By Integrated Marketing Platform | August 25, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Implement an Impressive Customer Marketing Strategy Today
Many companies spend a vast amount of their marketing budget on acquiring new customers. Full Story: G2 Crowd
Instagram reels are here. How can you use them in your retail marketing strategy?
You’ve probably noticed that Instagram has a new feature and if you haven’t, this is your PSA that Instagram has a new feature. Full Story: Hit Search
Why Consumer Behavior Has Reached 2030 Levels
Wars and pandemics change the world and shift the course of history. Full Story: Forbes
How to take your business to new digital heights
Maintaining an active online presence is no longer just “nice to have” for a business. Full Story: Business MattersBusiness Matters
Direct Sending’s Role In A Post-Pandemic Marketing World
As the pandemic has altered how and when businesses make purchasing decisions, so must B2B marketers rethink their strategies to reach buyers at the right time and place. Full Story: Forbes
Adapting and Innovating Marketing and Business Development for the New Normal
Providing legal services remains fundamentally a relationship-based business. Full Story: Law.com
Influencer Marketing in the Age of COVID-19
The pandemic has disrupted the influencer marketing industry. Full Story: eMarketer
Don’t cut your marketing budget in a recession
Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). Full Story: Yield PRO magazine
SOCIAL MEDIA
Although media marketing books can help you understand the objectives of outreach and engagement, social media can be a different beast altogether. Full Story: Small Business Trends
Tap Into These Five Hot Social Media Trends
With so much happening in the world, it’s easy to fall behind on the latest developments in the fast-paced world of social media. Full Story: Forbes
6 Ways To Standout On Social Media When Searching For A New Job
The traditional job search methods of attending face-to-face networking events, inviting people to get a cup of coffee. Full Story: Forbes
Our top five social media marketing tips for beginners
Some people are not too embarrassed to admit that they get their social media marketing tips from their kids. Full Story: CalvinAyre.com
SEARCH ENGINE
Nine Outdated SEO Practices Businesses Still Rely On
The world of search engine optimization (SEO) is fluid and shifting constantly. Full Story: Forbes
13 Cost-Effective Ways to Ramp Up Your SEO Strategy
Search engine optimization (SEO) can make all the difference between a business getting noticed and fading into the background. Full Story: Built In
SEO Tips for Publishers: 11 Ways to Grow Your Audience
Looking for ways to boost your place in the SERPs, but you’ve already optimized your content? Full Story: Search Engine Journal
How to (Re)Build an SEO Agency Today: Changing Business Models
How would an SEO agency be built today? Full Story: Search Engine Journal
MOBILE MARKETING
8 Mobile Marketing Statistics That Prove Mobile Matters
There is a requirement to evolve the digital marketing plan with the advancement in technology. Full Story: AndroGuru.com
Google releases an AdMob mobile app for Android
If you’re an Android app developer whose app(s) have in-app ads implemented as a revenue source, then you’ll know how important it is to keep track of your earnings. Full Story: XDA Developers
Global mobile ad spend spikes 71% year on year despite COVID-19
Mobile ad spend for Q2 surpassed Q1 by 8% globally, with mobile video in high demand, according to a new report by PubMatic. Full Story: Warc
Samsung’s Find My Mobile app can now track your phone without an internet connection
The new Find My Mobile feature also works for smartwatches and earbuds if your phone or tablet was the last device they were connected to. Full Story: PocketNow
DIGITAL SIGNAGE/ SCREEN MEDIA
How digital signage gets amusement parks back on track during COVID-19
As amusement parks start to reopen, digital signage can play a key role in keeping guests safe and informed. Full Story: Vending Times
3 Digital Signage Content Tools
Digital signage can be anything and everything that places (i.e. businesses, campuses, etc.) will set their mind to. Full Story: Innovation & Tech Today
EMAIL MARKETING
A Comprehensive Email Marketing Summary
Email marketing is, by definition, the practice of marketing to people via email. A company sends an email marketing campaign to promote products and services to develop relationships with potential clients and customers. Full Story: Business 2 Community
How to use your CRM to create better emails
CRMs and email marketing have overlapping applications, and both of them leverage relevancy for better results. Full Story: Business MattersBusiness Matters
E-COMMERCE
The pandemic-induced downturn may have slowed demand for Facebook’s ads, but it also accelerated the platform’s long-running ambitions for commerce. Full Story: Digiday
Digital Trade in a Post-COVID World
As the physical movement of goods and people is restricted due to COVID-19, digital trade has kept things flowing virtually. World Economic Forum
PUBLIC RELATIONS
Earn the best backlinks with high-quality content and digital PR
Luckily, link building and brand awareness goals can be built into your content marketing strategy, which can be vastly elevated by combining your efforts with digital PR. Full Story: TechCrunch
PR — communicating eloquently in an inarticulate world
As the adage goes, “the public relations industry does a terrible job of public relations” couldn’t be more relevant today than ever before; we’re like the skilled cobbler who doesn’t fix her own shoes. Full Story: MarkLives.com
MARKET RESEARCH
Social Business Intelligence market Research Strategies and Forecasts till 2025
The Researcher of the report have segmented the Social Business Intelligence market as per product, application, and region. Full Story: Scientect
How Are American Small Businesses Really Doing?
Recently, I survey my small business owner clientele to see how they were faring through the pandemic. Here are some takeaways — and surprises — from their answers. Full Story: Business.com
WEB DEVELOPMENT
How to Effectively Create and Manage Your Python Virtual Environments
We examine the best ways to create and manage your Python virtual environments. Full Story: MakeUseOf
Entrepreneurship Key To Future Success In STEM
In the rush to incorporate more STEM learning into school curricula, a major selling point has always been that STEM learning leads to better jobs. Full Story: Forbes
MARKETING AUTOMATION
Application of Artificial Intelligence in E-Commerce
Ecommerce is in developing trend right now. Your success in online business depends upon the type of marketing strategy you are using. Full Story: YourStory.com
5 Life-Saving Applications Of Artificial Intelligence
Artificial intelligence continues to grow in use across products and services. The technology has touched nearly every aspect of business and society, from transforming hiring to making marketing more effective to increasing crop yields. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Marketing data and analytics were always important, but now more than ever
Organizations are putting more emphasis on hiring data experts as the pandemic brings more customers into digital experiences. Full Story: MarTech Today
The importance of data and analytics to Adidas
We learned was that 11% of respondents said the focus of the majority of their personnel spending would be towards data scientists and analytics personnel. Full Story: Marketing Land
BRANDING AND DESIGN
What Are the Main Trends of Graphic Design Today?
Graphic design has mainly been influenced by pop culture trends and technological developments lately. Full Story: BBN Times
Republicans Buy Nikes Too: Branding Lessons From Lebron & Jordan
This was Michael Jordan’s response when asked about his views on socio-political issues. Compare that to Lebron James’ “More than an athlete” mentality towards socio-political issues. Full Story: Forbes
VOICE STRATEGIES
Amazon Alexa Auto: How It Works and What It Can Do
In-car voice recognition is getting a boost thanks to Amazon Alexa, which is now available in Canada, either through the Amazon Echo Auto, or Amazon Alexa Auto Built-in. Full Story: autoTRADER.ca
The best smart plugs of 2020 for Alexa, Google Assistant or Siri
Smartening dumb devices is easier than ever. These smart plugs connect everyday items in your home with any voice assistant. Full Story: CNET