By Integrated Marketing Platform | December 29, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Top 10 Reasons Why Webinar Marketing Should Be Part Of Your Digital Marketing Strategy
Let’s start with why webinars are important for digital marketing strategy. Marketing experts enjoy talking to their client about interacting with them. Full Story: PressReleaseNetwork.com
7 ways to update your content marketing strategy
Being successful on the internet is not exactly an easy task, especially since changes in the network are constant and we must keep up to date. Full Story: Explica
Digital marketing breathes new life into advertising in the year of the virus
Social media, influencer and content marketing has been the key focus of ad agencies this year. Full Story: Livemint
In Tech Marketing, As With Dating, Focus On Your Potential Relationship
In some ways, marketing can be equated to dating: The more you talk about yourself during a first date, the less likely you are to get a second date. Full Story: Forbes
Does Your Store’s Customer Experience Live Up to Your Marketing Promises?
As consumers, we want to be recognized and catered to, and we can always use more convenience and positive experiences – especially during a time when there’s more uncertainty than usual. Full Story: Business.com
Omnichannel Strategies: Why Direct Mail Is the Anti-Email Marketing Channel
Email has a place in your marketing strategy. It is the most common and cheapest way to keep in touch with prospects and customers. Full Story: Dealerscope
Two Trends Marketers Should Consider To Invest In Their Future
2020 has been a turning point for everyone, both personally and professionally. Full Story: Forbes
How to write better marketing materials in 3 simple steps
Whether you write for a living or not, written communication is a skill that needs to be visited and revisited. Full Story: Mainebiz
SOCIAL MEDIA
5 Killer Social Media Marketing Tips to Keep in Mind for 2021
Social networking websites serve as the glue between the brand and the target audience. Full Story: BBN Times
Social Media Relevance And Marketing During The Pandemic
In ancient Greece, citizens met in the agora, a public space in the center of the city-state for business, politics and social events. Full Story: Forbes
3 essential elements for an effective employee social media policy
Whether you’re creating your company’s social media policy from scratch, or the current document is just in need of a refresh, there are many things you should consider. Full Story: The Business Journals
5 Great Time Saving Tips on How to Boost Engagement on Social Media
In an age when digital presence is king, building a dynamic and strong social media presence for one’s business is a fundamental requirement. Full Story: Modern Diplomacy
SEARCH ENGINE
How a Domain Name Change Impacts Search Rankings
There may come a time at your firm when moving to the next level may require a change to your online presence. Maybe you’ve: Full Story: CPAPracticeAdvisor.com
Everything You Need to Know About SEO Authority
The SEO authority term is often misunderstood. If you have any questions about it, keep reading this post. Full Story: Programming Insider
5 Reasons Why Your Clients Don’t Read Your Agency’s Reports
Establishing the business value of your SEO performance as an agency is part of client relationship building. Fully Story: Search Engine Journal
Four Tools for SEO You Don’t Want to Miss
Software makes a marketer’s life ten times easier, and for the average person, mastering SEO can feel like a full-time job. Full Story: University Herald
MOBILE MARKETING
Buyers Expect Google to Follow Apple’s Lead and Kill Support for Mobile Ad Identifiers
Some believe Apple and Google will offer an encrypted means of device mobile targeting. Full Story: Adweek
How Will IoT Transform The Future Of Custom Mobile App Development?
With a heavy dependence on mobile devices and a need for quick data, both businesses and consumers are looking for updated, convenient technology. Full Story: Android Headlines
Mobile marketing strategies you should try in 2021
Marketing from mobile devices or mobile marketing is a path that in 2021 will be even more relevant for companies, therefore… Full Story: Explica
Microsoft Rolls Out New Navigation Tool for Mobile Office Apps
The new navigation option will make it easier to work and edit using Microsoft Office mobile apps. Full Story: MakeUseOf
DIGITAL SIGNAGE/ SCREEN MEDIA
3 digital signage lessons from 2020 to remember
We are at long last closing the books on 2020, and what a wild year it was. From pandemics to contested elections, we have gone through a lot in 2020. Full Story: Digital Signage Today
LG launches first micro LED digital signage display
Described as an evolutionary step forward in display technologies, LG’s new micro LED digital signage solution, Magnit, has entered the market. Full Story: Worship AVL
EMAIL MARKETING
6 Reasons Why Having an Email Marketing List Is Better Than Any Social Media
Most entrepreneurs neglect their email marketing strategies. Here’s why that’s a mistake. Full Story: Entrepreneur
12 Smart Ways To Create The Most Engaging Email Newsletter
Newsletters have always been a reliable format for company communications and marketing. Full Story: Forbes
E-COMMERCE
3 ECommerce Trends To Watch In 2021
eCommerce sales grew by over 30 percent in 2020, driven by unprecedented consumer demand during the global pandemic. Full Story: Forbes
Amazon Advertising Division Soars As Merchants Spend For Visibility
Amazon’s advertising division is pulling in big bucks as its marketplace merchants jockey for position amid the pandemic-fueled eCommerce boom. Full Story: pymnts.com
PUBLIC RELATIONS
Is It Time to Hibernate or Accelerate Your PR Efforts?
Whether you are aggressively trying to grow your company or simply survive, these public relations strategies will help pay dividends for companies in both the short and long term. Full Story: Entrepreneur
PRHK Viewpoints: PR and communications trends to prepare for in 2021
As we reach the end of this disruptive year, the board of PRHK, Hong Kong’s association for public relations and communications professionals, highlights the key trends to prepare for in the year ahead. Full Story: Marketing Interactive
MARKET RESEARCH
A New Beginning For Market Research
Quality research is an essential investment for good decision making, but nevertheless it is a cost. Full Story: Forbes
How A Startup Is Using AI To Help You Find The Market Research You Need
95% of the content essential for decision making in an organization is unstructured, residing in PDFs and various file formats that defy easy indexing and quick access, according to MIT Media Labs. Full Story: Forbes
WEB DEVELOPMENT
10 Key Principles For Five-Star Customer Service In Website Development Agencies
An old business mantra says that “the customer is the king.” Full Story: Forbes
10 websites you should visit to boost your intelligence
How do you spend your time on the internet? Full Story: Online Khabar
MARKETING AUTOMATION
What is Workflow Automation? – A Complete Guide
If you want to find ways to process work faster, then you’ve come to the right article to read all about it! Full Story: TechFunnel
5 AI tools to help companies connect with customers in 2021
As companies look for ways to improve customer engagement, more IT leaders will be turning their focus to artificial intelligence tools in 2021 to help teams stay connected with customers. Full Story: TechRepublic
ANALYTICS & BUSINESS INTELLIGENCE
How Qualtrics Makes Money and Expands in Marketing Analytics
Qualtrics has built itself around making the experience of running and owning a business simple. Full Story: Market Realist
Major Business Intelligence Trends to Keep an Eye on
As technology progresses, business intelligence platforms will be powerful, allowing companies to do more with data. Full Story: CIOReview
BRANDING AND DESIGN
How To Implement Workflow Management In Graphic Design
Workflow management might seem like a term used exclusively in rigid businesses and not in a creative environment like graphic design. Full Story: VENTS Magazine
What Kind of Work Can a Graphic Designer Do for an Online Business?
The digital era has brought a new kind of consumerism to the fore. Nowadays, we can purchase products, sell services, promote brands, and even enjoy online entertainment – all without leaving our living rooms. Full Story: TechiExpert.com
VOICE STRATEGIES
Microsoft is Testing Voice Controls for Windows 10 After Ditching Cortana
Microsoft Windows 10 could add voice controls and interactions next year, despite the company’s decision to decouple the Cortana voice assistant from its operating system. Full Story: Voicebot.ai
How to Use Google Assistant on Android TV
There is no question that Google Assistant is far better than Siri, Alexa, Bixby, and Cortana as far as voice assistants are concerned. Full Story: Beebom