By Integrated Marketing Platform | December 22, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Turn Your Marketing Strategy Into Action
No matter how brilliant your marketing strategy is, it’s the execution that determines whether you succeed or fail. Full Story: Forbes
Why Your Digital Marketing Strategy Needs Long-Form Content
There was a time in the SEO industry when “more is better” always rang true. This isn’t necessarily the case anymore. These days, “longer is better” is more accurate. Full Story: Forbes
How To Use The Power Of AI For Marketing Success
Technology has transformed the way brands communicate and engage with potential customers. Full Story: Forbes
Does Snail Mail Marketing Still Work? Here’s How to Use It
Today, precise marketing approaches involve customer tracking while the purchase of your products and services. Full Story: Business 2 Community
Hiring A Marketing Agency? Make Sure They Have These Technical Skills
It’s important today for leaders to ensure they’re working with the newest technologies to be more efficient and stay up-to-date. Full Story: Forbes
The Rise Of Digital Influencer Marketing And The Importance Of Intuition
When Bob Dylan headlined the Newport Folk Festival in 1965, he took the stage with an electric guitar. Full Story: Forbes
6 key marketing ops predictions for 2022
Marketing operations is finally having its moment in the spotlight and it’s not going to give it up any time soon. Full Story: MarTech
Digital Marketing’s Importance for Small Businesses
In simple terms, digital marketing is advertising disseminated through digital channels like search engines, websites, social media, email, and mobile apps. Full Story: Inventiva
SOCIAL MEDIA
How to Create Social Media Videos That Lead to Purchases
Shoppable social video will elevate your brand — because video is much more likely to turn casual browsers into first-time buyers. Full Story: Entrepreneur
The Irresistible Pull of Social Media
What neuroscience and psychology tell us about social media addiction. Full Story: Psychology Today
12 Ways To Make The Most Of Social Media Advertising
It’s a good feeling to see a client’s business start to grow, but any business person would agree that navigating the growth stages of a business is one of the biggest challenges. Full Story: Forbes
Why Instagram is no longer the main trend in social media
In the past few years, Instagram itself has ceased to be the most popular social network, despite the fact that a huge number of people still use it every day. Full Story: TechGenyz
SEARCH ENGINE
Build a high-impact SEO strategy in 2022
In this webinar, discover exactly what you need to get in front of your audience and deliver on your 2022 marketing goals. Full Story: Search Engine Land
Search marketing in 2022: What do the experts predict?
Big updates from Google have always had a major impact on the world of search marketing, and 2021 feels like it’s been a big year for Google updates and announcements. Full Story: Econsultancy
How To Prepare For SEO That Is Local, Personalized And Hyper-Specific
Like most people in the industry, I’ve always seen search engine optimization (SEO) as a long-term strategy … Full Story: Forbes
SEO (search engine optimization) is the process of improving your website to make it more visible in online searches related to your business. Full Story: Business 2 Community
MOBILE MARKETING
Utilising mobile marketing to advance your enterprise
While digital marketing has increased as a whole, studies reveal that mobile marketing is the top choice for professional marketers and growing businesses. Full Story: The New Times
What are Mobile App Development Trends 2022?
There are over 1.96 million apps on Apple App Store and 2.87 million apps on Google Play. Wales 247
Mobile Marketing trends to look out for in 2022: Globale Media
With consumers shifting their focus and budgets to smartphones in recent years, marketers are creating omnichannel engagement with their target audience. Full Story: IndiaInfoline
How to boost your ROI with in-app ads
Today, business competition has transcended outsmarting your competitors in product quality or packaging. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
How Much Does Digital Signage Cost?
Digital signage is a communication platform that can be used as an audio or visual medium depending on the device or hardware you are using. Full Story: TechStory
You can now use your Google Meet hardware displays as digital signage
With this update, admins can now set any publicly accessible URL to display when devices are not in use. Full Story: Devdiscourse
EMAIL MARKETING
How to Beat Your Email Competition in 2022
Email marketing is widespread. It’s in vogue with every kind of organization, from businesses to non-profits. Full Story: CustomerThink
How to Monetize Your Email Campaign Through Paid Newsletters
Although an undisputed key player in marketing strategy, email campaigns and newsletters are often seen as a means to an end. Full Story: CustomerThink
E-COMMERCE
A Guide to Successful Ecommerce Website Development
Ecommerce website development is the process of creating a virtual store for selling your company’s products or services. Full Story: Programming Insider
25% of marketers are merging e-commerce and digital branding teams
More than 60% of marketers say their team is being restructured in some form in response to the opportunity for brand building as part of e-commerce initiatives, according to WARC’s global survey of marketing executives. Full Story: WARC
PUBLIC RELATIONS
How To Get The Best Results When Working With A PR Agency
It’s not a rare story when a business owner hires a public relations agency or a consultant and, after a while of working together, becomes disappointed in PR as a whole. Full Story: Forbes
Tips When Including PR In Your Marketing Budget
During the pandemic, many businesses facing uncertainty came to me and asked, “Should PR be included in my marketing budget now that all events are on hold?” Full Story: Forbes
MARKET RESEARCH
Market research industry to touch $4.2 billion by FY26: Report
The market research industry is on course to grow 12-14 per cent annually till FY26 to cross the $4-billion mark, according to a report. Full Story: The Economic Times
WEB DEVELOPMENT
Best online master’s in web development 2021: Top picks
Build responsive and interactive web pages and discover the endless possibilities with a web development master’s degree. Full Story: ZDNet
Top Programming Languages Trends to Lookout for in 2022
Programming languages are gaining a lot of prominence in today’s era for their increasing demand among developers. Full Story: Analytics Insight
MARKETING AUTOMATION
Everything you need to know about digital marketing for small business
Digital marketing, also known as online marketing, involves publishing online marketing communications, promotions and digital adverts to connect with customers. Full Story: TechRadar
You may have already identified the best CRM software for your business… Full Story: TechRadar
ANALYTICS & BUSINESS INTELLIGENCE
How To Fire Bad Customers And Find The Good Ones
The digital marketing realm has become an obstacle course, with new challenges being presented at every corner. Full Story: Forbes
Descriptive vs. prescriptive vs. predictive analytics explained
Analytics provides insight into the data today’s businesses run on. Full Story: SearchBusinessAnalytics
BRANDING AND DESIGN
Creating A Brand That Stands Out
It’s easier than ever to start a business, but breaking through the white noise of countless competitors takes gumption — and a solid branding strategy. Full Story: Forbes
5 Personal-Branding Trends to Pay Attention to in 2022
As we approach 2022, it’s clear that a strong personal brand is a solid business asset. Full Story: Entrepreneur
VOICE STRATEGIES
Speech recognition technology is quickly becoming a must-have application for enterprises: Full Story: Forbes