By Integrated Marketing Platform | February 09, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
13 Successful Personalized Marketing Strategies (And Why They Worked)
These days, consumers are accustomed to a certain level of personalization in many aspects of their lives. Full Story: Full Story: Forbes
Here’s how to measure your B2B marketing efforts
There is a lot of data flying around and it is vital to have a data strategy in place while drawing a marketing plan. Full Story: Moneycontrol
Cost-Per-Action Marketing Helps Maximize Growth, Minimize Risk
Conventional wisdom says that to grow a business, you need to put your money where your mouth is. Full Story: Forbes
More than half of all marketing teams restructured in 2021
Exclusive data reveals team restructures accelerated last year, as companies of all sizes grappled with how to make their marketing team fit for the post-Covid reality. Full Story: Marketing Week
What Can You Do With A Master In Marketing?
It’s one of the most popular business programs around, but what jobs can you get after a Master in Marketing? Full Story: BusinessBecause
Marketing lessons from 2021 for a better 2022
Experienced marketers are no stranger to hyperbole such as “game-changing” or “disruptive”. However, in 2021, methods of engaging customers evolved a lot. Full Story: Marketing Interactive
6 Marketing Tools you Must Have to Grow Your Online Business
Growing your online business can be difficult, especially if you’re doing it alone. You need the right marketing tool if you want your online marketing plan to succeed. Full Story: Influencive
9 Ways The Pandemic Has Changed Marketing And Marketers
To better understand how the pandemic has changed marketing and marketers, I sought insight from 9 C-level executives. Full Story: Forbes
SOCIAL MEDIA
3 Tips for Developing a Community-Minded Social Media Plan
An essential part of every real estate agent’s marketing plan should revolve around the community or communities they serve. Full Story: RISMedia
Why Snap Is Bucking the Trend in Social Media
In a difficult environment, the Snapchat parent continues to deliver strong growth. Full Story: The Motley Fool
The 10 best legal social media users of 2022
We’ve rounded up the top ten YouTube ‘vlawgers’, law Instagrammers and legal lip-syncing TikTokers — but who will take home the crown for Legal Cheek’s best use of social media? Full Story: Legal Cheek
Facebook Messenger suggests ways to reduce risky communication for safer social media use
Safer internet day is celebrated on the 8th of February every year. Full Story: Digital Information World
SEARCH ENGINE
Could SEO Permanently Ruin Your Website?
It’s true that your site can be penalized if you practice SEO with the wrong tactics or if you intentionally try to manipulate your rankings in an unfair or unnatural way. Full Story: Entrepreneur
SEO And Social: What’s The Right Mix For Your Business?
Search and social both provide significant digital marketing potential. Full Story: Forbes
Are Meta Descriptions A Google Ranking Factor?
Optimizing your meta description was once considered essential for SEO. But is it a ranking factor in Google Search today? Full Story: Search Engine Journal
7 Common Enterprise SEO Reporting Mistakes To Avoid
Well-designed, accurate reports activate the full power of your data. Are these 7 common SEO reporting mistakes holding you back? Full Story: Search Engine Journal
MOBILE MARKETING
Real-Time Hybrid Mobile App Development Using Ionic & Firebase Frameworks
Mobile devices are constantly growing in today’s virtual world, and mobile app development is an integral part of that. Full Story: Programming Insider
Is a mobile app as good as a therapist?
For the past two months your mood has been low, you’ve lost your appetite, and you can’t sleep well. Full Story: Harvard Gazette
The Mobile App Development Process Explained for Beginners
Consumers have become increasingly dependent on their mobile devices to complete basic tasks, from booking appointments to paying bills via online banking. Full Story: Critical Hit
Mobile Marketing Trends 2022: Moving Beyond Privacy Barriers
From the 2022 Mobile Marketing Trend predictions, here are some items that marketers can look forward to this year: Marketers will likely move budgets away from… Full Story: Data Storage Asean
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Ways to Leverage Digital Signage and Elevate Your Space
Digital Signage a better way to engage and inform both customers and employees. Full Story: Fast Casual
‘World-first graveyard digital signage solution’ unveiled
A world-first digital signage solution for churches and graveyards has been unveiled by Norwegian company Procon Digital. Full Story: AV Magazine
EMAIL MARKETING
Importance of email marketing and strategies to use
Any businessperson dreams of multimillion-dollar revenue and thousands of customers crowding at the door. Full Story: Punch Newspapers
A Definitive Guide to Creating Your Automated Email Marketing Workflow
In a world of ecommerce and distanced online marketing … Full Story: ReadWrite
E-COMMERCE
5 Benefits of Mobile-Friendly Ecommerce Website Builders
That is why eCommerce businesses need to pay attention to their mobile users. Full Story: Tech Guide
Top 5 Best eCommerce Search Software in 2022 To Connect Your Products to Your Customers
eCommerce is growing rapidly—so are the prices of paid ads to get traffic on your website. Full Story: Tech Times
PUBLIC RELATIONS
Sales Won’t Help You Measure PR Success, But This Will
An insight into the best tech tools for measuring the effectiveness of PR, and how to keep laser focused on its opportunities and payoffs. Full Story: Entrepreneur
Essential Public Relations Strategies To Promote Your Message With A Megaphone In 2022
Communications and public relations (PR) professionals had expectations that 2021 would be the year we could finally return to some semblance of “normalcy,” Full Story: Forbes
MARKET RESEARCH
How agencies can bolster their market research chops
Any and all adoption of commercially-built and -oriented technologies by federal agencies including the Defense Department must be preceded by some market… Full Story: Washington Technology
WEB DEVELOPMENT
Future of Web Development 2022: Top 10 Technologies
What was achieved in IT in a short time due to the pandemic will continue in the coming months. Full Story: GISuser.com
The Impact of Machine Learning on Web Development
Machine Learning helps us find innovative approaches to solving today’s problems. Full Story: Business-Review.eu
MARKETING AUTOMATION
Best Marketing Automation Tools For Small Business
Technology is available today to assist businesses in every industry to bring all or part of their operations to the cloud. Full Story: Forbes
Why Marketing Attribution Is Important For C-Suite Decision Making
Many companies have been led to believe that conversion attribution is merely a nice-to-have data set that only affects the marketing department. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
SugarCRM vs Salesforce: Which CRM Software Is Better?
Salesforce and SugarCRM are two of the most popular customer relationship management (CRM) software options. Full Story: CIO Insight
Understanding the business value of real-time analytics
Regardless of size, businesses across industries and sectors need to react much quicker to customer requests that can include everything from quotations and proposals to delivering on services. Full Story: ITWeb
BRANDING AND DESIGN
Three Important Factors To Consider When Branding A Business
Are you working on branding your business? If yes, what aspects are you working on? Full Story: Forbes
Everything You Need To Know About Branding In 7 Easy Steps
Our clients are small businesses, nonprofits and startups. Full Story: Forbes
VOICE STRATEGIES
Nothing adds Google Assistant and Siri support to its wireless earbuds
Nothing has added voice assistant support to its Ear 1 earbuds, allowing you to summon either Google Assistant or Siri with a triple-tap, the company announced on Twitter. Full Story: The Verge