By Integrated Marketing Platform | August 23, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Make Sales and Marketing Get Along & Work Together?
Is there friction between Sales and Marketing in your company? You’re not alone. Full Story: Business 2 Community
5 Marketing Tools That Your Company Has to Start Using
There are many things that every business owner has to take care of, and that includes putting in the effort to grow their customer base. Full Story: LoveBelfast
5 Amazing Hacks to Take Instagram Influencer Marketing to the Next Level
Does your brand use Instagram influencer marketing? If not, now is the time to jump on top of this trend. Full Story: Business 2 Community
Getting over the video marketing fears
Video content on social media is one of the most effective methods businesses can use to sell products or services. Full Story: Stuff.co.nz
5 Reasons Why Instagram is Best Platform for Business Marketing in 2021
When it first became popular among users, almost a decade ago, Instagram was a simple social media platform to share low-res photos with your friends, and get some likes. Full Story: TheNationRoar
Four Common Challenges Faced By Digital Marketing Agencies And How To Resolve Them
Over the years, marketing agencies used multiple ways to reach customers, from newspaper ads to radio and TV commercials to various online channels. Full Story: Forbes
How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy
While marketing analysts are still reviewing GA4 features to determine what works and what doesn’t work for their strategy, one report remains a stalwart for helping plan effective app launches: Google Analytics Tech report. Full Story: CMSWire
Cross-Generational Digital Marketing Insights For 2022
Social media usage has grown considerably in every generation over time, according to Pew Research. Full Story: Forbes
SOCIAL MEDIA
The Ultimate Guide to Hiring a Social Media Manager
Social media managers offer many benefits, but hiring the right one is essential. Full Story: Entrepreneur
Social media can provide incredible opportunities, but it can be dangerous if abused. Full Story: Entrepreneur
7 Mistakes To Avoid On Your Brand’s Social Media Channels
Approximately 70% of Americans regularly use social media, according to the Pew Research Center. Full Story: Forbes
Five Strategies to Increase Your Social Media Conversions
Social media is an integral part of digital marketing strategy for many enterprises. Full Story: MarketingProfs
SEARCH ENGINE
Easy Furniture Web Tip #314: Local SEO Tip
Here’s a neat SEO tip for local search results that’s an oldie but goodie. Full Story: Furniture World Magazine
How to Improve Your Google Search Position?
Promotion of sites in search tops is an excellent and affordable way of earning and self-advertisement. However, everyone knows that SEO requires straightforward and step-by-step work, which may seem too time-consuming. Full Story: TFOT
Google’s Danny Sullivan Wants to Fix Page Title Rewrites
Google’s Danny Sullivan responds to the recent page title rewrite update with a plan for how to improve it. Full Story: Search Engine Journal
A Guide to Google Search Console Reporting for SEO Agencies
If you want your SEO agency’s clients to renew their campaigns or increase their budgets, Google Search Console reporting can help you do it. Full Story: Search Engine Journal
MOBILE MARKETING
The Trends And Challenges Of Mobile Marketing In 2021
Currently, online and mobile resources are recording unprecedented growth, and there are no signs that this will change. Full Story: Scoop Empire
Google is shutting down its Android Auto mobile app
Google has confirmed it is shutting down the standalone ‘Android Auto for Phone Screens’ app with Android 12. Full Story: India TV News
Top Tips to Launching Your Mobile App
Mobile apps are more popular than ever befores. Full Story: PromotionWorld
PayPal Launches the Ability to Buy, Hold and Sell Cryptocurrency in the UK
Customers can choose from four types of cryptocurrencies—Bitcoin, Ethereum, Litecoin and Bitcoin Cash. Full Story: Markets Insider
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH display market is growing, quality consciousness is vitally important
Only two years ago, the nature of DOOH was different, with set standards of digital OOH media for various uses. Full Story: Media4Growth
The New Role of Digital Signage in Serving Vital Information—and Peace of Mind
Digital signage is being leveraged to deliver communications in these days of COVID-19 and beyond. Full Story: AV Network
EMAIL MARKETING
Don’t Make These Email Mistakes! 6 Things You Can Do To Nail E-Mail Now
I’m here to tell you that you probably have some word-spinach stuck in your email smiley faces. Full Story: Forbes
Business email compromise attacks are getting out of hand
Business email compromise (BEC) attacks continue to plague security teams, with companies losing millions of dollars as a result, a new report from Area 1 Security suggests. Full Story: ITProPortal
E-COMMERCE
Business-to-business-to-consumer Firms use other businesses to reach clients through eCommerce. Full Story: Big News Network.com
How to Use Google to Showcase Your eCommerce Products for Free
Are you looking for ways to grow your eCommerce business? Want to sell more of your products using Google’s various online services? Full Story: Social Media Today
PUBLIC RELATIONS
When the goals of PR and journalism don’t align
Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. Full Story: TechCrunch
MARKET RESEARCH
6 Ways Technology Will Transform Your Market Research
Times are changing fast. As CEO of Black Swan Data, I work with some of the biggest CPG brands in the world, and they all keep talking about it. Full Story: Forbes
How Do You Know Your China Market Research Is Working?
China’s western and central regions are skincare-focused, while its north and south regions are passionate about makeup and fragrance, making them very different target markets. Full Story: Jing Daily
WEB DEVELOPMENT
Web development: How to switch to Bootstrap version 5
We present the innovations of the front-end framework Bootstrap 5 and show what you have to consider when upgrading from an older version. Full Story: Market Research Telecast
Web development: Ink API reduces latency when drawing with a digital pen
The Microsoft Edge team has introduced a new web API for drawing with a digital pen in the browser. Full Story: Market Research Telecast
MARKETING AUTOMATION
7 TIPS TO USE AI TO ACQUIRE AND RETAIN CUSTOMERS
Artificial Intelligence (AI) mimics the cognitive functions of the human mind, particularly in learning and problem-solving. Full Story: Black Enterprise
What a Customer Relationship Platform Is and What It Can Do For Your Business
CRM platforms have been around since the 90s, and have evolved over the last decade to include artificial intelligence, machine learning and improved functionality. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
Views 3 ways analytics can help improve your recruiting pipeline and meet your DEI metrics
Your company has a team monitoring your finances on a day-to-day basis, right? That’s a standard business practice. Full Story: Employee Benefit News
7 Tips to Use AI to Acquire and Retain Customers
Artificial Intelligence (AI) mimics the cognitive functions of the human mind, particularly in learning and problem-solving. Full Story: Yahoo Finance
BRANDING AND DESIGN
The Opportunities And Challenges Of Putting A Brand’s Mentality Into Action
In my previous article, I talked about the importance of a brand knowing its mindset — its unique mentality. Full Story: Forbes
Five Reasons For A Brand Refresh
Although change for change’s sake is seldom a good course of action, a well-executed brand refresh could be just what the doctor ordered — if the underlying rationale justifies such measures. Full Story: Forbes
VOICE STRATEGIES
Sonos Surveys Users About Potential Voice Assistant
Sonos is seeking opinions from some users about a voice assistant the company may potentially release, according to a post by Reddit user EdmundFitzgerald29. Full Story: Voicebot.ai
“HEY ALEXA: HOW VOICE TECHNOLOGY IS STRENGTHENING ACCESSIBILITY?”
Voice technology is making a huge difference in human life but there are more than one billion individuals across the globe who still find it difficult to read or access the web (for more than one reason). Full Story: Analytics Insight