By Integrated Marketing Platform | February 01, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing trends to look out for in 2021
What will 2021 hold when it comes to marketing — or anything else, for that matter? Full Story: The Business Journals
Five Marketing Channels To Stay On Top Of In 2021
The year 2020 was full of changes and uncertainty, something that impacted marketing quite a lot. Full Story: Forbes
The Future Of Marketing: Insight From 5 Tech CMOs
Consumer activism will become company activism, Seema Kumar, CMO, ServiceChannel. Full Story: Forbes
Digital Marketing Trends To Watch In 2021
It’s safe to say that 2020 was a memorable year. The seismic impact of the last 12 months is being keenly felt in the business world, and the reverberations will continue to rumble for some time. Full Story: Forbes
What’s the Right Path for Your 2021 Marketing Strategy?
What now? Marketing leaders currently face that very question for 2021 marketing strategies after a tumultuous 2020 that saw record layoffs, marketing budget cuts and dramatically-shifting buyer habits. Full Story: CMSWire
Sales & marketing tips for 2021: Adapting to a new digital world
Don’t head into another Zoom meeting without reading (and heeding) these 10 tips. Full Story: BenefitsPro
Why Organizations Should Insist on a Sales and Marketing Kickoff
Sales and marketing. We often hear these two words lumped together, but the truth is that in many organizations, sales and marketing teams work separately. Full Story: CMSWire
Six Ways To Integrate Tangential Elements Into Marketing Campaigns
Marketing campaigns usually feel like self-contained worlds. Full Story: Forbes
SOCIAL MEDIA
Clubhouse – the social media newbie that has huge potential for B2B
Clubhouse is getting some high profile attention this week thanks to Elon Musk, but the mobile app shouldn’t be dismissed as a consumer fad. Full Story: Diginomica
Instagram Moves to Stop People Sharing Feed Posts Within Stories
While Instagram continues to add more and more functions, it also, increasingly, wants users to better focus what they post within each element. Full Story: Social Media Today
Digital Etiquette – 10 Steps for Ethical Engagement on Social Media
Everything we do in this life can be balanced, if you want to use social media effectively and efficiently, you may want to follow these 10 steps to avoid meaningless engagements. Full Story: BBN Times
6 Reasons Why You Should Add Social Media Feeds to Your Website
Statistics of 2019 shows that 73% of marketers relied on social media marketing because they have seen users getting engaged with their brand after displaying. Full Story: hackernoon.com
SEARCH ENGINE
Google’s been telling us for a while that they’re looking at the user experience as an ever-increasing metric for search ranking and it’s looking like this is the year that they’re going to make that happen. Full Story: Business 2 Community
SEO Might Be Dead But ‘E-A-T’ing Right is Alive and Well
Search engine optimization, as many retailers might know, died a natural death in May 2020 when Google made major changes to its search algorithms. Full Story: Total Retail
Google: All Core Web Vitals Must Be Met For Ranking Boost
Google says the minimum threshold for all Core Web Vitals must be met in order to benefit from the associated ranking signal. Full Story: Search Engine Journal
Google: Duplicate Content is Not a Negative Ranking Factor
Duplicate content does not count negatively against a site in terms of search rankings, states Google’s John Mueller. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile app direct selling advertisements is finally opening up
Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Full Story: App Developer Magazine
GET A BETTER UNDERSTANDING OF YOUR SKINCARE PRODUCTS WITH THIS MOBILE APP
The platform will point out any ingredients in each formula that may be harmful to your skin. Full Story: HYPEBAE
Expert: How the iOS 14 update will impact merchants, brands
Apple’s latest updates puts more people in charge of their own data. Full Story: BizReport
#TECH: 218 billion mobile app downloads in 2020
IN 2020, web users around the world downloaded 218 billion mobile applications on their smartphones, a figure that’s up 7 percent on last year, setting a new record, according to data from App Annie’s “State of Mobile 2021” report. Full Story: New Straits Times Online
DIGITAL SIGNAGE/ SCREEN MEDIA
Five considerations to ensure your IoT rollout is managed effectively
ITProPortal is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Full Story: ITProPortal
Cayin launches 4K signage player
CAYIN Technology Co. Ltd. has introduced its SMP-2310 4K HDMI Digital Signage Player. This player features HDMI outputs for three display screens and four signal modes, according to a press release. Full Story: Digital Signage Today
EMAIL MARKETING
10 Effective Email Marketing Growth Hacks
Email marketing and email users are on a constant rise. If you look at the data over the past few decades, you can see that email marketing has become a marketing staple, because of its reach, effectiveness and returns on investments or ROIs. Full Story: Green Prophet
How to Make Your Email Marketing Content More Engaging
Marketing experts are always talking about the importance of user engagement. Full Story: BusinessMole
E-COMMERCE
7 of the Best Ways to Drive More Traffic to Your Ecommerce Website
Creating an ecommerce website has become so easy that almost anyone who has a product to sell can create and launch a website in less than a day. Full Story: Business 2 Community
Predictable, Equitable Taxation Will Propel Digital Economy
Given the ability of e-commerce and telecom to become a “force-multiplier” in the post-pandemic economy, a progressive tax regime can create a win-win scenario for everyone and help India create a $5T digital economy. Full Story: BW Businessworld
PUBLIC RELATIONS
Five Ways PR Can Help Scale Your Business
The value of scaling your business — whether it’s small or large — is undeniable. Full Story: Forbes
5 influencer marketing predictions for 2021
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms. Full Story: PR Daily
MARKET RESEARCH
Market research claims TikTok use is dangerous; especially for minors
The market research organization SOMI warned that Dutch and European watchdogs need to step in immediately to ensure the safety of TikTok users. Full Story: NL Times
Best Market Research Companies
Market research seeks to understand consumer behavior and helps inform business planning for near-term issues, such as product launches, pricing, packaging, and so forth. Full Story: Investopedia
WEB DEVELOPMENT
Tips For Evaluating Web Development Companies
Building software or an app can be a lucrative business venture for you. You can learn from it, and you can still earn from the app or software. Full Story: Android Headlines
Best Programming Languages That Will Be In-Demand in 2021
PHP is another open-source server-side scripting programming language that is used for website development. Full Story: Analytics Insight
MARKETING AUTOMATION
Five Customer Engagement Trends That Will Continue In 2021
In many ways, our world may be changed forever by the events of 2020. Full Story: Forbes
The common traits of successful AI startups
This article is part of our series that explore the business of artificial intelligence. Full Story: TechTalks
ANALYTICS & BUSINESS INTELLIGENCE
DATA AND ANALYTICS: DELIVERING CLARITY AT A TIME OF GREAT UNCERTAINTY
Looking back over the past year, it’s clear that for many organisations, regardless of size or industry, technology was invoked to survive the crisis. Full Story: Analytics Insight
Looking Ahead at Business Intelligence in 2021
Modern BI tools present vast opportunities for organizations, allowing businesses to unearth new insights, efficiencies, and innovations, and become more proactive in carrying out daily operations. Full Story: Database Trends and Applications
BRANDING AND DESIGN
Branding is More Important Than Ever
Quarantine moved everything online – from work and wine parties to global summits and grocery shopping. Branding expert Frank Rodriguez says branding and creating a streamlined user experience is more important than ever because, “virtual is the new front porch.” Full Story: Grit Daily
The Age Of Fashion And Art Co-Branding Takes Center Stage In 2021
In the apparel industry, there are many forms of co-branding such as ingredient, same-company, national to local, joint venture and lastly multiple sponsor c0-branding. Full Story: Forbes
VOICE STRATEGIES
Deepfake Voice Technology: The Good. The Bad. The Future
Deepfake voice technology based on voice cloning, or quasi-perfect reproductions of a person’s voice, can be used both for the good and for the bad. Full Story: EconoTimes
Amazon’s Alexa vs. Google Assistant Chess Match: Who Won, and Some Pointers to Consider
Three years ago, the best voice assistant in playing chess was decided between Alexa of Amazon and Google Assistant. As we weigh what happened to the game, what is really going on with the two? Full Story: Tech Times