By Integrated Marketing Platform | February 08, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Digital Marketing Trends to Watch Out For in 2021
The year 2020 has been a rollercoaster ride for marketers due to the COVID-19 pandemic. Full Story: Business 2 Community
Five ways to improve the ROI from your digital marketing spend
A common phrase used in business is that ‘you have to spend money to make money’, and the world of digital marketing is no exception to this. Full Story: Global Banking And Finance Review
Understanding the Basics of Brand Marketing
If you’ve got a logo, a mission statement, and a website for your business, you might think you’ve got your company branding sorted. You’d be wrong. Full Story: TheNewsTrace
The Future of B2B Marketing: What COVID Changed and What It Didn’t
Pivot is an understatement for 2020. With many B2B marketing mainstays, like tradeshows and direct mail, taking a big hit in the time of COVID, B2B marketers were forced to change tactics in dramatic and unexpected ways. Full Story: MSDynamicsWorld.com
How To Effectively Improve Your Online Sales Performance in 2021
As the global Covid-19 pandemic has taken the world by storm, nearly every industry has been heavily affected. Full Story: BBN Times
Opinion: How do you find the sweet Spot(ify) in marketing?
What can a brand do with an app that “just makes playlists”? Well, as it turns out, a lot! The rise of Spotify as an advertising platform by brands isn’t new. Full Story: Marketing Interactive
The influence of marketers is not confined to billboards, TV commercials, or digital ads. The greatest marketing minds will use any business tool available to drive sales, including manipulating price. Full Story: Built In
SOCIAL MEDIA
6 Alternative Social Media Platforms to Consider
Tired of the “big tech” social networks? Check out these 6 alternative social media platforms and see how influencers are finding success on each one. Full Story: Search Engine Journal
The Perfect Social Media Posting Schedule for Your Business in 2021
Unsure when is the best time to post your content on social? This is a great place to start. Full Story: Social Media Today
The free speech debate about social media is broken
Our broad protections of the right to lie rest on an inadequate understanding of human psychology. Full Story: Livemint
Facebook May Soon Enable Users to Share their Instagram Reels to Facebook Watch
As TikTok continues to grow, Facebook continues to look for new ways to limit its expansion, and stop users from migrating away from its own apps. Full Story: Social Media Today
SEARCH ENGINE
15 tips to boost your website’s SEO
Use these 15 website SEO tips to rank higher in search results and get more traffic to your page. Full Story: Creative Bloq
SEO to Change Daily Price Spread for Supporting Retail Investors
The Securities and Exchange Organization plans to change the daily price spread from the current ±5% asymmetrically as of Feb. 13, according to SEO’s managing director. Full Story: Financial Tribune
The SEO Trends to Watch Out for in 2021
Here are just some of the best trends a company can use to achieve breakout success in the new year! Full Story: The African Exponent
Why Is My Business Not Showing Up On Google?
These days business owners have been using a lot of platforms to advertise their shops or stores online. Full Story: TechPluto
MOBILE MARKETING
The Power of SMS Marketing in Banking
Text messaging is a highly effective, yet underutilized, communication strategy that can build engagement with customers and prospects at any stage of the buying journey. Full Story: The Financial Brand
Text messages: The missing piece of agency marketing?
Texting is quick, personal and convenient. Here’s why insurance agencies should add it to their communication strategies. Full Story: PropertyCasualty360
Expert: Apple’s privacy change to cost Facebook billions
One of the new features Apple rolled out in their latest update is the ability of users to control what information of theirs – if any – can be captured, used, or stored. Full Story: BizReport
Mobile App Testing: Why The Whole Is Greater Than The Sum Of Its Parts
How do you meet the needs of mobile testing? Delivering a perfect mobile experience requires a complete platform that brings functional, visual, and performance testing—on real devices—together in one place, with scriptless automation enabling far more testing with limited resources. Full Story: JAXenter
DIGITAL SIGNAGE/ SCREEN MEDIA
Super Bowl powers up engagement with digital signage, menu boards
Super Bowl LV is upon us. And although the fan experience will be different this year, digital signage is still helping make that experience memorable. Full Story: Fast Casual
3 Ways Digital Signage Is Helping Businesses Fight Back
Innovative tech company Skykit is helping organizations combat the ongoing effects of the pandemic with digital signage solutions. Full Story: Fast Casual
EMAIL MARKETING
How to Find Any Email If You Need To Contact Someone
In this digital world, where most businesses are online, email has become a valuable tool to make a connection. Full Story: Onrec
5 ways to make sending cold emails more effective, including email templates to use
Cold emails can be a great way to make connections, whether you’re job-hunting or pitching new clients. Full Story: Business Insider
E-COMMERCE
6 E-Commerce Mistakes You Need To Avoid In 2021
Running an e-commerce company isn’t a walk in the park. Many hurdles must be overcome, and there’s always something that will put your patience and resolve to the test. Full Story: South Florida Reporter
Six ways to fast-track ecommerce strategy in 2021
Online sales have soared 46% year on year, with the pandemic changing consumer shopping behaviour as we know it. Full Story: Retail Week
PUBLIC RELATIONS
Job opportunity: How to become a public relations specialist
Public relations specialists work for a specific employer or for an agency. In both cases, the job involves “getting the word out,” either for the employer or for a variety of clients. Full Story: Rochester Democrat and Chronicle
The PR industry has only fitfully reacted to this upheaval. Full Story: PR Week
MARKET RESEARCH
Doing Business: Sandy Springs startup aims to revolutionize market research
“Market research” and “customer engagement” are terms that may conjure up images of focus-group meeting rooms and dinnertime robo-calls. Full Story: Reporter Newspapers
Best Market Research Companies
Market research seeks to understand consumer behavior and helps inform business planning for near-term issues, such as product launches, pricing, packaging, and so forth. Full Story: Investopedia
WEB DEVELOPMENT
Web Development Vs. Software Development: Know the Difference
Bill Gates, the world’s most successful entrepreneur once said, “If your business is not on the internet, then your business will be out of business.” Full Story: Customer Think
What Is PHP? Why and How Is It Used in Web Development? Is It Dying?
Some people may want to move away from PHP and are looking for alternatives, but ultimately PHP still has many fans and may be here to stay. Full Story: News & Features
MARKETING AUTOMATION
5 ways AI is changing customer experience
In today’s digital age, it is impossible to ignore Artificial Intelligence (AI) and its impacts. AI is important in understanding how businesses operate. Full Story: Geospatial World
3 Top Artificial Intelligence Stocks to Buy Now
These tech stocks could change the world, and make investors richer in the process. Full Story: Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
Five ways to get smarter about business intelligence in 2021
Leaders must rethink the way they’re incorporating data-driven decision-making into all levels of their organizations. Full Story: ITProPortal
10 Charts That Will Change Your Perspective Of Microsoft Azure’s Growth
Microsoft Azure revenue grew 50% year-over-year in fiscal Q2, 2021, contributing to a 26% increase in Server products and cloud services revenue. Full Story: Forbes
BRANDING AND DESIGN
Quick Branding Tips For Launching an Effective Business
When building a website for a start-up business it is crucial to keep it simple. Build a one-page website that focuses on the problem that your business solves, the benefit of your products in comparison to other options available, and offer product or service testimonials. Full Story: Bull Source
Beyond The Logo: Why Branding Is Hard (And Why You’ll Likely Make These 3 Mistakes)
Branding isn’t just for big corporations. Unfortunately, many freelancers and solopreneurs seem to look at it this way. They think that branding is little more than getting a memorable logo, like McDonald’s or Pepsi. Full Story: Forbes
VOICE STRATEGIES
How to use Google Assistant on a Fitbit
Even before regulatory agencies formally approved Google’s purchase of Fitbit, Fitbit had decided that its users deserved on-wrist access to Google Assistant. Full Story: Android Central
The 10 Best Super Bowl Ads of 2021
Despite having a year to adapt to the new reality of a world in pandemic, marketers still faced tough choices when it came to how to approach their Super Bowl ads. Full Story: Adweek