By Integrated Marketing Platform | January 12, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Is A Content Marketing Matrix & Do We Need One?
Do you want to create more engaging content for your audience? Find out what a content marketing matrix is and how to use it. Full Story: Search Engine Journal
Marketing Mistake 6: Not Knowing the Important Digital Marketing KPIs
Hi, welcome back to another edition of common mistakes that first time entrepreneurs make in their marketing. Full Story: Business 2 Community
Emotional Marketing – An Effective Tactic for Our Emotional Times
Welcome to the first in a four-part series in which we’ll be exploring major trends in communications for 2022. Full Story: Business 2 Community
How to Create a Successful Marketing Campaign on TikTok
Want to advertise and build your brand on the most downloaded app of 2021? Look no further. Full Story: Business 2 Community
3 Tips on Marketing Your Small Business Successfully
Marketing your small business can be overwhelming. With all the tips and tricks available, which does the new business owner choose to use? Full Story: South Florida Caribbean News
How this CMO brought B2C and B2B marketing teams together
It’s a truth increasingly acknowledged that human beings only have a finite amount of decision- making power in any given day. Full Story: CMO Australia
7 Predictions For Marketing Technology In 2022
Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Full Story: Forbes
3 key opportunities for ecommerce and digital marketing in 2022
With the acceleration of digitalization, on top of an influx of more connected consumers and new behaviors due to the Covid-19 pandemic, ecommerce owners and digital marketers have to be more flexible, proactive and omnipresent than ever. Full Story: The Drum
SOCIAL MEDIA
Here’s how to uphold social media best practices during remote working
With the future of work changing, organisations will have to be flexible while parallelly managing new risks, strengthening compliance processes, and enhancing internal controls. Full Story: Business Today
How Twitter is advancing the conversation on social media
Conversation connects people, lets us share knowledge, and inspires creativity and innovation. At Twitter, it’s the center of everything we do. Full Story: Ad Age
Methods to Incentivize Social Media Influencers to Promote Your Products
I believe that one of the greatest studies ever created is philosophy. That’s because the thing that makes philosophy such an intriguing study is the depth of its simplicity. Full Story: Business 2 Community
6 Tips for a More Mindful, Less Maddening Life on Social Media
2021 re-confirmed one thing we already knew: social media can be hella toxic. Full Story: InsideHook
SEARCH ENGINE
Five Ways To Avoid Common SEO Mistakes
As the founder of two full-service digital marketing companies that have each been in business for over a decade, I’ve learned a thing or two about best practices over the years. Full Story: Forbes
12 Important Image SEO Tips You Need To Know
Discover which factors are essential for optimizing images to improve your content and help it rank higher in search. Full Story: Search Engine Journal
8 Quick SEO Wins For Your Brand New Website
In fact, there’s a lot you can control with search engine optimization. Full Story: Search Engine Journal
SEO for Google’s ‘People also ask’
Google’s search results pages are evolving. Full Story: Practical Ecommerce
MOBILE MARKETING
Understanding The Differences In Mobile App Use Across Generations
People across all generations spend more time now than ever before using mobile apps, averaging roughly four hours a day. Full Story: Forbes
How to Design Logo For Mobile App
Mobile application icons or logos are small images that represent an application on mobile platforms. Full Story: Bollyinside
7 technologies shaping mcommerce in 2022
From no-code mobile app platforms and live video commerce to augmented reality and chatbots — these cutting-edge technologies are pushing the boundaries in mcommerce. Full Story: YourStory
10 Advantages Businesses Can Leverage from Mobile App Development
Customized mobile apps are fast gaining traction. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
How Investing in a Digital Signage Might Be What Your Business Needs
While online shopping may be more common, nothing really takes the place of going to a retail store, especially when it comes to electronics. Full Story: MakeUseOf
Businesses should embrace digital platforms for success in 2022
Street shared his 2022 predictions on how small business will utilize digital marketing in an email interview with Digital Signage Today. Full Story: Digital Signage Today
EMAIL MARKETING
What Agents Should Know About Email Drip Campaigns
Email marketing is one of the most important things to turn prospects into your long-term real estate clients. Full Story: myMotherLode.com
9 Benefits of Email Marketing: How It Can Help You Grow Your Business
When it comes to marketing your business, it’s good to get creative. Full Story: Business 2 Community
E-COMMERCE
Automation’s Role in E-Commerce and Shipping
Automation has become an essential tool e-commerce businesses should embrace, especially as their operations scale and become more complex. Full Story: Supply and Demand Chain Executive
The 4 Biggest Misconceptions About Selling On Amazon
Like it or not, it’s the king of ecommerce. Here’s how to win selling on Amazon. Full Story: Entrepreneur
PUBLIC RELATIONS
7 Must-Know Public Relations Strategies for 2022
The rapid changes the world has been going through make PR more challenging than ever before. Full Story: Entrepreneur
What will define corporate PR in 2022?
Experts in the region express what communicators and corporate leaders should prioritise this year amid an increasingly fractured business and social environment. Full Story: PR Week
MARKET RESEARCH
Get Ahead of the Competition with These 4 Target Market Research Tools
Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community
WEB DEVELOPMENT
Tips that will help you to rocket your e-commerce website
If you feel as if your site is not everything that it could be then you are not alone. Full Story: Retail Technology Innovation Hub
6 Methods To Make Money Online Without A Website
Making money online can be a great way to top up or replace your regular salary. While earning money with a website is still bearing fruit, we are seeing that social media and other platforms are opening up new revenue streams. Full Story: iTech Post
MARKETING AUTOMATION
How ABM Automation Can Change Your Sales Process Forever
Have you ever received a marketing email about a product you already purchased? Or had to answer the same questions three times on a website before speaking to someone about a problem? Full Story: MarketingProfs
How To Close More Deals With Artificial Intelligence
In these tumultuous times, many workplaces are facing both unprecedented illness in addition to what has been called, “The Great Resignation.” Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Will BI survive? Yes, but we may not recognize it
Business Intelligence has gone through quite a few iterations. Full Story: Diginomica
11 Marketing Analytics Trends for 2022
In 2022, marketers may well feel like short-order cooks slammed with customer orders. Full Story: CMSWire
BRANDING AND DESIGN
What will branding look like in 2022?
After two years of the global pandemic and subsequent restrictions that we have all lived through, I think people are ready for some serious stimulation and branding bravery. Full Story: Design Week
When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” Full Story: Forbes
VOICE STRATEGIES
Microsoft Azure Developing Non-Cortana Voice Assistant for Chinese Carmaker XPeng
Microsoft’s Azure AI platform will power the new voice assistant for XPeng, one of China’s largest car companies. Full Story: Voicebot.ai