By Integrated Marketing Platform | August 18, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Small Business Marketing Guide: Everything New and Small Businesses Should Know About Marketing
When you’re a new or small business that doesn’t have the funds or other resources for a full-scale marketing plan, what’s there to do? Full Story: Business News Daily
Local Marketing Strategies for Success
Local marketing refers to strategies that target regional audiences near your business. Full Story: Business News Daily
What are the Competitive Marketing Strategies of Uber?
Uber is a massive world-renowned company that has made its way with great success around the globe. Full Story: SWAAY
Today’s digital tools dominate our marketing programs; however, the principles of marketing remain the same. Think of marketing like a fishing trip. Full Story: Photonics.com
Stop Googling to See Your Own Ads
Getting ads up on Google is an exciting time for any advertiser. Full Story: JumpFly PPC Advertising News
The Five Most Important Metrics for Website Content Performance
There’s no denying that monitoring and analysing the performance of your website content on a regular basis is paramount to success. Full Story: Hit Search
Top Five Performance Marketing Strategies as We Build for Better
While the pandemic will likely have a major economic impact, brands should start to anticipate and plan their performance strategy; Full Story: PerformanceIN
Contest Marketing: Why Your Business Need it?
Whether you have a small business or big brand, the prime target for all entrepreneurs is to capture the audience’s attention. Full Story: Loop21
SOCIAL MEDIA
6 Benefits of Using an Instagram Proxy
Instagram has grown from being a scrapbook site to a significant social and marketing tool with over a hundred million users worldwide. Full Story: Tech Times
The four most useless social media platforms for your small business
It’s well documented in business circles that having a presence on social media is a necessity in today’s world. Full Story: City A.M.
Do brands and businesses still care about creating communities on social media?
We suggested that migrating from Facebook pages to groups would require not just a mindset shift, but also an increase in effort and investment. Full Story: Econsultancy
When Should I Share On Social Media?
“Am I sharing too much?” This is the age-old question when using social media and to be honest, it depends. Full Story: Forbes
SEARCH ENGINE
Supercharge Your SEO With These 6 Killer Keyword Research Tools
Without a doubt, keywords are an integral element in any SEO strategy. The keywords you choose determine a huge part of your content strategy, and decide whether you’ll succeed in growing your site’s traffic. Full Story: Business 2 Community
Why marketers should break SEO strategies into pre- and post-purchase
In the end, it’s about using the right search data to speak to customer at the right stage in their journeys. Full Story: Search Engine Land
On-Page SEO & Off-Page SEO Explained
I love on-page SEO for a couple of reasons: Full Story: BBN Times
Google Renews Search Engine Contract With Mozilla Firefox
Mozilla Firefox has long been a popular competitor of Google in terms of dominance in the web browser market. It is often considered the only viable popular option apart from Google Chrome, and many people prefer it over Chrome because of a fear of Google’s monopoly. Full Story: Digital Information World
MOBILE MARKETING
5 Ways to Improve Your Mobile Marketing Strategy
As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more. Full Story: Business.com
Why Mobile App Developers Need The Right Publisher Partner To Succeed
To say the mobile app market is competitive is an understatement. Full Story: Forbes
Mobile App Designers Market Is Booming Worldwide | Sketch, Adobe, Axure
Our analysts monitoring the situation around the Globe explain that after COVID-19 crisis the market will generate remunerative prospects for producers. Full Story: Scientect
Why Every Membership Site Should Consider Developing a Mobile App
Membership sites tend to be on the cutting edge when it comes to innovation, new strategies, and the flexibility to try new things. Full Story: Appolicious
DIGITAL SIGNAGE/ SCREEN MEDIA
Why eMarketer Forecasts U.S. Programmatic DOOH To Reach Nearly $534 Million By 2022
U.S. programmatic digital out-of-home advertising spend will more than double in 2020 year over year… Full Story: MediaPost Communications
Proquimed Lab integrates Cayin digital signage
The player provided a web-based skin editor and multimedia formats to craft content for the hospital to use, while the SDK provided a system to create management tools. Full Story: Digital Signage Today
EMAIL MARKETING
What are the Best practices for Email marketing frequency?
Finding the right balance is always important if you want your online presence to grow. Full Story: Digital Market News
How Do You Improve Email Marketing? Start by Improving Your List.
This top-rated tool makes cleaning your email list easy. Full Story: Entrepreneur
E-COMMERCE
How to Manage a Sustainable eCommerce Strategy After the Pandemic
DK Hardware, online home improvement retail company, presents six reasons why it is essential to professionally manage an eCommerce platform… Full Story: Global Trade Magazine
Walmart’s e-commerce sales rise 97% as pandemic fuels business
Having a network of 4,400 stores where customers can pick up online orders proved again to be a boon for Walmart as the retailer on Tuesday reported U.S. e-commerce sales nearly doubled in the second quarter. Full Story: Fortune
PUBLIC RELATIONS
Tips For Measuring the Outcome of PR Efforts
Contrary to what some believe, options for measuring the effectiveness and outcome of a company’s PR efforts are numerous. Full Story: PR News – For Smart Communicators
Apple faces an Epic PR disaster
Gadget giant Apple has decided to completely cut off developer Epic in a major escalation of their dispute over in-app purchase fees. Full Story: Telecoms.com
MARKET RESEARCH
Smart TV Market Next Big Thing : Major Giants: Sony, Panasonic, Sharp, Toshiba
A new business intelligence report released by HTF MI with title “COVID-19 World Smart TV Market Research Report (by Product Type, End-User / Application and Regions / Countries)” is designed covering micro level of analysis by manufacturers and key business segments. Full Story: Digital Journal
Why Word-Of-Mouth Marketing Is the Ideal Solution To Reduced Marketing Budgets
Four months have passed since the World Health Organization (WHO) officially declared COVID-19 a global pandemic. In the time since, the situation has shown no signs of improving. Full Story: Entrepreneur
WEB DEVELOPMENT
10 Benefits of Working With a Dedicated Development Team (DDT)
In this Digitalised Advanced World at any organization effective development of Technological projects goes hand in hand. Full Story: Business 2 Community
7 Top and Best AI Chatbots for Your E-commerce Website
AI-chatbots are used by businesses across the business world. Full Story: Best in Australia
MARKETING AUTOMATION
AI for Marketing: Regaining Business Traction During a Pandemic
Businesses are often caught off-guard by major disruptions to their markets, or to the market overall. Full Story: Global Banking And Finance Review
Marketing Automation Virtual Summit: How to make the most of AI on social media?
One of the big tradeoffs since the internet came into play has been between trying to reach a lot of people versus communicating in a rich manner. Full Story: ETBrandEquity.com
ANALYTICS & BUSINESS INTELLIGENCE
Decoding Data Science in Business Models
As the businesses are now moving towards digitization, understanding the application of data science would improve customer satisfaction and help in applying data science in modern-day practices. Full Story: Analytics Insight
See Beyond The Noise For The Business Intelligence You Need To Exceed The Results You Want
Shen is an aspirational CEO. He believes his people should figure out how to do their jobs on their own. He did. His leaders do. Full Story: Forbes
BRANDING AND DESIGN
Why we need to change how we measure success in branding design
Increasingly in recent years, we, as a studio, have been questioning the notion of ‘success’. What makes a branding project truly excellent? Full Story: Creative Review
Invest in your brand to drive economic recovery
Individuals know what to do to minimise the risk from Covid-19: wash hands and stay socially distanced. Full Story: The Irish Times
VOICE STRATEGIES
What Capabilities Should Be Built into Your Voice Search Strategy?
How far are you prepared to go with your brand’s voice search strategy? As marketers doing our best to leverage the latest tools and capabilities in an ever-evolving technological landscape, it’s a question that’s growing more urgent every day. Full Story: Skyword
10 Best Business Softwares That Will Boost Your Small Business To The Top
Thanks to modern technology, the possibilities for the future of voice technology are endless. Full Story: International Business Times