By Integrated Marketing Platform | August 19, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 Signs Your Digital Marketing Strategy Needs an Overhaul
Are you tired of stagnation in your digital marketing campaign? The slowdown could occur due to several reasons. Full Story: Daily Excelsior
Digital marketing doesn’t have to remain a mystery. These master courses pull back the curtain
While retail business was hurt at unprecedented levels in the wake of COVID-19, their loss turned into a big gain for digital retailers. Full Story: TNW
How B2B Marketers Can Absorb and Apply Data Effectively: Six Questions Answered
Platform fatigue. IP targeting’s limitations. Challenges of evaluating campaign performance. The impact of economic uncertainty. Full Story: MarketingProfs.com
How To Design An Effective Marketing Strategy After Covid
There’s no denying that Covid-19 has hugely sabotaged the world’s economy, with millions of people grappling with joblessness or reduced income. Full Story: The Next Hint Inc
This 28-Hour Bundle Can Teach You Today’s Top Digital Marketing Tools
In 2020, everything is digital. For entrepreneurs, that means you have to have a comprehensive digital marketing and advertising infrastructure if you want to see your business grow. Full Story: Entrepreneur
The Cost-Performance Paradox Of Modern Digital Marketing
Everyone wants to know “what’s the performance of my digital marketing campaigns?” That’s a good question. Full Story: Forbes
Aligning Content Management and Marketing Activities
The importance of content creation and access to existing brand assets in successful enterprise marketing and CX projects cannot be underestimated. Full Story: CIO
The death of cookies and the threat to digital marketing
The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Full Story: MarTech Today
SOCIAL MEDIA
How Social Media Marketing is important for the business?
Though using social media applications, customers who are searching for the relevant services will become more responsive toward our business if we provide respective services and products to them. Full Story: Yourstory
How to Clean Up Your Social Media Accounts Without Deleting Them
There are many reasons to avoid wanting a social media digital paper trail of your entire life. Full Story: Gizmodo
Facebook Provides Tips on How to Optimize Your Facebook Live Broadcasts
Facebook recently launched a new video series in which it’s showcasing interviews with internal experts working on specific platform tools… Full Story: Social Media Today
Social media platforms can’t be a law unto themselves
The US elections are witnessing heated, contested, loud and aggressive debates, with media (new and old) donning visibly partisan robes. Full Story: Observer Research Foundation
SEARCH ENGINE
SEO or PPC: Which Marketing Strategy Should You Use for Your Australian Business in 2020
Considering what the business climate is like today, it’s a given that Australian businesses should be investing in their online presence. Full Story: ChartAttack
What is local SEO? Every small or multi location business is using local SEO services to boost their visibility on search engine searches. Full Story: Techstory
These Are The Best Practices That Google Adopt to Improve Its Search Engine Results
Google recently published a video on its official YouTube channel, illustrating how its search algorithm improves results for the users. Full Story: Digital Information World
3 WordPress SEO Plugins for Schema.org Structured Data Implementation
WordPress is the most popular CMS online. It not only makes publishing content easier, but it also helps site owners optimize their websites for search. Full Story: Business 2 Community
MOBILE MARKETING
Now, mobile app for Covid patients
For the welfare of Covid patients, the district administration has developed a mobile app through which patients can apply for home isolation while sitting at their homes. Full Story: The Tribune
Turn Your Mobile App into a Brand: Strategies, Tips, Examples
With millions of applications in both the Apple and Google Play app stores, it can be really difficult for your app to stand out from the crowd. Full Story: Promotion World
App Store, Google Play Spending Topped $50B in the First Half of 2020
An increase in app use this year drove a surge in mobile ad placements, even as the ad sector declined as a whole. Full Story: TheStreet
App Advertisers Are Shifting Budget To Android Away From IOS As IDFA Changes Loom
With iOS set to get a lot less measurable, developers are considering putting more of their performance budgets into Android. Full Story: AdExchanger
DIGITAL SIGNAGE/ SCREEN MEDIA
Is Digital Signage the Answer to the Rise in Remote Employees?
Between laptops, desktop monitors, collaborative displays, and the power of pushing out messaging through these devices, digital signage is a strong piece of the remote work puzzle. Full Story: TechDecisions
Digital signage vendors address COVID-19: Visix Q&A
Digital signage vendors are also adjusting their offerings to meet needs such as social distancing and health protocol content distributions. Full Story: Digital Signage Today
EMAIL MARKETING
How to Build an Email Marketing Strategy to Survive Beyond COVID
Businesses have faced an up-and-down battle in 2020. The Covid-19 pandemic has spurned waves of openings and closings, fluctuating marketing trends, and wavering consumer confidence. Full Story: Business 2 Community
2020 Holiday Email Marketing Starts Early
With the fluid retail environment surrounding Covid-19, protocols and expectations change daily. Full Story: Practical Ecommerce
E-COMMERCE
10 Best Tools For Scaling ECommerce Business
Ecommerce can get exhausting at times. There are a lot of things you need to keep in mind while dealing with them. Full Story: iTech Post
3 reasons why you should protect your eCommerce
If you operate your own online store, you must attempt to protect this platform at all costs. Full Story: AZ Big Media
PUBLIC RELATIONS
Less Selling, More Storytelling: 5 Expert Tips on Doing Low-Cost PR for Your New Business
With as many as 100 million new businesses launched every year, getting the news out about a new venture can be a daunting task. Full Story: Entrepreneur
Four things that make up an excellent PR campaign
In order for a public relations campaign to be excellent and achieve success, you need to put in that little bit of extra effort to get the results that you desire. Full Story: Media Update
MARKET RESEARCH
Marketing Research Firms, Offers a Lifeline to Small Businesses
Affordable insights, accurate strategic guidance, and a mobile-first platform will help them navigate the COVID-19 crisis. Full Story: Martechcube
Crowd and FSM launch #StopDistancingYourself campaign based on research among marketers
With brands retreating from planned marketing campaigns as financial belts have been tightened, or in many cases frozen completely, many feel that a ‘disconnection with customers’ has proven to be the primary obstacle to business recovery. Full Story: Campaign Middle East
WEB DEVELOPMENT
6 evolving trends in software development
Predicting the future of software development is a difficult task even if you have a solid background and expertise in this business. Full Story: Augusta Free Press
How to Create a Persuasive B2B About Page that Converts
The About page is one of the first supporting pages most companies create for their website. Along with your FAQ and Contact pages, it’s where you tell people who you are. Full Story: Customer Think
MARKETING AUTOMATION
Marketing Automation Platform Plannuh Adds Newer Capabilities
The new marketing plan functionality helps marketers easily manage goals, campaigns, projects, and content for full visibility, agility, and team collaboration. Full Story: Martechcube
How has COVID-19 changed the way B2B businesses sell?
COVID-19 has accelerated the evolution of the B2B sales process, and in turn redefined multiple job functions across the entire sales and marketing ecosystem. Full Story: B2B Marketing Online
ANALYTICS & BUSINESS INTELLIGENCE
Startups with digital business strategy attain profitability faster
Startups with digital business strategy attain profitability faster than others. Full Story: Guardian
6 Reasons Why Business Intelligence is a Game-Changer for Modern Businesses
Are you on the search for the secret weapon or tool that can launch your business into a whole new realm of success? Full Story: Bit News Today
BRANDING AND DESIGN
Brand Your Business With Custom Stickers
You’ve got a business plan. You’ve got your product perfected and ready for prime-time. Full Story: The Jerusalem Post
You have to develop yourself in a way to ensure that you leave a legacy. People will remember you through your actions, your expertise, and the emotional connections that you make. Full Story: BW Businessworld
VOICE STRATEGIES
Google Assistant’s Redundant Android App Has Been Installed 100 Million Times
The Google Assistant app has been installed more than 100 million times from the Play Store on Android devices, despite its native presence on the devices. Full Story: Voicebot.ai
Let’s talk about voice technology
Whether it’s Alexa, Siri or Google, it’s likely that you’re right at home with voice technology. Since Siri launched on iPhones in 2011, we’ve taken to talking to our technology to help us solve day-to-day problems. Full Story: AdNews