By Integrated Marketing Platform | February 23, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Is Buzz Marketing? And How to Actually Create It
Do you want to generate marketing buzz for your new product or service? Full Story: Rocks Digital
Four directions for graduates to consider in digital marketing
The job landscape is constantly evolving and often seems unpredictable. Jobs that appear to be commonplace now didn’t exist five years ago, while others are becoming obsolete. Full Story: Media Update
5 Ways Marketing Operations is Changing
In these changing times, global marketing executives are looking for ways to navigate uncertainty and strengthen their connection with customers. Full Story: Business 2 Community
Marketing Must Be Customer-Centric
Seems like such a silly thing to say these days. Of course, marketing has to be customer-centric. Or am I assuming too much? I think I might just be. Full Story: Business 2 Community
8 Types of High-Performing Video Content to Upgrade Your Marketing Strategy
Are you looking for ways to improve your online marketing? Want to know the different types of video you can add to your marketing arsenal? Full Story: Social Media Today
3 Must Haves For International Marketing That Succeeds
Making the decision to jump onto the international stage with your products is a big decision. Full Story: Business 2 Community
Secrets to Marketing Products Through Competitive Advantage
First, consumers don’t buy products. They buy solutions. Full Story: Business 2 Community
How technology accelerates — or impedes — your ability to become customer-centric
Consumer-facing industries such as retail, financial services, media and CPG are in the throes of massive disruptions caused by social and economic factors and exacerbated by the developments with COVID-19. Full Story: Marketing Dive
SOCIAL MEDIA
Social Media Can Be Toxic—Here’s The First Step Toward Change
Though it might be hard to remember sometimes, social media is about much more than news, ads, and branded content. Full Story: Forbes
How Important Is Social Media to Photographers?
Has your online presence benefited your photography in any way? Full Story: Fstoppers
How to Use Canva to Stand Out on Social Media
Creating eye-catching social media posts when you’re not an Adobe Photoshop or InDesign pro can be challenging. But gone is the era of stern and boring images for your social media pages. Full Story: Business 2 Community
4 Tips for Efficient and Effective Social Media Marketing
Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to do so in years to come. Full Story: Business 2 Community
SEARCH ENGINE
Six Reasons Good SEO Is A Long Game
The phrase “good things come to those who wait” probably wasn’t referencing the concept of search engine optimization (SEO), but it applies just the same. Full Story: Forbes
How to Write the Perfect SEO-Driven Blog
When it comes to writing blogs for your website or ecommerce shop, not only do you want them to inform your readers about topics relating to what you do or sell online but also want them to be able to drive new traffic. Full Story: Business 2 Community
Wix or WordPress? Google SEO expert weighs in on website builder battle
Content is more important than the platform. Full Story: TechRadar
Google: Total Number Of Links Is Completely Irrelevant For SEO
Google’s John Mueller said that “the total number [of backlinks] essentially is completely irrelevant” to rankings in Google in a video hangout last week. Full Story: Search Engine Roundtable
MOBILE MARKETING
Apple’s iOS 14 update and what it means for Facebook marketing
Rarely a day goes by where Apple or Facebook – or both – don’t face the scrutiny of the media. Full Story: The Drum
Apple Users May Spend More on Non-Gaming Mobile Apps by 2024: Sensor Tower
Downloads of business, education, health, and fitness apps have seen a sharp spike due to the stay-at-home measures during the health crisis. Full Story: NDTV
QR Codes Are Today’s Must-Have for Retail Mobile Apps
As consumers have sought out ways to minimize contact, today’s new retail landscape has ushered in rapid changes in both online and offline shopping behavior. Full Story: Retail Info Systems News
The Best Mobile Wi-Fi Hotspots In 2021
Products featured are independently selected by our editorial team and we may earn a commission from purchases made from our links; the retailer may also receive certain auditable data for accounting purposes. Full Story: Rolling Stone
DIGITAL SIGNAGE/ SCREEN MEDIA
The biggest digital signage mistakes retailers make – and how to fix them
As retail has transformed from a primarily brick-and-mortar business to omnichannel over the last several years, digital signage has become more prevalent in retail stores and shopping centres. Full Story: Inside Retail
Digital signage podcast: Uncovering future trends, disrupters
What are the key trends in the digital signage and interactive space in 2021? Full Story: Digital Signage Today
EMAIL MARKETING
Why Your Sales Emails Aren’t Working, and What to Do About It
While a lot has changed since the internet first entered people’s homes, one thing has held steady: Email is still an essential part of online communication. Full Story: Entrepreneur
How to switch to a new email account without losing your old emails
It is easy to come up with excuses for keeping an old email account. Your contacts are in there, people know that address or you even have an emotional connection to it. Full Story: St. George Daily Spectrum
E-COMMERCE
5 key principles for a successful e-commerce user experience
For retailers to differentiate in e-commerce and benefit from the massive surge in traffic caused by the pandemic, they need to fill the experience gap created by social distancing in stores. Full Story: Retail Customer Experience
3 Exciting Benefits ECommerce Websites Can Get From Guest Posting
One of the toughest and most challenging tasks that online business owners need to perform is to make higher sales all the time. Full Story: EconoTimes
PUBLIC RELATIONS
Coca-Cola’s Good Deed May Have Become A PR Disaster On Social Media
The Coca-Cola Bottling Company’s efforts to do a good deed in Texas weren’t met by the kind of PR results any company would expect in a crisis. Instead it was mocked repeatedly. Full Story: Forbes
5 Trends In PR That Will Affect Your Brand’s Success In 2021
If the past year has proven anything, it’s the importance of positive messaging. Full Story: Forbes
MARKET RESEARCH
Amazon professionals support warehouse unionization efforts, according to a survey
An Amazon fulfillment center in Alabama has been the epicenter of a conversation around unionized labor in the US. Full Story: TechRepublic
Consumer sentiment tentatively more upbeat, survey finds
Household financial fears continue to weigh, however, indicating that “permanent scarring” could be an issue for the Irish economy. Full Story: The Irish Times
WEB DEVELOPMENT
7 Reasons More Website Traffic May Not Be Better For Business
Driving traffic to a site is a fundamental SEO goal, but getting more website traffic may not always be good for the business. Here are some reasons why. Full Story: Search Engine Journal
What are the different types of website hosting?
We break down the top six types of website hosting and why you might choose them. Full Story: Creative Bloq
MARKETING AUTOMATION
What’s the Difference Between CRM and Marketing Automation Software?
A few weeks back, my friend and I went shopping for some kitchen appliances. I wanted a microwave while my friend insisted on an oven toaster grill (OTG). Full Story: Software Advice
Marketers Will Face Major Challenges in 2021: Here’s How to Overcome Them
2020 was a difficult year for brands who have had to adapt at very short notice to challenges brought on by the pandemic — budget cuts, vying for consumer attention, and limited resources and staff just to name a few. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
How predictive analytics is changing the approach to data transformation
Increasingly, businesses leverage artificial intelligence (AI) and machine learning to process data at scale to make better decisions. Full Story: Marketing magazine Australia
Getting ahead in marketing: Data as the new oil
Many marketers are disappointed with the results of their data analytics. Full Story: ClickZ
BRANDING AND DESIGN
Eight Lesser-Known Ways To Encourage Brand Engagement
Encouraging and maintaining a high level of audience engagement is critical for any brand keen on building a loyal following and a tight-knit community of reliable customers. Full Story: Forbes
How To Use Networking To Grow Your Brand In 2021
Since the beginning of 2020, we have seen our fair share of businesses competing to be the next big thing serving their audience. Full Story: Forbes
VOICE STRATEGIES
Google Chooses First Voice AI Startup Accelerator Cohort
Google has picked a dozen companies for its first Google for Startups Accelerator: Voice AI. The 10-week program for voice AI startups in North America combines workshops and mentoring on technical and entrepreneurial topics. Full Story: Voicebot.ai
How Voice Technology is Changing Content Marketing
We have seen a dramatic increase in the use of voice technology over the past few years, especially in smartphones. As of 2021, more than 65% of the people between ages 25 and 49(1) use voice-activated technology. Full Story: TechFunnel