By Integrated Marketing Platform | December 03, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 Content Marketing Trends To Watch In 2022
Check out these content marketing trends you’ll want to have on your radar as you strategize for a successful 2022. Full Story: Search Engine Journal
Tips For Companies Seeking To Grow Revenues Through Account-Based Marketing
Account-based selling has been around forever, with B2B businesses focusing their sales efforts on specific, existing accounts to generate recurring revenue. Full Story: Forbes
How to Align Product, Marketing and Sales Goals
Tech companies often face challenges when specific departments are not getting what they want. Full Story: Entrepreneur
A guide to B2B holiday marketing strategies
Is there anyone that doesn’t love the holiday season? We know that it is full of gifts and special discounts. Full Story: Travel Daily News
Why the right product positioning is critical to successful marketing programs
April Dunford knows a lot about positioning from a career that has involved leading teams at big name tech firms such as IBM, Siebel and Sybase, as well as a number of start-ups. Full Story: Diginomica
Enterprise Marketing Best Practices for 2022
By definition, enterprise businesses looking to retain their existing customer bases while generating new leads need to use different marketing strategies than smaller companies. Full Story: Business 2 Community
3 Tips to Innovate Your B2B Marketing
New channels? New strategies? Trying new things out in a B2B marketing strategy does come with certain risks, but often, is worth it. Full Story: Business 2 Community
Affiliate Marketing Is Still Strong in 2021
Affiliate marketing has been around for quite a while, and businesses are starting to appreciate its benefits more and more. Full Story: Tech Guide
SOCIAL MEDIA
5 Ways to Boost Sales with Social Media Marketing
Social media marketing is one of the most powerful ways to connect with your audience and get more sales. Full Story: Business 2 Community
Why Video Needs to Be Part of Your Social Media Strategy
When it comes to social media content, video is one of the fastest ways to build your thought leadership and outperforms any other medium when it comes to trust and likability. Full Story: National Law Review
Step Up Your Social Media and Blogging Strategy with These Expert Tips
Social media and blogging are two powerful options for communicating with customers. There’s a good chance your business already uses one or both of these strategies. Full Story: Small Business TrendsBusiness Activity Makes My Building Unsafe. What Can I Do?
How To Convert Conversations Into Leads On Social Media
Social media has never been a hotter avenue for marketers to venture down than it is today. Full Story: Forbes
SEARCH ENGINE
3 tactics to improve CTAs for increased relevance and conversions
CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines. Full Story: Search Engine Land
It’s Friday night, it’s been one of those weeks! You’re determined to shake it off for the weekend so you and your significant other go out to your favorite restaurant for dinner. Full Story: Business 2 Community
Keyword Stuffing Can Kill Your SEO: Here’s How to Avoid it
Your website depends on SEO, especially when trying to have your website rank for specific keywords. Full Story: London Post
Fresh Content As A Google Ranking Factor: What You Need to Know
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? Full Story: Search Engine Journal
MOBILE MARKETING
6 important tips for holiday season mobile marketing
The holiday season presents an abundance of opportunity for mobile marketers. And that’s truer now than ever. Full Story: The Drum
3 things consumers want from retailers
Consumers want more than general loyalty programs, enjoy shopping at one-stop destinations and love brands that offer an easy return process. Full Story: Retail Customer Experience
16 Essential Considerations For An Effective Business Mobile App
The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: Full Story: Forbes
How to grow your small business with a mobile app
If you’re a business owner, a mobile app has probably crossed your mind at some point. Full Story: The Salt Lake Tribune
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Different Types of Digital Signage
Five types of digital signage and how they can be used. Learn how businesses are using digital signage to attract customers and increase sales. Full Story: Onrec
5 reasons why your business needs digital signage
Nobody can deny the impact technology has had on business operations across the globe. Full Story: Augusta Free Press
EMAIL MARKETING
3 Email Specifics Marketing Grads Should Be Aware Of
If you want to start sending out email newsletters, you should be aware of the three most important secrets of email newsletter services. Full Story: The Franchise Hound
How to clean CRM data to improve efficiency and productivity
A Customer Relationship Management (CRM) database contains every bit of insight and data you collect on your customer relationship program. Full Story: VentureBeat
E-COMMERCE
The Latest E-Commerce Trend: What You Need To Know About Social Commerce
As e-commerce businesses globally are getting ready for the holiday season, one trend is shaking up the online shopping scene. Full Story: Forbes
Structuring Google Ads Campaigns for Success
Google Ads has implemented many changes this year. Most involve more automation. Google has streamlined the setup for how keyword match types trigger ads. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Tips When Including PR In Your Marketing Budget
During the pandemic, many businesses facing uncertainty came to me and asked, “Should PR be included in my marketing budget now that all events are on hold?” Full Story: Forbes
8 Key Performance Indicators for PR — What Really Matters?
There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur
MARKET RESEARCH
How To Earn Consumer Trust With Your Market Research
In 2019, a Pew Research Center survey found that nearly 80% of U.S. adults were “somewhat” or “very” concerned about how companies used their personal digital data. Full Story: Forbes
WEB DEVELOPMENT
Is Social Media Enough – Does My Business Need A Website In 2022?
Through strategic web design and web development, businesses can craft a website that … while an inexperienced website development team ensures that all… Full Story: Scoop NZ
AI Tools That Are Changing The Game for Small Business Owners
Small business owners regularly make the following mistake. Full Story: Business-Review.eu
MARKETING AUTOMATION
10 Intelligent Automation Strategies for Business Growth in 2022
Intelligent automation will accelerate operations across all business platforms in 2022. Full Story: Analytics Insight
Top 7 Artificial Intelligence Trends In 2022
If we look at the last couple of years, we have seen a significant leap in the way Artificial Intelligence is becoming an integral part of many organizations’ business plans. Full Story: Tech Guide
ANALYTICS & BUSINESS INTELLIGENCE
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
Elevate Your App Campaign Game with Marketing Analytics
Mobile marketing goes hand in hand with data analysis. Full Story: Analytics Insight
BRANDING AND DESIGN
What I Learned from Growing a Brand in a Pandemic with a Nearly No Marketing Budget
Paying too much for marketing can cripple your startup before it starts. Full Story: Entrepreneur
The top 5 brand TikToks you need to know about
Ad Age’s ranking of the best brand TikToks from the past month. Full Story: Ad Age
VOICE STRATEGIES
Alexa Routines Add Motion and Sounds to Activation Options
Alexa Routines can now activate when a device detects movement or the sound of running water or a beeping appliance, instead of a verbal phrase. Full Story: Voicebot.ai