By Integrated Marketing Platform | August 13, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Productivity: What It Is & How to Measure It
Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it. Full Story: Search Engine Journal
Marketing To Gen Z? Here Are 5 Things You Need To Know
People have been talking about generation gaps since (at least) the 1960s, and I think it all comes down to one basic concept: Full Story: Forbes
Create the Right Digital Marketing Strategies for Your Small Business
Marketing strategies are key to any business’s success. For small businesses, developing the right digital marketing strategies is vital to their success. Full Story: Business 2 Community
AI in Marketing: Use Cases and Examples in Content Marketing
The use case for analyzing and editing content for grammar, sentiment, tone and style isn’t the hottest AI marketing use case. Full Story: CMSWire
Integrating ‘Shopatainment’ Into Your Marketing Strategy
Gen Z members are often described as “kids born with smartphones in their hands,” so building mobile-first experiences is key for any e-commerce targeting this generation. Full Story: Forbes
What Your B2B Sales Team Wishes You’d Consider Before Investing In Marketing
I think that’s why we’ve been seeing many SMBs in the B2B sector enhancing their marketing investments or initiating the process for the first time. Full Story: Forbes
Develop These Skills To Elevate Your Digital Marketing In 2022
Marketing has undergone a seismic shift with the growth of online users on digital platforms. Full Story: Femina.in
ORGANIC VS PAID MARKETING: WHICH ONE SHOULD YOU FOCUS ON
As a business owner, organic and paid marketing are two very important aspects of growing your brand. Full Story: Influencive
SOCIAL MEDIA
How harnessing customer’s social media behaviours will benefit your business
With 95 per cent of the online population using social media, it is imperative to keep up with the current behaviours and best marketing practices in order to attract potential customers. Full Story: Elite Agent
How Multifamily Marketers Can Make the Most of Social Media Engagements
Members of Gen Z, or those born between 1996 and 2010, are among the most sophisticated demographic cohorts yet. Full Story: MultiHousing News
Best Social Media for Small Businesses (in 2021)
Do you want to know the best social media platforms for small businesses to help boost engagement, drive more referral traffic, and increase revenue? Full Story: CustomerThink
Boost Your Business: Scheduling social media posts
Ever feel like uploading and posting social media content takes forever? Coming up with content ideas is a big enough job. Full Story: Chadds Ford Live
SEARCH ENGINE
How to plan SEO content that actually ranks
Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Full Story: Search Engine Land
Search Intent SEO Will Change the Game
Search intent (also referred to as user intent) is a critical component of SEO. Full Story: Business 2 Community
Google: Moving Links Around On A Page Won’t Boost Your Search Rankings
John Mueller of Google said that by just moving a link from one position on a page to another position on a page – you likely won’t see any ranking boost from that action. Full Story: Search Engine Roundtable
SEO strategy increases customer engagement for master jeweler
Based in the competitive engagement ring hot spot in London, Hatton Garden jewelers Queensmith was hit severely by the pandemic when its stores were forced to close. Full Story: The Drum
MOBILE MARKETING
Can new digital dialogues give mobile marketers a more persuasive voice?
Instreamatic CEO Stas Tushinskiy look at the potential of dialogue ads to foster an emotional connection between brands and consumers. Full Story: Mobile Marketing Magazine
Improve Your Mobile Marketing Strategy With These 4 Tools for Video
Today I have some video resources to help you improve your mobile marketing. Here’s four links with tips and tricks to kick start your work week. Full Story: Business 2 Community
8 Steps to Increase Mobile App Security
In an age of apps, just creating one for your brand or ecommerce shop isn’t enough. Full Story: Multichannel Merchant
App Store Optimization: How To Market Your Mobile App In 2021
The year 2020 was eventful for mobile app developers and publishers. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage market to grow $6.7B by 2025
The digital signage market is projected to grow by $6.71 billion by 2025 with the market’s growth momentum reaching 8.80%. Full Story: Retail Customer Experience
How To Improve Customer Experience With Digital Signage
Ensuring customers have a positive experience when interacting with your business is critical. Full Story: The Good Men Project
EMAIL MARKETING
6 Steps to Prepare Email Marketing for iOS 15
Apple’s iOS 15 release this fall will likely change email marketing. Full Story: Practical Ecommerce
Is Email Marketing Still a Thing?
Email marketing has been part of every marketer’s work for two decades. Full Story: TechAcute
E-COMMERCE
7 Proven Ways to Promote Your Ecommerce Video Content
In the US, 85% of US online users watch video content every month on any device, with their weekly watch time steadily increasing. Full Story: Business 2 Community
eCommerce Needs To Evolve Beyond Decades-Old Transaction-Based Mindset
Shopping at most merchants online has a familiar feel: A webpage with a photo grid of 25 or so items, each with a description or fun product name. Full Story: PYMNTS.com
PUBLIC RELATIONS
5 Tips For A Successful PR Campaign
Running a successful PR campaign can be game-changing for a business. Regardless of the size of your company, public relations can bring you closer to some of the biggest competitors in your industry. Full Story: Forbes
Pay Attention to This to Make Your PR More Effective Than Ever Before
Public relations drives traffic to your business’s site, but how can you make sure you’re putting your best foot forward? Full Story: Entrepreneur
MARKET RESEARCH
How Artificial Intelligence Is Democratizing Market Research
Market research is the foundation of a successful product or service launch. Full Story: Forbes
WEB DEVELOPMENT
Is it Hard to Become a Web Developer?
As of January 2021, there were more than 4.7 billion Internet users across the world. Full Story: Tech Gaming Report
You can learn web development with MySQL, PHP, GitHub, .NET, Blazor and Heroku
With this training, learn the programming languages and database skills you need to begin a new career in data science without taking time off from your day job. Full Story: TechRepublic
MARKETING AUTOMATION
Top 10 Automation Tools for Business in 2021
Automation tools are software that converts manual tasks, operations or campaigns within your business into automated workflows. Full Story: IndianWeb2.com
How to Choose the Right Marketing Automation Platform for Your Business
Marketing automation is a popular technology trend that is gaining traction like fire. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
5 Must-Haves For Your CRM Buying Checklist
Don’t invest in a customer relationship management (CRM) tool just because of its name and reputation; make sure it has these five key features or you could wind up wasting your money. Full Story: PCMag Australia
Embedded analytics leads to improved productivity
With many enterprises still in the early stages of using AI technologies, embedded BI remains a key means of making data accessible to a broad array of potential users. Full Story: SearchBusinessAnalytics
BRANDING AND DESIGN
Audio logos as a branding technique
What is a brand? As a marketer with more than 20 years of experience, I should probably know, but I am not sure that I do. Full Story: Bizcommunity
Branding vs. Positioning: What Is The Difference and Do You Need Both?
You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. Full Story: JD Supra
VOICE STRATEGIES
Sonos might offer own voice assistant alongside Alexa and Google Assistant
(Pocket-lint) – Sonos has distinguished itself in the smart speaker field by offering a choice of Amazon’s Alexa and Google Assistant rather than just one, and recent reports suggest it might be looking to expand that choice further. Full Story: Pocket-lint
‘Hey Sonos’ could be next voice assistant to hit smart speakers
Sonos offers some of the best smart speakers out there, with support for Google Assistant and Amazon Alexa, but now it seems the multi-room specialist is working on its own voice controls. Full Story: Trusted Reviews
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