By Integrated Marketing Platform | August 12, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 Components of a Profitable Marketing Strategy
A marketing strategy is your overall long-term plan that helps you sustain a competitive advantage by understanding the needs and wants of your customers. Full Story: Printing Impressions
Turn the Curious into Customers: How to Market Your New Business
Continually refining your marketing approach is just as crucial as placing your product in front of the right people. Full Story: Entrepreneur
5 Ways Brands Can Reinvent Their Digital Marketing Strategy
Every business owner is doing their best to survive the corona virus madness. Full Story: Liist Studio
Animated Videos: The Business Trend You Shouldn’t Miss in the New Normal
For those who’re seeking how to gain customer loyalty, make a business stand out in the digital space. Full Story: Business 2 Community
Four Paths to Digital Marketing B2B Success
You control the conversation and the talking points–and tell your own story. Full Story: IndustryWeek
How Much Should I Expect to Spend on Digital Marketing?
As digital marketing continues to grow and take over market share from traditional marketing, many marketing managers and small business founders are asking how much they should be spending on digital marketing. Full Story: Business 2 Community
How Top Realtors Are Marketing Their Brands at The Time of Covid19
The COVID-19 pandemic is at an all-time high, and due to this unprecedented calamity, the Real Estate market has taken the worst hit. Full Story: Customer Think
Ditch the Ideal Customer Profile and Consider This Instead
Over on Tumblr, there’s a thriving community of (mostly fiction) writers. Full Story: Business 2 Community
SOCIAL MEDIA
3 Kinds of Social Media Marketing You Shouldn’t Ignore
Influencers, paid promotions and the most potent ways to build a customer base without leaving your desk. Full Story: Entrepreneur
4 ways to optimise your social media engagement
The trick to understanding social media engagement is to avoid seeing digital marketing goals as a whole. Full Story: Business MattersBusiness Matters
12 Tips to strengthen Your Social Media Strategy for 2020
Social media platforms act like a virtual tech world where millions of people and businesses have their involvement. Full Story: TechGenyz
Are “Likes” Important on Social Media?
LIKES on social media platforms such as Facebook increase you and your brand’s credibility. Full Story: Business 2 Community
SEARCH ENGINE
How to Inspect Search Engine Crawls for Better SEO
Marketers are likely to feel a bit budget-crazy these days. Full Story: CMSWire
A Google Search bug wreaked havoc on the search results last night
The issue lasted several hours yesterday, putting the SEO community in a bit of panic mode. Full Story: Search Engine Land
Add Me to Search: Google Launches Virtual Business Cards
Google’s new ‘people cards’ allow individuals to link to their website, social profiles, and other relevant pages all from one place. Full Story: Search Engine Journal
Should You Buy & Redirect Expired Domains?
Redirecting expired domains was a tried-and-true tactic in the old days SEO. But here’s why you shouldn’t count on it as an SEO tactic nowadays. Full Story: Search Engine Journal
MOBILE MARKETING
Adobe Analytics Adds Mobile App
Commenting on the new product, Adobe’s director of product management John Bates said the new solution offers a way for businesses to provide accurate data-driven insights on the go. Full Story: B&T
Burger King Is Giving Out Free Chicken Nuggets in its Mobile App
Nuggets, in a reasonable quantity, do not make a meal. But they’re a good add-on to any BK meal. Full Story: Thrillist
Microsoft’s bid to buy TikTok: A ‘head-scratcher’ or surprisingly sensible?
Some analysts think an acquisition would make a poor match. But areas of Microsoft’s business, like LinkedIn, key into potentially overlooked synergies. Full Story: Mobile Marketer
How to Reinvent CX in the New Normal With Omnichannel Personalization
In today’s shopping environment, consumer habits change by the day. One day shoppers may browse social media for a particular product, and the next, they browse different websites for the same product. Full Story: Total Retail
DIGITAL SIGNAGE/ SCREEN MEDIA
Feel-good audiences and brands return to broadcast OOH
August sees the reintroduction of a wide range of “feel-good” activities, that help the UK population spend more time out and about, not just socialising and enjoying the benefits of a return to normality. Full Story: The Drum
Using tech to make touchscreens cleaner
Many customers are concerned about using public touchscreens. Luckily, there are multiple tech tools to keep touchscreens cleaner. Full Story: Digital Signage Today
EMAIL MARKETING
Build Your Email Subscriber List From Scratch With These Amazing Lead Magnets
Digital marketing has become essential for all businesses regardless of industry or size. Full Story: Business 2 Community
4 Things You Should Change About Your Email Marketing
Email marketing is performing better than it has in a long time. Full Story: Entrepreneur
E-COMMERCE
E-commerce and COVID-19: How to be more resilient in times of crisis
There is every reason in the world to shop online today, especially with no signs of the coronavirus pandemic slowing anytime soon. Full Story: Born2Invest
Items You Can Let Customers Personalize with WooCommerce Product Designer Tool
An ecommerce website is no more a luxury but rather the need of the hour. As online presence is indispensable today for high sales. Full Story: Customer Think
PUBLIC RELATIONS
3 Things to Know Before Starting a PR Campaign
With limited resources, it’s important to know these three tips before starting a PR campaign and how to gain traction. Full Story: Business 2 Community
As the Canadian economy slowly recovers from COVID-19 lockdowns, there have been news articles suggesting the Canada Emergency Response Benefit is encouraging workers to stay off the job. Full Story: The Conversation CA
MARKET RESEARCH
360 Research, a Full-Service Marketing Research Company, Offers a Lifeline to Small Businesses
Affordable insights, accurate strategic guidance, and a mobile-first platform will help them navigate the COVID-19 crisis. Full Story: Yahoo Finance
Here’s how you unlock your full business potential: lead with design, end with results
In the current situation caused by the pandemic, we are seeing a huge acceleration in the adoption of new systems. All industries are in flux and the speed at which priorities can shift comes as no surprise to anyone. Full Story: The Drum
WEB DEVELOPMENT
WordPress 5.5 is available for download or update in your dashboard
Named “Eckstine” in honor of Billy Eckstine, this latest and greatest version of WordPress is available for download or update in your dashboard. Full Story: scotteblog.com
Best JavaScript Frameworks and Libraries for Front-end Web Development in 2020
With the advent of the internet and unmatched technological developments gracing the world each day, there is a lot to know about website development. Full Story: Customer Think
MARKETING AUTOMATION
Guide to Understanding Artificial Intelligence
Getting started with Artificial Intelligence can lead to numerous questions and confusion, given the speed the world is changing and adopting this technology. Full Story: ReadWrite
4 Hard-To-Ignore Reasons Why You Should Use AI To Make More Intelligent Products
Thanks to the Internet of Things (IoT), artificial intelligence (AI), and advances in sensor technology, a whole host of everyday products are getting smarter. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Security and Business Intelligence: A Smart Partnership
How can you enhance your role as a strategic business partner in your enterprise? By incorporating security and technology into the entire business. Full Story: Security Magazine
3 Tips for Understanding Employee Sentiment About Returning to Work
Over the last few months, you’ve probably received surveys in both your professional and personal email inboxes asking you to share your thoughts about various reopenings. And undoubtedly, they all ask questions like: Full Story: Customer Think
BRANDING AND DESIGN
6 Actionable Tips for Branding Your Startup in 2020
Branding your startup isn’t a walk in the park. But if you have the right vision and strategies in hand, you will become invincible in no time. Full Story: YourStory.com
Apple sues a small company as its pear logo allegedly matches its own
Apple is suing a small business by the name of Prepear, and is taking the company to court. The reason for the lawsuit is that its pear shape logo somehow matches its own iconic apple logo branding. Full Story: gizmochina
VOICE STRATEGIES
Touchless tech: How short-term rentals are simplifying stays amid COVID-19
Then came COVID-19 – upending the travel industry, the way business is conducted and the expectations of consumers. Full Story: PhocusWire
The best Google Assistant and Nest devices of 2020
From smart displays to smart speakers, lights and locks, you can build a whole smart home with Google Assistant. Full Story: CNET