By Integrated Marketing Platform | December 23, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why You Need Both a Good Marketing Plan and Strategy
Here’s how to create these two distinct parts of marketing, so they successfully work together and produce desired results. Full Story: ThinkAdvisor
Five Marketing Strategies For B2B E-Commerce
It is undeniable that B2B e-commerce has been rapidly growing over the past few years. Full Story: Forbes
How to Futureproof Your Niche Business During the COVID-19 Crisis
Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth. Full Story: Business.com
Five retail and marketing trends for 2021
Ecommerce is getting obsolete as the lines between online and offline get blurrier. Full Story: ClickZ
How To Organize Your Marketing Tech Stack And Help Your Business Stand Out
Evaluating your organization’s marketing technology stack — in other words, all of the technology tools you use for marketing — is more important now than it has ever been. Full Story: Forbes
A Look at Marketing’s Biggest Data Challenges of the 2020s, Part 2
Earlier this month, we dove into what researchers found as one of the greatest data challenges for marketers this decade. Full Story: CMSWire
6 Chinese Marketing Terms You Should Know
The year 2020 has been rendered practically non-existent due to the recent pandemic. Full Story: Marketing magazine Australia
How marketers can streamline requests and improve productivity in 2021
This environment has created both opportunities and challenges for marketers. Full Story: Marketing Tech
SOCIAL MEDIA
Social Media Trend Chasing Can Damage Your Brand
In the rapidly expanding digital frontier, it can be frustrating trying to keep up with all of the latest fads. Full Story: Forbes
Audience Analysis: How to Use Social Media as Your Largest Focus Group
Social media is the world’s largest database of consumer insights that are extremely beneficial for a company. Full Story: Business.com
How to Become Popular on Social Media
It’s not just you everyone wants to become famous on social media because of its footprint toward the Movie star or celebrity. Full Story: Programming Insider
These Apps Showed Me That Looking At My Own Photos Is The Best Social Media
Influencers, advertisers, friends of friends of friends. Social media is a great way to get mundane updates about people you don’t know very well. Full Story: Mashable
SEARCH ENGINE
5 essential search engine optimization tips that actually work
Search engine optimization, more commonly known as SEO, is arguably the most cost-effective and rewarding aspect of digital marketing. Full Story: The Business Journals
Organic business growth can be achieved through SEO
Search Engine Optimisation or SEO is an interesting area of business. Full Story: TheCork.ie
Search engine optimisation investment ‘vital’ amid pandemic
Despite COVID-19 spurring exponential increases in internet usage, web and mobile-based traffic has hit new lows for certain businesses. Full Story: Khmer Times
Adding Google’s “How-To” Structured Data to Your Content – A Beginner’s Guide
If you’ve stumbled upon this post, chances are you’re intrigued by the way the “how-to” featured snippets display in search results— more importantly; you’re intrigued by the potential positive impacts of “how-to” structured data. Full Story: Business 2 Community
MOBILE MARKETING
2021 predictions: marketing, advertising, and mobile
“Smart brand marketers looking to get ahead in 2021 must deliver the right offerings and messages to consumers in places they are already engaging with brands. Full Story: MobileMarketing Magazine
Top Mobile App Development Trends for 2021
The approximate count of mobile apps on the app store is 2.2 million and 2.8 million on the play store. Full Story: Legal Reader
9 Areas Where Mobile Marketers Can Improve in Q1 of 2021
The first quarter of any new year comes with its own challenges and expectations for marketers. Full Story: Business 2 Community
What Is A 5.5G Mobile Network & The Intelligent Internet Of Everything?
Huawei revealed that an upgraded form of 5G may be possible in the future. What would ‘5.5G’ entail and how does the company plan to get there? Full Story: Screen Rant
DIGITAL SIGNAGE/ SCREEN MEDIA
“Analysis of Potential Impact of COVID-19 on Digital Signage Display Market “
The Digital Signage Display Market is expected to have a highly positive outlook for the next five years 2020-2026 according to a recently released. Full Story: Factory Gate
The state of OOH advertising in 2021
What’s in store for out-of-home (OOH) advertising in 2021? Here are four major trends to consider before finalizing your marketing plans for the year ahead. Full Story: ClickZ
EMAIL MARKETING
5 Email Threat Predictions for 2021
As domains get cheaper, account takeovers get easier, and cloud computing usage expands, email-borne attacks will take advantage. Full Story: Dark Reading
7 email marketing lessons to improve your email strategy
Doing email marketing effectively is not a walk in the park. Full Story: InfotechLead.com
E-COMMERCE
Big Changes from Google Ads in 2020
The year 2020 witnessed raging Australian wildfires, a presidential impeachment, and the Covid-19 pandemic. Google Ads had some big changes this year, too. Full Story: Practical Ecommerce
Ecommerce predictions for 2021: Seven experts have their say
With the Covid-19 pandemic and subsequent lockdown measures plunging bricks and mortar retail into disarray, the spotlight has frequently been on ecommerce, as many consumers turn to online retailers as their preferred means of shopping. Full Story: Verdict
PUBLIC RELATIONS
Top 5 PR trends and predictions for 2021
As much as public relations has morphed through the years, its primary reason for being – to secure coveted media exposure and reach new audiences – has stayed the same. Full Story: AZ Big Media
Five Questions To Ask A Publicist Or PR Agency Before Hiring Them
Hiring someone to help with your publicity is a big decision. Full Story: Forbes
MARKET RESEARCH
How A Startup Is Using AI To Help You Find The Market Research You Need
95% of the content essential for decision making in an organization is unstructured, residing in PDFs and various file formats that defy easy indexing and quick access. Full Story: Forbes
How TSB used market research to overhaul its business and brand
TSB has been on a two-year journey to better understand its customers and realign its business and brand around their needs. Full Story: Marketing Week
WEB DEVELOPMENT
YouTube’s website is getting a tiny but important change
The toggle can be seen on the left of “closed captioning” and “settings” with the play, pause button matching the look with its mobile app design. Full Story: Hindustan Times
How to block a website on Google Chrome
Protect your laptop by blocking websites in Google Chrome. Full Story: Laptop Mag
MARKETING AUTOMATION
Business Matters: Marketing automation proves to be a successful tool during pandemic
The extended pandemic calls for businesses to invest in online tools that enable them to engage with existing and prospective customers in more effective manners. Full Story: Los Altos Town Crier
How technology will help to shape the future of work in 2021
Where many organisations that may previously have thought that digital transformation was a nice-to-have, today it is an imperative. Full Story: Media Update
ANALYTICS & BUSINESS INTELLIGENCE
Is proactive planning needed for effective utilization of business data?
CIOs say that developing a major opportunity for the enterprise requires recognizing and analyzing relevant business data. It will have a major effect on business growth and revenue. Full Story: EnterpriseTalk
Three Tips For Choosing The Right Customer Data Platform
Although they have been around since 2013, customer data platforms (CDPs) have only recently gotten the attention they deserve from marketers. Full Story: Forbes
BRANDING AND DESIGN
Best Tips for Online Branding Your Global Business
In the wake of the pandemic, it seems that there is no point in talking about expanding a business and going global. Full Story: Global Trade Magazine
Benefits For Entrepreneurs Of Strong Online Personal Brand Authority
Building a project or developing an idea is as exciting as it is difficult. Although it seems like a rewarding adventure, the truth is, it takes hundreds of sleepless nights, talent and a little bit of luck. Full Story: Forbes
VOICE STRATEGIES
How to open Google Assistant with back tap on Android smartphone
On an Android smartphone, there are several different ways to trigger or launch the Google Assistant. Full Story: MobiGyaan
What is Voice Search Technology?
Technology has nowadays become one of the crucial parts of almost everyone’s lives. From young children to retired men and women, there is no one who can’t benefit from it. Full Story: Tech Guide