By Integrated Marketing Platform | August 27, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Steps To Building A Modern Marketing Organization
One thing I’ve learned from my experience working in marketing is that it’s always changing. Full Story: Forbes
8 GAME-CHANGING APPROACHES FOR SOLVING A MARKETING PLATEAU
When a company starts seeing its first successes in a marketing strategy, it feels exciting. Full Story: AdAge.com
Marketing strategy for Internet Service Provider: best practices and success stories
The world of the Internet, and the world of Internet Service Provider, is undergoing major change. Doxee
The Beginner’s Guide to a Sales Funnel
If you are in online marketing or if you want to be a sales rep, you need to know what sales funnel is. What is a sales funnel? Full Story: Digital Market News
How to Borrow Proven B2C Marketing Methods for Your B2B Needs
The tactics employed in B2B and B2C marketing aren’t as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies. Full Story: Business.com
How to Integrate Traditional and Digital Marketing: An Optimal Marketing Strategy
Common sense tells you that, in today’s society where everybody is online, digital marketing is a great way to promote your business. Full Story: Business 2 Community
How to Promote Your Business Online for Quick Conversions
As an entrepreneur, your primary goal should be to increase your user-base, expand your email list, and boost your sales for rapid growth. Full Story: Business 2 Community
How to Transform Your Skills Set Into a Product People Want
Earlier this year, Google released figures that show a 100% increase in searches for upskilling in 2020. Full Story: Business 2 Community
SOCIAL MEDIA
4 Tools for a Winning Social Media Giveaway Campaign
Today I have some resources to help you create a social media contest giveaway that will grow your audience and sales. Full Story: Business 2 Community
Social media fails as platform for change
From the dawn of time until the creation of Tik Tok, social influencers have dominated society in one form or another. Full Story: Old Gold & Black
Twitter Provides Tips on Effective Use of Twitter Lists for Social Media Managers
Twitter Lists have long been seen by many as a secret weapon within the app, a means to more easily track and categorize different users, and keep tabs on specific industry trends, updates, niche interests, and more. Full Story: Social Media Today
What social media can teach us about human-environment relationships
Recent ecological research used Instagram posts to analyze the preferences of visitors to natural areas around the world. Full Story: Phys.Org
SEARCH ENGINE
Thinking Outside the SEO Box: How to Find Global Opportunities Now
Here’s how you can start thinking outside of the SEO box and utilize your existing technical skills to pitch and implement ideas that deliver results. Full Story: Search Engine Journal
Apple showing signs it may soon launch a search engine to compete against Google Search
For several years, it’s been reported that Google pays billions of dollars to Apple to remain the default search engine on Safari for iOS, iPadOS, and macOS. Full Story: Coywolf News
WordPress 5.5 Sitemap Bug Causes 404 Errors
WordPress sitemap bug discovered. Causes 404 errors in sitemap. Full Story: Search Engine Journal
1st Page Google Results Don’t Always Have 10 Results
We’ve all used Google before, we’ve all scrolled down the pages of results looking for the answers we need, and we all know that all Google SERPs have ten results. Full Story: Business 2 Community
MOBILE MARKETING
Attentive Integrates Mobile Messaging Marketing App on Salesforce
Attentive customers can now benefit from connecting and taking action on data from their text messaging programs in Salesforce Marketing Cloud. Full Story: Martechcube
Facebook: Apple iOS 14 to Slash Revenue for Network Users
Facebook said Apple’s new iOS 14 operating system could halve ad revenue for users of the social-media titan’s Audience Network. Full Story: TheStreet
How mobile solutions can help agencies improve operations during the pandemic
Over the last few months, the coronavirus pandemic has created the ultimate disruption across all levels of government. GCN.com
How COVID-19 pushed companies towards a mobile security strategy
At the start of 2020, many organizations were already focused on protecting their mobile employees – whether they were business travelers or the occasional employee working from home. Full Story: SC Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Here’s how out-of-home advertisers are adapting to post-lockdown London
Lockdown had a huge impact on out-of-home (OOH) advertising as audiences largely disappeared and billboards, bus stops and the underground became a canvas for supportive messages for key workers. Full Story: City A.M.
How dynamic creative carried OOH through COVID and will propel industry forward
In response to the COVID pandemic, brands and their OOH partners were forced to alter campaign planning and change messaging on a dime. Full Story: ClickZ
EMAIL MARKETING
The Benefits of Personal Email Marketing
By the numbers…According to a 2015 study, for every $1 spent on email marketing, the average return on investment (ROI) was $38. Full Story: Programming Insider
What Makes the Sales Follow-Up Email Special?
A sales follow-up email is for more than just confirming an order: It’s a powerful sales tool that can turn customers into lifelong supporters. Full Story: Thehour.com
E-COMMERCE
How the Pandemic is Shaping Retail Payments
The coronavirus pandemic promises to change the way that consumers pay for retail goods — and it might not be enough for merchants to simply offer a smartphone app and be done with it. Full Story: Retail Leader
Top 6 Priorities to be Successful in eCommerce CX
eCommerce has revolutionised the way we shop. In this post, we explore several factors that have become important to creating a successful eCommerce experience and are positioned to become increasingly essential in the years to come. Full Story: Customer Think
PUBLIC RELATIONS
Will TikTok’s PR Campaign Work?
The clock is ticking for TikTok in the US, but you might think otherwise based on the company’s recent PR effort. Full Story: PR News – For Smart Communicators
Three reasons why PR pros need media coverage reports
In PR, the saying ‘put your money where your mouth is’ holds true as practitioners need to ensure that the work they’re doing for their clients is enough to boost their brand’s image, reputation and credibility. Full Story: Media Update
MARKET RESEARCH
Survey: WeChat Ban Will Hurt U.S. Businesses
President Donald Trump’s executive order to ban WeChat will have the unintended consequences of hurting U.S. businesses in China, according to a new survey. Full Story: pymnts.com
Nearly 30% of All Businesses in the District are Black-Owned
Nearly 30% of all businesses in the District are Black-owned — the largest percentage compared to four other major U.S. cities, according to a new report. Full Story: Citybizlist
WEB DEVELOPMENT
How to Build a Tech Stack for Various Startup Sectors
When putting together a tech stack for a new project, you have a massive range of options to choose from. Full Story: TechDay News
Why Website Load Time Matters in 2020
Most marketers know that having a speedy website matters. But just how important is site load time? Full Story: MarketingProfs.com
MARKETING AUTOMATION
Artificial Intelligence Emerges as the Superhero of Tech Era
Artificial Intelligence (AI) has changed the world for the better. Full Story: Analytics Insight
Top Digital Marketing Trends to Follow in 2020
2020 is a dynamic year of innovation, implementation and creative explorations in the digital marketing arena. Full Story: StreetInsider.com
ANALYTICS & BUSINESS INTELLIGENCE
Marketing Analytics Firm Named As Best AI-based Marketing Solution
Outlier utilizes advanced AI-driven analysis to sift through massive amounts of data automatically, elevates critical changes and alerts leadership, marketing and data science teams to unexpected end user behaviors. Full Story: Martechcube
Different Ways in which Enterprises Can Utilize Business Intelligence
Business intelligence (BI) is a collection of strategies and analytics tools that examine and convert raw data into noteworthy and sound information for use in business analysis to help in decision making. Full Story: Analytics Insight
BRANDING AND DESIGN
Nine Cool AR/VR Opportunities To Include In Your Personal Branding Strategy
Once seemingly confined to the spheres of gaming and technology, virtual reality (VR) and augmented reality (AR) are becoming increasingly common in both personal and professional ventures. Full Story: Forbes
Micro Market Branding – the Competitive Advantage
Branding should be a top priority for micro market operators, and it is especially important for newcomers seeking instant credibility. Full Story: VendingMarketWatch
VOICE STRATEGIES
Voice Vouchers Launches in the UK as Voice Commerce Becomes Essential Search Channel for Brands
Voice is set to become a key search channel for brands, and Voice Vouchers allows ready-made, seamless integration of voice commerce into a brand’s channel portfolio with no development required. Full Story: PerformanceIN
Amazon Echo Show 8 review: The best smart screen device yet from Amazon
Offering fabulous sound and great-looking screen at the right size to suit most homes. Full Story: Radio Times