By Integrated Marketing Platform | December 04, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What is Influencer Marketing: How to Develop Your Strategy
Digital marketing has changed a lot over the years. And unlike before, it’s no longer limited to content marketing and Google ads only. Full Story: Business 2 Community
3 Ways To Create More Quality, Digital Content (Even On A Tight Budget)
Creating engaging content should be the primary focus for any entrepreneur looking to expand their digital marketing strategy, regardless of your niche. Full Story: Forbes
ICP vs. Buyer Personas- Why Both are Important for ABM
Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. Full Story: Business 2 Community
How Small Business Leaders Can Leverage Digital Marketing To Drive Growth
Covid-19 hit the world by surprise and left more than 14 million Americans unemployed with 31% of small and medium-sized businesses having to shut down their doors. Full Story: Forbes
What we learned at Digital Marketing Asia 2020
Perhaps it was fitting that Digital Marketing Asia 2020 was, like most events these days, an all-digital gathering. Full Story: Marketing Interactive
Marketers Must Work Smarter, Not Harder
We all sell education. We target the same audiences. We use the same marketing tactics. We struggle to “break through the clutter” as we like to say. Full Story: Inside Higher Ed
Tapping overlooked marketing data to drive business growth
Digital home assistants and wearables have become more popular than ever, collecting detailed information from consumers. Full Story: Phys.Org
Make the most of your influencers
When most people think of influencers on social media, they conjure up images of millennials posting videos of exotic travel destinations or celebrities chatting about trendy clothing brands. Full Story: strategy+business
SOCIAL MEDIA
Using social media principles to better meet customer expectations
As financial services companies leverage new technologies to reach and engage consumers in more captivating ways, it advances the need for the industry to meet new standards of customer experience. Full Story: BAI Banking Strategies
60 per cent people use social media to discover new content: Survey
Ads are acceptable but for a lower fee. 33% are willing to pay lower or no fee in return for watching ads. Full Story: EdexLive
Social Media Platforms should not go unchecked
Social Networking Websites are platforms created for common people where they could share their thoughts and expressions. Full Story: Goa Chronicle
Twitter Shares the Top 10 Twitter Ad Campaigns of 2020
After a year of rapid pivots, reduced budgets and various other limitations and restrictions, many will be relieved to see the final weeks of 2020 ticking over, as we head closer to a new dawn, in the wake of the COVID-19 pandemic. Full Story: Social Media Today
SEARCH ENGINE
International SEO in 2020: 4 Key Takeaways
International SEO pros offer their unique take on optimizing for Google and Yandex. Here are some optimization insights for global websites. Full Story: Search Engine Journal
Understanding Advanced SEO: Hacks For Your To-Do List
To increase brand awareness and traffic, understanding SEO is a very crucial and important step. Full Story: Youth Incorporated
How to Increase Traffic to Your Online Store: 5 Techniques You Can Handle
As an online retailer, you know that it’s important to have an ecommerce store that’s easy to navigate, looks great, and has everything you might need to process a sale. Full Story: Business 2 Community
Google Explains How it Organizes Information in Search
Google offers a succinct explanation of how information in search is organized. Full Story: Search Engine Journal
MOBILE MARKETING
Zoom tops the 2020 mobile app charts
In a year that saw leaving the house become criminalised in much of the world, it comes as little surprise to see video conferencing service Zoom become top of the mobile pops. Full Story: Telecoms.com
From analytics to the immune system of the mobile network
Mobile networks have an ever larger amount of data having more and more value, which may be a treasure for mobile service providers if they have the proper analysis devices: Full Story: Ericsson
Four strategies for mobile brands looking to build market share in 2021
Revised forecasts from IDC predict smartphone sales will have declined by 12% overall in 2020. Full Story: The Drum
Mobile Malware Is Breaking The Limits In Asia
There is bad news coming from Asia as according to the statistics provided by Secure-D, a platform dedicated to combating fraud by Upstream, mobile malware has been on the rise during the third quarter of 2020 in the region. Full Story: Digital Information World
DIGITAL SIGNAGE/ SCREEN MEDIA
Coronavirus Insights: Ongoing Updates Covering The Impact On Transparent Digital Signage Market
new research report titled, ‘Global Transparent Digital Signage Market’ has been added to the vast repository of research reports by Regal Intelligence. Full Story: Factory Maintenance
The Best 7 Digital Signage Hardware Players Based On Android
Digital signage has gained popularity in the 21sts century. Full Story: DroidHolic
EMAIL MARKETING
Email Marketing vs. Social Media: Which is Better?
How many times have you heard phrases like this, pinning tried and true marketing channels against each other like gladiators gone to war? Full Story: Business 2 Community
How one CRM platform is helping drive the revenue cycle
CRMs have been around a long time now — in martech years at least. But they’ve had to withstand some challenges. Full Story: MarTech Today
E-COMMERCE
How does the ecommerce experience in China differ from the west?
Home to the world’s largest ecommerce market, two of the world’s largest online retailers (JD.com and Alibaba) and more than 900 million internet users. Full Story: Econsultancy
Building B2B eCommerce Tech To Fit Wholesalers’ Unique Checklists
Whether it’s a B2C brand stepping into the world of B2B sales for the first time, or a wholesaler or distributor that’s in the early stages of their digitization journey. Full Story: pymnts.com
PUBLIC RELATIONS
5 common Facebook ad types that are worth investment
Though it’s no longer the hot, new item it once was, Facebook offers some of the best marketing opportunities for brands looking to capture a digital audience. Full Story: PR Daily
The Essentials Skills For Publicity Success
With everything going on today, you’re likely doing your best to adapt in business. Full Story: Forbes
MARKET RESEARCH
Market research companies could need EU data representatives after Brexit
Under the General Data Protection Regulation (GDPR), personal data encompasses any information that relates to an individual, ranging from name and age to a cookie identifier or an IP address. Full Story: Research Live
Five Steps To Faster Market Research
In its traditional sense, research is synonymous with time. It takes time to thoroughly analyze markets and customers, document all your findings and then coherently present them with ample evidence. Full Story: Forbes
WEB DEVELOPMENT
Hiring a web development company made easy with our guide
Web app development for your company is essential in today’s times. It adds brand value to your company and attracts more customers to your products and content. Full Story: AppleMagazine
How Can Startups Benefit From Outsourcing SaaS Development Companies?
SaaS (or Software as a Service) remains one of the largest and crucial portions of cloud-based marketing today. Full Story: Customer Think
MARKETING AUTOMATION
Why aren’t marketers using automation tools to personalize websites?
Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Full Story: ClickZ
Boost ROI with intent data and personalized multichannel marketing campaigns
Coronavirus is causing large and small businesses to drastically cut marketing budgets. Full Story: TechCrunch
ANALYTICS & BUSINESS INTELLIGENCE
Why Salesforce is buying Slack to grow its software suite
The transaction, Salesforce’s largest-ever acquisition, is expected to close by the end of July, the San Francisco-based company said Tuesday in a statement. Full Story: Digital Commerce 360
Streaming data analysis puts the real in real-time
Instead of working with the hours or days delay that comes with batch processing, decision making can happen in milliseconds. Full Story: TechRepublic
BRANDING AND DESIGN
Ethical branding – the big reset
Covid-19 has given us all a collective purpose and has turned a spotlight on the social resolve of every business. Full Story: The Drum
Personal Branding For Shy People
Let’s say that, about a year ago, you started your own little company. Let’s say that company quickly started to bring in some money, and you’re now standing on the verge of making some real revenue. Full Story: Business 2 Community
VOICE STRATEGIES
Voice assistant recordings could reveal what someone nearby is typing
Voice assistants can detect typing on nearby devices, which could potentially be used to work out what a person is writing on their phone from up to half a metre away. Full Story: New Scientist
New Alexa feature lets you text Amazon’s voice assistant with commands
Amazon’s Alexa voice assistant (or should we say ‘text assistant’?) has now got a new messaging function, meaning US users can send texts direct to Alexa instead of asking it questions out loud. Who needs friends to text, eh? Full Story: TechRadar