By Integrated Marketing Platform | February 03, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How You Should Be Evaluating Your Content Marketing Success
More than 80 percent of organizations use metrics to determine how well their content is performing, according to Content Marketing Institute’s 2021 report. Full Story: Entrepreneur
Fewer Than 50% Of Nonprofits Have A Digital Marketing Strategy
Small nonprofits might have the opportunity to be nimble and quick in their operations, but one wouldn’t know it by looking at their digital operations. Full Story: The NonProfit Times
The Continued Evolution of Content Marketing
The world of digital marketing has changed dramatically over the last decade, thanks mainly due to the fast-paced online world that we’re now living in. Full Story: Builder Magazine
B2B Digital Marketing Trends in 2021
The year 2020 was beset with fear, uncertainty, and apprehension as multiple challenges and tragedies occurred worldwide, including the coronavirus pandemic. Full Story: Business 2 Community
Thriving in 2021: The top six trends for sales and marketing leaders
The impact of 2020 was far-reaching, especially for sales and marketing teams. Full Story: Marketing Tech
Make the most out of 2021 with the latest marketing trends
Go on, admit it. The crisis has dragged on much longer than we all thought. Full Story: B2B Marketing Online
Why Planning To Fail Is Critical To Marketing Technology Success
While we’re still living and navigating a world with COVID-19, what’s interesting to reflect on is how the initial phase of global lockdowns accelerated the digital revolution… Full Story: B&T
Marketing 101: Why Should You Invest in Digital Marketing Services? [2021]
Excerpt: Are you ready to start changing your marketing strategies to adapt to the newly configured consumer behaviors of 2021? Full Story: BO Herald
SOCIAL MEDIA
2021 Video Marketing Insights from Social Media Experts
Are you aligning your strategy with the latest video trends? Full Story: Social Media Today
4 Powerful Social Media Features Marketers Should Use in 2021
Social media is, without a doubt, one of the best ways to increase your sales and brand awareness in 2021. Full Story: Business 2 Community
10 Social Media Trends Marketers Should Be Watching
Which social media shifts should marketers be watching closely in 2021? Full Story: MarketingProfs.com
5 Important Security Concerns While Browsing Social Media from the Web
In today’s world, social networks with millions of users have become essential for both personal and professional reasons. Full Story: Business 2 Community
SEARCH ENGINE
SEO Crawling, Indexing, and Ranking — Oh My
Although some use the word “indexation” to indicate any aspect of technical search engine optimization (SEO), indexation is only part of the picture. Full Story: JumpFly PPC
SEO and content: The two pillars of digital, and how to make them work effectively
Content marketing and search engine optimisation (SEO) share similar goals: to provide high-quality content and to attract an audience. Full Story: Marketing Interactive
Microsoft slams Google over threat to shut search engine in Australia
Group throws weight behind draft media code and offers free switch for small businesses to Bing. Full Story: Financial Times
The importance of local SEO for your website
Optimising a website for local SEO practices emphasises a website to appear on the top rankings in local search results. If you want your business or brand to take over the highest positions on local SERPs, you will need to pay attention to some aspects. Full Story: MintTwist Blog
MOBILE MARKETING
Game+ launches mobile app for skill-based gaming competitions
Game+ has launched a mobile app that enables people to play in skill-based gaming competitions for real money. Full Story: VentureBeat
8 Essential Things To Consider While Developing A Mobile App
The fundamental or essential thought behind the versatile application is that it can be in access to numerous clients. Full Story: HostReview.com
Mobile app could offer rewards to people who cut down on their driving
The roll-out of a BetterPoints scheme is being considered by the council to encourage people to travel actively and shop locally. Full Story: Glasgow Times
Xbox Mobile App Getting New Update Soon
Microsoft is updating the Xbox mobile with new features and bug fixes. As pointed out by The Verge’s Tom Warren, the new update will be out soon. Full Story: IGN
DIGITAL SIGNAGE/ SCREEN MEDIA
Customer-influenced content leads the way for digital signage
Brick-and-mortar stores have been under pressure with the onslaught of online shopping for several years but the Covid-19 pandemic created a new set of challenges for retail stores. Full Story: Bizcommunity.com
Samsung Partners with Eco-Friendly Shopping Mall Green Pea in Italy
Samsung Electronics has announced that it recently became an official partner of Green Pea, an eco-friendly shopping mall located in Italy. Full Story: Samsung Newsroom
EMAIL MARKETING
How to write marketing emails for pandemic-era prospects in 2021: A guide
By now, you’ve likely heard that people are spending more time online. This isn’t a surprise, considering how quarantine and social distancing restrictions have affected everyone’s lifestyles. Full Story: Marketing Tech
Email automation can improve your business’s email marketing campaigns by sending timely, relevant emails when your audience is most likely to engage. Full Story: Business.com
E-COMMERCE
Ecommerce Mistakes That Make Your Users Abandon Your Website
As much as eCommerce is a lucrative industry, finding loyal customers online is a challenging job. Full Story: YourStory.com
A year of reckoning for grocery ecommerce
Grocery retailers must continue to increase their ecommerce offerings to meet continuing online demand in 2021. This is no time to ease off. Full Story: Digital Commerce 360
PUBLIC RELATIONS
Robinhood might remind its customers that stocks are about something real. Full Story: The Wall Street Journal
Boomers in PR, is it true you don’t trust influencers?
It’s been said that Boomers who work in public relations (PR) don’t trust influencers or the culture surrounding these individuals because they have been shown to be inauthentic. Full Story: Media Update
MARKET RESEARCH
Best Market Research Companies
Market research seeks to understand consumer behavior and helps inform business planning for near-term issues, such as product launches, pricing, packaging, and so forth. Full Story: Investopedia
MARKET RESEARCH SPEND CONTINUES TO CONTRACT
Budgets available for market research fell in the fourth quarter of 2020, as overall marketing budgets continued to decline sharply, according to the IPA’s quarterly Bellwether Report. Full Story: Research Live
WEB DEVELOPMENT
Top Reasons To Choose Node.js Frameworks For Your Web App Developments Project
Node.js platform allows developers to use the JavaScript programming language on the frontend and backend of the web applications. Full Story: EIN News
How to Manipulate Text in PHP With These 9 Functions
With PHP you can cut, count, sort, add text to arrays, and more, using these 9 powerful PHP functions. Full Story: MakeUseOf
MARKETING AUTOMATION
3 ways artificial intelligence (AI) can improve your customer experience
From service to sales and support, here’s how artificial intelligence tools can boost customer experience and position your organization for growth. Full Story: The Enterprisers Project
How Marketing Automation Can Improve Sales For Your Small Business
Marketing Automation is the automation of business processes that have become vital to organizations. Full Story: TechBullion
ANALYTICS & BUSINESS INTELLIGENCE
The winning formula for analytics in 2021
Covid-19 accelerated a huge shift to digital last year and traditional news, entertainment, and sports media risked being sidelined if they didn’t switch up their marketing strategies. Full Story: CampaignLive
What To Look For In Social Competitive Intelligence And Brand Analytics Solutions
We have witnessed tremendous innovation in marketing technology (martech) tools and solutions in the past decade. Full Story: Forbes
BRANDING AND DESIGN
How to determine brand readiness for influencer marketing
Influencer marketing is no longer an unfamiliar territory. The industry is projected to be a $15 billion global industry by 2022, up from $8 billion in 2019. Full Story: Marketing Tech
Facebook Provides Tips to Help Brands Increase Customer Loyalty
According to Facebook’s, recent ‘Future of Shopping’ report, the disruption of the COVID-19 pandemic has sparked a sharp decrease in consumer brand loyalty, with altered shopping processes pushing many to try out new options. Full Story: Social Media Today
VOICE STRATEGIES
Microsoft is Adding New Cortana Voice AI Features to Outlook and Teams
Microsoft is adding new voice AI features to its iOS mobile apps built around its Cortana voice assistant. Full Story: Voicebot.ai
Ford to Add Google Maps, Voice Assistant to Its Vehicles in 2023
Google’s cloud platform and the Android operating system will be used under the Ford brand name in future Ford and Lincoln vehicles. Full Story: Car and Driver