By Integrated Marketing Platform | December 11, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
For Marketing Success, It’s Important to Zig When Others Zag
Who knows if the competitor’s campaign performed well. It looked nice to the boss and it’s now a new task on your to-do list. Full Story: CMSWire
Reputation Marketing: Best Practices To Keep In Mind When Building Your Brand’s Image
I believe we have surpassed the digital age and have evolved to the Information Era. Full Story: Forbes
3 Ways to Level Up Your Pest Control Content Strategy
If you’re a marketing department of one for your pest control business, it can be a challenge to juggle an in-depth, SEO-driven digital content strategy while focusing on operations. Full Story: PCT Magazine
The Paradox Of Marketing At Scale
The vast majority of CMOs today struggle to keep up with the pace of technological advancement in marketing and the incredible number of tools and technologies at their fingertips. Full Story: Forbes
Do the Old Rules of Marketing Still Work?
As we hit the homestretch on 2020, I’ve been thinking about what is important to consider as we move to thinking about 2021 and recovering from the pandemic at some point in the new year. Full Story: Business 2 Community
3 Digital Marketing Trends to Come in 2021
A global pandemic, widespread social unrest and polarizing political events. Full Story: Adweek
How 2020 has reshaped the future of marketing
Since COVID-19, marketing as we know it has changed forever. Full Story: Marketing magazine Australia
2021 Landing Page Checklist: Does Your Marketing Plan Measure Up?
Today, optimization isn’t just an advantage — it’s a requirement if you want to stay competitive. Full Story: Forbes
SOCIAL MEDIA
Take your social media marketing strategy to the virtual stage
When the outbreak of coronavirus forced governments to implement lockdown restrictions, industry professionals found other ways to network. Full Story: EGR Global
5 Social Media Marketing Mistakes You Need to Avoid
A tip sheet for dodging costly, time-consuming missteps and what you should be doing instead. Full Story: Entrepreneur
Why Entrepreneurs Need to Approach Social Media Like Athletes and Celebrities
Former pro baseball player Dominic Blanco breaks down the power of social media — and how we all can tap into it. Full Story: Entrepreneur
Conduct a Successful Social Media Competitive Analysis in 2021
Want to implement successful strategies in 2021? Full Story: Business 2 Community
SEARCH ENGINE
How to Build an SEO Strategy for Your Business From Scratch
Search engine optimization (SEO) is a fundamental part of your digital marketing strategy. Full Story: Business 2 Community
The Complete Guide to SEO for Course Creators
Develop your evergreen marketing machine to keep selling your online course on autopilot. Full Story: Entrepreneur
Need a Quick SEO Win? Think Long-Term for a Better ROI
You’ve long known that SEO is a valuable tool to drive traffic to your website, increase conversions, and grow revenue, but maybe you’re uncertain about how it really works. Full Story: Business 2 Community
Google on Penalizing Misinformation
Should Google penalize misinformation the same way it punishes spam? Google’s Danny Sullivan responds. Full Story: Search Engine Journal
MOBILE MARKETING
3 Mobile App Security Recommendations for National App Day
I think this is the most foolish thing that people do when using the plethora of mobile applications available today. Full Story: tripwire.com
With everyone forced to spend more time indoors as a result of the pandemic. Full Story: MobileMarketing Magazine
This mobile app lets users communicate with eye gestures only (VIDEO)
Google has introduced a new mobile application targeting handicapped users who suffer from speech and motor disabilities. Full Story: Malay Mail
This mobile app lets users communicate with eye gestures only
Google has introduced a new mobile application targeting handicapped users who suffer from speech and motor disabilities. Full Story: Yahoo Singapore News
DIGITAL SIGNAGE/ SCREEN MEDIA
Asiaray, The Trade Desk and Magnite launch DOOH programmatic transaction platform
Asiaray Media Group has officially announced a new DOOH programmatic transaction platform in partnership with The Trade Desk and Magnite Inc. Full Story: Marketing Interactive
Frontrunner forms new DOOH offering with Lightbox OOH
The new partnership turns vacant commercial window fronts into full-motion digital displays. Full Story: Media In Canada
EMAIL MARKETING
Four Ways To Effectively Personalize Your Marketing Emails
If you’re like many business owners, you want to use email marketing to grow your company. Full Story: Forbes
To make the most of your email marketing efforts, you must find ways to keep your messages out of your customers’ spam folders. Full Story: Business.com
E-COMMERCE
Clienteling Personalizes In-store, Online Shopping
“Clienteling” enables shoppers and personnel in physical stores to interact with online channels, such as web, mobile, and social. Full Story: Practical Ecommerce
Instagram Adds Shopping Tags to Reels, the Next Step in its eCommerce Push
Instagram’s found another way to add pressure to TikTok, this time by adding new shopping tags to Reels, it’s TikTok clone functionality. Full Story: Social Media Today
PUBLIC RELATIONS
What Startup Companies Need to Know About Public Relations
When you are a startup, you may feel the need to be a jack of all trade. Full Story: BBN Times
e-PR Plans Ahead for The Future Amidst Potential Lockdowns
In the United States, it is no secret that COVID-19 cases are on the rise and businesses are beginning to close again, similarly to what occurred back in March. Full Story: Digital Information World
MARKET RESEARCH
The genomics market is expected to grow by USD 17.23 billion, progressing at a CAGR of almost 13% during the forecast period. Full Story: Business Wire
Toluna reveals market research predictions for 2021
“After one of the most unparalleled and unpredictable years in recent history, the only constant for brands now is change. Full Story: iTWire
WEB DEVELOPMENT
Understand the fundamentals of HTML, CSS, and JavaScript with this online course
Web development is one of those professions that is in demand pretty much all the time. But while website builders are plentiful, business owners are still looking for web wizards who can craft them a page that stands out from the pack. Full Story: Mashable
Know About Python Programming Language with Benefits and Challenges for Beginners
We are describing the top 4 benefits of learning Python programming language, these benefits will also clear all the doubts if you have about the scope of Python web development. Full Story: Daily Host News
MARKETING AUTOMATION
Deciphering The Next Frontier For Artificial Intelligence In Marketing And Advertising
In 2020, the digital walled gardens have more working in their favor than ever before. Full Story: Forbes
Customized ads to drive growth
Fast moving consumer goods firm Nestlé India targeted two different consumer segments for its brand Maggi through a massive “Cooking made simple recipe” campaign during the lockdown. Full Story: Livemint
ANALYTICS & BUSINESS INTELLIGENCE
How to Stay Ahead of the Competition With Market Intelligence
If you’re responsible for the success of a business and find yourself asking “Now what?” pretty often, chances are you lack data. Full Story: G2
2021 Trends and Predictions: Data Analytics, AI and BI
More than ever, companies across Australia and New Zealand are leaning on data analytics to help drive better decision-making and strengthen their businesses against the current volatile economic landscape. Full Story: iTWire
BRANDING AND DESIGN
Evolutionary Branding: How To Create A Slogan That Sells
As a branding agency, my company is frequently called upon to create names for companies and products. Full Story: Forbes
Lessons From Vintage Coca-Cola Ads On Creating a Brand Worth Remembering
No one better embodies idyllic branding strategies that are more scrutinized and ground-breaking than Coca-Cola. Full Story: Business 2 Community
VOICE STRATEGIES
Voice Technology is the Future of Customer Support
Leaving The Chatbot Behind? New Intuitive Voice Technology Enables Customers To Complete Requests Without Waiting For Human Assistance. Full Story: TechiExpert.com
Amazon Rolls Out ‘Teachable AI’ Feature to Turn Alexa into a Student of Your Preferences
Alexa will now ask follow-up questions if it doesn’t understand a command or order, thanks to the new Teachable AI feature Amazon introduced on Friday. Full Story: Voicebot.ai