By Integrated Marketing Platform | August 17, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Top 7 Digital Marketing Services to Grow Your Brand
Digital transformations have changed the way people connect and engage with each other. It has transformed different sectors and communities worldwide and also altered how businesses operate. Full Story: Influencer Marketing Hub
The challenges of launching new marketing initiatives
From tracking performance metrics to making sure frontline workers are included in the creation of projects. Full Story: Becker’s Hospital Review
The Ultimate Guide to TikTok for B2B Marketing
Over the past few years, TikTok has quickly become one of the leading marketing platforms for B2C brands. Full Story: Influencer Marketing Hub
The Role Of Ethics In The Evolving World Of Marketing AI
Like every other industry, marketing has been on a decades-long journey of change driven by constant advancements in data management, analytics and technology. Full Story: Forbes
11 of the Best Online Marketing Tools and Software to Use Today
Marketing has changed a lot over recent years. While email marketing is still huge, print media is not so much. Full Story: Influencer Marketing Hub
The Confusion Between Marketing And Customer Experience
Have you ever noticed that your general practitioner (your doctor) doesn’t tend to use the same tools or the same terminology as your dentist? Full Story: Forbes
Seven Effective Marketing Techniques That Are Often Ignored
Agood marketing strategy is part of the core of any successful business in the present day. Full Story: Swaay
How Marketing Can Ease Supply Chain Issues
The Covid-19 pandemic threw many a curveball for businesses. (And individuals!) But perhaps the most persistent – not to mention harmful – was supply chain issues. Full Story: ClickThrough Marketing
SOCIAL MEDIA
Five Simple Steps to Creating a LinkedIn Social Media Strategy
One of the biggest mistakes I made when I first started posting updates on LinkedIn was not having an actual LinkedIn social media strategy. Full Story: National Law Review
TikTok launches programme to help SMBs with social media marketing
TikTok has announced Follow Me, a new multi-channel educational programme designed to help SMBs leverage the social media platform to drive business results. Full Story: IT PRO
YouTube TV Reaches 5 Million Subscribers
YouTube has announced a new milestone for YouTube TV, with its subscription content service now up to 5 million total subscribers, highlighting the popularity and expansion of the option. Full Story: Social Media Today
5 Best Ways to Increase Hotel Sales Today through Social Media
In 2022, one of the best ways in which hotel consumers interact is through social media and other digital platforms. Full Story: Hospitality Net
SEARCH ENGINE
Tips For Writing Compelling Content That’s Optimized For SEO
Every digital marketing strategy relies on content at its foundation. Without well-written content, agencies would be missing out on a key part of their SEO efforts. Full Story: Forbes
Your Brand’s Digital Presence is More Than SEO
Companies use SEO because they want to improve their online search presence, but for larger brands and national brands, many components of first-page search results are not impacted by SEO. Full Story: Entrepreneur
How Not to Lose Backlinks and Monitor the Website for Uptime Performance
Online website uptime performance and backlink portfolio monitoring tools for website owners and SEO agencies. Full Story: MarTech Series
Will Linking To HTTP Pages Impact SEO?
Google’s John Mueller provides an interesting answer to whether linking to an insecure webpage has negative impact to SEO. Full Story: Search Engine Journal
MOBILE MARKETING
Wanted: A mobile marketing strategy for SMEs
In the world’s fastest-growing mobile market where there are more mobile phones than toilets, a marketing plan without a mobile module is a non-starter. Full Story: Moneycontrol
Google My Business mobile app has stopped functioning forever
You can no longer use the app to make profile edits, communicate with customers and so on. Full Story: Search Engine Land
How to Create Your Own eCommerce Mobile App?
Trading and financial transactions that are conducted through a digital platform are known as eCommerce activities. Full Story: Digital Journal
How to Test a Custom Mobile App Project Idea?
Quick-witted businessmen want their mobile apps to be in demand, generate revenue, and be liked by users. Full Story: UW Daily
DIGITAL SIGNAGE/ SCREEN MEDIA
How digital signage will power a post pandemic world
The Covid-19 pandemic has had a catastrophic effect on the world as it completely transformed our lives. Full Story: Times
Marketing Digital Signage – Engagement for Success
We typically think of digital signage as serving a few roles. Full Story: Benzinga
EMAIL MARKETING
How long email chains are damaging productivity and performance – study
Attempting to resolve complicated issues via email can leave us feeling frustrated and exhausted. Full Story: Bizcommunity
Top email sending hacks everyone should know
Most ecommerce companies have an active email marketing program. But many new businesses do not. Full Story: Practical Ecommerce
E-COMMERCE
How To Build An E-commerce Business That Will Stand The Test Of Time
To build a successful e-commerce business, there are a few key things you need to do. Full Story: The Southern Maryland Chronicle
Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season. Full Story: MarTech
PUBLIC RELATIONS
10 PR Leaders Share Their Favorite Apps For Staying Organized And Up To Date
Public relations executives face unique challenges and opportunities that professionals in other spaces may never even consider, much less encounter. Full Story: Forbes
Why creative PR is the savvy marketer’s channel of choice
While instinct might suggest marketers throw the weight of their budgets into functional above-the-line or paid media to land brand messaging, there’s a risk that doing so will blow your budget entirely, or miss out on important brand-building work. Full Story: The Drum
MARKET RESEARCH
20 Tools and Resources for Market Research
Researching your market can help learn about customers, discover new product potential, or even analyze competitors. Full Story: Practical Ecommerce
WEB DEVELOPMENT
Tools for Modern App and Web Development
It is difficult to conduct business in today’s world without a dependable website, which is where professional web creation services come in. Full Story: OpenGov Asia
Web 3.0 and the Future Of Web Development
Since the Internet first broke on to the scene in the late 80s and 90s, it has undergone a couple of significant changes, encapsulated by Web 1.0 and 2.0. Full Story: HTML Goodies
MARKETING AUTOMATION
How Marketing Automation Helped D2C Fast Fashion Brand Snitch Improve Retention By 15%
Men’s fast fashion brand Snitch took the digital-first D2C route in 2020 as physical stores shuttered during the pandemic. Full Story: Inc42
HubSpot releases free CMS with marketing, CRM integrations
HubSpot small-business users are the focus of free CMS, marketing automation and CRM features, after the company spent several release cycles wooing enterprise customers. Full Story: TechTarget
ANALYTICS & BUSINESS INTELLIGENCE
Why Sustainability Matters To Finance Leaders In Growing Companies
Finance leaders from growing companies have a keen sense of how risks, opportunities, and investments affect the bottom line. Full Story: Forbes
WAYS TO INTEGRATE ARTIFICIAL INTELLIGENCE INTO YOUR DIGITAL MARKETING STRATEGY
Artificial intelligence (AI) has transformed how businesses operate in profound ways. Full Story: Analytics Insight
BRANDING AND DESIGN
The five marketing basics to get your brand ahead
Marketing translates in the mind of the CEO to ‘posts relentlessly on social media’. She wants to see the marketer ‘marketing’. Full Story: Bizcommunity
Brand-Building Or Brand-Battling: Know Your Branding Do’s And Don’ts
I make no bones about my view on the importance of a corporate brand. Full Story: Forbes
VOICE STRATEGIES
How Digital Voice Technology Is Changing Customer Service
AI-driven voice technology allows companies to improve customer and employee experience alike. But is it something customers want? Full Story: CMSWire