By Integrated Marketing Platform | February 28, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to effectively market B2B SaaS: Eight practices for a successful marketing strategy
Where do you start with developing a B2B SaaS marketing strategy? Full Story: B2B Marketing
3 Things You Must Know When Marketing on Youtube
Marketing your services and your business through YouTube sounds super simple, but there are guidelines to be aware of if you want your videos to be found. Full Story: Entrepreneur
The Metaverse and the Future of Marketing
It’s time to start preparing for what’s next. Full Story: Instore Magazine
How To Smash Your Sales Goals With A Scorecard Marketing Campaign
There’s something about personality tests, behaviour analyses and benchmarking that make humans want to know how they score. Full Story: Forbes
How distribution is embracing modern marketing
Often referenced yet seldom understood, marketing in the channel has long been a contentious issue among partners, distributors and vendors — a swirling pool of cash disappearing down the ecosystem plug hole on an annual basis. Full Story: Channel Asia
Emotional marketing refers to going a step above and connecting with your target market’s emotions in an attempt to persuade them to choose your brand. Full Story: TechFunnel
What to Consider When Creating a Digital Marketing Strategy
Digital marketing is one of the most important aspects of any business. It allows you to communicate with your customers and promotes your products and services. Full Story: Eye On Annapolis
Great Marketing Tips for Local Businesses
As a small local business, marketing is essential, but it can be very expensive. You should always remember that the local area is your market, so you need to refine any marketing campaigns to reflect that. Full Story: The Seeker Newsmagazine Cornwall
SOCIAL MEDIA
How Social Platforms are Responding to the Crisis in Ukraine
Russia’s invasion into Ukraine has caused global angst, putting the military super powers of the world at odds once again, and potentially forcing an intervention that could lead to one of the biggest conflicts in decades. Full Story: Social Media Today
Social Media Society: The new-age hobby hub gone digital
Crochet a unique top, make a rug for your room or learn to belly dance — these are all things social media platforms can spur its users into trying. Full Story: The Daily Free Press
The Anatomy of a Great Business Website
Are you looking for ways to improve your business website? Want to know the essential things to consider when undertaking a web design project? Full Story: Social Media Today
Are Like Buttons Essential for Social Media?
Almost every social media platform has some way to signal your approval for posts. Full Story: MakeUseOf
SEARCH ENGINE
Weebly SEO: Features, Limitations & Tips For Optimizing Your Site
Take a closer look at the advantages and limitations of Weebly sites and discover some SEO tips to help grow your traffic. Full Story: Search Engine Journal
SEO At Scale: What Large Ecommerce Sites Do Differently
Learn how to make your ecommerce website more effective by gaining an in-depth understanding of the optimization process. Full Story: Search Engine Journal
How to turn data into insights and impactful SEO strategies
Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy. Full Story: Search Engine Land
Five Online Entrepreneurship Ideas For 2022
However, most people and businesses are not very savvy as to what search engine optimization (SEO) entails. Full Story: Forbes
MOBILE MARKETING
No Coding Needed To Create Apps With This Software
Everyone who uses a mobile phone or tablet is all too familiar with apps. Full Story: Black Enterprise
Benefits of Having a Mobile App for Your Business
Many of us use our mobile devices throughout the day to complete tasks, socialize, research, communicate, shop, entertain, and so much more. Full Story: Retail Council of Canada
Improved Lead Generation: Google Ads Releases Three New Features on Its Mobile App
Last month, Google’s ad services rolled out three new feature updates to its mobile application – Android and iOS versions. Full Story: Grit Daily
YouTube mobile app is getting a redesigned video player
YouTube mobile app is rolling out a new design that makes it easier to access controls when you’re watching videos in full-screen mode. Full Story: XDA Developers
DIGITAL SIGNAGE/ SCREEN MEDIA
4 ways digital signage is transforming retail
The retail landscape has dramatically changed in recent years. Full Story: Retail Dive
How Retailers Can Leverage Digital Signage
Normalcy no longer means what it used to. For retailers, ‘normalcy’ is not the same target that it was a year ago. Full Story: Forbes
EMAIL MARKETING
Latest Trends in Email Marketing
Email marketing continues to be a highly effective way of engaging customers and prospects, but to stay relevant, you need to know what the latest trends are. Full Story: Programming Insider
Get the most out of your email marketing in 2022
When there are 320 billion emails being sent every day, it’s safe to say that email marketing campaigns are going nowhere in 2022. Full Story: AZ Big Media
E-COMMERCE
How To Start Ecommerce Business In Uk?
The third step is to plan and design your ecommerce website. In Step 4, you will set up payment, taxes, shipping, and marketing. Full Story: ICTSD
Best ecommerce website builders 2022
Launch your creative online store within the best ecommerce website builders. Full Story: Creative Bloq
PUBLIC RELATIONS
How to protect your mental health when working in PR
Can you recall a negative piece of news you’ve recently read? What about something positive? Full Story: The Drum
Why the attack on oil and gas PR is a threat to free speech
An activist campaign has profound implications for public relations, advertising, marketing and political consulting firms for industries addressing controversial issues. Full Story: Ad Age
MARKET RESEARCH
Package Testing Market Research in 3 Simple Steps
Picture this: You’re walking through the shampoo aisle trying to find your tried-and-true product. Full Story: CustomerThink
WEB DEVELOPMENT
Three Web Development Trends Driving a Better User Experience This Year
Among the most interesting and user-friendly trends are those that improve how users discern and interact with a site’s content. Full Story: TechNative
I Built a Blockchain in Python. This is What I Learnt.
If you’ve been following me for sometime, you should be aware that I’m a data analyst by trade. Web development isn’t really my stuff but given how fast technology has moved, I’ve got no choice but to keep pace. Full Story: DataDrivenInvestor
MARKETING AUTOMATION
The Five Biggest Gaming Technology Trends In 2022
This is true of artificial intelligence (AI), virtual and augmented reality … concerts in Fortnite or branded marketing “pop-ups” in the hugely popular.. Full Story: Forbes
Automation: 5 issues for IT teams to watch in 2022
A successful automation strategy requires careful planning and a full understanding of resources, goals, and more. Full Story: The Enterprisers Project
ANALYTICS & BUSINESS INTELLIGENCE
The Big 5 Predictions For Big Data in 2022
Although Covid-19 has impacted the prevalence of Big Data in early 2020, we now see exciting new potential for more practical, instant, and accessible business intelligence. Full Story: JAXenter
SMEs can Score Big by Adopting Business Intelligence in 2022
Analyze financial data to track revenue, profits, and other KPIs; Analyze customer preferences and behavior; Track sales and marketing… Full Story: Analytics Insight
BRANDING AND DESIGN
A Dynamic Branding Model Is Needed For Success
Many of the brands that we work with arrive with a similar problem. They’re not connecting with their customers. Full Story: Forbes
Three Important Factors To Consider When Branding A Business
Are you working on branding your business? If yes, what aspects are you working on? Full Story: Forbes
VOICE STRATEGIES
Why voice assistants could be the future of user experience
You created the next killer app, and you’re a few steps away from making history. As soon as you roll out the first version, users will fall in love with it. Full Story: VentureBeat