By Integrated Marketing Platform | February 20, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Is B2B Marketing? 3 Basic Steps To Understanding Business-To-Business Sales
There’s a simple B2B marketing definition: the marketing of products and services directly from one business to another, rather than trying to reach the broader consumer market. Full Story: SmarterCX
Key Marketing Mistakes Entrepreneurs And Small Business Owners Should Avoid
The term “mistakes” has a negative connotation to it. Full Story: Forbes
Successful B2B Marketing In China: A Primer For International Marketers
B2B marketing in China — like all marketing in China — has its own quirks, pitfalls, advantages and opportunities. Full Story: Forbes
To win in marketing, you have to understand how a proper marketing machine works. Full Story: C-Suite Quarterly
7 Local Marketing Measurement Best Practices for Times of Crisis
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events. Full Story: Search Engine Journal
7 no-fail ideas for businesses with a small marketing budget
Whether you’re a self-funded small business or a startup with little to no marketing budget, there are still ways to market yourself to your customers without the hefty overheads. Full Story: The CEO Magazine
14 Brick-And-Mortar Marketing Strategies To Attract Foot Traffic
After nearly a year of social distancing, brick-and-mortar establishments have taken a lot of blows. Full Story: Forbes
Put purpose at the heart of your marketing strategy. What does your audience truly value and how does that intersect with your brand? Full Story: The Drum
SOCIAL MEDIA
Why You Need Proactive and Reactive Social Media Engagement Strategies
You should be both proactive and reactive in your approach. Both require a specific approach, but their benefits are unique, making them a powerhouse when used together. Full Story: Special Events
7 Social Media Marketing Secrets No One Tells You
Despite all the social media marketing advice floating around out there, there are a few tips and trick that, while important, you may not ever have heard of. Here, we shed a little light on the situation. Full Story: CelebrityAccess ENCORE
Growing competition among social media platforms create a challenging 2021
With many countries still subject to extensive lockdowns as a result of Covid-19, the use of social media seems to be increasing, leading to more competition among social media players. Full Story: Verdict
How social media influences a brand
Social media has proven to be a medium that individuals and brands can use to either influence or be influenced. Full Story: Media Update
SEARCH ENGINE
18 More SEO Issues That Cause Search Rankings & Traffic to Drop
There are many reasons a site’s search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis. Full Story: Search Engine Journal
6 Powerful SEO Tips to Change the Search Game
Search engine optimization (SEO) has been an integral part of running online sites for over two decades. Full Story: Business 2 Community
How to Create Good Content for Various Social Platforms
Good content should be useful, actionable, and original. Full Story: Edgy Labs
Closing The Backlink Gap: What It Takes To Outrank Your Competition
There’s no shortage of SEO advice on how to rank higher for key terms. Full Story: Business 2 Community
MOBILE MARKETING
Was It Smart for Electronic Arts to Buy Glu Mobile?
Electronic Arts is almost doubling its mobile gaming footprint. But is it the right move? Full Story: Motley Fool
13 Expert Tips For Boosting Your Company’s Mobile Site Performance And UX
With the proliferation of smartphones and personal devices, “mobile-first” has become the watchword when it comes to website design for optimal user experience. Full Story: Forbes
iOS 14 and increased privacy: What it means for your small business
As a business owner, you know ads on certain social media apps are easy-to-use and hugely personalised, but that’s about to change with the release of iOS 14. Full Story: DynamicBusiness
Redefining communications for today’s mobile workforces
Communicating with personnel was already a challenge for companies with workers in the field, deskless staff who travel, as well as widespread workforces in siloed divisions and office locations. Full Story: Urgent Communications
DIGITAL SIGNAGE/ SCREEN MEDIA
Why Digital Signage is a perfect marketing tool for your business in 2021?
While you are thinking of what strategy to go with, consider how you could be benefiting from digital signage solutions. Full Story: Nairametrics
It’s a match: why social media loves OOH advertising
This week, The Drum’s social media executive Amy Houston considers why social media and OOH advertising are such an effective marketing combination. Full Story: The Drum
EMAIL MARKETING
How to stop your emails from being tracked
All of those obnoxious marketing emails that crowd your inbox aren’t just pushing a product. They’re also tracking whether you’ve opened the email, when you opened it, and where you were at the time by using software like MailChimp to embed tracking software into the message. Full Story: The Verge
Slow Down and Write Better Emails
Misunderstandings are rampant in today’s workplaces. Full Story: Harvard Business Review
E-COMMERCE
3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics. Full Story: Search Engine Journal
Five Top Trending Ecommerce Niches for 2021
Ecommerce boomed in 2020 with gains of over twenty percent and the forecast looks even brighter for the coming year. Full Story: News Anyway
PUBLIC RELATIONS
How to Quantify Your Public Relations Impact
PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience. Full Story: PR Week
Think twice before sharing that great PR coverage. What you need to know about media licensing fees
We all get excited about positive media coverage for our business, and rightly so: it’s great for team morale, it’s brilliant for your SEO and it’s a giant flashing neon trust signal for your brand. Full Story: The Drum
MARKET RESEARCH
Best Market Research Companies
Market research seeks to understand consumer behavior and helps inform business planning for near-term issues, such as product launches, pricing, packaging, and so forth. Full Story: Investopedia
Market research spend continues to contract
The net balance of companies that cut their market research budgets – the difference between those reporting increased and decreased available spend – was -25.0% in the last three months of the year. Full Story: Research Live
WEB DEVELOPMENT
Importance of a website strategy for new business
Websites have become an essential part of almost every business. After all, we are living in a digital age. Full Story: Wire19
What Is Website Visitor Tracking?
Tracking visitors to your website can improve other elements of your broader marketing strategy. Full Story: Business News Daily
MARKETING AUTOMATION
How automation is revolutionizing the digital marketing sector
Digital marketing is popularly becoming an important contributor in reaching out to potential customers, no matter where the business is located. Full Story: Business Insider
Free machine learning course: Using ML algorithms, practices and patterns
Machine learning has infiltrated much of the technology consumers and businesses use on a regular basis. Full Story: TechTarget
ANALYTICS & BUSINESS INTELLIGENCE
The future of digital marketing in a Google-dominated world
Big tech wants to deliver the most suitable content to users without crossing privacy lines. Full Story: Business Day
What’s Changed: 2021 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms
Gartner notes that the majority of new spending on analytics and business intelligence tools are coming via cloud deployments. Full Story: Solutions Review
BRANDING AND DESIGN
3 strategies for elevating brand authority in 2021
A lot of clients come to us saying they want to be more respected in their space. Full Story: TechCrunch
The Importance Of Brand Loyalty
Brand loyalty is fragile. Little things can turn into big problems. They can even be the root cause of customers departing from a brand. Full Story: Radio Ink
VOICE STRATEGIES
How can you make Amazon Alexa learn new tricks and commands?
Alexa can do much more than just replying to your questions. Here are the tricks it can perform. Full Story: Gadget Bridge
Alexa, What Does The Smart Home Teach Us About AI?
They say home is where the heart is. But as it turns out, home is where everything is — at least for now. Full Story: Forbes