By Integrated Marketing Platform | February 15, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What You Should Know When Mapping Your 2021 Marketing Strategy
Keep ahead of any surprises that pop up throughout the year. Full Story: Entrepreneur
Is controversy ever a good marketing strategy?
The art of ‘newsjacking’ is certainly not exclusive to a global pandemic but the considered success of such campaigns can usually be divided into two camps. Full Story: ArabianBusiness.com
Insider Tips: How to Market a Minimum Viable Product to Maximise Engagement.
It’s a simple guide for marketers and product creators aimed to help you navigate MVP marketing. Full Story: Business 2 Community
What Are The Top Tools for Digital Marketing in 2021?
Aren’t you relieved that 2020 is over? It was one long surreal trip that affected almost every kind of business. Full Story: BBN Times
The Benefits of Psychographics In Your Marketing Strategy
When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts…or maybe you’re just thinking about classic Hitchcock films. Full Story: Business 2 Community
The idea of getting customers to subscribe to your products or services has to be one of the biggest factors a business considers when setting up a business. Full Story: The News International
6 Best Digital Marketing Solutions to Take Off Your Startup in 2021
Launching your startup can be a great milestone, but in this tightly packed business environment, it is not easy to survive. Full Story: TechiExpert.com
The time for empathetic marketing is now: Here’s how to get it right
The pandemic has restructured our lives, and in doing so, it’s also restructured what and how we buy. Full Story: MuMbrella
SOCIAL MEDIA
Building your brand with social media
Technology plays an integral part in business operations, and on top of websites, customer interaction and invoicing solutions, social media has also risen in the ranks when discussing necessary business tech. Full Story: Total Landscape Care
Scams Starting on Social Media and Targeting Your Business
Social media is no stranger to scams. However, recent trends show scammers have started to show more aggression toward businesses since the beginning of the pandemic. Full Story: tripwire.com
Five Social Media Trends You Need To Follow In 2021
Social media isn’t a new strategy in the world of PR, but it’s constantly changing. After the firestorm of 2020, many brands quickly learned that social media can be a lifeline between you and your customers. Full Story: Forbes
Social Media Marketing Success: Building a Sound Strategy
To achieve social media marketing success, you must build a sound marketing strategy, which is a complex task composed of many different facets. Full Story: Business 2 Community
SEARCH ENGINE
If you are running your business online, then you will come to know about the significance of SEO and its services. Full Story: VENTS Magazine
8 Best Google Search Engine Alternatives
Google has become the default search engine for many. Full Story: Phandroid.com
2021 SEO TRENDS YOU CAN’T IGNORE
SEO is constantly changing, but these 2021 SEO trends are here to stay. Full Story: Built In
How to Build an SEO Strategy for 2021
If you are a vendor and sell your wares online — how could you not be tapping into e-commerce today? Full Story: E-Commerce Times
MOBILE MARKETING
Xbox Mobile App Adding Achievements and Other Missing Features
Xbox’s director of project management confirms that key missing features of the Xbox mobile app, including achievements, will soon be added. Full Story: Game Rant
What Makes a Good Mobile App that People Will Download?
Technology is continually evolving and has become part of our lives. Now, there is an mobile app used by smartphone users and business owners. Full Story: Chiang Rai Times
How to Budget a Mobile App Development Project
Having a mobile device application is very important for any business today. Full Story: Techweez
Advantages of Mobile vs Desktop Gambling in 2021
Gambling has been one of many people’s favorite pastime activities for quite some time now. Full Story: Telemedia Online
DIGITAL SIGNAGE/ SCREEN MEDIA
With consumers around the world confined to their homes, and few venturing outdoors, 2020 looked disastrous for out-of-home (OOH) advertising. Full Story: ExchangeWire
3 misconceptions about DOOH that publishers and advertisers in APAC believe in
In a region as diverse as Asia Pacific, there are significant differences between individual markets, – both in the level of digitization, consolidation and standardization of OOH inventory, and in the availability of data to drive programmatic buying, explains Troy Yang, the managing director for North Asia at Hivestack. Full Story: The Drum
EMAIL MARKETING
Effective Email Marketing Strategies Open Rate Optimization Webinar Launched
A new email marketing webinar has been launched by the team at U Win Marketing. Participants can learn from experts in the field, increase engagement, and boost sales. Full Story: Newswire
7 Topics You Should Never Address In Email
If there’s one key communication lesson we learn from politicians and corporate professionals who end up in court, it’s this: What not to include in email. Full Story: Forbes
E-COMMERCE
Boost Your Online Sales With These Powerful Networking Tools
Online marketing is a major and important investment for all businesses, no matter how big or small. Full Story: CoFounder Magazine
Six figure investment in sustainable ecommerce start-up
The online shopping and lifestyle marketplace aims to make sustainable shopping accessible to everyone, through a curated platform of independent brands. Full Story: Prolific North
PUBLIC RELATIONS
Here is what you need to know about Political PR
PR for political parties is different from that of a government body. Full Story: Business Insider
Has doing the bare minimum become acceptable practice in the PR industry? Full Story: PR Week
MARKET RESEARCH
Best Market Research Companies
Market research seeks to understand consumer behavior and helps inform business planning for near-term issues, such as product launches, pricing, packaging, and so forth. Full Story: Investopedia
WEB DEVELOPMENT
10 questions to ask yourself before you build a website
Ready to build your own website from scratch? It may be wise to stop and think for a moment. Do you have a foolproof strategy in place? This article will help you figure it out. Full Story: Creative Bloq
These apps can give your website a much needed refresh, and they are all on sale
These seven website improvement tools can help you build up a site, improve its look, boost growth, and maximize its potential, each at more than 88 percent off the regular price. Full Story: TNW
MARKETING AUTOMATION
Scaling Marketing Workflow With AI
Scaling the marketing efforts is not heavy lifting for marketers since artificial intelligence merges with marketing workflows. Full Story: Forbes
Why Marketing Automation Tools Are Essential to Businesses
A company can use any number of tools to grow its business, but adopting a marketing automation suite into a company’s sales process is one of the more necessary options. Full Story: MarketingProfs.com
ANALYTICS & BUSINESS INTELLIGENCE
Google Analytics is dead, long live Google Analytics 4!
After eight years at the forefront of first-party data processing, the Google Analytics Universal platform has given way to its successor: Google Analytics 4. Full Story: Bizcommunity.com
Do you need a data warehouse for business intelligence?
A data warehouse is a repository of data that’s been generated across an organization’s different applications and collected into one place. Full Story: TechTarget
BRANDING AND DESIGN
7 graphic design trends to cheer you up in 2021
We see plenty of graphic design trend forecasts every year, with industry experts sharing the styles, colours, typefaces and more that (they think) will emerge over the coming months. Full Story: Creative Bloq
What is a brand? A brand is an emotional thing. It is a gut feeling someone has about a product or service. In real estate, it is the hunch someone has about you. You are a brand! Full Story: RisMedia.com
VOICE STRATEGIES
A voice assistant for shopping
As demand grows, companies are trying to make the process of shopping online easier for customers, including voice assistants. Full Story: YourStory.com
Test the (Unofficial) Google Assistant for Windows
Google Assistant can be a part of your desktop experience, at least unofficially. Full Story: Voicebot.ai