By Integrated Marketing Platform | December 02, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Four Questions Leaders Need To Answer When Creating A Small-Business Marketing Strategy
In my many years helping small businesses grow, business owners have often sat in front of me, overwhelmed and exhausted, asking which specific marketing tactic will help them get more customers. Full Story: Forbes
5 Digital Marketing Mistakes You Should Avoid in Your Strategy
Everyone makes mistakes. Full Story: iLounge
9 Best Online Marketing Channels for You to Try in 2021
You should never be dependent only on a few online marketing channels. You may lose your business and brand visibility. Full Story: Business 2 Community
Martech 2030: Introduction to the Decade of the Augmented Marketer
Yet for all the challenges of this year, it has taught us that people and organizations — even large organizations — can adapt quickly when we must. Full Story: Customer Think
Where Content Marketing Truly Serves Its Purpose
If you are wondering whether content marketing is right for your business, it is sensible to look at the purposes it can serve and the benefits it can bring to… Full Story: BOSS Magazine
Alternative marketing options for SMEs
97 per cent of marketers are using social media to market their products. Full Story: Daily Monitor
The Future of Commerce is Shoppable Ads
2020 has been a year of change – a change in direction, priorities and opportunities. Full Story: Talking Influence
How to Create Your 2021 Marketing Strategy
2020 has undoubtedly been an abnormal year and, as the year comes to a close, now is the time to start thinking about your marketing strategy for the coming year. What’s been working well? What hasn’t? What new tactics will you try in 2021? Full Story: Business 2 Community
SOCIAL MEDIA
4 tips for partnering with marketing on social media security
Threat actors watch social media accounts to gather intelligence about a targeted company. Here’s how to get marketing to work with security to minimize the risk. Full Story: CSO Online
3 Strategies to Personalize Your Social Media Marketing Campaigns
Any marketer or social seller should know how impactful personalization can be within their marketing. Full Story: Business 2 Community
Start 2021 With These Social Media Management Tools
Today I have some great resources that will bring more to your social media marketing in the coming year. Full Story: Business 2 Community
A Social Media Strategy for the 2020 Holiday Season
As the holiday season approaches, it may be time to change up your winter social media strategy. Full Story: RisMedia.com
SEARCH ENGINE
Why User Intent And SEO Are So Important To Digital Marketing
Marketers are always planning their SEO and content strategies to boost their performance in search engines. Full Story: Forbes
Can an Apple search engine ever compete with Google?
Small corners of the internet are ablaze with the news that Apple has significantly ramped up its search bot activity. Full Story: The Conversation UK
3 SEO priorities for the next 6 months
With a difficult 2020 coming to an end, we could all do with a dose of optimism for the next year ahead and luckily there is plenty of data to suggest business recovery will pick up by Q2 2021. Full Story: The Drum
7 Musts for a Successful YouTube Channel
A complete and well-optimized YouTube channel can do wonders for a brand’s success. Full Story: Search Engine Journal
MOBILE MARKETING
The Rise of Mobile Art, From the Renaissance to the Digital Anthropocene
The creation of digital artworks made to be displayed anywhere is the latest development of a process begun hundreds of years ago. Full Story: Hyperallergic
Free Mobile App Measures Your Personal Cyber Risk
New app for Android and Apple iOS uses an algorithm co-developed with MIT to gauge security posture on an ongoing basis. Full Story: Dark Reading
The Growth of the Mobile App Industry Amidst COVID-19
In the short term, COVID-19 has unquestionably changed our lives. The virus has spread and mutated exponentially, leaving little time for corporations, organizations, and countries to adapt, survive, and prosper. Full Story: hackernoon.com
Mobile Market Incredible Possibilities, Growth Analysis and Forecast To 2025
The ‘ Mobile market’ study added by Market Study Report, LLC, enumerates an in-depth analysis of the powerful trends prevailing in the industry. Full Story: AlgosOnline
DIGITAL SIGNAGE/ SCREEN MEDIA
Touchless goes to the big leagues
The demand for touchless interactive displays has increased dramatically during COVID-19, and touchscreen solutions providers are stepping up to the task. Full Story: Digital Signage Today
Airtame adds multiple features in busy year
Wireless screen sharing, digital signage and remote device management platform Airtame has unveiled a string of product news updates towards the end of an eventful year. Full Story: AV Magazine
EMAIL MARKETING
4 tips for making the most of your holiday email marketing strategy
Tips for ways brands can keep audiences engaged this holiday season and transacting include: Full Story: ClickZ
Email Analytics You Should Be Tracking
These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions. Full Story: Business.com
E-COMMERCE
The Power of Image Annotation in E-Commerce and Retail
When it comes to e-commerce and retail, artificial intelligence (AI) can turn an online shopping experience into something incredible that makes buyers more loyal to the platform. Full Story: Business 2 Community
Better Buy: Amazon vs. Facebook
This commonality makes for an interesting comparison between the two. Let’s take a closer look to see which can potentially drive higher investor returns in the online ad space. Full Story: Motley Fool
PUBLIC RELATIONS
The Power Of Promo Codes: Three PR Strategies
2020 has been a banner year for businesses, and the pandemic taught us that digital-first selling is here to stay. Full Story: Forbes
The top technology PR people to know in 2020
Tech companies have no shortage of PR needs, whether it’s handling crises like antitrust concerns or promoting a new product. Full Story: Business Insider
MARKET RESEARCH
Does market research need to ‘loosen up’?
In a recessionary environment where budgets are under pressure, market research needs to “loosen up”, show how it fuels creativity and adopt the language of the C-suite, or risk being devalued by business. Full Story: Marketing Week
Five Steps To Faster Market Research
In its traditional sense, research is synonymous with time. It takes time to thoroughly analyze markets and customers, document all your findings and then coherently present them with ample evidence. Full Story: Forbes
WEB DEVELOPMENT
Facebook Launches New Website to Help Businesses Advance Their Social Impact
Facebook has launched a new website which includes a range of resources and tools designed to help businesses advance their social impact. Full Story: Social Media Today
13 Web Design Rules for an Exceptional Website in 2021 & Beyond
Are you in the process of creating a new website for your business? Want to ensure your web design process follows industry best practices? Full Story: Social Media Today
MARKETING AUTOMATION
AI Will Change Marketing In Ways You Didn’t Expect
For the past few years, artificial intelligence has largely been used for marketing analytics. Full Story: Forbes
HOW CAN ARTIFICIAL INTELLIGENCE DRIVE PREDICTIVE ANALYTICS TO NEW HEIGHTS?
Today, businesses leverage big data analytics to remain relevant in competitive and dynamic markets by enhancing their offerings via data insights. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Why Some Marketers Are Leery of Analytics
A little more than half of marketing decisions are influenced by marketing analytics. Full Story: CMSWire
Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era
For acquiring leads and doing business, there is no substitute for the value of face-to-face events. Full Story: MarketingProfs.com
BRANDING AND DESIGN
How to Create a Brand Identity to Influence How Customers Perceive Our Brand
A common mistake from beginner marketers is confusing their businesses brand image with their brand identity. Full Story: Business 2 Community
How To Build Your Personal Brand Online
When thinking about science and education, names like Bill Nye and Neil DeGrasse Tyson come to mind. Full Story: Business 2 Community
VOICE STRATEGIES
Samsung Bixby voice assistant update adds new features
Samsung has released an updated version of its Bixby voice assistant, it brings some new features to the app and a simplified experience. Full Story: Geeky Gadgets
Amazon Introduces Customer Voice Recognition Feature to Call Center Platform
Amazon announced plans to integrating voice recognition technology into its enterprise call center platform at its yearly re:Invent conference. Full Story: Voicebot.ai