By Integrated Marketing Platform | April 02, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
6 Content Marketing Myths Holding Your Business Back
Content marketing can provide one of the most remarkable transformations for any business when done correctly. Full Story: CMSWire
Conversational Marketing is Key for Retailers in 2021
It has never been clearer that mobile channels are where customers are. Full Story: Total Retail
3 Marketing Lessons From Big Brands
In every field of life, experience empowers us to make smarter decisions. When it comes to marketing, big brands have plenty of that experience. Full Story: Business 2 Community
Anyone Can Succeed In Influencer Marketing — Here’s How To Get Started
We hear a lot of talk these days about influencer marketing, but what does it really mean? Who are these influencers? Full Story: Forbes
Four Tips For Successfully Vetting Marketing And Software Agencies
Three of the biggest expenses you have to worry about as a small business owner are rent, payroll and equipment. Full Story: Forbes
It’s goodbye to B2B Marketing magazine, but hello to the future
B2B Marketing magazine has been the centre of our world for 17 years, but times have changed. Full Story: B2B Marketing
Sales And Marketing: A Love/Hate Relationship Or Partnership For Growth?
In many organizations, marketing and sales departments have long existed in organizational silos. Full Story: Forbes
Pay-to-Play Marketing Opportunities: Should You Play or Pass?
I just received an email with the subject line: Re: Featuring Fusion Marketing Partners as a top Sales Tech Services Company. The body text opened with: Full Story: CustomerThink
SOCIAL MEDIA
3 Traits to Look for in a Social Media Marketing Consultant
Are you interested in hiring a social media consultant but aren’t exactly sure what qualifications you should be looking for? Full Story: Business 2 Community
How to Use Social Media to Get Clients for Your Law Firm
If your law firm hasn’t established a social media presence yet, you may be missing out on some great opportunities. Fortunately, there’s no better time to start than now. Full Story: CoFounder Magazine
Nine Effective Ways Marketers Can Avoid Social Media Gaffes
Social media offers marketers a unique way to interact with customers. Full Story: Forbes
How Lessons From Aaron Branch Can Help You Get Started On Social Media Advertising
Over 3.5 billion (46% of the world’s population) people use social media today. On average, each of these people spends 2 hours, 22 minutes every day on social media platforms. Full Story: TechBullion
SEARCH ENGINE
Organic Shares or SEO Rankings: Which Should You Prioritize?
We’re told time and time again, producing high quality content is one of the highest value activities you can do for your business. Full Story: Business 2 Community
Critical Google Factors Affecting your Website Ranking
Google does enormous updates and changes its algorithm. Most of the time, many websites suffer very badly with frequent updates by Google and there is a high dip in ranking and loss in traffic. Full Story: Business 2 Community
Google’s John Mueller Answers Five SEO Questions In Less Than Two Minutes
Google’s John Mueller answered five different SEO related questions in a video less than two minutes long. Full Story: Search Engine Roundtable
5 Popular WordPress Plugins Compatible With WordPress 5.7
WordPress 5.7 is out and WP plugin developers are racing to keep up. Here’s what’s new, changed, or fixed in your favorite WordPress plugins. Full Story: MakeUseOf
MOBILE MARKETING
11 Post Launch App Mistakes to Avoid at All Cost
Mitigating the risks of mobile app launch mistakes during the pre-launch opportunities provides the opportunity for an effective and user friendly app. Full Story: Appinventiv
Can This Free Mobile App Help Autistic Children Develop Better Language Skills?
For one in 54 children in the United States—the number estimated by the Centers for Disease Control and Prevention to be affected by autism—getting an early start in language development is critical to their future. Full Story: Boston University
It’s Time To Say Goodbye To The Cortana iPhone & Android App
Microsoft has retired its voice assistant Cortana’s apps on iOS and Android, fulfilling a promise to pull out from mobile devices in mid-2020. Full Story: Screen Rant
This mobile app logs your sales calls data to skyrocket your performance
Salestrail is a startup that automatically logs calls so you can improve the performance of your sales calls with less hassle. Full Story: The American Genius
DIGITAL SIGNAGE/ SCREEN MEDIA
How to feed the ‘beast’ of digital signage content
Feeding the “beast” of digital signage content can be a major challenge. Full Story: Digital Signage Today
Delta combats COVID-19 with digital signage
Delta Airlines recently tackled COVID-19 head on by having passengers provide a negative COVID test before flying and then agreeing to a rapid COVID test both before and after the flight. Full Story: Digital Signage Today
EMAIL MARKETING
Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. Full Story: MarketScale.com
Google My Business Suspension Email Notifications
In July 2020 Google told us they would begin to notify businesses when they are suspended from Google My Business. Full Story: Search Engine Roundtable
E-COMMERCE
5 Easy Automated Solutions to Boost Ecommerce Operations
If you work in ecommerce, especially in a family, small, or even medium enterprise, you will notice just how much repetitive work there is to do. Full Story: Business 2 Community
Simplify Your Online Business Workflow with These 8 Best Practices
If people are Marie Kondo-ing their lives to achieve simplicity, you should do the same for your online business. Full Story: TechBullion
PUBLIC RELATIONS
The Value In Evergreen Stories For Public Relations Strategies
Public relations professionals are the gateway for all information coming out of an organization. Full Story: Forbes
PR and Marketing: Birds of a Feather?
I have consistently resisted the urge to pen down my thoughts on this subject, but it keeps popping up as a topic I should dwell on in my PR article series. Full Story: Vanguard News
MARKET RESEARCH
Traditional Market Research Is Fine, But There’s A Better Solution
It’s no secret that marketing has become more competitive than ever before. Full Story: Forbes
WEB DEVELOPMENT
Google Core Web Vitals Update and Its Impact on Websites
Google announced Core Web Vitals are becoming signals for ranking in search results in May 2021. Full Story: Business 2 Community
Finding The Right PHP Developer In 2021
The PHP language remains one of the most popular choices for web development in 2021. Full Story: SociableBlog
MARKETING AUTOMATION
11 Ways Artificial Intelligence Can Improve An Agency’s Workflow
Artificial intelligence is an innovative technology that aids businesses worldwide in areas ranging from shipping and logistics to sales. Full Story: Forbes
Why AI can’t solve unknown problems
When will we have artificial general intelligence, the kind of AI that can mimic the human mind in all aspect? Experts are divided on the topic, and answers range anywhere between a few decades and never. Full Story: VentureBeat
ANALYTICS & BUSINESS INTELLIGENCE
How AI-powered BI tools will redefine enterprise decision-making
Value-creation in business intelligence (BI) has followed a consistent pattern over the last few decades. Full Story: VentureBeat
Business Intelligence Leader Plume Introduces WorkPass
Personalized smart services pioneer Plume®, today announced a major category expansion of its solutions with the launch of WorkPass™ – a first-of-its-kind suite of intelligent services and management tools purpose-built for the needs of Small Business Owners (SBOs). Full Story: MarTech Cube
BRANDING AND DESIGN
How to Launch Your Nonprofit Brand From Scratch
Branding is an important key to the success of any venture, and nonprofits are no exception to this. Full Story: Business 2 Community
Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Full Story: Business 2 Community
VOICE STRATEGIES
Microsoft pulls the plug on voice assistant Cortana on these devices: Everything to know
The Cortana application was launched in the year 2018 by the company and from its very launch, the app could not muster enough user base either on Mobile devices or on the Windows 10 devices. Full Story: The Financial Express
Voice Recognition Market Will Be Worth $26.79 Billion By 2025
Voice recognition is the future of everything. We are living in the world of IoT, where every modern device around us is connected with each other via the internet. Full Story: Analytics Insight