By Integrated Marketing Platform | August 10, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Marketing Strategy That Never Fails
Although the growth of digital media has made life easier in a lot of ways, it has also arisen a bunch of new modern complications. Full Story: Business 2 Community
Top 14 Tools That Will Help You Create Better Content
Up your content marketing game with some of the best and proven tools for content research, collaboration, SEO, and analytics. Full Story: Search Engine Journal
Trends That Will Continue to Stay Relevant in Digital Marketing
Digital marketing has changed immensely in the last decade. There have been a multitude of changes in tactics along with Google’s search engine algorithms. Full Story: Business 2 Community
Digital marketing should continue post-COVID-19: Experts
In fact, its impact continues during the unlock process as well. Full Story: Express Pharma
Can AR Integrations in start-ups help personalise customers’ experience?
AR is now an important part of a successful marketing plan. Full Story: BW Businessworld
100 Types of Content: The Definitive Guide for Marketers
Creating content in a variety of formats will help you reach a wider audience. Here’s a list of 100 types of content you can create, with examples. Full Story: Search Engine Journal
Emerging trends in digital marketing post-COVID-19
With a nearly 100 percent increase in online sales in India, businesses and entrepreneurs now realise that the shift might be more formidable and long-term than they ever thought. Full Story: YourStory.com
3 Trends Shaping Marketing Innovation That Is Powered By Automation
To stay in the game, today’s marketers must reposition existing offerings, rethink advertising and sponsorships, and reimagine in-person events. Full Story: Forbes
SOCIAL MEDIA
Follow the likes: How social media giants affect marketing
TikTok has been making a lot of headlines recently, with the new social media platform seemingly taking the world by storm. Full Story: CTech
What will shape social media marketing in the second half of 2020?
Social media usage has grown significantly in the past year, spurred on by the coronavirus pandemic and its impact on the daily lives and habits of people in lockdown. Full Story: Econsultancy
How HR Can Use Social Media Connections in Hiring Efforts?
Leading companies across the globe are embracing flexible workplace arrangements out of a need to evolve with the times and also recruit and retain the best talent. Full Story: BW Businessworld
How to protect your information on the social media app TikTok
But the social media app has been criticized by others for not protecting user’s data. The discussion is back at the forefront now with talks of a ban. Full Story: Cleveland 19 News
SEARCH ENGINE
8 Tips to Make Your Site SEO Friendly
8 most basic tips and ways to turn your website from scratch into a completely SEO friendly site for search engines. Full Story: EIN News
Why Google Shows Black Doctors in a Search for White Ones
A Google search for White American Doctor shows Black doctors. Search results that go wrong provide clues about how Google ranks web pages. Full Story: Search Engine Journal
Benefits Of SEO For Businesses
Successful businesses are keeping a stronghold on their markets by realizing the importance of digital marketing. Full Story: Forbes
Google SEO 101: Mobile-First Indexing Problems
In the latest installment of Google’s Lightning Talks video series, Martin Splitt identifies the top issues site owners run into with mobile-first indexing. Full Story: Search Engine Journal
MOBILE MARKETING
10 Easy Ways To Make Money On Your Mobile
If you’re looking to make a little extra cash, nowadays all you need is a smartphone and an app. Full Story: Shout Out UK
Twitter and TikTok hold talks over possible acquisition deal
Twitter has become the latest major company to be revealed as having an interest in buying part of TikTok’s operations, just a week after Microsoft publicly acknowledged its talks with Chinese-owned app’s owner, ByteDance. Full Story: MobileMarketing Magazine
How mobile wallets fend off economic shocks
Mobile-based payments gained sudden popularity within days after India’s decision to demonetize high-value currency notes in 2016. Full Story: Livemint
What should I know about 5G mobile phone technology
First, let’s explain how a mobile network works. You will hear the terms cell network and cell towers. Full Story: EFTM
DIGITAL SIGNAGE/ SCREEN MEDIA
OOH is back, but not as you know it
The Covid crisis will be studied by economists, sociologists and of course epidemiologists for years afterwards. Our own industry will be no different. Full Story: CampaignLive
A case for combining OOH with digital marketing for bigger & better brand recall
An OOH campaign blended with an integrated social media campaign can translate into a bigger impact for brands. Full Story: Exchange4Media
EMAIL MARKETING
How to set an email signature in Gmail on desktop and mobile
While it may seem like a trivial matter, adding an email signature can be beneficial and improve your emails. Full Story: MobileSyrup
In the end, email might actually kill off Slack
There is something inherently ignorable about an email. Full Story: IT PRO
E-COMMERCE
‘Amazon Easy’ stores get a facelift; to offer services at a single touchpoint
Amazon would soon expand the upgraded Amazon Easy stores to other parts of the country with the existing and new network partners. Full Story: YourStory.com
How retail is changing mid-pandemic
Three new reports shed light on how retail, both online and offline, is changing because of the COVID-19 pandemic, and may shed light on strategies that merchants, brands, and marketers can implement to better engage at this time. Full Story: BizReport
PUBLIC RELATIONS
WHAT TO LOOK FOR BEFORE HIRING A PR FIRM FOR YOUR SMALL BUSINESS
Despite your excitement, you log on to your website and see that no one has bought any of your products. Full Story: Black Enterprise
The best communication tools during and after the pandemic
Business leaders are leaning into their communication role as an essential resource to help them deal with COVID-19. Full Story: Business Review
MARKET RESEARCH
5 Videos to Help You Become an Expert in Customer Surveys
In 2020, creating a strategic and impactful strategy for customer satisfaction is essential for businesses everywhere. Full Story: Business 2 Community
Survey: COVID-19 prompts shift to digital advertising
New research from AANA and IPSOS finds the coronavirus pandemic has brought a shift towards digital advertising and a pause on ad spend for better times. Full Story: CMO
WEB DEVELOPMENT
6 Web Development Trends Every CTO Should Know in 2020
Here you can find a brief overview of the top web development trends that can help you keep track of the latest technologies and timely incorporate innovations into your business. Full Story: YourStory.com
Pros and Cons of Django Web Framework for App Development
Python is the 3rd most popular programming language in 2020. Full Story: Business 2 Community
MARKETING AUTOMATION
AI applications for digital out of home advertising
The use of data to contextualize campaigns to the “here and now” means messages can be aligned with consumer mindset in the moment and become useful and relevant. Full Story: ClickZ
The State of AI-Driven Digital Transformation
With a holistic transformation strategy, AI can create wonders. Full Story: INSEAD Knowledge
ANALYTICS & BUSINESS INTELLIGENCE
Why You Should Never Be Comfortable As An Entrepreneur
Growing your own business is hectic. I’m sure you don’t need me to tell you that. Full Story: Forbes
Making Predictive Analytics Work in an Uncertain World
Rapid, sometimes dramatic change has become “the new normal,” but what we know now can help us improve predictive model accuracy. Full Story: InformationWeek
BRANDING AND DESIGN
8 Creative Logo Design Tips for Startups
Many brilliant minds wish to invest in their own startup business. The idea of startup business & then investing money in it are two different aspects. Full Story: TrainingZone.co.uk
Create a strong personal brand
Personal branding is a great tool to present this value, and has been successfully used by many people to influence others, and to set themselves apart from the rest of their competitors. Full Story: The Tribune
VOICE STRATEGIES
Transport for NSW dives deeper into voice assistance with Alexa
Transport for NSW has launched a new ‘skill’ for Amazon’s Alexa voice assistant that offers a swag of new features for commuters, as the agency continues its push towards intelligent automation. Full Story: iTnews
6 Alexa features you should turn off today
From protecting privacy to making Alexa more efficient, here are some ways to improve your Amazon voice assistant. Full Story: CNET