By Integrated Marketing Platform | August 17, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What ‘Short-Termism’ Is In Marketing And Why It Hurts Your Brand
The idea that our attention spans are shortening has been around for quite a while. Full Story: Forbes
B2B Marketing: What We Can Do To Help Save The Planet
As B2B marketing leaders, we have a lot riding on our shoulders: Listening to customer needs, accelerating business growth, driving product innovation and, now, driving social and environmental awareness. Full Story: Forbes
How To Build A Powerful Remote Marketing Team For Your Startup
When starting a business or growing a startup, there are tons of decisions to be made. Full Story: Forbes
This Is What You Need to Know About Influencer Marketing in 2021
Influencers are the golden children of digital marketing, and brands stand to profit from that fact. Full Story: Entrepreneur
Five Marketing Lessons We Can Learn From Crowdfunding Campaigns
Thanks to technology, it’s possible for anyone in the world today to raise money by appealing to the generosity of the world at large. Full Story: Forbes
A Five-Step Marketing System For Product And Idea Launches
Every year, an estimated 30,000 new products are launched into the market. Full Story: Forbes
Holiday Season 2021: Influencer Marketing Predictions And Tips
One thing is certain about this year’s holiday shopping season: It’s going to look different from 2020. U.S. holiday retail sales in 2021 are predicted to increase 2.7% to $1.093 trillion, with e-commerce accounting for a record 18.9% of all holiday retail sales. Full Story: Forbes
How Not To Run Your Influencer Marketing Program
The world of celebrities and influencers has changed. Full Story: Forbes
SOCIAL MEDIA
Twitter Announces New Lead for its bluesky Social Media Decentralization Project
Twitter has announced a new lead for its decentralization-focused bluesky initiative, which, according to Twitter CEO Jack Dorsey, will see the project ‘move much faster’ from now on. Full Story: Social Media Today
How to Stream a Live Event on Social Media
The power of video has made Live streaming an event on social media easier than ever before. Full Story: Business 2 Community
7 Smart Tools to Help Improve Your Social Media Branding
Building a strong brand is critical for every business, and social media has quickly become the ultimate space to expand your audience, and scale your brand to the next level. Full Story: Social Media Today
How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach
Social media is now a mature practice integral to the success of virtually every B2B organization. Full Story: MarketingProfs
SEARCH ENGINE
Importance of SEO for eCommerce: 5 recommendations
Between the moment your store’s platform is launched and sales begin to occur consistently, there is a process that requires effort and perseverance. Full Story: TechBullion
SEO is the most desirable skill in marketing
But how has the global pandemic impacted content creation and the digital marketing industry? Let’s find out. Full Story: theHRDIRECTOR
Which Google SEO Best Practices Matter for a New Affiliate Website?
Learn the do’s and don’ts of SEO for new affiliate marketing websites so you can optimize content for customers and Google alike. Full Story: Search Engine Journal
9 Important SEO Metrics to Track (+ How to Improve Them)
One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Full Story: Business 2 Community
MOBILE MARKETING
How Mobile Marketing Market Will Change In the Next Few Years: An In-depth Study
What would it be like if you could clearly see critical changes in the coming months and years ahead and use those glimpses to shape the Mobile Marketing market future, instead of just letting it unfold by default? Full Story: Digital Journal
What is Mobile Wallet Marketing?
Launched just about a decade ago in 2011, mobile wallets are one of the newest forms of payment. Full Story: Finextra Research
White label mobile app vs. custom app development
As a business owner, you must be aware of how important it is to stay in the game by adapting to modern technological leaps. Full Story: Augusta Free Press
You Can Now Use Apps with Microsoft Teams Mobile
As we prepare for the future of hybrid work, many companies will be looking for the right ways to navigate a somewhat confusing, and unexplored world of “new” office environments. Full Story: UC Today
DIGITAL SIGNAGE/ SCREEN MEDIA
In out-of-home (OOH) advertising, how can media buyers be sure that their advertising campaigns were delivered as planned? The answer is proof of performance (POP) reporting, sometimes also called proof of posting or proof of play. Full Story: AdNews
Digital Signage Apps that Can Help Enhance Video Platform
Digital signage is no longer a luxury, as technology has permeated businesses of all sizes and sectors. Full Story: CIOReview
EMAIL MARKETING
Why Email Marketing Remains Relevant For Online Stores
Emails are still one of the most popular forms of communication. Think tank Statista estimates that 319.6 billion emails will be sent in 2021, a number that’s projected to exceed 376 billion per year by 2025. Full Story: Forbes
What Are the 7 Email Design Best Practices Marketers Should Follow
Email marketing is an effective way to reach new customers while keeping current clients engaged and interested. Full Story: Business 2 Community
E-COMMERCE
5 Reasons to Believe eCommerce Tech Will Continue to Eat the World in 2022
By the time we hit 2025, the eCommerce industry is expected to reach a staggering $7.385 trillion in market value, mainly thanks to its ability to continually evolve in line with shifting consumer demands. Full Story: TechBullion
What Integration Means for Your eCommerce Business
If you run an eCommerce business, you need to know what integration means. Full Story: TechDay
PUBLIC RELATIONS
Increase Customer Retention with Strategic PR and Marketing
New business is expensive and time-consuming to bring onboard, no matter what industry you’re in. Full Story: CEOWORLD magazine
How to Leverage Artificial Intelligence in Public Relations
Yes, robots could be used to write press releases, but this isn’t the future of the industry. Full Story: Entrepreneur
MARKET RESEARCH
How Artificial Intelligence Is Democratizing Market Research
Market research is the foundation of a successful product or service launch. Full Story: Forbes
WEB DEVELOPMENT
Free website builders vs paid: what’s the best option for your business?
Free website builders or paid platforms – which is best? Full Story: ITProPortal
How to Google translate a website
It’s very useful to know how to Google translate a website. Full Story: Tom’s Guide
MARKETING AUTOMATION
The Use of Deep Learning across the Marketing Funnel
Artificial Intelligence and Machine Learning are no longer new concepts in digital marketing and managing the marketing funnel. Full Story: Analytics
Marketing Specialists Create an Essential AI Marketing Guide for Businesses Growth
B2B Business Experts released the Ultimate AI Marketing Tools List, a thorough guide to using artificial intelligence (AI) in any business setting. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Advantages of Business Intelligence
BI gives businesses access to data that is crucial to their success in various areas, including sales, finance, marketing, and a slew of other departments. Full Story: CIO Applications
BRANDING AND DESIGN
Does Your CEO Brand Fully Represent You?
I bristle at the idea of “personal branding.” This has much to do with my upbringing, which taught me never to stand out or indulge in self-promotion. Full Story: Forbes
Intel Revealed A Lot More Than Just Its Arc Discrete GPU Branding Today
Although we’ve known that Intel has planned to enter the discrete GPU space for quite a while, it was today that the company revealed its branding strategy. Full Story: Forbes
VOICE STRATEGIES
How to Add Voice Control to Your Sonos One
With just a few steps, you can add either Amazon Alexa or Google Assistant to the great smart speaker. Full Story: MakeUseOf
Google Assistant for PC: How to Get Google Assistant on Windows 10, macOS Laptops
Google Assistant is one of the most cohesive and convenient AI voice assistant services that can run on your laptops too. Full Story: MySmartPrice