By Integrated Marketing Platform | February 10, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Create a Viral Marketing Strategy Using Memes
Need inspiration for your next content marketing campaign? Look no further than our nation’s leaders. Full Story: Business 2 Community
Content marketing strategy: How to get your story right for a B2B audience
Being a commercial content writer is a tough gig. Full Story: Press Gazette
3 Tips for Getting Your Business Off Cruise Control and Scaling Up
There’s a consistent theme in the lives of many— if not most—entrepreneurs; you get to the point where you’ve successfully started your business and enjoyed some success, and even though your focus is still on growth, it may feel more like an uphill battle. Full Story: Business 2 Community
Is TikTok Marketing Right for Your Business?
As little as three years ago, the term “tick tock” simply conjured the sound of analog chronometers. Full Story: Business 2 Community
5 Marketing Techniques to Dump
Marketing techniques come and go but some techniques linger longer than necessary. Full Story: CMSWire
10 marketing questions to answer before launching a product or service
Dreaming up a new idea for your business can be an exciting and rewarding process. Full Story: The Business Journals
2021 Marketing Trends: Digital, Digital, Digital
The race to boost engagement on digital and social channels is on. Has your marketing strategy kept pace? Full Story: Credit Union Times
Nine Smart Ways To Unify Online And Offline Marketing Strategies
Whether through branded content on social media or print ads for specific products, consumers often first encounter a company through its marketing efforts. Full Story: Forbes
SOCIAL MEDIA
Anonymity on social media and its ugly consequences
Platforms must act to restrain the use of online identity masks as a licence to behave in uncivil ways. Full Story: Livemint
Let’s Talk: What is the best social media platform for your business?
In the business game, attention – specifically, the right attention – is king. Full Story: DynamicBusiness
If you want to make it so that the brand that you represent on various social media accounts manages to get a lot more followers in the new year that has just begun. Full Story: Digital Information World
Facebook Adds New Safety Features to Messenger for Safer Internet Day
Facebook has added some new safety and control options to Messenger to coincide with Safer Internet Day, giving users more ways to easily manage who can contact them through the app. Full Story: Social Media Today
SEARCH ENGINE
18 Common Mistakes You Need To Avoid When Blogging For SEO
How do potential customers find your business? Chances are, they search online. The internet is the top way consumers research brands, services and products before buying. Full Story: Business 2 Community
How to Use SEO Keyword Ranking Insights Across the Enterprise
SEO data is useful beyond marketing, at every level of the enterprise. Full Story: Search Engine Journal
Four Ways SEO Marketing Changed in 2020—And Where It’s Going in 2021
2020 threw all our calculated marketing plans and predictions out the window. But marketers are smart, determined people, and instead of throwing up our hands in defeat we’ve found ways to adapt and pivot. Full Story: MarketingProfs.com
7 SEO Strategies New Brands Can Use To Reach Target Audiences
Search engine optimization, or SEO, is a method that can help you establish a strong online presence, expand your market reach, and eventually hone in on your target audience. Full Story: Business MattersBusiness Matters
MOBILE MARKETING
What is Mobile Application Development Process?
Today there is an obvious increase in the screen time of an average person; the number of people preferring services on the go and with ease is too high to ignore. Full Story: AiThority
These Are The Top Mobile App Publishers Globally By Downloads, For January 2021
Sensor Tower, an analytical firm, has recently uploaded data in the list of top 10 world-wide top mobile app publishers by downloads for January 2021. Full Story: Digital Information World
T-Mobile: Enhancing CX with digital supply chain solutions
T-Mobile’s presence in the US began in 2002 when Deutsche Telekom (its parent company) acquired and rebranded VoiceStream Wireless Corporation. Full Story: Supply Chain Digital
Can T-Mobile Take Sprint From Worst to First?
The Uncarrier has a lot of work to do to turn Sprint’s former customers into happy post-merger T-Mobile fans. Full Story: Motley Fool
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH glossary paves way for industry-wide advertising standards
Talon Outdoor, VIOOH and Knitting Media explain why the development of IAB UK’s Digital Out-of-Home Glossary is a significant step for the industry. Full Story: The Drum
How digital signage solutions can improve in-store marketing
Marketing doesn’t stop once the customer steps foot into the store. It’s then that tools like digital signage an take over marketing duties and add to what your other channels are already doing. Here are some ideas on how to use digital signage in your in-store marketing that will support your entire marketing plan. Full Story: Digital Signage Today
EMAIL MARKETING
2021 Email Marketing Strategy: How to Plan for the Unplannable
One painful lesson of 2020 was learning how fast marketing plans could go obsolete thanks to the COVID-19 pandemic and the resulting economic and social changes. Full Story: Business 2 Community
5 best tips to up your email marketing game
Improving a company’s marketing game requires a few simple steps. Most business owners know a little about marketing, but they are not professionals. Full Story: Augusta Free Press
E-COMMERCE
2 Top Growth Stocks to Buy in 2021
Investing in global trends can be a smart way to put your dollars to work. Full Story: Motley Fool
When to Consider Ecommerce Shipping Insurance
High-end products, high volume, and quality customer service are among the reasons for considering shipping insurance for ecommerce. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Startup PR: What you should know in 2021
The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Full Story: Business Insider
Public relations students embrace community, mentoring for success
UNIVERSITY PARK, Pa. — As a prospective student, Sydney Haykel accepted her offer of admission to Penn State sight unseen from her home in California. Full Story: Penn State News
MARKET RESEARCH
As per the Market Research Future report, there are numerous factors that are propelling the biofuels market size. Full Story: GlobeNewswire
As per the MRFR report, there are numerous factors that are propelling the energy storage market size. Full Story: GlobeNewswire
WEB DEVELOPMENT
How Web Design Helps Your Business Grow
Website design and development are the bedrock of most companies. Full Story: RushPRnews.com
What Does A Web Designer Actually Do?
The profession of Web-designer was born in the early ‘90s with the emergence of the world computer network. Full Story: Programming Insider
MARKETING AUTOMATION
Communities using marketing automation tools see better operational results: report
Web presence was extremely important for senior living operators last year, with almost 50% of inquiries coming from the web for all care levels. Full Story: McKnight’s Senior Living
Why Customer Journeys Matter More During a Pandemic
Even if printers are not in the market for a new marketing automation system, tracking the new and updated features of available platforms provides insight into where marketing is going and what they (and their customers) need to watch, both now and in the future. Full Story: WhatTheyThink
ANALYTICS & BUSINESS INTELLIGENCE
10 Virtual Marketing Conferences to Consider in 2021
What’s happening on the internet this year in terms of marketing conferences? A lot. Full Story: CMSWire
At Its All-Time High, Is This Cloud Stock a Buy?
The cloud monitoring specialist Dynatrace (NYSE:DT) posted better-than-expected fiscal third-quarter earnings results. Full Story: Motley Fool
BRANDING AND DESIGN
Brand You – Building and Sustaining Your Brand
While you are building your brand presence outlined above, remember that building a brand and sustaining it for the longevity of the brand is very important. Full Story: Economic Times
How To Market Your Brand Online Post-Covid-19
For many business owners, the pandemic has shattered their dreams of success. Full Story: Forbes
VOICE STRATEGIES
Amazon Developing New Wall-Mounted Echo Device as Smart Home Command Centre
The new Amazon Echo device could include Alexa voice assistant, microphones, and a camera for video recording. Full Story: NDTV
Voice Search Optimization Best Practices
According to a July 2020 report from Perficient, 55% of those polled indicated that they use voice search on their smartphones to find answers to their questions. Full Story: CMSWire