTube and WeChat, from Archetype’s senior digital consultant. Full Story: Campaign Asia
Despite Often Low Public Opinion Of Social Media, It’s Still Where Businesses Need To Be
Social media has long been in the spotlight; however, over the last few years, the giants have been under fire for numerous reasons. Full Story: Forbes
Three Steps To Developing A Social Media Powerhouse Brand
The idea of using social media as a marketing medium is not a new concept. In 2020, there were over 3.6 billion people worldwide engaged in social media activity. This number is expected to grow to 4.41 billion by 2025. Full Story: Forbes
The benefits of social media activity tracking
Social media activity tracking is like the best thing since sliced bread! Full Story: Media Update
SEARCH ENGINE
If your brain goes into overdrive the minute you lie down to sleep, just pose yourself a question. Full Story: Business 2 Community
How SEO platforms are evolving to meet marketers’ needs: Tuesday’s daily brief
Good morning, Marketers, and what in-person keynote most surprised you? Full Story: MarTech Today
Social Media Marketing vs Search Engine Marketing
Internet and technology advancement encouraged the business sectors to promote their brands through digital means. Full Story: Techiexpert.com
Blog Keyword Strategy: 7 Tips for Getting It Right
Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. Full Story: Search Engine Journal
MOBILE MARKETING
Strategies for the ideal marketing mix to win in mobile this year
As marketers address their marketing mix framework in 2021, they’re finding themselves mainly aligned with the major platforms (GAFA: Google, Amazon, Facebook, and Apple) to acquire users. Full Story: Mobile Marketing Magazine
Mobile Marketing With SlickText
How do you effectively market to people in 2021? Full Story: Forbes
How is Mobile App Becoming the Main Source for Ultimate Business Growth?
Back in the 1990s, the question that was constantly hitting every business mind was, “Do I need to build a website to grow my business?” Full Story: WhaTech
How businesses can drive mobile app engagement in 2021
How businesses can use mobile apps to raise brand awareness and also attract customers. Full Story: ITProPortal
DIGITAL SIGNAGE/ SCREEN MEDIA
McDonald’s franchisee boosts engagement with digital signage
While COVID-19 has begun to recede in a few areas, many restaurants will still have to deal with certain restrictions. Full Story: QSR Web
Digital signage: A new trend in communication
Over the past year, screens have transcended their primary function as a useful tool and an amusing toy, becoming an indispensable necessity. Full Story: The Upcoming
EMAIL MARKETING
Top Email Marketing Trends to Watch For in 2021
Having survived the rise of Facebook, YouTube, Instagram, TikTok and other social media platforms, email marketing still has huge marketing potential. Full Story: Adweek
The Pandemic’s Impact on Marketers’ Email Strategies
Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet. Full Story: MarketingProfs
E-COMMERCE
This is the new retail consumer behavior
A joint investigation by Google and Kantar found that more consumers were encouraged to buy new retail categories online. Full Story: Entrepreneur
Lockdown Gives aHuge Boost to Online Payments
The pandemic gave a huge boost to online payments, seen in the 24 percent increase in the number of transactions and 23 percent increase in expenditure across the PayU platform, year on year. Full Story: Indian Retailer
PUBLIC RELATIONS
14 Top Strategies For Brands To Get Free PR
As a marketing tool, good public relations can help businesses become more visible, highlight their value and position them as leading experts in their industries. Full Story: Forbes
In Fashion PR, Bigger Is Not Always Better
As mid-sized and large-scale communications firms build out their operations, boutique agencies are placing value on quality over quantity. Full Story: The Business of Fashion
MARKET RESEARCH
How marketers find game-changing opportunities using market research
It’s not enough to have a sleek brand or a funny commercial. Unlocking new target customers is the surest path to marketing success. Full Story: The Business Journals
WEB DEVELOPMENT
How Important Is It to Have a Website Strategy?
A website strategy is essentially a long term strategic plan showing how to build and maintain an online presence for a business adhering closely to the company development strategy. Full Story: Global Banking & Finance Review
What Is the World Wide Web Consortium (WC3)?
The internet doesn’t manage itself. The WC3 plays a vital role in shaping the web we know and love. Full Story: MakeUseOf
MARKETING AUTOMATION
Four Steps To Data Democratization With Artificial Intelligence
Data democratization should be a top concern for every company moving forward. Full Story: Forbes
3 Technologies That are Fundamentally Important for Your Business
We live in an era when technology is changing rapidly. Look at any market, from ATM machines to mobile phones – everything has changed in the last decade or two. Full Story: The San Francisco Examiner
ANALYTICS & BUSINESS INTELLIGENCE
A cure for marketing’s ‘Frankenstack’ syndrome
For marketing leaders to design the optimal technology stack, they must start to focus on customer profiles and not channels and applications. Full Story: ZDNet
The Top Data Points SMB’s Should Focus On
Right now, small and medium business owners have access to massive amounts of data. Full Story: TechBullion
BRANDING AND DESIGN
How To Create Branding Identity Using Online Logo Maker Services
Logo maker software is designed to help you create an attractive logo that can be used on a variety of promotional materials. Full Story: Global Banking & Finance Review
How To Increase Brand Outreach
When you have a business, you might find that getting everything up and running is the easy part. Full Story: CoFounder Magazine
VOICE STRATEGIES
Alexa can now help you find, connect with nearby vaccination sites
Amazon said that Alexa can answer questions about COVID-19 vaccine availability and eligibility requirements for more than 85 countries across the globe. Full Story: Devdiscourse
Alexa vs Google Assistant: which voice assistant is best for your smart home?
Should you choose Alexa or Google Assistant to power your smart home? Full Story: TechRadar